The document discusses how the future of SEO will involve improving the presentation, discoverability, and usefulness of data, information and knowledge on the semantic web and internet of things. It explains key concepts like the semantic web, linked data, resource description framework, and how these will allow machines to better understand the meaning of web content. It also discusses how the growing internet of things, with billions of devices connected to the internet, will generate large amounts of new data and influence flows that marketing, PR and SEO professionals can help organizations learn from and use to their advantage.
The most exciting development in PR (and marketing) since the Cluetrain.
The presentation introduces and explains the Semantic Web (aka Web 3.0) and identifies why this is of critical importance, now, to the influence disciplines.
It concludes by outlining two Semantic Web ontologies required of the PR industry in its contribution to the growth and usefulness of Linked Data and calls for collaborative support in their development.
Presented to members of the CIPR Social Media panel and other geeky types, London, 21st April 2010.
A talk on the past, present, and future evolution of the Web -- Where it's headed and in particular, the Semantic Web, and where it fits.
If it doesn't load here on slideshare -- try viewing it at http://novaspivack.com
The most exciting development in PR (and marketing) since the Cluetrain.
The presentation introduces and explains the Semantic Web (aka Web 3.0) and identifies why this is of critical importance, now, to the influence disciplines.
It concludes by outlining two Semantic Web ontologies required of the PR industry in its contribution to the growth and usefulness of Linked Data and calls for collaborative support in their development.
Presented to members of the CIPR Social Media panel and other geeky types, London, 21st April 2010.
A talk on the past, present, and future evolution of the Web -- Where it's headed and in particular, the Semantic Web, and where it fits.
If it doesn't load here on slideshare -- try viewing it at http://novaspivack.com
This talk introduces the concepts of web 3.0 technology and how they relate to related technologies such as Internet of Things (IoT), Grid Computing and the Semantic Web:
• A short history of web technologies:
o Web 1.0: Publishing static information with links for human consumption.
o Web 2.0: Publishing dynamic information created by users, for human consumption.
o Web 3.0: Publishing all kinds of information with links between data items, for machine consumption.
• Standardization of protocols for description of any type of data (RDF, N3, Turtle).
• Standardization of protocols for the consumption of data in “the grid” (SPARQL).
• Standardization of protocols for rules (RIF).
• Comparison with the evolution of technologies related to data bases.
• Comparison of IoT solutions based on web 2.0 and web 3.0 technologies.
• Distributed solutions vs centralized solutions..
• Security
• Extensions of Peer-to-peer protocols (XMPP).
• Advantages of solutions based on web 3.0 and standards (IETF, XSF).
Duration of talk: 1-2 hours with questions.
As we celebrated 25th anniversary of WWW last year I put together a few major events that made the web what it's today- a platform used by over 3 billion people worldwide. This is the evolution of the World Wide Web in a few short slides.
Web 3.0 explained with a stamp (pt I: the basics)Freek Bijl
What really means web 3.0, or: the semantic web? With this presentation I explain the meaning of web 3.0 by an example of a stamp collection. This presentation is a translation of a Dutch version made earlier. For more detailed information in Dutch you can have a look at BijlBrand.nl
Author: Antonio Bartolomé.
Since 2004 the term “Web 2.0” has generated a revolution on the Internet and it has developed some new ideas for Education identified as “eLearning 2.0”.
Social Semantic Web on Facebook Open Graph protocol and Twitter AnnotationsMyungjin Lee
This Presentation show what the Social Semantic Web is and how Facebook Open Graph protocol and Twitter Annotations colligate with the Social Semantic Web.
E marketing the essential guide to online marketingrealtop466
eMarketing, Online Marketing, social medial, digital marketing, hocipi.com, marketing technology, information technology, make money online, email marketing
This talk introduces the concepts of web 3.0 technology and how they relate to related technologies such as Internet of Things (IoT), Grid Computing and the Semantic Web:
• A short history of web technologies:
o Web 1.0: Publishing static information with links for human consumption.
o Web 2.0: Publishing dynamic information created by users, for human consumption.
o Web 3.0: Publishing all kinds of information with links between data items, for machine consumption.
