SlideShare a Scribd company logo
IKEA - Assemble your career
Gamification in Recruitment
Prepared By
Dr. Manu Melwin Joy
Assistant Professor
School of Management Studies
Cochin University of Science and Technology
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
IKEA
• IKEA has often received “great place
to work”-type awards from various
institutions and its turnover
happens to be much lower than its
competitors. A part of this success
is explained by the company by
their flat organizational structure
that encourages personal initiatives
and employee empowerment.
IKEA
• IKEA is also well known for having a
strong culture that promotes work-life
balance, work flexibility, diversity and
creativity, which also reinforces their
recognition as employer. The company
also has a very innovative approach to
HR management that contributes to
their success, but some of its HR
innovative practices are a bit less known
out of the company.
IKEA
• In an attempt to recruit a
large number of workers for
their new megastore in
Australia, IKEA amusingly
decided to include what they
called ‘Career Instructions’
into each of their flat packs.
IKEA
• Based on their traditional
furniture instructions, all
customers took home the witty
application forms without
realising. The clever initiative not
only minimised the costs on
advertising, but it also ensured
IKEA fans were targeted.
RESULTS
• The campaign brought in
4,285 job applicants,
resulting in 280 new hires
for their megastore.
IKEA - Assemble your career - Gamification in Recruitment - Dr. Manu Melwin Joy

More Related Content

What's hot

A STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCE
A STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCEA STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCE
A STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCE
IAEME Publication
 
Employee Engagement
Employee EngagementEmployee Engagement
Employee Engagement
Jennifer Jackson, JD, PHR
 
Gamification in employee engagement - 15 compelling case studies - Manu Melw...
Gamification in employee engagement  - 15 compelling case studies - Manu Melw...Gamification in employee engagement  - 15 compelling case studies - Manu Melw...
Gamification in employee engagement - 15 compelling case studies - Manu Melw...
manumelwin
 
External equity - pay structures - Manu Melwin Joy
External equity -  pay structures - Manu Melwin JoyExternal equity -  pay structures - Manu Melwin Joy
External equity - pay structures - Manu Melwin Joymanumelwin
 
A study on recruitment & selection process
A study on recruitment & selection processA study on recruitment & selection process
A study on recruitment & selection process
Nazneen sheikh
 
Organisational citizenship behaviour
Organisational citizenship  behaviourOrganisational citizenship  behaviour
Organisational citizenship behaviour
harini srinivasamoorthy
 
RELIANCE HR POLICIES
RELIANCE HR POLICIESRELIANCE HR POLICIES
RELIANCE HR POLICIES
NavyatejaswiMuppalla
 
An internship report on employee welfare practices in mcl
An internship report on employee welfare practices in mclAn internship report on employee welfare practices in mcl
An internship report on employee welfare practices in mcl
Kool Subh
 
Google rewarding programmes
Google rewarding programmesGoogle rewarding programmes
Google rewarding programmes
Amr Sherif
 
15 Employee Engagement activities that you can start doing now
15 Employee Engagement activities that you can start doing now15 Employee Engagement activities that you can start doing now
15 Employee Engagement activities that you can start doing now
Hppy
 
Chapter 6 Jobs and Job Analysis
Chapter 6 Jobs and Job AnalysisChapter 6 Jobs and Job Analysis
Chapter 6 Jobs and Job AnalysisRayman Soe
 
Ob casestudy
Ob casestudyOb casestudy
Ob casestudy
srpj30
 
A study on employee job satisfaction h r final project
A study on employee job satisfaction h r final projectA study on employee job satisfaction h r final project
A study on employee job satisfaction h r final project
Projects Kart
 
Non financial compensation system
Non financial compensation systemNon financial compensation system
Deloitte leadership academy - Gamification in training and development - Man...
Deloitte leadership academy - Gamification in training and development  - Man...Deloitte leadership academy - Gamification in training and development  - Man...
Deloitte leadership academy - Gamification in training and development - Man...
manumelwin
 
Employee Engagement
Employee EngagementEmployee Engagement
Employee Engagement
My Hub Intranet Solutions
 
hul reward and recognition
hul reward and recognitionhul reward and recognition
hul reward and recognitiontrupti soni
 
Grade structure
Grade structureGrade structure
Grade structurePABAK DAS
 
Employee Engagement 11 184
Employee Engagement 11 184Employee Engagement 11 184
Employee Engagement 11 184
RajThilak
 
A project report on job satisfaction of employees in dena bank
A project report on job satisfaction of employees in dena bankA project report on job satisfaction of employees in dena bank
A project report on job satisfaction of employees in dena bank
sujayshetty12
 

What's hot (20)

A STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCE
A STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCEA STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCE
A STUDY ON JOB STRESS AND ITS IMPACT ON EMPLOYEES PERFORMANCE
 
Employee Engagement
Employee EngagementEmployee Engagement
Employee Engagement
 
Gamification in employee engagement - 15 compelling case studies - Manu Melw...
Gamification in employee engagement  - 15 compelling case studies - Manu Melw...Gamification in employee engagement  - 15 compelling case studies - Manu Melw...
Gamification in employee engagement - 15 compelling case studies - Manu Melw...
 
