1) Real-time PR requires enhanced strategic planning, training, attention to detail, and rigorous measurement to effectively engage as an organization's eyes, ears, and mouth across various channels in real-time.
2) To execute real-time PR, organizations must clearly articulate their mission, values, and vision, and translate these into objectives and tactics using frameworks like the Balanced Scorecard and Influence Scorecard.
3) Critical factors for success in real-time PR include having the right knowledge, skills, policies, analytics tools and workflows to empower employees to authentically engage across six influence flows, while managing reputational risks.
Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
Slide deck from AAM 2017 session on May 7, 2017.
Session title: Digital Strategy in Action: From Planning to Doing
Panelists:
Mark Osterman, Guiding Programs Manager, Vizcaya Museum and Gardens
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art
Tatum Walker, Associate Director of Digital Strategy, Ford's Theatre Society
Session Abstract:
Cultural heritage organizations develop digital strategies to outline philosophies, goals and objectives for the effective use of technology. In this session, three museums - at varying points of implementation - share methods and outcomes of the digital strategy process. Panelists represent a cross-section of museums (art, history, horticulture) and departments (education, communications, digital/IT), providing multiple points of view on how to identify, prioritize and implement digital initiatives that align with strategy. We’ll discuss institutional challenges, practical and technical constraints, and share examples of digital visitor engagement - aiming to inspire colleagues to apply digital strategy effectively at their organizations.
Chapter 3 is about building the foundation and kicks off section 2. I start off discussing the need to create a centralized editorial team that will responsible for driving change within the organization.
From strategy centers to maker spaces, learn how brands like PBJS clients PayPal, eBay and Coupons.com can plan, design and build dedicated venues for fostering the collaboration and experimentation they need to keep ahead of the proverbial curve.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
Slide deck from AAM 2017 session on May 7, 2017.
Session title: Digital Strategy in Action: From Planning to Doing
Panelists:
Mark Osterman, Guiding Programs Manager, Vizcaya Museum and Gardens
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art
Tatum Walker, Associate Director of Digital Strategy, Ford's Theatre Society
Session Abstract:
Cultural heritage organizations develop digital strategies to outline philosophies, goals and objectives for the effective use of technology. In this session, three museums - at varying points of implementation - share methods and outcomes of the digital strategy process. Panelists represent a cross-section of museums (art, history, horticulture) and departments (education, communications, digital/IT), providing multiple points of view on how to identify, prioritize and implement digital initiatives that align with strategy. We’ll discuss institutional challenges, practical and technical constraints, and share examples of digital visitor engagement - aiming to inspire colleagues to apply digital strategy effectively at their organizations.
Chapter 3 is about building the foundation and kicks off section 2. I start off discussing the need to create a centralized editorial team that will responsible for driving change within the organization.
From strategy centers to maker spaces, learn how brands like PBJS clients PayPal, eBay and Coupons.com can plan, design and build dedicated venues for fostering the collaboration and experimentation they need to keep ahead of the proverbial curve.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
Public Relations and the "S" Curve: adoption, innovation and moving forwardRichard Binhammer
Recently I had the pleasure of joining the good folks at Spinsucks to talk about innovation, disruption, adoption, and the dreaded S curve as it relates to PR and Communications.
The added bonus was that I got to join the talented, strategic, insightful, bright business leader, Gini Dietrich -- who is also just a lot of fun to be with. I was so excited...I was standing on my head. Youll see. Oh, and the approach to the slides was also a little fun and different. You can see the different approach to slides at my channel on youtube, https://www.youtube.com/channel/UCFFcvm_Sn7DxAQGIlodYTLA
Hope you enjoy it
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
StrongMail Altimeter Social Forecast PresentationStrongView
As the field of social media marketing continues to grow and evolve, social media strategists are trying to determine where to invest their growing budgets for maximum impact. This webinar will explore the key goals and priorities of social media marketers in 2010 and how those priorities are shifting in 2011.
