The document provides an introduction to emerging technologies like Web 3.0, the Semantic Web, and the Internet of Things, and their impact on marketing and public relations. It discusses how these technologies will allow objects and data to be connected in new ways, enabling deeper understanding and new forms of discovery. This represents a shift from current models, and raises important questions about how organizations can empower customers and leverage digital information in the future.
Web 1.0 was an early stage evolution focused on how users could connect to the web through the user interface. Web 2.0 emerged around 2004 and focused mainly on interactivity and collaboration through social media; it too has peaked.
Through the evolution of smart phones and the ongoing improvement of technology, Web 3.0 offers more solutions for browsing and enables consumers to browse application data from anywhere in the world.
Hassan Bawab will share how Web 3.0 started as merely a trend but is quickly becoming the standard.
Capitalizing on Web 3.0 requires providing a mobile experience to end-users. It also means more effective communication and ease of reach. Implementing a Web 3.0 strategy can ultimately lead to improved intelligence and customer engagement for organizations in any industry.
Beacon, GRDDL, and Twine... oh my!! Sometimes it is hard to keep track of all the new technology on the web. Which are the ones worth paying attention to? Let's take a look into how the web evolves and where we've came from. (Finally, a field where "evolution" and "intelligent design" can play nice.) We'll dive deep into some of the upcoming trends poised to change the web as we know it.
Web 1.0 was an early stage evolution focused on how users could connect to the web through the user interface. Web 2.0 emerged around 2004 and focused mainly on interactivity and collaboration through social media; it too has peaked.
Through the evolution of smart phones and the ongoing improvement of technology, Web 3.0 offers more solutions for browsing and enables consumers to browse application data from anywhere in the world.
Hassan Bawab will share how Web 3.0 started as merely a trend but is quickly becoming the standard.
Capitalizing on Web 3.0 requires providing a mobile experience to end-users. It also means more effective communication and ease of reach. Implementing a Web 3.0 strategy can ultimately lead to improved intelligence and customer engagement for organizations in any industry.
Beacon, GRDDL, and Twine... oh my!! Sometimes it is hard to keep track of all the new technology on the web. Which are the ones worth paying attention to? Let's take a look into how the web evolves and where we've came from. (Finally, a field where "evolution" and "intelligent design" can play nice.) We'll dive deep into some of the upcoming trends poised to change the web as we know it.
Web 3.0 - What you may not know about the new webjawadshuaib
Jawad will be speaking about Web 3.0, connecting our current social media technologies driven Web 2.0 with the up and coming Real Time Web 3.0 - a light session supported by tech stories and user stats. Jawad will be sharing his insights into what the average user doesn't know but should, about the future of the internet.
Comparative study of web 1, Web 2 and Web 3Dlis Mu
Paper presented at the 6th International CALIBER 2008 International Conference on From Automation to Transformation. University of Allahabad, Allahabad, 28 to 29, February and 1 March, 2008
Web 3.0 explained with a stamp (pt I: the basics)Freek Bijl
What really means web 3.0, or: the semantic web? With this presentation I explain the meaning of web 3.0 by an example of a stamp collection. This presentation is a translation of a Dutch version made earlier. For more detailed information in Dutch you can have a look at BijlBrand.nl
Author: Antonio Bartolomé.
Since 2004 the term “Web 2.0” has generated a revolution on the Internet and it has developed some new ideas for Education identified as “eLearning 2.0”.
As we celebrated 25th anniversary of WWW last year I put together a few major events that made the web what it's today- a platform used by over 3 billion people worldwide. This is the evolution of the World Wide Web in a few short slides.
The unceasing Internet evolution is changing many aspects of our daily life, both personally and professionally. Internet is an extension of our potential, we are experiencing this transformation day by day. In particular, there are two main areas where this change is more tangible: communication and knowledge.
We now communicate in a very different way from how we did it years ago. Today chat, Skype and video conferencing seem to be routine; we take for granted the ability to communicate for free with everyone we want, anywhere in the world, relying on network services. We also think and learn in different ways from how we did it time ago. When something is unknown to us, we look for it on the Internet: researches on Google and Wikipedia are part of our typical day, to imagine a world without the Internet appears to be pretty hard.
