Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Corporate social media communication - EPHEC - 26/11/2018Denys Malengreau
Intervention auprès des étudiants de 3e bac en marketing de la haute école entrepreneuriale EPHEC, le 26 novembre 2018.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
Corporate social media communication - EPHEC - 26/11/2018Denys Malengreau
Intervention auprès des étudiants de 3e bac en marketing de la haute école entrepreneuriale EPHEC, le 26 novembre 2018.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Mark Piesing investigates if the office will even exist in a future dominated by social media and the internet. Interviews Leon Benjamin, co-founder Sei Mani for Warwick Business School's international magazine
An introduction to social media for brands, part of a seminar given to clients and fellow agencies in Sept 09. A high level overview of what is social media and how you can use it
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Social Media, Community Building and the Law Speaking NotesJames Barisic
Speaking notes for Social Media, Community Building and the Law presentation..
Presentation to the British Computer Society/Chartered Institute of IT South West, January 2010 by James Barisic MBCS.
Discusses social media use, development and legal issues.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
The Future of Content Marketing - BrandManageCampMichael Brenner
The world is changing incredibly fast. And no function has been more impacted in the business more than marketing. Content marketing has emerged as a way for business to attract an audience vs. buying or interrupting them. Most of us are involved in content marketing at some level. But what does the future look like?
In this presentation, I present the 4 major trends you need to focus on in 2017
Over the past five years Nike has transformed from a sports equipment company to a digitally-led business that manages online communities, develops software and hardware, and collects and analysis vast amounts of data. This transformation journey has been achieved through an approach that has focused on the customer and connection, through digital, at it's core. This brief case study provides some details on how they achieved their digital transformation.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Mark Piesing investigates if the office will even exist in a future dominated by social media and the internet. Interviews Leon Benjamin, co-founder Sei Mani for Warwick Business School's international magazine
An introduction to social media for brands, part of a seminar given to clients and fellow agencies in Sept 09. A high level overview of what is social media and how you can use it
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Social Media, Community Building and the Law Speaking NotesJames Barisic
Speaking notes for Social Media, Community Building and the Law presentation..
Presentation to the British Computer Society/Chartered Institute of IT South West, January 2010 by James Barisic MBCS.
Discusses social media use, development and legal issues.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
The Future of Content Marketing - BrandManageCampMichael Brenner
The world is changing incredibly fast. And no function has been more impacted in the business more than marketing. Content marketing has emerged as a way for business to attract an audience vs. buying or interrupting them. Most of us are involved in content marketing at some level. But what does the future look like?
In this presentation, I present the 4 major trends you need to focus on in 2017
Over the past five years Nike has transformed from a sports equipment company to a digitally-led business that manages online communities, develops software and hardware, and collects and analysis vast amounts of data. This transformation journey has been achieved through an approach that has focused on the customer and connection, through digital, at it's core. This brief case study provides some details on how they achieved their digital transformation.
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
crowded space: a business case for social media?tony felice
Red Door Interactive brings you this look at reaching target consumers through social media, but more importantly why companies would want to and whether or not a strategy of this type is justified. (from a talk given Oct 12,2010 at Leeds School of Business, University of Colorado, Boulder)
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
Discussing the Global Commision on Internet Governance statement, Toward a So...Philip Sheldrake
The Global Commission on Internet Governance (ourinternet.org) published a statement 15th April 2015 for the Global Conference on Cyberspace meeting in The Hague. It calls on the global community to build a new social compact between citizens and their elected representatives, the judiciary, law enforcement and intelligence agencies, business, civil society and the Internet technical community, with the goal of restoring trust and enhancing confidence in the Internet.
This stack frames my contribution to a discussion of the statement at the Web Science Institute event 8th June 2015.
A contribution to AMEC Measurement Week (the Association for the Measurement and Evaluation of Communication). Lifting a dominant focus on measuring media to one focused on measuring business performance in the communications context.
Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
This document advocates a new model for viewing content – for understanding why it's created.
It seeks to be more useful than the 'paid, owned, earned media' categorisation.
The influence professional must understand the influences that lead to the creation of content, and the influence the author seeks to have in its creation.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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1. Presentation to the CIPR Digital Impact Conference 24th May 2010 Philip Sheldrake, Influence Crowd LLP www.influencecrowd.com LinkedIn /in/philipsheldrake @sheldrake Why and how digital changes everything and nothing 1
2. 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 2 Hey, I’ve got an idea.. let’s do a podcast! Why? What do you mean “Why”? http://www.flickr.com/photos/theseanster93/469906468
3. Following the advent of “digital”, it’s my opinion that: The things people think have changed haven’t. But some things have changed that aren’t yet widely understood. About This Presentation 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 3
4. My Lovely PR & Marketing Department 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 4 http://www.flickr.com/photos/iangallagher/490333150
5. Our customers are talking about us online. Our competitors are doing stuff with social media. They’ve got a “Head of Digital” and everything. What should we do? We Have To Get Digital / Go Social 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 5
6. My Lovely PR & Marketing Department 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 6 http://www.flickr.com/photos/iangallagher/490333150 http://www.flickr.com/photos/jeremylevinedesign/2815977968
7. Q. How many here today recognise this picture? Q. How many here today consider their digital activities to be seamlessly integrated into everything you do? The Digital “Bolt-On” 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 7
8. The Objectives Cascade 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 8 Measurement & evaluation
9. Nothing has changed here. Yes, there are more tools, more channels, more data, more possibilities… But none of these change the fact that objectives still must cascade, visibly. Nothing changes the need to link activity and results back to business outcomes via effective measurement and evaluation. (Note the new CIPR Social Media panel’s Measurement Group.) Objectives Still Have To Cascade 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 9