Join industry expert Jeremiah Owyang to learn where large enterprises are focusing their social media marketing budgets in 2011, as well as spending priorities based on the maturity of their social programs.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
The first thing you must remember when adopting social media is to approach with caution: apply forethought and integrate social media as part of your overall marketing toolkit. Here I provide a general overview of what shapes my approach to social media strategy.
This is the presentation I gave to the French American Chamber of Commerce in Dallas on August 4, 2011.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
Public Relations and the "S" Curve: adoption, innovation and moving forwardRichard Binhammer
Recently I had the pleasure of joining the good folks at Spinsucks to talk about innovation, disruption, adoption, and the dreaded S curve as it relates to PR and Communications.
The added bonus was that I got to join the talented, strategic, insightful, bright business leader, Gini Dietrich -- who is also just a lot of fun to be with. I was so excited...I was standing on my head. Youll see. Oh, and the approach to the slides was also a little fun and different. You can see the different approach to slides at my channel on youtube, https://www.youtube.com/channel/UCFFcvm_Sn7DxAQGIlodYTLA
Hope you enjoy it
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
StrongMail Altimeter Social Forecast PresentationStrongView
As the field of social media marketing continues to grow and evolve, social media strategists are trying to determine where to invest their growing budgets for maximum impact. This webinar will explore the key goals and priorities of social media marketers in 2010 and how those priorities are shifting in 2011.
Join industry expert Jeremiah Owyang to learn where large enterprises are focusing their social media marketing budgets in 2011, as well as spending priorities based on the maturity of their social programs.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
The first thing you must remember when adopting social media is to approach with caution: apply forethought and integrate social media as part of your overall marketing toolkit. Here I provide a general overview of what shapes my approach to social media strategy.
This is the presentation I gave to the French American Chamber of Commerce in Dallas on August 4, 2011.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Content strategy, communications strategy and digital excellenceDRCC
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
This webinar presentation will help you understand the core benefits of using social media for economic development.
Speakers:
Verona Thibault, Executive Director, SEDA
Isabelle Poirier, President, Intelegia
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Is the future of modern marketing social sept 9 2014Bill Hobbib
Most marketers agree the future of social is now. Are you looking to connect all of your customer interactions in an end-to-end journey to drive greater marketing ROI? If so, it’s becoming crucial to integrate traditional marketing, digital marketing and social touch points.
This presentation will help you learn 4 keys for leveraging social with your modern marketing, including best practices for how to:
• Gain a comprehensive understanding of your customers, so you can tailor marketing based on your customers’ real behaviors in social
• Drive better business results by listening, creating and publishing compelling content, and better engaging customers with that content
• Uncover new customers in social that have the same interests as your current customers through look-alike audiences
• Drive higher ROI from your overall marketing mix by combining social with modern marketing
How to match the blistering evolution
of social media with effective internal and
external social technology strategies.
While progressive companies are tying themselves in million-dollar knots just building Facebook apps or chasing the latest Twitter-marketing strategy, Perficient proposes that firms take a more holistic view:
The most popular social technologies did not even exist eight years ago, so the trick is not in deciding which ones deserve your money or man-hours.
The trick is learning how to anticipate and leverage trends in human interaction in ways that will keep your business responsive, agile and synched with the ever-shifting DNA of social media evolution.
The trick to mastering social media is this:
It’s not the software. It’s the culture.
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Michael Pranikoff
Investor Relations (IR) & Emerging Media: Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, to the National Investor Relations Institute (NIRI) Capital Area Chapter ( Washington D.C.) on September 28, 2011
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
Discussing the Global Commision on Internet Governance statement, Toward a So...Philip Sheldrake
The Global Commission on Internet Governance (ourinternet.org) published a statement 15th April 2015 for the Global Conference on Cyberspace meeting in The Hague. It calls on the global community to build a new social compact between citizens and their elected representatives, the judiciary, law enforcement and intelligence agencies, business, civil society and the Internet technical community, with the goal of restoring trust and enhancing confidence in the Internet.