Based on real cases and tracking the main web services trends, this presentation summarizes the impact that Internet evolution had, has and will have on us and in particular on the way we learn and think.
The Next Big Thing is Web 3.0. Catch It If You Can Judy O'Connell
The best minds on our planet are suggesting that the Internet will continue to be arguably the most influential invention of our time. We are in the midst of a highly dynamic and dramatically changing landscape. Where Web 1.0 made us consumers of information, Web 2.0 allowed us to be participators and creators. Web 3.0 and the Semantic Web technologies are beginning to play a larger and more significant role in the search and filtering of the content fire hose that teachers and students encounter each day. How will the semantic web influence our learning and teaching encounters on the web? What is the connection between meaning and data? Will search or discovery be the main driving force in the 3.0 information revolution? How will information and knowledge creation in a semantic-powered online world develop? This session will draw on Semantic Web research and developments and show how connecting, collaborating and networking in a Web 3.0 world is changing the ground-rules once again.
Web 3.0 - What you may not know about the new webjawadshuaib
Jawad will be speaking about Web 3.0, connecting our current social media technologies driven Web 2.0 with the up and coming Real Time Web 3.0 - a light session supported by tech stories and user stats. Jawad will be sharing his insights into what the average user doesn't know but should, about the future of the internet.
Comparative study of web 1, Web 2 and Web 3Dlis Mu
Paper presented at the 6th International CALIBER 2008 International Conference on From Automation to Transformation. University of Allahabad, Allahabad, 28 to 29, February and 1 March, 2008
Web 3.0 explained with a stamp (pt I: the basics)Freek Bijl
What really means web 3.0, or: the semantic web? With this presentation I explain the meaning of web 3.0 by an example of a stamp collection. This presentation is a translation of a Dutch version made earlier. For more detailed information in Dutch you can have a look at BijlBrand.nl
Author: Antonio Bartolomé.
Since 2004 the term “Web 2.0” has generated a revolution on the Internet and it has developed some new ideas for Education identified as “eLearning 2.0”.
As we celebrated 25th anniversary of WWW last year I put together a few major events that made the web what it's today- a platform used by over 3 billion people worldwide. This is the evolution of the World Wide Web in a few short slides.
The unceasing Internet evolution is changing many aspects of our daily life, both personally and professionally. Internet is an extension of our potential, we are experiencing this transformation day by day. In particular, there are two main areas where this change is more tangible: communication and knowledge.
We now communicate in a very different way from how we did it years ago. Today chat, Skype and video conferencing seem to be routine; we take for granted the ability to communicate for free with everyone we want, anywhere in the world, relying on network services. We also think and learn in different ways from how we did it time ago. When something is unknown to us, we look for it on the Internet: researches on Google and Wikipedia are part of our typical day, to imagine a world without the Internet appears to be pretty hard.
Based on real cases and tracking the main web services trends, this presentation summarizes the impact that Internet evolution had, has and will have on us and in particular on the way we learn and think.
The Next Big Thing is Web 3.0. Catch It If You Can Judy O'Connell
The best minds on our planet are suggesting that the Internet will continue to be arguably the most influential invention of our time. We are in the midst of a highly dynamic and dramatically changing landscape. Where Web 1.0 made us consumers of information, Web 2.0 allowed us to be participators and creators. Web 3.0 and the Semantic Web technologies are beginning to play a larger and more significant role in the search and filtering of the content fire hose that teachers and students encounter each day. How will the semantic web influence our learning and teaching encounters on the web? What is the connection between meaning and data? Will search or discovery be the main driving force in the 3.0 information revolution? How will information and knowledge creation in a semantic-powered online world develop? This session will draw on Semantic Web research and developments and show how connecting, collaborating and networking in a Web 3.0 world is changing the ground-rules once again.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Web 3.0 will enable advertisers to directly sell to consumers within social media properties. More importantly, each sale can easily be shared by the consumer to create a viral word-of-mouth campaign.
Internal communications at the British Red Cross. North West Regional Group e...CharityComms
Helen Schick, acting head of internal communications, British Red Cross
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
ISWC 2016 Tutorial: Semantic Web of Things M3 framework & FIESTA-IoT EU projectFIESTA-IoT
Amelie Gyrard presents a tutorial on SWOT - the Semantic Web of Things.