• Standardization of protocols for description of any type of data (RDF, N3, Turtle).
• Standardization of protocols for the consumption of data in “the grid” (SPARQL).
• Standardization of protocols for rules (RIF).
• Comparison with the evolution of technologies related to data bases.
• Comparison of IoT solutions based on web 2.0 and web 3.0 technologies.
• Distributed solutions vs centralized solutions..
• Security
• Extensions of Peer-to-peer protocols (XMPP).
• Advantages of solutions based on web 3.0 and standards (IETF, XSF).
Duration of talk: 1-2 hours with questions.
As we celebrated 25th anniversary of WWW last year I put together a few major events that made the web what it's today- a platform used by over 3 billion people worldwide. This is the evolution of the World Wide Web in a few short slides.
Web 3.0 explained with a stamp (pt I: the basics)Freek Bijl
What really means web 3.0, or: the semantic web? With this presentation I explain the meaning of web 3.0 by an example of a stamp collection. This presentation is a translation of a Dutch version made earlier. For more detailed information in Dutch you can have a look at BijlBrand.nl
Author: Antonio Bartolomé.
Since 2004 the term “Web 2.0” has generated a revolution on the Internet and it has developed some new ideas for Education identified as “eLearning 2.0”.
Social Semantic Web on Facebook Open Graph protocol and Twitter AnnotationsMyungjin Lee
This Presentation show what the Social Semantic Web is and how Facebook Open Graph protocol and Twitter Annotations colligate with the Social Semantic Web.
E marketing the essential guide to online marketingrealtop466
eMarketing, Online Marketing, social medial, digital marketing, hocipi.com, marketing technology, information technology, make money online, email marketing
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
A contribution to AMEC Measurement Week (the Association for the Measurement and Evaluation of Communication). Lifting a dominant focus on measuring media to one focused on measuring business performance in the communications context.
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
Discussing the Global Commision on Internet Governance statement, Toward a So...Philip Sheldrake
The Global Commission on Internet Governance (ourinternet.org) published a statement 15th April 2015 for the Global Conference on Cyberspace meeting in The Hague. It calls on the global community to build a new social compact between citizens and their elected representatives, the judiciary, law enforcement and intelligence agencies, business, civil society and the Internet technical community, with the goal of restoring trust and enhancing confidence in the Internet.
This stack frames my contribution to a discussion of the statement at the Web Science Institute event 8th June 2015.
My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top level reasons why it is important to get it right and how you can test it.
Do the LOCAH-Motion: How to Make Bibliographic and Archival Linked DataAdrian Stevenson
Presentation given at the Dev8d Developer Days event at the University of London Students Union, London, UK on 15th February 2011.
The talk was primarily aimed at developers with the assumption that they knew a bit about RDF and Linked Data, so it doesn’t discuss these except in passing. I was mainly trying to give some specifics on the technicalities involved, and what platforms and tools we’re using, so people can follow the same path if they wanted.
More info at http://blogs.ukoln.ac.uk/locah/2011/02/14/locah-lightening-at-dev8d/ and http://wiki.2011.dev8d.org/w/Session-L18
A very brief introduction to the semantic web (web 3.0) and how it relates to the social web. Includes a video of the progression from Web 1.0 to Web 2.0 to Web 3.0 by robin fay, georgiawebgurl@gmail.com
Discovering Resume Information using linked data dannyijwest
In spite of having different web applications to create and collect resumes, these web applications suffer
mainly from a common standard data model, data sharing, and data reusing. Though, different web
applications provide same quality of resume information, but internally there are many differences in terms
of data structure and storage which makes computer difficult to process and analyse the information from
different sources. The concept of Linked Data has enabled the web to share data among different data
sources and to discover any kind of information while resolving the issues like heterogeneity,
interoperability, and data reusing between different data sources and allowing machine process-able data
on the web.