This stack frames my contribution to a discussion of the statement at the Web Science Institute event 8th June 2015.
A contribution to AMEC Measurement Week (the Association for the Measurement and Evaluation of Communication). Lifting a dominant focus on measuring media to one focused on measuring business performance in the communications context.
Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
This document advocates a new model for viewing content – for understanding why it's created.
It seeks to be more useful than the 'paid, owned, earned media' categorisation.
The influence professional must understand the influences that lead to the creation of content, and the influence the author seeks to have in its creation.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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How to plan & execute real-time PR that delivers for your organisation
1. How to plan & execute real-time PR that delivers for your organisation. 1
2. Philip Sheldrake 2 Meanwhile Blog LinkedIn Twitter CIPR TV ___________ Social PR, London, 28th Feb 2011 www.andmeanwhile.com www.philipsheldrake.com /in/philipsheldrake @sheldrake www.cipr.tv ___________ #socialpr
3. What does success look like? Real-time complexity and My Channel Mission, vision, values – back to basics The Balanced Scorecard – business performance management The Influence Scorecard – influence performance management The Six Influence Flows Knowledge, skills and policies Analytics and workflow Culture Facilities Coming up… 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 3
4. Recommended reading 4 The Business of Influence Philip Sheldrake Wiley, April 2011 Real-time Marketing and PR David Meerman Scott Wiley, November 2010 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
5. As required and guided by the PR strategy: Who? – the right person in terms of constituent expectations, consistency, topic, expertise, time zone and language What? – active listening; then creating proactive opportunities and reacting with the appropriate content How? – with the appropriate tone of voice in the appropriate content format When? – as timely as the conversation demands (mins / hours) What does success look like here? 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 5
6. Being the eyes, ears and mouth of an organisation to the drumbeat of the daily news was never easy. Being the eyes, ears and mouth, with heightened sensitivity to influence and be influenced in real-time, requires enhanced levels of strategic diligence, meticulous planning, training, constant attention to detail and rigorous measurement. This isn’t easy 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 6
7. It’s impossible to fake it. Real-time PR must, by nature, be authentic. Real-time PR marks the death of the persuasion / ‘spin’ school. Long live two-way, symmetric PR fostering mutually beneficial relationships between an organisation and its publics. Reality is perception 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 7 Real-time PR is one of those facets of the modern PR discipline that separates the 21st Century PR professional from the 20th Century practitioner.
8. What exactly are we dealing with here? Let’s paint the picture. A content format your colleagues / clients will understand... Real-time complexity and My Channel 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 8
9. Content – an illustrated history 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales Blog post: http://www.philipsheldrake.com/2011/01/content-an-illustrated-history Hi-res image: http://bit.ly/content-an-illustrated-history Slideshare version: http://bit.ly/hPYjnd 9 This one on the small screen Download this one for projection
10. Continuously expanding capabilities for highly personalised creation, curation, recommendation, search, discovery, management, consumption and sharing of content across all personal screen-based devices. Two billion plus Internet users. Two billion plus channels. My channel. And some other stuff probably. The Future 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 10
11. This new reality, this complexity, demands more than ever that we get back to basics, that we connect PR activity to the business needs: Unambiguously. Visibly. Transparently. Efficiently. Relentlessly. The essence of real-time PR means that the bold and bright articulation of your organisation’s mission, vision and values, and the subsequent cascade, is more critical than ever. Back to basics 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 11
12. Mission, values, vision… 12 Mission – why do we exist? Values – what guides our behaviour? Vision – what do we want to be? Business objectives – to get from A to B Strategy – the plan to get us from A to B Strategic objectives – wholly necessary and sufficient to execute the plan Tactics – activities to achieve the strategic objectives. CASCADE 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
13. To win, organisations must approach this cascade with professional rigour. 7 out of 10 organisations simply fail to execute their strategies1. The Balanced Scorecard is the most popular approach to BPM… 1. Balanced Scorecard Institute Business performance management (BPM) 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 13