For further information about this work. Please visit:
http://semantic-web-of-things.appspot.com
Agri-IoT: A Semantic Framework for Internet of Things-enabled Smart Farming A...Andreas Kamilaris
With the recent advancement of the Internet of Things (IoT), it is now possible to process a large number of sensor data streams using different large-scale IoT platforms. These IoT frameworks are used to collect, process and analyse data streams in real-time and facilitate provision of smart solutions
designed to provide decision support. Existing IoT-based solutions are mainly domain-dependent, providing stream processing and analytics focusing on specific areas (smart cities, healthcare etc.). In the context of agri-food industry, a variety of external parameters belonging to different domains (e.g. weather conditions, regulations etc.) have a major influence over the food supply chain, while flexible and adaptive IoT frameworks, essential to truly realize the concept of smart farming, are currently inexistent. In this presentation, we propose Agri-IoT, a semantic framework for IoT-based smart farming applications, which supports reasoning over
various heterogeneous sensor data streams in real-time. Agri-
IoT can integrate multiple cross-domain data streams, providing
a complete semantic processing pipeline, offering a common
framework for smart farming applications. Agri-IoT supports
large-scale data analytics and event detection, ensuring seamless interoperability among sensors, services, processes, operations, farmers and other relevant actors, including online information sources and linked open datasets and streams available on the Web.
Overview of what Future Internet is about. What are the latest developments on Web, leading us to Web 3.0 and beyond. Explain how to build semantic mash-ups
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Axero Solutions
A good internal communication strategy makes good business sense.
If your employees are communicating effectively, you’ll have a highly-committed and well-performing workforce. Effective communication also creates a can-do culture and leads to a learning organization.
If you want to totally rock how your management team and employees communicate, here are 10 internal communication ideas to get you started.
We’ve come up with a list of common business communication questions and how their solutions will fit into your internal communication strategy.
The most exciting development in PR (and marketing) since the Cluetrain.
The presentation introduces and explains the Semantic Web (aka Web 3.0) and identifies why this is of critical importance, now, to the influence disciplines.
It concludes by outlining two Semantic Web ontologies required of the PR industry in its contribution to the growth and usefulness of Linked Data and calls for collaborative support in their development.
Presented to members of the CIPR Social Media panel and other geeky types, London, 21st April 2010.
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
This presentation gives an overview on the Web 2.0 buzz, shows a number of examples and asks questions about privacy and legal aspects. Finally, we make suggestions how to implement a social web project and reminds to meet locally as well.
Benefits of the Social Web: How Can It Help My Museum?lisbk
Slides for a talk on "Benefits of the Social Web: How Can It Help My Museum?" given by Brian Kelly, UKOLN at the AIM 2009 conference held in Ellesmere Port on 5 June 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/aim-2009/
2nd Lecture on Emerging Technologies Module, Salford Business School. Comments/ corrections most welcome here or @francesbell on Twitter.
Thanks for all received - slide show edited to reflect these.
Slides for talk on "What Uses for New Digital Technologies?" given by Brian Kelly, UKOLN at the "CILIP Digital Information 2009 conference" on "What Future For Digital Information: order or Anarchy" on 17 November 2009.
See http://www.ukoln.ac.uk/cultural-heritage/events/cilip-digital-information-2009/
Public Funds in the UK - Alfresco PresentationWill Abson
Presentation delivered at the British Computer Society event 'Public Funds in the UK: Open Source for Document and Content Management?' in January 2010. The event aimed to bring together a set of
experts from across the technology sector and stimulate discussion on how the public sector use of technology may be improved following recent criticism in the media.
http://ossg.bcs.org/2009/09/20/public-funds-in-the-uk-open-source-for-document-and-content-management-london-070110/
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
Basic introductory talk about the Web of Linked Data, given to undergraduate and posgraduate students of Universidad del Valle (Cali, Colombia) in September 2010. Knowledge about Semantic Web is required
The Internetome is the manifestation of Internet of Things in our lives, our society, our environment.