Lecture Notes by Mustafa Jarrar at Birzeit University, Palestine.
See the course webpage at: http://jarrar-courses.blogspot.com/2014/01/introduction-to-data-integration.html
and http://www.jarrar.info
you may also watch this lecture at: http://www.youtube.com/watch?v=TEgHq2J1OMo
The lecture covers:
- Web of Data
- Classical Web
- Web APIs and Mashups
- Beyond Web APIs and Mashups: The Data Web and Linked Data
- How to create linked-data?
- Properties of the Web of Linked Data
-
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
This document advocates a new model for viewing content – for understanding why it's created.
It seeks to be more useful than the 'paid, owned, earned media' categorisation.
The influence professional must understand the influences that lead to the creation of content, and the influence the author seeks to have in its creation.
The three drivers demanding a change to the business of influence and the successful socialization of the enterprise. Recommendation to think in terms of the Six Influence Flows and adopt the Influence Scorecard approach to social strategy definition, mapping and execution.
The Internetome is the manifestation of Internet of Things in our lives, our society, our environment.
Marketing and PR are defined by 20th Century media. This is the 21st Century and the Internetome changes the relationship between BigCo and consumer, between Government and citizen, between all organisations and their stakeholders.
Presented at Internetome, London, November 10th 2010.
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Future SEO Vistas 2012
1. FUTURE SEO VISTAS
THE SEMANTIC WEB &
INTERNET OF THINGS
BRIGHTON SEO
13TH APRIL 2012
1
2. Philip Sheldrake
Blog www.philipsheldrake.com
Meanwhile www.wearemeanwhile.com
LinkedIn /in/philipsheldrake
Twitter @sheldrake
Author, The Business of Influence, Wiley 2011
Book website www.influenceprofessional.com
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3. Your role, imho
Today:
Improving the visibility of a website or a web page in search
engines' "natural," or un-paid ("organic" or "algorithmic"), search
results. [Wikipedia] For the website owner.
Tomorrow:
Improving the presentation, discoverability, machinability and
usefulness of data, information and knowledge. For all
stakeholders.
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4. “Web 3.0”
“The Web of Data”
THE SEMANTIC WEB
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5. Web 3.0
Whilst there is some confusion over the term, most people use
“Web 3.0” to refer to the Semantic Web. I do.
Either way, the label is a bit of a distraction, but marketers love
it, so what can I say!
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6. Web 3.0 cont.
Web 3.0 is about the Web itself understanding the meaning of
web content and social web participation.
The Web becomes a universal medium for data, information
and knowledge exchange.
The Semantic Web converts the current web of unstructured
documents into a "web of data” building on the W3C's Resource
Description Framework (RDF).
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7. Triples
A hypothesis of the Semantic Web is that meaning can be
conveyed via expressions known as triples:
Subject Predicate Object
(resource) (property) (value)
Kathryn Bigelow Directed Hurt Locker
Mark Boal Wrote Hurt Locker
Hurt Locker Stars Jeremy Renner
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8. RDF
Resource Description Framework (RDF) is a language at the heart
of the Semantic Web for expressing data models using
statements expressed as triples.
And the secret sauce?... to avoid ambiguities, each and every
subject, predicate and object of a triple can be referred to
uniquely with a URL (objects can have literal values too however).
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9. Local and global
Subject Predicate Object
(resource) (property) (value)
Philip Sheldrake Knows Doc Searls
We could define all three of these locally, in our own little worlds,
but all three are likely to be referred to elsewhere too.
And that‟s where the power of the Semantic Web starts to kick in.
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10. The subject and object
I‟m not the one and only Philip Sheldrake.
Eg, Professor Philip Sheldrake is a Professorial Research Fellow in the Department of
Theology and Religion at Durham University.
So how do we define me uniquely? Well, with reference to:
http://sheldrake.myopenid.comor
http://philipsheldrake.com or
http://www.google.com/profiles/philip.sheldrake.