14. “The Balanced Scorecard transforms an organization’s strategic plan from an attractive but passive document into the 'marching orders' for the organization on a daily basis. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies. “It is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action.”1 The Balanced Scorecard 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 14
15. The Influence Scorecard is both part of and an augmentation to the Balanced Scorecard. Influence performance management (IPM) is the ease and effectiveness with which we can manage and learn from influence flows; integral to the process by which customers, citizens and all stakeholders interact with organisations and governments to broker mutually valuable, beneficial relationships. The Influence Scorecard 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 15
16. The Six Influence Flows 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 16
17. Social media monitoring, or listening, aims to understand what’s going on in social media within each of these influence flows. Social Web analytics is about identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence. The social Web = social media + apps + services + the network of devices. Monitoring and analytics 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 17
18. As required and guided by the PR strategy: Who? – the right person in terms of constituent expectations, consistency, topic, expertise, time zone and language What? – active listening; then creating proactive opportunities and reacting with the appropriate content How? – with the appropriate tone of voice in the appropriate content format When? – as timely as the conversation demands (mins / hours) REMINDER: What does success look like? 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 18
19. Let’s do a podcast! 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 19 So we don’t end up with… Whoa! Where did this come from? Apparently it’s been doing the rounds How should we respond? Dunno. Tweet? Raise it at the Monday meeting? http://www.flickr.com/photos/theseanster93/469906468
20. Success in real-time PR requires diligent cascade and influence performance management. In turn, to empower everyone to participate in the conversation and behave appropriately, success in IPM requires: Knowledge, Skills & Policies. Analytics & Workflow. Culture.2 2. Human, information and organisation capital in Balanced Scorecard terminology. Critical ingredients of real-time PR 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 20
21. Critical ingredients of real-time PR 21 Who? What? How? When? Fear Doubt Confusion Paralysis Inconsistency Inauthenticity Missed opportunities Reputational risk 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
22. Knowledge, Skills & Policies 22 Knowledge Of PR best practice Of the mission, values, vision Of the Influence Scorecard Of the demands of real-time PR Skills Analytical Social media Process design Quality assurance and audit Tool procurement Interdisciplinary (eg, with other marketing, digital and customer service disciplines) Policies Social media policy Tone of voice Escalation Discretionary customer care
23. Analytics & Workflow 23 Analytics Social Web analytics tools appropriate to your needs Fluency in their application Integration with other analytic capabilities (eg, CRM) Fit to the Influence Scorecard Workflow Process design… with your analytics vendor (although beware vendor lock-in) Build in quality rather than just test for it Integration of PR activity with paid and owned media, and customer service Training courses / manuals
24. Example workflow The USAF Response Assessment is a highly regarded workflow for one aspect of real-time PR. Empowers everyone in the USAF to participate in the conversation, real-time. 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 24
25. Organisation wide influence-focused culture (to influence and to be influenced) A culture built on team and personal goal alignment A culture that recognises there’s influence in everything A quality (TQM) focus A culture of customer-focus A culture of innovation and continuous improvement A culture of social awareness and responsibility Culture 25
26. Measurement & evaluation closes the loop. Are we executing the strategy as intended? See the CIPR’s research, planning and measurement guidance3. I chair the CIPR’s social media measurement group, and we’ll be reporting in March 2011. In short metric selection and design is as bespoke as one’s strategy. 3. http://bit.ly/dyIP86 Measurement & evaluation 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 26
27. You have the knowledge, skills and policies; the analytics and workflow; the culture. Now manifest these in your workplace. Facilities 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 27 “The Twitter Room” by the Conversation Group http://www.slideshare.net/cluetrainee/the-twitterroom-workbook
28. A lot of work goes into readying for real-time PR, so best start now proactively rather than when you really need it reactively. Good luck. And thanks for your attention. Thank you 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 28