Marketing and PR are defined by 20th Century media. This is the 21st Century and the Internetome changes the relationship between BigCo and consumer, between Government and citizen, between all organisations and their stakeholders.
Presented at Internetome, London, November 10th 2010.
Similar to Intro to Web 3.0 and the Internet of Things (20)
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
Discussing the Global Commision on Internet Governance statement, Toward a So...Philip Sheldrake
The Global Commission on Internet Governance (ourinternet.org) published a statement 15th April 2015 for the Global Conference on Cyberspace meeting in The Hague. It calls on the global community to build a new social compact between citizens and their elected representatives, the judiciary, law enforcement and intelligence agencies, business, civil society and the Internet technical community, with the goal of restoring trust and enhancing confidence in the Internet.
This stack frames my contribution to a discussion of the statement at the Web Science Institute event 8th June 2015.
A contribution to AMEC Measurement Week (the Association for the Measurement and Evaluation of Communication). Lifting a dominant focus on measuring media to one focused on measuring business performance in the communications context.
Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
This document advocates a new model for viewing content – for understanding why it's created.
It seeks to be more useful than the 'paid, owned, earned media' categorisation.
The influence professional must understand the influences that lead to the creation of content, and the influence the author seeks to have in its creation.
The three drivers demanding a change to the business of influence and the successful socialization of the enterprise. Recommendation to think in terms of the Six Influence Flows and adopt the Influence Scorecard approach to social strategy definition, mapping and execution.
1. The Future is now.An introduction to Web3.0 and the internet of things as they are happening today and as they impact marketing & Public Relations 1
2. Philip Sheldrake Influence Crowd LLP www.influencecrowd.com LinkedIn /in/philipsheldrake @sheldrake CIPR Social Summer serieshttp://bit.ly/ciprsm#ciprsm26th August 2010 2
3. These technologies massively impact marketing and PR. We are about to witness a technological Cambrian explosion. Today is about gaining an insight into this explosion. We can only begin to determine the effects if we deeply understand the causes. We’ll broach some of the effects in conversation, but we don’t have time to explore them in any detail today. My goal: provide you with serious food for thought. My goal today 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 3
4. The Semantic Web 4 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales “Web 3.0” “The Web of Data”
5. Fellow Londoner Sir Tim Berners-Lee put the first website online 6th August 1991, and things have moved pretty fast since then. The first consumer Web revolution was embodied by companies such as Yahoo!, AOL, Amazon, eBay, PayPal, Ticketmaster and services such as browser based email and online banking. This was the Transactional Web if you like, retrospectively labeled Web 1.0. Web 1.0 5 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales
6. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting smarter faster than most companies. “These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.” Cluetrain Manifesto, 1999 Web 2.0 6 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales
7. Whilst there is some confusion over the term, most people use “Web 3.0” to refer to the Semantic Web. I do. Either way, the label is a bit of a distraction, but marketers love it, so what can I say! I use the terms interchangeably here, and we explain it in the following slides. Web 3.0 7 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales
8. If Web 2.0 was all about (user generated) content and community participation, Web 3.0 is about the Web itself understanding the meaning of all the content and participation. Indeed, the Web becomes a universal medium for data, information and knowledge exchange. Web 3.0 cont. 8 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales
9. You can consider the development of the Web as having been informed by a document metaphor: Files, desktop, documents Open, read, close Everything has a location (like files in a filing cabinet). The document metaphor 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 9
10. The location of a document is specified with a Unique Resource Locator (URL). Eg, http://influencecrowd.com/philip_sheldrake/index.php The URL 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 10 The file. The folder. The domain name that relates to an IP address of a server (via a domain name server (DNS)), in this case right now a shared server at 69.89.31.175. Stipulates the protocol for retrieving the resource.
