When Gamification is applied to the recruitment process, it brings several benefits. The process of candidate elimination is much faster as it allows companies to test specific skills like time management, creative and innovative thinking etc.

1. Why Gamification in Recruitment?
Gamification in Recruitment

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Why Gamification in Recruitment?
• When Gamification is
applied to the recruitment
process, it brings several
benefits. The process of
candidate elimination is
much faster as it allows
companies to test specific
skills like time
management, creative and
innovative thinking etc.

4. Why Gamification in Recruitment?
• Gamification’s tool,
commonly known as
“serious games”, has the
potential to unearth the on-
the-job performance of the
candidate by providing him
with a simulated platform
of the job.it also helps in
unveiling actual behavior
and capabilities of the
candidate.

5. Why Gamification in Recruitment?
• Gamification is attractive
and came as an
innovative platform for
the companies. It thus
helps in establishing the
brand as a leader in its
field, especially among
youth.

6. Why Gamification in Recruitment?
• Seimens introduced
Plantsville –that puts the
player in the shoes of the
plant manager at Seimen.
Tom Warney, head of
marketing and
communications, sees it as
a tool to incur interest
among the youth for
working with
manufacturing industry.

7. Why Gamification in Recruitment?
• This was helpful for the
company as well,
because a player who
has spent hours in
virtually running a
factory would perform
better in real terms as he
is already familiar with
the whole process.

8. Why Gamification in Recruitment?
• Another successful game
based on recruitment is
My Marriot Hotel running
on career page of
Facebook where the
visitors can experience
virtually what it takes to
manage process of
Marriott hotel. Clicking on
“Do it for real” directs you
to the career page of
Marriott.

9. Why Gamification in Recruitment?
• The goals of both the games
are similar to those of the
company’s requirements.
Thus it simulates the work
environment for the
candidate making it easier
for him/her to be more
productive and also the
company gets insight of the
prospects that whether they
will be able to survive the
work pressure.