The document discusses perspectives on personal data and its use in the modern age. It notes that most organizations currently have little capability for big data, while most data is now created through machine interactions rather than direct human input. Personal data can be volunteered, observed, or inferred without individuals' awareness. Data only has value when combined with context and understanding to create knowledge and identify patterns. New perspectives are needed that engage individuals in understanding how their data creates value and that balance innovation and individual protection. Social media is discussed as a way to influence others rather than just communicate. Equipping individuals with the same analytics tools as large companies/governments could help create mutual understanding and value across relationships.
Determining Strategic Value of Online Social Engagementsinventionjournals
Over the past few decades social networking connections through individuals and open publishing in general have rapidly became a popular tool for maintaining relationships, communicating and expanding businesses. Individuals invest hours in building social capital and their social identify (SID) via online engagements. We present a methodology to quantify the multitude of artifacts that can be derived from online social engagements and develop a framework that measures the value of an individual's online social engagements. ASID value is used to deliver a score for each individual user; a score that will assist you in understanding your return on investment (ROI)and social capital from your online social networking activities. The framework creates a score to support and determine which specific engagements add and increase your personal value chain. This score can provide benefit to users for career, personal, and business opportunities.
Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
Maximizing the Success of Your Fundraising CommunicationsAction Graphics
Today's fundraising isn't as simple as sending out an appeal. To successfully fundraise today, one must understand today's donorbase, today's fundraising landscape, and how to start. Fundraising 2.0 is about fundraising that is all about a strong foundation of messaging, data-driven, integrated, and measurable. The following slides is a presentation from Action Graphics as an overview of all of these ideas.
Determining Strategic Value of Online Social Engagementsinventionjournals
Over the past few decades social networking connections through individuals and open publishing in general have rapidly became a popular tool for maintaining relationships, communicating and expanding businesses. Individuals invest hours in building social capital and their social identify (SID) via online engagements. We present a methodology to quantify the multitude of artifacts that can be derived from online social engagements and develop a framework that measures the value of an individual's online social engagements. ASID value is used to deliver a score for each individual user; a score that will assist you in understanding your return on investment (ROI)and social capital from your online social networking activities. The framework creates a score to support and determine which specific engagements add and increase your personal value chain. This score can provide benefit to users for career, personal, and business opportunities.
Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
Maximizing the Success of Your Fundraising CommunicationsAction Graphics
Today's fundraising isn't as simple as sending out an appeal. To successfully fundraise today, one must understand today's donorbase, today's fundraising landscape, and how to start. Fundraising 2.0 is about fundraising that is all about a strong foundation of messaging, data-driven, integrated, and measurable. The following slides is a presentation from Action Graphics as an overview of all of these ideas.
Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.
The slides for my workshop at #ijf15 - http://www.journalismfestival.com/programme/2015/social-media-marketing-for-news - The management of social media for newspapers. Community management in order to go beyond click baiting.
This presentation was given as the guest keynote for NeMa 2012 in Budapest. It discusses the elephant in the boardroom - why is the B2B social media market developing so slowly. It looks at the change in consumer behaviour, the generational impact of changing behaviours and how technology creates useful data. It also links cakes, to phones and televisions and how this social world is becoming a multi billion dollar economy
Five trends that will redefine nonprofit communicationsDVQ Studio
Economic challenges, new technology, and diverse audiences are creating new
opportunities for nonprofits, especially with their communications. This presentation explores five trends shaping how your nonprofit can tell its story, engage key audiences, and build support for its mission. Originally presented by Emily Stoddard Furrow and Gretchen DeVault, partners of DVQ Studio, at the 2010 Michigan Nonprofit Association SuperConference.
A predominant In general inbound promoter needs the capacity ought further bolstering separate Moreover perspective exceedingly vital data, What's more taking after that settle on an illustration of the information under a rate vital frameworks which an opportunity will be used to energetic upgrades.
Harnessing Collective Intelligence: Shifting Power To The EdgeMike Gotta
Socially-oriented systems create inter-connections across groups and communities that enable workers to leverage the collective intelligence of an organization. Sense-making tools and decision-making systems are more critical than ever before but need to be re-invented for a net-centric environment.
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
Authintic’s personalization technology helps retailers increase sales from site and social data.
It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices.
Its predictive analytics technology suite harnesses the network marketing potential of big data and social media. Products include Authintic Bridge™—a social-to-CRM data channel tool—and Authintic Recommend™, a personalized recommendation engine.
Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.
The slides for my workshop at #ijf15 - http://www.journalismfestival.com/programme/2015/social-media-marketing-for-news - The management of social media for newspapers. Community management in order to go beyond click baiting.