11. A hypothesis of the Semantic Web is that meaning can be conveyed via expressions known as triples: Triples 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 11
12. Resource Description Framework (RDF) is a language at the heart of the Semantic Web for expressing data models using statements expressed as triples. And the secret sauce?... to avoid ambiguities, each and every subject, predicate and object of a triple can be referred to uniquely with a URL (objects can have literal values too however). RDF 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 12
13. We could define all three of these locally, in our own little worlds, but all three are likely to be referred to elsewhere too. And that’s where the power of the Semantic Web starts to kick in. Local and global 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 13
14. I’m not the one and only Philip Sheldrake. Eg, Professor Philip Sheldrake is a Professorial Research Fellow in the Department of Theology and Religion at Durham University. So how do we define me uniquely? Well, with reference to: http://sheldrake.myopenid.comor http://philipsheldrake.com or http://www.google.com/profiles/philip.sheldrake. Similarly, Doc Searls may be http://searls.com. The subject and object 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 14
15. But what about the concept of “knows”? What does “knows” mean to you right now? What about in different social contexts? How might other cultures and languages regard “knows”? Eg, The French language has “savoir” & “connaître”. The predicate 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 15
16. Well FOAF (Friend Of A Friend) is a machine-readable ontology / vocabulary describing persons, their activities and their relations to other people and objects. To invoke reference to the FOAF ontology we write: <rdf:RDFxmlns:foaf=http://xmlns.com/foaf/0.1/> At that URI we will find a definition of “knows”: http://xmlns.com/foaf/spec/#term_knows The predicate cont. 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 16
17. So now, when we express a statement as a triple like Subject - http://philipsheldrake.com Predicate - foaf:knows Object - http://searls.com there is no ambiguity as to what it means. Note: this format is for explanation purposes only and does not constitute sound syntax! The resultant triple 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 17
18. How about?! http://xkcd.com/stickman foaf:complicated http://xkcd.com/stickwoman Simple complicated 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 18 http://xkcd.com/355
19. RDF is being used today by: dbpedia – a project to represent Wikipedia content in RDF data.gov.uk – making the UK’s data mashable! Amazon.com – to mark up its and its partners’ products bbc.co.uk – Aunty Beeb is well along the RDF road, in fact you could consider the BBC to be a global leader in the publishing, news and content world. RDF is happening today 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 19
20. In April 2010, the International Press Telecommunications Council announced the official launch and widespread adoption of its G2 family of news exchange standards, supported by: Agence France-Presse Associated Press dpa The Press Association Thomson Reuters It’s XML, and contains some RDF components. News from the IPTC 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 20
21. GoodRelations is the name of an ontology for ecommerce. Jay Myers, Lead Web Development Engineer for Best Buy, reported that applying GoodRelations: Improved the rank of the respective pages in Google tremendously Increased traffic on the BestBuy stores pages by 30%. Search Engine Strategies 2009 conference, Chicago. http://ebusiness-unibw.org/pipermail/goodrelations/2009-December/000152.html Google loves RDF 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 21
22. Google reads semantically marked up content and, as of May 2009, uses it to create “rich snippets” it in its search results. Eg, http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html Google’s rich snippets 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 22 This “rich snippet” is possible only because Pocket-lint marks its content up semantically and to a standard recognised by Google.
23. I referred earlier to the Semantic Web’s full potential, and that full potential is described by a vision known as Linked Data. The following diagram of Linked Data, and ones like it, are as important to PR and marketing professionals as any Web 2.0 illustration you will have seen bandied around over the years. The full potential 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 23
24. LinkedData image 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 24 Chris Bizerhttp://en.wikipedia.org/wiki/File:Lod-datasets_2009-07-14_colored.png Creative CommonsAttribution-ShareAlike 3.0
25. Visit http://relfinder.dbpedia.org/relfinder.html Type "Million Dollar Baby" in the 1st box Type "Letters from Iwo Jima" in the 2nd box …selecting the first result the engine finds for both. Now click "Find Relations" and sit back and feel the power of the semantic Web! Click the boxes with rounded corners. Movie databases are one of the first data sources to be RDF’d, but this kind of analysis will become increasingly possible in Semantic Web browsers whatever your search terms as the Semantic Web continues to grow. See Linked Data in action 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 25
26. Tim Berners-Lee on the Semantic Web 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 26 http://www.youtube.com/watch_popup?v=HeUrEh-nqtU
