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Employee Engagement through Gamification
The document discusses how gamification can enhance employee engagement by integrating game elements into employee advocacy programs. It emphasizes the importance of setting clear business objectives, creating transparent rules of play, and nurturing a community among advocates, along with offering both monetary and non-monetary rewards. The goal is to improve the personal and professional development of employee brand advocates through gamified initiatives.
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Employee Engagement through Gamification
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- 2. EMPLOYEE ENGAGEMENT THROUGHGAMIFICATION Gamification is defined as the application of game elements into non-gaming context. Business leaders face a lot of challenges in adoption of employee advocacy tools among potential employee brand advocates across organizations today. Employee engagement is a critical component in today’s digital world.
- 3. EMPLOYEE ENGAGEMENT THROUGHGAMIFICATION To Run a Successful Gamified Employee Advocacy Program
- 4. SET CLEAR BUSINESS OBJECTIVES What doyou want to attain through your gamified employee advocacy program? Set your business goals with simple, compelling and engaging rules of play.
- 5. FOCUS ON BOTH MONETARY& NON-MONETARY REWARDS Plan your rewards for past and ongoing participation. This might include stars, badges, points, levels and leader boards. Convert those rewards points into - Discount coupons, company merchandise, VIP Luncheon, etc.
- 6. CREATE A CULTURE OF SHARING Gamificationshouldn’t encourage a culture of entitlement. Make sure your rules of play are transparent and provide feedback for employee brand advocates in all possible ways.
- 7. NURTURE A COMMUNITY Team gamificationmust nurture a community of like-minded employee advocates. Games become more enjoyable when played with more players, which in turn, enable a sustainable gamified employee advocacy program in the long run.
- 8. REALIZE THE GROWTH PROGRESSION Create transparentrules of play within individual and community of employee brand advocates. Recognize their efforts through points, badges, and levels.
- 9. EMPLOYEE ENGAGEMENT THROUGHGAMIFICATION A gamified employee advocacy program should improve the professional development and personal brand of employee brand advocates.