Similarly, Doc Searls may be http://searls.com.
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11. The predicate
But what about the concept of “knows”?
What does “knows” mean to you right now?
What about in different social contexts?
How might other cultures and languages regard “knows”?
Eg, The French language has “savoir” & “connaître”.
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12. The predicate cont.
Well FOAF (Friend Of A Friend) is a machine-readable ontology /
vocabulary describing persons, their activities and their relations
to other people and objects.
To invoke reference to the FOAF ontology we write:
<rdf:RDFxmlns:foaf=http://xmlns.com/foaf/0.1/>
At that URI we will find a definition of “knows”:
http://xmlns.com/foaf/spec/#term_knows
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13. The resultant triple
So now, when we express a statement as a triple like
Subject - http://philipsheldrake.com
Predicate - foaf:knows
Object - http://searls.com
there is no ambiguity as to what it means.
[Note: this format is for explanation purposes only and does not constitute sound syntax!]
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14. The full potential
I referred earlier to the Semantic Web‟s full potential, and that
full potential is described by a vision known as Linked Data.
Tim Berners-Lee‟s four principles of Linked Data, paraphrased:
1. Use URIs to identify things
2. Use HTTP URIs so that these things can be referred to and looked up
("dereferenced") by people and user agents
3. Provide useful information about the thing when its URI is dereferenced, using
standard formats such as RDF/XML
4. Include links to other, related URIs in the exposed data to improve discovery
of other related information on the Web.
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15. LinkedData image
Linking Open Data datasets, September 2011
http://en.wikipedia.org/wiki/File:LOD_Cloud_Diagram_as_of_September_2011.png
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16. Google getting more semantic
Wall Street Journal
March 15, 2012
Google Gives Search a Refresh
By AMIR EFRATI
Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the
shortcomings of today's technology and maintain its dominant market share.
Over the next few months, Google's search engine will begin spitting out more than a list of blue
Web links. It will also present more facts and direct answers to queries at the top of the search-
results page.
http://online.wsj.com/article/SB10001424052702304459804577281842851136290.html
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17. See Linked Data in action
Visit http://www.visualdataweb.org/relfinder/relfinder.php
Type "Million Dollar Baby" in the 1st box
Type "Letters from Iwo Jima" in the 2nd box
…selecting the first result the engine finds for both.
Now click "Find Relations" and sit back and feel the power of the
semantic Web! Click the boxes with rounded corners.
Movie databases are one of the first data sources to be RDF‟d, but this kind of analysis will
become increasingly possible in Semantic Web browsers whatever your search terms as the
Semantic Web continues to grow.
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18. Tim Berners-Lee on the Semantic Web
http://www.youtube.com/watch_popup?v=HeUrEh-nqtU
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19. Machined media
Paid – Pay others to have your message on their media
Owned – This media is (actually or effectively) mine; I can
publish what I like
Earned – Media relations, stakeholder conversations, user-
generated content, endorsements (or otherwise)
Machined – content that is automatically discovered, presented
and published by machines for humans.
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20. (Today‟s) Facebook is dead
The Web of Data exposes connections, correlations, relationships.
Business models that monetize network effects – where the
analytical and commercial power accrues to the host with the
largest dataset so even more data is attracted gravitationally –
are dead.
Eventually.
Discovery is the new search. The new social graph is truly open.
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21. THE INTERNET OF THINGS
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22. Defining the Internet of Things
The Internet of Things refers to a network of objects not
historically connected. We can consider four kinds of objects:
The device containing electronics in order to fulfil its primary function
(eg, washing machine, car, aircon unit)
The electrical device traditionally absent of sophisticated electronics
(eg, lighting, heating, power distribution)
Non-electrical objects
(eg, food and drink packages, animals, clothing)
Environmental sensors
(eg, for variables such as temperature, ambient sound and moisture).
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23. IBM Internet of Things video
http://www.youtube.com/watch_popup?v=sfEbMV295Kk
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24. How many things?
Number of things on the
Internet.