27. The Web of Data exposes connections, correlations, relationships. Discovery is the new search. Discovery is the new social graph. The founding business models of Web 1.0 companies such as eBay and Rightmove, and Web 2.0 companies such as Facebook and LinkedIn, which rely on network effects – where the analytical power accrues to the host with the largest data set so more data is gravitationally attracted – are dead. (Today’s) Facebook is dead 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 27
28. Some pundits already refer to Google’s search engine as the “reputation engine”. With a specific intention in mind, one can seek out various facts and opinions relating to an organisation, a product or service. With Web 3.0, the multi-dimensional informational assets can be extracted, synthesised and presented to you real-time to take a stroll through. Extant agents work on your behalf to analyse and identify information thought to be most useful to you (based on your “digital detritus” for example). Reputation management has a new meaning 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 28
29. The Internet of Things 29 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales
30. The Internet of Things refers to a network of objects not historically connected. We can consider four kinds of objects: The device containing electronics in order to fulfil its primary function (eg, washing machine, car, aircon unit) The electrical device traditionally absent of sophisticated electronics (eg, lighting, heating, power distribution) Non-electrical objects (eg, food and drink packages, animals, clothing) Environmental sensors (eg, for variables such as temperature, ambient sound and moisture). See the CASAGRAS Final Report for more detailed definition. Defining the Internet of Things 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 30
31. IBM Internet of Things video 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 31 http://www.youtube.com/watch_popup?v=sfEbMV295Kk
32. Each and every one of us is going to be kicking off more data describing our use of digital products and services; what some refer to as our digital exhaust or digital footprint, and I like to call digital detritus. Detritus is a biological word for discarded organic matter, such as leaf litter for example, which is then decomposed by microorganisms and re-appropriated by animal and plant life. It is then interestingly analogous to our regard for and treatment of this data we’re all shedding. Digital detritus 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 32
33. We collect the clickpath of visitors’ interactions with our website today, but we can’t yet access the data describing their use of physical products. We can invite customers to share their location data with us via their mobile phones, but we can’t yet help them review their driving style (excepting Fiat’s Ecodrive facility) or use of public transport. Digital detritus cont. 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 33
34. We can encourage the consumer to reap the anticipated advantages of greener products and services, but we can’t identify the actual advantage they achieve and reflect it back at them. We can market a food product’s expected role in a balanced diet, but not the specific role it plays in a particular household’s diet. Digital detritus cont. 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 34
35. Does Sony sell you a TV or a home entertainment service? Does Fiat sell you a car or a transportation service? How might preventative maintenance be designed and marketed? How does this transform the concept of a warranty, and how might such a redesign of the proposition lay new foundations for a lifetime relationship with the customer? Some questions for you… 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 35
36. Is every future marketing communication personalised (and I’m not just referring to the address field!)? How will your customers employ Web 3.0 technologies to mashup their personal and collective use of your products and services? What customer information should you have access to? What should be customer opt-in? What benefits might you offer to entice the customer to share more? …lends a whole new meaning to conversational marketing. Some questions for you… cont. 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 36
37. VRM is the other side of the CRM coin. How might you wield semantic Web technologies and the Internet of Things to empower your customers? Vendor Relationship Management 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 37
38. Your in-store marketing system detects one is dressed predominantly in clothes from Primark, the other Prada. How does your in-store customer communications respond? How might this impact your real-time pricing strategy? _______________ I have >100 slides like these. Why not make up your own? Two guys walk into a store… 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 38
39. With the current paucity of “meaning”, forgive me for helping search engines help others find this presentation: Marketing and Web 3.0 Marketing and the Semantic Web Marketing and Linked Data Marketing and the Internet of Things Advertising and Web 3.0 Advertising and the Semantic Web Advertising and Linked Data Advertising and the Internet of Things Public relations and Web 3.0 Public relations and the Semantic Web Public relations and Linked Data Public relations and the Internet of Things Optimisation slide 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 39
40. http://semanticweb.org http://en.wikipedia.org/wiki/Semantic_Web http://linkeddata.org http://en.wikipedia.org/wiki/Linked_data http://en.wikipedia.org/wiki/Internet_of_Things http://www.readwriteweb.com/archives/internet-of-things http://en.wikipedia.org/wiki/Vendor_Relationship_Management http://www.philipsheldrake.com - my blog CIPR Social Media group: #ciprsm / http://twitter.com/sheldrake/cipr-digital-group Reading 26th August 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 40