This presentation was given as the guest keynote for NeMa 2012 in Budapest. It discusses the elephant in the boardroom - why is the B2B social media market developing so slowly. It looks at the change in consumer behaviour, the generational impact of changing behaviours and how technology creates useful data. It also links cakes, to phones and televisions and how this social world is becoming a multi billion dollar economy
Five trends that will redefine nonprofit communicationsDVQ Studio
Economic challenges, new technology, and diverse audiences are creating new
opportunities for nonprofits, especially with their communications. This presentation explores five trends shaping how your nonprofit can tell its story, engage key audiences, and build support for its mission. Originally presented by Emily Stoddard Furrow and Gretchen DeVault, partners of DVQ Studio, at the 2010 Michigan Nonprofit Association SuperConference.
A predominant In general inbound promoter needs the capacity ought further bolstering separate Moreover perspective exceedingly vital data, What's more taking after that settle on an illustration of the information under a rate vital frameworks which an opportunity will be used to energetic upgrades.
Harnessing Collective Intelligence: Shifting Power To The EdgeMike Gotta
Socially-oriented systems create inter-connections across groups and communities that enable workers to leverage the collective intelligence of an organization. Sense-making tools and decision-making systems are more critical than ever before but need to be re-invented for a net-centric environment.
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
Authintic’s personalization technology helps retailers increase sales from site and social data.
It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices.
Its predictive analytics technology suite harnesses the network marketing potential of big data and social media. Products include Authintic Bridge™—a social-to-CRM data channel tool—and Authintic Recommend™, a personalized recommendation engine.
Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
A contribution to AMEC Measurement Week (the Association for the Measurement and Evaluation of Communication). Lifting a dominant focus on measuring media to one focused on measuring business performance in the communications context.
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
Discussing the Global Commision on Internet Governance statement, Toward a So...Philip Sheldrake
The Global Commission on Internet Governance (ourinternet.org) published a statement 15th April 2015 for the Global Conference on Cyberspace meeting in The Hague. It calls on the global community to build a new social compact between citizens and their elected representatives, the judiciary, law enforcement and intelligence agencies, business, civil society and the Internet technical community, with the goal of restoring trust and enhancing confidence in the Internet.
This stack frames my contribution to a discussion of the statement at the Web Science Institute event 8th June 2015.
A Business Interoperability Framework for Government by Christine StephensonCraig Martin
Despite the focus on eGovernment and the delivery of seamless services to citizens, Government continues to be challenged to deliver business interoperability goals. Interviews with Government Enterprise Architecture stakeholder and a search of the literature suggests why government has failed to achieve seamless service delivery. It appears that interoperability in government is largely a combination of bottom-up, standards or application design based approaches. These result in Information Systems solutions that achieve interoperability within the application and technology domains, but not the business domain. Consequently, the public sector operates as a fractured collection of departments, with much complexity and bureaucracy reducing the effectiveness and efficiency of service delivery. The Business Interoperability Framework (BIF) draws from three disciplines of management practice and applies industry standards. These practice areas are; Enterprise Architecture; Service Oriented Architecture; and Business Process Management. The frameworks, standards/specifications that will be referenced are ISO/IEC 10746 (RM-ODP), TOGAF®, OASIS, UMM, BMM, BPMN and ISO 15000.
Key takeaways:
-- How to achieve top-down business interoperability outcomes
-- An architected framework for business success
-- Methods and tools that can be used to deliver business/IT alignment
Architecture for the masses - An Open Group WebinarCraig Martin
An overview of the journey that Enterprise Architects has started in making the discipline of enterprise architecture available to a broader audience. The goal is to move it from the "black arts" space to be more accessible. This was done through the use of a MOOC.
The presentation discusses the education landscape and the business model disruption required. It then looks at where MOOCs fit into this disruption and introduces the EA MOOC journey.
Design of Business in an Age of DisruptionCraig Martin
We are all acutely aware of the changes occurring in business. Market and socio political drivers are causing interesting business models to emerge and technological changes are resulting in new digital and disruptive business models that are reshaping our traditional industries. There is significant pressure to respond with solutions, products and services that are not only desirable from a human centred perspective but business viable and technologically feasible.
In order to cater for these pressures, new strategic planning disciplines and tools must be leveraged, or in some cases invented. These disciplines need to both help business solve wicked problems, as well as help solution providers inside and outside an organization provide more value based offerings.
