Gwc16 intro
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Opening address at #GWC16 answering the question - Where is digital engagement going and the impact of the gamification market
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Gwc16 intro
- 1. Digital engagement – where is it all going? Prepared by An Coppens #GWC16
- 2. What was predicted up until 2015? • 50% of companies will attempt gamification • $1.65 billion industry globally • Main market share coming from North America • 80% of projects will fail due to bad design
- 3. Predictions • Growth of 48% by 2019 • Industry between $10-20 Billion globally • Biggest potential from APAC • Still growing in America and EMEA • Technology continuously improving • Enterprise platforms may buy smaller gamification platforms • Expansion of industries and applications
Editor's Notes
- Points badges and leaderboards
- Mini-games offline supported by campaigns online to grow subscriber lists
- Online mini-games on social platforms for brand awareness to a younger target audience
- Crowd sourced stories under a hashtag – crowd created and curated
- Online treasure hunts with engagement across a multitude of brands with different target audiences
- Car give-aways through a combination of geolocation, apps and multi-player physical treasure hunt
- From smartwatches to fitbits and other trackers
- A twitter dress
- Check out a destination from a hotel to tourist hotspot without ever travelling anywhere
- For most of us it will look like this
- From bringing your drawings to life to experiencing where you sit, before you arrive in a location
- Book reading will have a total different dimension and potentially holographic technology
- Enterprise applications are not spared – virtual meets real – 2nd life is doing an enterprise come back
- A self driving truck delivering beer…Uber Otto just a few days ago
- Or send a hug via mobile to a hugshirt
- Over the next few hours, you will hear and see examples spanning from customer to employee engagement from education to health, You will hopefully gain inspiration, motivation and gather new insights and…all i hope for is that you help us make today ridiculously amazing!!