The document discusses challenges with traditional PR metrics like AVE and proposes that PR value is unique to each organization's objectives, strategies, execution, and stakeholders. It recommends measuring outcomes over outputs and the effect on business results where possible. A framework called the Influence Scorecard is proposed to align PR metrics with organizational goals in the same way as business performance management frameworks. Standards for social media metrics are also discussed.
Public Relation in context of Nursing and Collective BargainingAlka Singh
Subject : Management of Nursing Services and Education. Topic: Public Relation in Context of Nursing and Collective Bargaining, Elements, Tools and Various Forms of Public Relation, Nurses Role in Public Relation. History of Collective Bargaining in India, Theory Behind collective bargaining, importance of collective bargaining, Advantages and disadvantages of collective bargaining, Nurse managers role in collective bargaining, Functions and types of collective bargaining, Collective bargaining and National commission on labor, Problems in Growth of collective bargaining in India.
Management information evaluation system, e- nursing, telenursing, telemedicinesilla elsa soji
Management information system: An array of components
designed to transform a collective set of data into knowledge that
is directly useful and applicable in the process of directing and
controlling resources and their application to the achievement of
specific management objectives.
Public Relation in context of Nursing and Collective BargainingAlka Singh
Subject : Management of Nursing Services and Education. Topic: Public Relation in Context of Nursing and Collective Bargaining, Elements, Tools and Various Forms of Public Relation, Nurses Role in Public Relation. History of Collective Bargaining in India, Theory Behind collective bargaining, importance of collective bargaining, Advantages and disadvantages of collective bargaining, Nurse managers role in collective bargaining, Functions and types of collective bargaining, Collective bargaining and National commission on labor, Problems in Growth of collective bargaining in India.
Management information evaluation system, e- nursing, telenursing, telemedicinesilla elsa soji
Management information system: An array of components
designed to transform a collective set of data into knowledge that
is directly useful and applicable in the process of directing and
controlling resources and their application to the achievement of
specific management objectives.
An initiative of Ministry of Health & Family Welfare to leverage information technology for ensuring delivery of full spectrum of healthcare and immunization services to pregnant women and children up to 5 years of age.
Planning
Planning is an intellectual process of making decisions and it aims to achieve a co ordinate and consistent set of operations aimed at desired objectives. Planning is essentially a process of making choice between available alternatives at all levels of decision making.
A presentation by Hugh Anderson of Forth Metrics on public relations measurement - what has changed, the implications of digital and social media, a new framework, tools and resources. Presented as part of the CIPR '
An initiative of Ministry of Health & Family Welfare to leverage information technology for ensuring delivery of full spectrum of healthcare and immunization services to pregnant women and children up to 5 years of age.
Planning
Planning is an intellectual process of making decisions and it aims to achieve a co ordinate and consistent set of operations aimed at desired objectives. Planning is essentially a process of making choice between available alternatives at all levels of decision making.
A presentation by Hugh Anderson of Forth Metrics on public relations measurement - what has changed, the implications of digital and social media, a new framework, tools and resources. Presented as part of the CIPR '
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
Communications director job description,Communications director goals & objectives,Communications director KPIs & KRAs,Communications director self appraisal
Measuring the Effectiveness of PR Efforts:Are You Busy or Indispensable?Lars Voedisch
Aligning measurement with business objectives
Basics of measurement
PR measurement of new and traditional media
Social Media ROI
Cost effective tools & applications
Post evaluation: Leveraging results
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Social Listening in Practice: PR MeasurementBrandwatch
In this guide, we’ll share how PR professionals can quantify PR efforts and:
- How to track your organization’s reputation, easily
- Quick wins for PR tracking online
- Real case studies from brands who have used online PR to measure success
A Product-Led Growth Strategy for EnterpriseRocketSource
Product-led growth strategy might not be commonly thought of for enterprise, but it's time to innovate. Discover how to leverage a strategy traditionally used by Software as a Service (SaaS) for enterprises across all industries. In this presentation, you'll learn the importance of building employee experience feedback loops so that you craft more sublime experiences for your customers and your teams.
Social Listening in Practice: Campaign MeasurementBrandwatch
Divided into two sections, this guide is written to overcome the potential ‘option paralysis’ when it comes to measurement; to show how it is possible to separate the signal from the noise and to provide a number of potential templates for effective evaluation of campaign activity.