Typical forecast for 2020.
Global
human
popn.
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25. Digital detritus
Each and every one of us is going to be kicking off more data –
what some refer to as our digital exhaust or digital footprint.
I like to call it digital detritus.
Detritus – discarded organic matter that‟s then decomposed by
microorganisms and re-appropriated by animal and plant life.
Interestingly analogous then to our regard for and treatment of
this data we‟re all shedding.
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26. Digital detritus cont.
We collect the click path of visitors‟ interactions with our website
today, but we can‟t yet access the data describing their use of
physical products.
We can invite customers to share their location data with us, but
we can‟t yet help them review their transport carbon footprint.
We will soon.
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27. Digital detritus cont.
We can encourage the consumer to reap the anticipated
advantages of greener products and services, but we can‟t
identify the actual advantage they achieve and reflect it back at
them.
We can market a food product‟s expected role in a balanced diet,
but not the specific role it plays in a particular household‟s diet.
We will soon.
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28. The Internetome
I call the manifestations of the Internet of Things – the properties
that result from enmeshing the analogue and digital worlds – the
Internetome.
If emergent behaviours stem from the 2 billion humans on
today‟s social web, we can expect something similar from the
„real world‟ interacting with many tens of billions of things.
The Internetome itself might become an organizational
stakeholder of sorts.
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29. SO?
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30. Big Data. Big Info. Big Knowledge.
the web + semantic web + internet of things
= really big.
Data – discrete, objective facts, signals or symbols devoid of context and
interpretation and therefore of no meaning or value.
Information – the result of structuring or organizing data in such a way as to give
it meaning and relevance for specific purpose or in a specific context.
Knowledge – the result of structuring or organizing information in such a way that
it helps to form a framework for the incorporation of further information and aids the
evaluation of the world, accruing experience, expertise and know-how.
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31. The marketing professional
Engaged in the process by which companies create value for
customers and build strong customer relationships in order to
capture value from customers in return.
Principles of Marketing (5th European ed.), Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, 2008, Pearson
Education, ISBN 978-0273711568
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32. The public relations professional
Engaged in the planned and sustained effort to influence opinion
and behaviour, and to be influenced similarly, in order to build
mutual understanding and goodwill.
http://www.philipsheldrake.com/2011/11/public-relations-defined-%E2%80%93-the-anatomy-of-a-candidate-definition-ver-
0-2/
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33. Flows of data, information & knowledge
An organization‟s place in the world will increasingly become
defined by the related flows of data, information and knowledge.
Such flows constitute influence flows when they lead a
stakeholder to do something they wouldn‟t otherwise have done
or think something they wouldn‟t otherwise have thought.
The Six Influence Flows
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34. The influence professional
The influence professional knows that the ease and effectiveness
with which we manage and learn from influence flows is integral
to the ways all stakeholders interact with organizations to broker
mutually valuable, beneficial relationships.
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35. Your role
Content for content‟s sake may drive transactional volume (eg,
clicks) but contributes little to long-term engagement, or
reputation building, or the formation of trusted, loyal and
valuable relationships.
You can help an organization learn what the world needs, and
identify when it has the data, information or knowledge to meet
that need.
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36. Your role cont.
Your role is increasingly related to the practice of the influence
professional.
It entails identifying, preparing, publishing and maintaining data,
information and knowledge, and establishing and developing the
systems needed to do so, so that the organization ishelpful,
valuable and influential to all stakeholders…
past, present and future customers, employees, citizens,
partners, etc.
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37. Reading
http://semanticweb.org
http://en.wikipedia.org/wiki/Semantic_Web
http://linkeddata.org
http://en.wikipedia.org/wiki/Linked_data
http://www.cambridgesemantics.com/semantic-university
http://en.wikipedia.org/wiki/Internet_of_Things
http://www.readwriteweb.com/archives/internet-of-things
http://www.philipsheldrake.com - my blog
37 13th April 2012 / Creative Commons Attribution Share Alike License 2.0 England and Wales