What's next in gamification? - World HRD Congress, Mumbai February 2016

1. What’s next in gamification?
World HRD congress - Mumbai
February 2016
@GamificationNat
www.gamificationnation.com

2. Gamification Nation
• Founded in 2012 by An Coppens
• Boutique gamification design consultancy
• Solutions we offer:
– Bespoke gamification design
– Online gamification community
– Serious games

3. Business partners

4. • KPI's & metrics
• Culture
• Business objectives
Business
specifics
• Motivation
• Behaviour
Understanding
the player
• Design
• Test
• Iterate
• Implement
• Support
Gamification
design
Our process
www.gamificationnation.com

5. The current state of gamification

7. What was predicted
• 50% of companies will attempt gamification
• $1.65 billion industry globally
• Main market share coming from North
America
• 80% of projects will fail due to bad design

8. Gamification in HR
• Employer branding
• Recruitment
• Onboarding
• Learning and development
• Employee well-being

9. What’s next…

10. Predictions
• Growth of 48% by 2019
• Industry between $10-20 Billion globally
• Biggest potential from APAC
• Still growing in America and EMEA
• Technology continuously improving
• Enterprise platforms may buy smaller
gamification platforms
• Expansion of industries and applications

11. Extension to employee life-cycle
Onboarding
Recruitment
Job mastery
Employer
branding
Job rotation
Job
enrichment
Promotion
Exit
Alumni

12. More focus on social

13. Multi-player

14. Transmedia storytelling

15. Crowd-sourced

16. Crowd-created and curated

17. Wearables

18. Internet of Things

19. Augmented reality

20. Virtual world meets enterprise
applications

21. Virtual reality

22. Download my ebook
http://bookboon.com/en/gamification-in-business-ebook

23. Useful resources
• My blog, community, online courses:
www.gamificationnation.com
• www.gamification.co
• www.enterprise-gamification.com
• www.gamified.co.uk
• Octalysis: www.yukaichou.com
• Courses: Coursera, Udemy, iVersity

24. WORK = FUN
@GamificationNat
www.gamificationnation.com