Section one distinguishes between three distinct measurement types to help you identify the most appropriate metrics for your campaign:
Outputs
Outtakes
Outcomes
Section two provides a more in-depth view on campaign measurement frameworks and dashboards based on the most common campaign objectives.
The New Metrics of Sustainable Business Conference | BrochureSustainable Brands
Explore the future of sustainable business metrics. The two-day, Sustainable Brands Issues in Focus event examines leading-edge work that expands the way business can create, quantify, manage and communicate value, and enhance financial performance with shared value. Top sustainability strategists from a variety of sectors will explore models for quantifying the environmental and social impacts of business activity. And industry leaders will collaborate on issues such as valuing ecosystem services, adding environmental impact and human capital to the balance sheet, and putting goals in context. September 24-25, 2013, Philadelphia, PA.
Learn more: www.SBIIF.com
Identify a core set of metrics to use as the starting point for measurement plans
Learn to revisit and adjust your measurement plans
How data from disparate channels and partners can be stored in a singular environment for holistic analysis. Full webinar: http://bit.ly/1QqrWIx
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
Sean Donnelly is a Senior Research Analyst at Econsultancy. He spoke recently at DMX Dublin 2018.
For more info on DMX Dublin, please visit www.dmxdublin.com
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
Discussing the Global Commision on Internet Governance statement, Toward a So...Philip Sheldrake
The Global Commission on Internet Governance (ourinternet.org) published a statement 15th April 2015 for the Global Conference on Cyberspace meeting in The Hague. It calls on the global community to build a new social compact between citizens and their elected representatives, the judiciary, law enforcement and intelligence agencies, business, civil society and the Internet technical community, with the goal of restoring trust and enhancing confidence in the Internet.
This stack frames my contribution to a discussion of the statement at the Web Science Institute event 8th June 2015.
A contribution to AMEC Measurement Week (the Association for the Measurement and Evaluation of Communication). Lifting a dominant focus on measuring media to one focused on measuring business performance in the communications context.
Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
This document advocates a new model for viewing content – for understanding why it's created.
It seeks to be more useful than the 'paid, owned, earned media' categorisation.
The influence professional must understand the influences that lead to the creation of content, and the influence the author seeks to have in its creation.
The three drivers demanding a change to the business of influence and the successful socialization of the enterprise. Recommendation to think in terms of the Six Influence Flows and adopt the Influence Scorecard approach to social strategy definition, mapping and execution.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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3. MeasuringPR.
AVE
Advertising value equivalence is a specious sum based on
false assumptions using an unfounded multiplier, only
addressing a fraction of the PR domain.
It does not represent the value of PR. And never has.
5. MeasuringPR.
Unlock the value.
Consider the hypothetical instance of two organisations
designing, executing and analysing exactly the same
public relations strategy delivering precisely the same
results for the same investment.
Hold that thought.
11. MeasuringPR.
Your organisation?
Your marketplace?
Your stakeholders?
Your marketing and PR objectives?
Your marketing and PR strategies?
Your marketing and PR execution?
☐
Which of these
do you consider
unique?
12. MeasuringPR.
Your organisation?
Your marketplace?
Your stakeholders?
Your marketing and PR objectives?
Your marketing and PR strategies?
Your marketing and PR execution?
Your marketing and PR metrics?
☐
Which of these
do you consider
unique?
13. MeasuringPR.
Your organisation?
Your marketplace?
Your stakeholders?
Your marketing and PR objectives?
Your marketing and PR strategies?
Your marketing and PR execution?
Your marketing and PR metrics?
Which of these
do you consider
unique?
15. MeasuringPR.
Identical comms.
at hypothetical scenario may entail the same comms
leading to the same [output] results for the same
investment, but the [outcome] results must represent
different value because everything else is different.
16. MeasuringPR.
No universal metric.
In other words, there can be no universal metric, no all-
encompassing AVE-replacement or AVE 2.0 or e-AVE!
Mark Westaby and me on this topic
PR Week video podcast, July 2012
18. MeasuringPR.
Barcelona Principles.
1. Importance of goal setting and measurement
2. Measuring the effect on outcomes is preferred to
measuring outputs
3. e effect on business results can and should be
measured where possible
http://amecorg.com/2012/06/barcelona-declaration-of-measurement-principles/
19. MeasuringPR.
Barcelona Principles.