This presentation will look at the emergence of design led strategic planning approaches that merge disciplines to help business decision makers test the viability of ideas and strategies, and play these out within an organisation to determine the high value positions necessary to succeed in the market. In this paper we explore on the fusion of design thinking, business design and enterprise architecture to help organizations address these challenges.
http://enterprisearchitectureconference.com.au/keynote-speakers/
DesignChain Business-by-Design Workshop Pack for IIBACraig Martin
There are a number of disciplines that provide “services” to an organisation. The challenge is that these disciplines are often overlapping, resulting in a loss of coherence amongst the actual disciplines and individuals that are meant to CREATE synergy and coherency.
How can we create synergy between design thinking, architecture thinking and agile thinking? Is there room for hybrid thinking?
There is also a lot of noise around tools and techniques within each of these disciplines. The challenge is how do they relate to one another? How can we build on these tools and techniques in a manner that not only extracts value from each but also facilitates a more coherent and higher value conversation with business.
In this whiteboard workshop aimed at Senior Business Analysis and Strategic Business Analysts, Craig will take attendees through a process of linking human centred design thinking, with strategic and business planning, business architecture and agile thinking.
Learning objectives:
Understand and be able to sell the value of the 4 disciplines
Understand how the 4 disciplines interact and when and where to use them
The 4 disciplines:
Design Thinking
Strategic Thinking
Business Architecture Thinking
Agile thinking
The Responsive Organisation: A Framework for Changing How Your Organisation W...responsiveorg
The Responsive Organization is built to learn and respond rapidly by optimizing for the open flow of information. This is a framework you can use to help make your organisation more responsive to your staff, your customers and everyone inbetween.
Creating Agile Organizations by Combining Design, Architecture and Agile Thin...Craig Martin
This is a talk I gave to the IASA follow-the-sun community. It deals with the combination of the design thinking, architecture thinking and agile thinking disciplines into a combined discipline needed to create the a responsive organisation.
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
Noggin - World's first marketplace for Personal DataNoggin Asia
Direct marketing is expensive; and customer details are usually unknown. Customer on other hand is worried about personal data. Noggin is a marketplace to connect these two. Discover us at www.nogginasia.com. Consumers can earn by sharing personal data
In issue 08, we examine the crucial nature and value of social data and why it has become essential for brands to perform all functions of branding, marketing and selling to their customers.
Carousel30: Big data for digital marketersCarousel30
Carousel30's white paper that explains the most relevant aspects of big data for digital marketers.
It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine. The purpose of this white paper is to talk about Big Data in terms that relate to marketing and advertising, and more specifically that relate to the digital marketer. There is much more information (or data, if you will) on this subject than this white paper allows, but the objective is to encourage further research and discovery on the areas of the subject that are most relevant to you and your current challenges within your organization or company.
Many of the references cited within this white paper provide deeper insights into specific aspects and we recommend reading them in their entirety, especially when they refer to areas of interest to you. We hope that this provides a good introduction to Big Data and is the beginning of a new step in the sophistication of your digital marketing and advertising efforts.
What Big Data Means for PR and Why It Matters to UsMSL
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
Big data for the next generation of event companiesRaj Anand
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location.
But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big.
We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies.
We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity.
Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
Since 2005, when the term “Big Data” was launched, Big Data has become an increasingly topical theme. In terms of technological development and business adoption, the domain of Big Data has made powerful advances; and that is putting it mildly.
In this initial report on Big Data, the first of four, we give answers to questions concerning what exactly Big Data is, where it differs from existing data classification, how the transformative potential of Big Data can be estimated, and what the current situation (2012) is with regard to adoption and planning.
VINT attempts to create clarity in these developments by presenting experiences and visions in perspective: objectively and laced with examples. But not all answers, not by a long way, are readily available. Indeed, more questions will arise – about the roadmap, for example, that you wish to use for Big Data. Or about governance. Or about the way you may have to revamp your organization. About the privacy issues that Big Data raises, such as those involving social analytics. And about the structures that new algorithms and systems will probably bring us.
http://www.ict-books.com/books/inspiration-trends
Walmart: How Social Analytics Works at WalmartBrandwatch
In this case study we learn how, using social analytics, Walmart combats enterprise level challenges by spotting emerging trends in public affairs, as well as keeping tabs on the reaction to corporate announcements and tracking how they are perceived across news and social networks around the globe.
We also look into how insights found from social analytics, as well as other data sets, are blended together, and how these kinds of results are distributed in all directions, including to the C-suite.
This article written Diarmaid Byrne, Editor, STQ, was published in issue 08 of the Social Technology Quarterly.
