Gamification is used in many areas including learning, recruitment, marketing, sales, operations, finance, and customer service. It can be applied wherever there are business processes to attract new clients and employees, retain and engage existing ones, increase loyalty and interaction, and boost productivity and motivation. Common industries that use gamification include IT, tourism, media, gaming, advertising, and education.

1. Where is
gamification used?
written by An Coppens
Http:/
/www.gamificationnation.com

2. Learning
E-learning
Classroom training
Transformation and
behaviour change
Engaging content that
people remember

3. Recruitment
Attract the best
Hack-a-tons
Test skills &
behaviours

4. Marketing
Attract new clients
Interactive campaigns
Contests
Building followers and
tribes
Create raving fans

5. Sales
Fun events
Conversion
Encouraging
behaviour that works

6. Operations
To get stuff done
Innovation
Productivity
Efficiency

7. Finance
Completion
Accuracy
Customer managed
Encouraging helpful
behaviour

8. Customer
service
Call centres
Visitor experiences
Complaint handling

9. Where ever you have a
business process, you have
the potential to gamify!

10. Why do companies
use gamification?
To attract new clients and employees
To retain and engage with existing ones
To increase loyalty, feedback and interaction
To motivate
To be more productive and efficient
etc….. What will be your reason?

11. “If the process is “shit”, fix the
process first! Then when the process
works, look at gamification to
improve on it!”
An Coppens

12. Which industries
use gamification?
IT
Tourism
Media
Gaming
Advertising
Education
etc…
Is your industry next?

13. In our view, business should be
FUN!
www.gamificationnation.com

14. Decide whether gamification
is right for your business in
out FREE mini-course
To take the course, sign up on this link:
http:/
/gamificationnation.com/free-mini-coursewhy-bother-with-gamification/