4. Media measurement requires quantity and quality
5. AVEs are not the value of public relations
6. Social media can and should be measured
7. Transparency and replicability are paramount to sound
measurement.
http://amecorg.com/2012/06/barcelona-declaration-of-measurement-principles/
22. MeasuringPR.
Golden rules.
Only employ metrics that directly and obviously guide behaviour and
performance as required by strategic objectives.
Metrics need each other – no metric can achieve what’s needed alone.
Metrics must complement not compete.
Just because something is easy to measure, or is already measured, does
not qualify it as a good metric.
23. MeasuringPR.
Golden rules.
When you have a choice of two equally appropriate metrics, select the
most readily understood.
Never employ fewer or more metrics than will suffice.
Metrics with unneeded side effects aren’t quite right – redesign them; or,
a metric that can be gamed demands a complementary metric to ensure
that it isn’t.
26. MeasuringPR.
#smmstandards.
Published in June for comment by end-July 2013:
Content and Sourcing Reach and Impressions
Engagement and Conersation Influence
Opinion & Adocacy Impact & Value
See Katie Delahaye Paine’s post (eulr.co/smmstandards) and
www.smmstandards.org.
28. MeasuringPR.
Operationalize.
Having widely agreed standards is one thing. Appropriate
application is another.
is is the next phase of our work at AMEC and the wider
“Conclave”. Here’s some guidance in the meantime, and a
look at two candidate frameworks.
29. MeasuringPR.
Selecting & defining metrics.
1. Audit – Where are we now?
2. Setting measurable objectives – Where do we need to be?
3. Strategy and plan – How do we get there?
4. Measurement and analytics – Are we getting there?
5. Results and evaluation – How did we do?
30. MeasuringPR.
Setting measurable objectives.
2.1 Define your measurable objective
2.2 Define your benchmark set – comparative / relative
2.3 Define the ideal metrics
2.4 Identify candidate metrics that combine to best meet your ideal definition (don't try and
make your metrics universal across the organisation, but apply different metrics for different
stakeholder groups)
2.5 Tailor each one to your specific needs, recognising its shortcomings / limits
2.6 Document these steps to make the process auditable and more easily reviewed
2.7 Set a review date and owner.
34. MeasuringPR.
A proposed framework.
ere is considerable value in this thinking, but I believe it can
be shaped differently.
We’re trying to align PR / comms / social to the needs of the
organisation, and divine its value. So why reinvent the wheel
when Business Performance Management (BPM) frameworks
already exist?
36. MeasuringPR.
e Influence Scorecard.
e Influence Scorecard framework seeks to establish
organisational alignment, and inform corresponding
investment in human, information and organisational
assets, by extending the Balanced Scorecard (and similar
BPM frameworks) into our domain here.
37. MeasuringPR.
e Influence Scorecard.
It strives to deal with all aspects of social as all things
social permeate all facets of organisational life.
It aims to make PR / comms / social accountable, in order
to win the board’s trust and respect in return.
39. MeasuringPR.
e Business of Influence, Wiley, 2011.
With foreword by Robert L. Howie, Jr., then
Managing Director, CMO, Palladium Group,
Inc., Director, Kaplan Norton Balanced
Scorecard Hall of Fame for Executing Strategy.
Philip Sheldrake, Managing Partner, Euler Partners
www.eulerpartners.com @sheldrake
40. MeasuringPR.
And if good old-fashioned storytelling
is more your thing, you might like
Attenzi – a social business story.
A free ebook, with foreword by Adam Pisoni,
Microso Yammer co-founder and CTO.
May 2013.
Philip Sheldrake, Managing Partner, Euler Partners
www.eulerpartners.com @sheldrake
41. MeasuringPR.
More reading.
Social Media Metrics: How to Measure and Optimize your Marketing Investment, Jim Sterne,
Wiley, 2010, 978-0470583784
Measure What Matters: Online Tools For Understanding Customers, Social Media,
Engagement, and Key Relationships, Katie Delahaye Paine, Wiley, February 2011,
978-0470920107
Social Media Analytics: Effective Tools for Building, Interpreting and Using Metrics,
Marshall Sponder, McGraw-Hill, August 2011, 978-0071768290
Measuring the Networked Nonprofit: Using Data to Change the World, Beth Kanter and
Katie Delahaye Paine, Jossey-Bass, October 2012, 978-1118137604