External equity - pay structures - Manu Melwin Joy
External equity -  pay structures - Manu Melwin JoyExternal equity -  pay structures - Manu Melwin Joy
External equity - pay structures - Manu Melwin Joy
 
A study on recruitment & selection process
A study on recruitment & selection processA study on recruitment & selection process
A study on recruitment & selection process
 
Organisational citizenship behaviour
Organisational citizenship  behaviourOrganisational citizenship  behaviour
Organisational citizenship behaviour
 
RELIANCE HR POLICIES
RELIANCE HR POLICIESRELIANCE HR POLICIES
RELIANCE HR POLICIES
 
An internship report on employee welfare practices in mcl
An internship report on employee welfare practices in mclAn internship report on employee welfare practices in mcl
An internship report on employee welfare practices in mcl
 
Google rewarding programmes
Google rewarding programmesGoogle rewarding programmes
Google rewarding programmes
 
15 Employee Engagement activities that you can start doing now
15 Employee Engagement activities that you can start doing now15 Employee Engagement activities that you can start doing now
15 Employee Engagement activities that you can start doing now
 
Chapter 6 Jobs and Job Analysis
Chapter 6 Jobs and Job AnalysisChapter 6 Jobs and Job Analysis
Chapter 6 Jobs and Job Analysis
 
Ob casestudy
Ob casestudyOb casestudy
Ob casestudy
 
A study on employee job satisfaction h r final project
A study on employee job satisfaction h r final projectA study on employee job satisfaction h r final project
A study on employee job satisfaction h r final project
 
Non financial compensation system
Non financial compensation systemNon financial compensation system
Non financial compensation system
 
Deloitte leadership academy - Gamification in training and development - Man...
Deloitte leadership academy - Gamification in training and development  - Man...Deloitte leadership academy - Gamification in training and development  - Man...
Deloitte leadership academy - Gamification in training and development - Man...
 
Employee Engagement
Employee EngagementEmployee Engagement
Employee Engagement
 
hul reward and recognition
hul reward and recognitionhul reward and recognition
hul reward and recognition
 
Grade structure
Grade structureGrade structure
Grade structure
 
Employee Engagement 11 184
Employee Engagement 11 184Employee Engagement 11 184
Employee Engagement 11 184
 
A project report on job satisfaction of employees in dena bank
A project report on job satisfaction of employees in dena bankA project report on job satisfaction of employees in dena bank
A project report on job satisfaction of employees in dena bank
 

Similar to IKEA - Assemble your career - Gamification in Recruitment - Dr. Manu Melwin Joy

Innovative HRM Practices at IKEA
Innovative HRM Practices at IKEAInnovative HRM Practices at IKEA
Innovative HRM Practices at IKEAPrasant Patro
 
Ikea
IkeaIkea
Ikea hr practices
Ikea hr practicesIkea hr practices
Ikea hr practices
vyas vemuri
 
Presentation management (IKEA)
Presentation management (IKEA)Presentation management (IKEA)
Presentation management (IKEA)
Farah Latiff
 
Co-Innovating your future with Oracle NEXT
Co-Innovating your future with Oracle NEXTCo-Innovating your future with Oracle NEXT
Co-Innovating your future with Oracle NEXT
Neil Sholay
 
Ideate1 ppt
Ideate1 pptIdeate1 ppt
Ideate1 pptiravatik
 
Introductory ppt
Introductory pptIntroductory ppt
Introductory ppt
Lokesh Gulati
 
Marketing Strategies of IKEA
Marketing Strategies of IKEAMarketing Strategies of IKEA
Marketing Strategies of IKEA
KarishmaPatil31
 
Ihab Itani-OB PPT-Creativity & Innovation
Ihab Itani-OB PPT-Creativity & InnovationIhab Itani-OB PPT-Creativity & Innovation
Ihab Itani-OB PPT-Creativity & InnovationIhab Itani
 
Introduction to training - Manu Melwin Joy
Introduction to training - Manu Melwin JoyIntroduction to training - Manu Melwin Joy
Introduction to training - Manu Melwin Joy
manumelwin
 
Abella Interns
Abella InternsAbella Interns
Community-based - Learner-driven learning
Community-based - Learner-driven learningCommunity-based - Learner-driven learning
Community-based - Learner-driven learning
Eiil Interns
 
HRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptx
HRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptxHRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptx
HRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptx
sandhya643988
 
Innovation 360 corporate profile
Innovation 360 corporate profile Innovation 360 corporate profile
Innovation 360 corporate profile
Kamal Hassan
 
8 tips for recruiters on linkedin
8 tips for recruiters on linkedin8 tips for recruiters on linkedin
8 tips for recruiters on linkedinCarly Rodger
 
Case study
Case studyCase study
Case study
Vinitesh Kumar
 
Aia classic
Aia classicAia classic
Aia classicbeau688
 

Similar to IKEA - Assemble your career - Gamification in Recruitment - Dr. Manu Melwin Joy (20)

Innovative HRM Practices at IKEA
Innovative HRM Practices at IKEAInnovative HRM Practices at IKEA
Innovative HRM Practices at IKEA
 
Ikea
IkeaIkea
Ikea
 
Ikea hr practices
Ikea hr practicesIkea hr practices
Ikea hr practices
 
Presentation management (IKEA)
Presentation management (IKEA)Presentation management (IKEA)
Presentation management (IKEA)
 
Ikea
IkeaIkea
Ikea
 
Ikea global-culture
Ikea global-cultureIkea global-culture
Ikea global-culture
 
Co-Innovating your future with Oracle NEXT
Co-Innovating your future with Oracle NEXTCo-Innovating your future with Oracle NEXT
Co-Innovating your future with Oracle NEXT
 
Ideate1 ppt
Ideate1 pptIdeate1 ppt
Ideate1 ppt
 
Introductory ppt
Introductory pptIntroductory ppt
Introductory ppt
 
Marketing Strategies of IKEA
Marketing Strategies of IKEAMarketing Strategies of IKEA
Marketing Strategies of IKEA
 
Ihab Itani-OB PPT-Creativity & Innovation
Ihab Itani-OB PPT-Creativity & InnovationIhab Itani-OB PPT-Creativity & Innovation
Ihab Itani-OB PPT-Creativity & Innovation
 
Introduction to training - Manu Melwin Joy
Introduction to training - Manu Melwin JoyIntroduction to training - Manu Melwin Joy
Introduction to training - Manu Melwin Joy
 
Abella Interns
Abella InternsAbella Interns
Abella Interns
 
Community-based - Learner-driven learning
Community-based - Learner-driven learningCommunity-based - Learner-driven learning
Community-based - Learner-driven learning
 
HRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptx
HRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptxHRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptx
HRM350_week 4_rewards of yesterday, today and tomorrow (upload)!!.pptx
 
Innovation 360 corporate profile
Innovation 360 corporate profile Innovation 360 corporate profile
Innovation 360 corporate profile
 
8 tips for recruiters on linkedin
8 tips for recruiters on linkedin8 tips for recruiters on linkedin
8 tips for recruiters on linkedin
 
Enterprise
Enterprise Enterprise
Enterprise
 
Case study
Case studyCase study
Case study
 
Aia classic
Aia classicAia classic
Aia classic
 

More from manumelwin

Volkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin Joy
Volkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin JoyVolkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin Joy
Volkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin Joy
manumelwin
 
Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...
Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...
Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...
manumelwin
 
Bletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin Joy
Bletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin JoyBletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin Joy
Bletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin Joy
manumelwin
 
Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...
Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...
Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...
manumelwin
 
Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...
Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...
Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...
manumelwin
 
Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...
Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...
Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...
manumelwin
 
Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...
Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...
Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...
manumelwin
 
Randomized complete block design - Dr. Manu Melwin Joy - School of Management...
Randomized complete block design - Dr. Manu Melwin Joy - School of Management...Randomized complete block design - Dr. Manu Melwin Joy - School of Management...
Randomized complete block design - Dr. Manu Melwin Joy - School of Management...
manumelwin
 
ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...
ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...
ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...
manumelwin
 
Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...
Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...
Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...
manumelwin
 
How information system is transforming business - - Dr. Manu Melwin Joy - Sch...
How information system is transforming business - - Dr. Manu Melwin Joy - Sch...How information system is transforming business - - Dr. Manu Melwin Joy - Sch...
How information system is transforming business - - Dr. Manu Melwin Joy - Sch...
manumelwin
 
Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...
Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...
Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...
manumelwin
 
Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...
Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...
Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...
manumelwin
 
Definition of information system - Dr. Manu Melwin Joy - School of Management...
Definition of information system - Dr. Manu Melwin Joy - School of Management...Definition of information system - Dr. Manu Melwin Joy - School of Management...
Definition of information system - Dr. Manu Melwin Joy - School of Management...
manumelwin
 
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
manumelwin
 
Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy
 Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy
Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy
manumelwin
 