Summary: In the face of rising demand for data, privacy and ownership become a critical concern as vast amounts of data are accessed and bartered without the knowledge of people. In such scenarios, it is crucial to determine practices towards maintaining privacy.
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, FedseMarketer
Join eMarketer Principal Analyst David Hallerman as he helps companies involved in the digital ad space figure out the best questions to ask and next steps to take to address digital privacy.
peer1 Analyze and explain the ethical considerations associated wi.docxbartholomeocoombs
peer1
Analyze and explain the ethical considerations associated with managing information.
Technology can pose to be a blessing and a curse at the same time. The information provided is quick and efficient but unethical considerations can take place easily. This past decade, there has been numerous attempts by many different governments, countries, states, people, who have potential of breaking the law and violating the rights of citizens for selfish gain. according to an online article, "Ethics refers to the principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors" (Zheng, 2013).
The first concern with managing information is ensuring the information cannot be manipulated. Ethical issues would be considerations to privacy and inappropriate use of information, global access to these systems and control of these systems. Managers would have to ensure safety guards are in place to protect the privacy of their clients, financial information and other important information for the organization. Per an article in Colorado edu, "The broad issues relating to electronic information systems include control of and access to information, privacy and misuse of data, and international considerations. All of these extend to electronic networks, electronic databases, and, more specifically, to geographic information systems. Specific problems within each of the three areas, however, require slightly different kinds of ethical decisions" (Lynch, 1994).
Cause-related marketing has become a controversial issue among potential donors and funders. What are the potential pitfalls associated with cause-related marketing?
Cause-related marketing is a nonprofit organization networking with a well known company and the well known company promoting and supporting the nonprofit organization. While this seems to be an excellent idea, because this sheds light on the cause of the nonprofit organization, the potential problems this can cause is the one of the organizations could make bad decisions, which will make the other one look bad. Companies have to protect their reputation and we can see many companies affected, due to bad business practices from the other company.
Another issue is according to an article in Wealth Group, "Cause-related marketing triggers issues under Federal and state laws governing false or misleading advertising, state commercial co-venture laws, and Better Business Bureau Standards" (Mathis, 2015). Large organizations may advertise they may donate to a cause, without disclosing the specifics of their donation, misleading the population and causing for the company to be investigated.
Consider yourself as a volunteer hired to develop a template for gathering information about major gift prospects. What information would be the most important? Why?
Knowing who your major supporters are, is key to the survival of a nonprofit organization. The first important informa.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
This document advocates a new model for viewing content – for understanding why it's created.
It seeks to be more useful than the 'paid, owned, earned media' categorisation.
The influence professional must understand the influences that lead to the creation of content, and the influence the author seeks to have in its creation.
The three drivers demanding a change to the business of influence and the successful socialization of the enterprise. Recommendation to think in terms of the Six Influence Flows and adopt the Influence Scorecard approach to social strategy definition, mapping and execution.
The Internetome is the manifestation of Internet of Things in our lives, our society, our environment.
Marketing and PR are defined by 20th Century media. This is the 21st Century and the Internetome changes the relationship between BigCo and consumer, between Government and citizen, between all organisations and their stakeholders.
Presented at Internetome, London, November 10th 2010.
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
The most exciting development in PR (and marketing) since the Cluetrain.
The presentation introduces and explains the Semantic Web (aka Web 3.0) and identifies why this is of critical importance, now, to the influence disciplines.
It concludes by outlining two Semantic Web ontologies required of the PR industry in its contribution to the growth and usefulness of Linked Data and calls for collaborative support in their development.
Presented to members of the CIPR Social Media panel and other geeky types, London, 21st April 2010.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Mydata.Ourdata.
According to IBM 90% of today's data
was created in the past two years.
Paucity of data marked the 20th Century.
Having too much of the stuff has rapidly become the
challenge and the opportunity of the 21st.
4. Mydata.Ourdata.
Personal data can be:
Volunteered my photos, my tweets,
my posts
individuals aware of the act of
public sharing, if not always
cognisant of the implications
Observed transaction history,
location data, web visits
individuals not currently aware of
the depth or breadth of
observation
Inferred through data analysis,
data combination, data
mining
individuals largely ignorant and
powerless; perhaps suspicious
6. Mydata.Ourdata.
Data has no value of itself
A collection of data is not information – for that
it also requires context and understanding.
A collection of information is not knowledge.
We must build knowledge from information by
identifying and interpreting patterns.
7. Mydata.Ourdata.
Not black and white
If data has no value of itself, alone...
If data is intangible and can be replicated at negligible cost...
en some of our language loses its original meaning.
ownership it’s mine
it’s yours
propertyprivacy
8. Mydata.Ourdata.
New perspectives on the use of data
Data actively
collected with
user awareness
Unlocking the Value of Personal Data, WEF, Feb 2013. WEF and the Boston Consulting Group.
Most data from
machine to machine
transactions and
passive collection
(difficult to notify individuals)
9. Mydata.Ourdata.
New perspectives on the use of data
Definition of
personal data is
predetermined
and binary
Definition of personal
data is contextual and
dependent on social
norms
Unlocking the Value of Personal Data, WEF, Feb 2013. WEF and the Boston Consulting Group.
10. Mydata.Ourdata.
New perspectives on the use of data
Data collected for
specified use Economic value and
innovation come from
combining data sets
and subsequent uses
Unlocking the Value of Personal Data, WEF, Feb 2013. WEF and the Boston Consulting Group.
11. Mydata.Ourdata.
New perspectives on the use of data
The user is the
data subject The user can be the
data subject, the data
controller, and/or data
processor
Unlocking the Value of Personal Data, WEF, Feb 2013. WEF and the Boston Consulting Group.
12. Mydata.Ourdata.
New perspectives on the use of data
The individual
provides legal
consent but is not
truly engaged
Individuals engage
and understand how
data is used and how
value is created
Unlocking the Value of Personal Data, WEF, Feb 2013. WEF and the Boston Consulting Group.
13. Mydata.Ourdata.
New perspectives on the use of data
Policy framework
focuses on
minimising risks to
the individual
Policy focuses on
balancing protection
with innovation
individual and
economic growth
Unlocking the Value of Personal Data, WEF, Feb 2013. WEF and the Boston Consulting Group.
15. Mydata.Ourdata.
We don't have social media for media's sake but
to communicate.
We don't communicate for communication's
sake, but to influence.
Influencing and being influenced is part and
parcel of organisational life. Indeed, of life.
16. Mydata.Ourdata.
Social business entails designing an organisation
around such influence flows, connecting
everyone involved in its success, connecting all
the data, information and knowledge all around
it, more openly, productively and profitably,
with the application of social web, big data and
related information technologies.
17. Mydata.Ourdata.
And because those influence flows are in
constant flux, the design of the organisation
is too.
Critically, the organisation is no longer
defined as the sum of its payroll either.
19. Mydata.Ourdata.
CRM and social analytics today aren't customer-
centric. ey are an organization-centric view of the
customer.
When an organization augments the customer record
with its perceptions and conceptions, it increases the
number of misperceptions and misconceptions.
20. Mydata.Ourdata.
"In apparently attempting to put the customer first, it has amassed
all this high tech weaponry on its side of the table to lend it
microscopic visibility of its relationship with the customer, leaving
the customer with nothing like the equivalent capability. e
customer is adri, uncertain of what the company knows or, more
accurately, thinks it knows, and is unable to find out. Just as social
media was rebalancing the relationship, the balance of power has
gone against the customer again and he knows it. Or at least feels it
and lives with the consequences."
Attenzi, Chapter 60
21. Mydata.Ourdata.
Business is the activity of creating mutual value the
consequence of which is profit.
'Social' is the activity of nurturing relationships, mutual
understanding and collaboration to improve business.
So what better way to achieve this than to equip
individuals with the same data and analytics tools Big Co.,
and Big Government have equipped themselves with.
22. Mydata.Ourdata.
VRM – vendor relationship management
ink of VRM as the other side of the CRM coin.
Longer term, we should seek to equip and empower and
liberate the individual across all her roles in life –
customer, citizen, employee, vendor, supplier, investor,
family member, friend, custodian of the planet, etc.
24. Mydata.Ourdata.
e OMA has the opportunity to help realise this vision.
To improve markets, society, life.
e OMA has the opportunity to maintain the status quo,
applying new technologies to maintain and grow existing
power imbalances.
Enchantment
Entrenchment
25. Mydata.Ourdata.
e Business of Influence, Wiley, 2011.
With foreword by Robert L. Howie, Jr., then Managing Director,
CMO, Palladium Group, Inc., Director, Kaplan Norton Balanced
Scorecard Hall of Fame for Executing Strategy.
26. Mydata.Ourdata.
And if good old-fashioned storytelling
is more your thing, you might like
Attenzi – a social business story.
A free ebook, with foreword by Adam Pisoni,
Microso Yammer co-founder and CTO.
#attenzi
Philip Sheldrake, Managing Partner, Euler Partners
www.eulerpartners.com @sheldrake