B2B marketing - Manu Melwin Joy
B2B marketing - Manu Melwin JoyB2B marketing - Manu Melwin Joy
B2B marketing - Manu Melwin Joy
manumelwin
 
Industrial marketing - Manu Melwin Joy
Industrial marketing - Manu Melwin JoyIndustrial marketing - Manu Melwin Joy
Industrial marketing - Manu Melwin Joy
manumelwin
 
Green marketing - Manu Melwin Joy
Green marketing - Manu Melwin JoyGreen marketing - Manu Melwin Joy
Green marketing - Manu Melwin Joy
manumelwin
 
Gamification in customer engagement - 5 success stories - Manu Melwin Joy
Gamification in customer engagement  - 5 success stories - Manu Melwin JoyGamification in customer engagement  - 5 success stories - Manu Melwin Joy
Gamification in customer engagement - 5 success stories - Manu Melwin Joy
manumelwin
 

More from manumelwin (20)

Volkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin Joy
Volkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin JoyVolkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin Joy
Volkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin Joy
 
Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...
Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...
Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...
 
Bletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin Joy
Bletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin JoyBletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin Joy
Bletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin Joy
 
Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...
Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...
Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...
 
Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...
Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...
Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...
 
Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...
Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...
Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...
 
Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...
Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...
Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...
 
Randomized complete block design - Dr. Manu Melwin Joy - School of Management...
Randomized complete block design - Dr. Manu Melwin Joy - School of Management...Randomized complete block design - Dr. Manu Melwin Joy - School of Management...
Randomized complete block design - Dr. Manu Melwin Joy - School of Management...
 
ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...
ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...
ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...
 
Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...
Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...
Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...
 
How information system is transforming business - - Dr. Manu Melwin Joy - Sch...
How information system is transforming business - - Dr. Manu Melwin Joy - Sch...How information system is transforming business - - Dr. Manu Melwin Joy - Sch...
How information system is transforming business - - Dr. Manu Melwin Joy - Sch...
 
Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...
Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...
Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...
 
Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...
Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...
Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...
 
Definition of information system - Dr. Manu Melwin Joy - School of Management...
Definition of information system - Dr. Manu Melwin Joy - School of Management...Definition of information system - Dr. Manu Melwin Joy - School of Management...
Definition of information system - Dr. Manu Melwin Joy - School of Management...
 
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
 
Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy
 Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy
Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy
 
B2B marketing - Manu Melwin Joy
B2B marketing - Manu Melwin JoyB2B marketing - Manu Melwin Joy
B2B marketing - Manu Melwin Joy
 
Industrial marketing - Manu Melwin Joy
Industrial marketing - Manu Melwin JoyIndustrial marketing - Manu Melwin Joy
Industrial marketing - Manu Melwin Joy
 
Green marketing - Manu Melwin Joy
Green marketing - Manu Melwin JoyGreen marketing - Manu Melwin Joy
Green marketing - Manu Melwin Joy
 
Gamification in customer engagement - 5 success stories - Manu Melwin Joy
Gamification in customer engagement  - 5 success stories - Manu Melwin JoyGamification in customer engagement  - 5 success stories - Manu Melwin Joy
Gamification in customer engagement - 5 success stories - Manu Melwin Joy
 

Recently uploaded

CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
Col Mukteshwar Prasad
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
Vivekanand Anglo Vedic Academy
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Nguyen Thanh Tu Collection
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
GeoBlogs
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
PedroFerreira53928
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
Excellence Foundation for South Sudan
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 

Recently uploaded (20)

CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 

IKEA - Assemble your career - Gamification in Recruitment - Dr. Manu Melwin Joy

  • 1. IKEA - Assemble your career Gamification in Recruitment
  • 2. Prepared By Dr. Manu Melwin Joy Assistant Professor School of Management Studies Cochin University of Science and Technology Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. IKEA • IKEA has often received “great place to work”-type awards from various institutions and its turnover happens to be much lower than its competitors. A part of this success is explained by the company by their flat organizational structure that encourages personal initiatives and employee empowerment.
  • 4. IKEA • IKEA is also well known for having a strong culture that promotes work-life balance, work flexibility, diversity and creativity, which also reinforces their recognition as employer. The company also has a very innovative approach to HR management that contributes to their success, but some of its HR innovative practices are a bit less known out of the company.
  • 5.
  • 6. IKEA • In an attempt to recruit a large number of workers for their new megastore in Australia, IKEA amusingly decided to include what they called ‘Career Instructions’ into each of their flat packs.
  • 7.
  • 8. IKEA • Based on their traditional furniture instructions, all customers took home the witty application forms without realising. The clever initiative not only minimised the costs on advertising, but it also ensured IKEA fans were targeted.
  • 9. RESULTS • The campaign brought in 4,285 job applicants, resulting in 280 new hires for their megastore.