10. The practice of managing communication between an organization and its publics. Grunig, 1984 Grunig, James E. and Hunt, Todd. Managing Public Relations. (Orlando, FL: Harcourt Brace Jovanovich, 1984), 6e What is PR? 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 10
11. Grunig’s Four Models of Public Relations 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 11 Grunig, 1984
12. Is this right Professor Grunig? We understood Public Relations had the “social” model in 1984 before the Web and blogging and Friendster and MySpace and Facebook and Twitter and iPhones and apps. Are we saying we just got stuck for a while thinking push-stuff-out “media relations” was a synonym? Dialogue Not Monologue 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 12
13. “Digital” is not a new marketing and PR discipline. It is not a new team or department. It is not something you procure in isolation. It does encompass new skills and new channels and new opportunities. And new threats. It is a part of everything you do. Think about it. Would you have… Digital Is Not A Bolt-on 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 13
14. A Telephone Section? 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 14 http://www.flickr.com/photos/iangallagher/490333150 http://www.flickr.com/photos/mightyohm/3040031278
15. Being a social animal brought up in the society in which you now work, you understand good communications protocol in all “offline” situations. Innately. “Online” has not interrupted thousands of years of human and societal evolution. We have not changed. Etiquette and Protocols 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 15
16. Perhaps you might draw parallels such as: LinkedIn like this conference Facebook personal like a pub lunch Facebook business like a university careers fair Twitter personal like meeting up with friends in town Twitter professional like building your reputation anywhere Twitter business trade show chit chat Etiquette and Protocols /2 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 16
17. Let’s take a protocol example. I’m often asked how an organisation should think about the difference between their corporate presence online, and that of their employees. “It was OK with the website, that’s obviously corporate, but these social networks have muddied the distinction between the company and our people.” Business and Personal 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 17
18. But no-one should ever say: “Had a great conversation with Sony this morning.” They think: “Had a great conversation with Bob at Sony this morning.” Sony is the everlasting brand; the hub for Sony news and views. Conversation and relationships can be trickled down to Bob and his colleagues. Nothing’s changed. That’s how it works in Sony Centres. Business and Personal /2 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 18
19. The concept of a press room remains valid of course. No change = listen and respond to the needs of the publics Update = move beyond the phone and email; adopt social web analytics into the workflow Change = a function that should seek on behalf of the organisation to be influenced as much as to influence. The Press Room 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 19
20. By the Conversation Group http://www.slideshare.net/cluetrainee/the-twitterroom-workbook The “TwitterRoom” 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 20
21. You don’t need a Twitter Strategy any more than you needed an envelope strategy in the days of snail mail press release distribution. Twitter et al are channels. Your marketing strategy will inform a social media strategy that will manifest itself in a range of tactics across the most appropriate channels in appropriate ways. So I love The Conversation Group’s “TwitterRoom” concept, but I’d call it the “Influence Room” I guess! Twitter Strategy 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 21
23. Having claimed so far that nothing has changed, “Digital” changes everything about marketing and PR, at a fundamental level. In the time available, here’s 5 fundamental things… The Fundamentals 23
24. The Cluetrain Manifesto asserts that the Internet allows markets to revert back to the days when a market was defined by people gathering and talking amongst themselves about buyer reputation, seller reputation, product quality and prices. This was lost for a while as the scale of organisations and markets outstripped the facility for consumers to coalesce. The consumers’ conversation is now reignited. See http://www.cluetrain.com/book. Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. 1999. 1. The Cluetrain 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 24
25. Beyond Grunig’s two-way symmetrical model. A 6th model? 2. The Six Influence Flows™ 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 25 Grunig introduced a 5th model in 1995, the “personal influence” model.
26. If you could go back to the mid-90s and offer a marketer a little box that could sit on her desk and let her listen in on thousands of customer conversations and participate in those discussions regardless of geography or time zone, it would appear so far- fetched that she’d probably call security. The Social Web Analytics eBook 2008, Philip Sheldrake. www.socialwebanalytics.com 3. Analytics 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 26
27. I define Social Web Analytics as the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence. But beware of analytical false idols: http://www.slideshare.net/Sheldrake/influence-the-bullshit-best-practice-and-promise Social Web Analytics 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 27
28. The next couple of years will witness the joining up of traditionally isolated analytics tools and databases to better enable influence-centric analysis and the synthesis of your influence strategy and plan. …retail analytics + web analytics + social web analytics + CRM + sRM + business intelligence + Internet of Things data analytics = the Awesome Analytics Advantage. Will your organisation be “Triple A”?! Awesome Analytics Advantage 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 28
29. “Digital”, the Six Influence Flows and analytics helps enable the Influence Scorecard,a methodology that: Translates influence (marketing and PR) objectives into operational goals Helps to communicate the objectives and cascade them down to specific groups and individuals Guides the selection of measurement criteria Defines the ways in which these measurements can be made and presented for incorporation into the business performance management (BPM) process, reports and dashboards Informs the mechanism for learning from these measures and the adjustment of the influence strategy then required. 4. The Influence Scorecard 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 29
30. The Influence Scorecard Architecture 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 30
31. The recognition of and rigorous focus on the Six Influence Flows, the application of the Influence Scorecard approach and associated developments are primary traits of the new marketing and PR professional… The Influence Professional and the Chief Influence Officer. 5. The Influence Professional 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 31
32. You have been influenced when you think in a way you wouldn’t otherwise have thought, or when you do something you wouldn’t otherwise have done. The Influence Professional is the convergence of all the siloed PR and marketing disciplines to date, covering paid and unpaid media, on- and offline, analytical and creative. Everything. He understands every option at his disposal to influence and be influenced, and is trained in selecting the right mix of the right approaches at the right time. The Influence Professional 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 32
33. The advent of the Chief Influence Officer marks the death of John Wanamaker's adage: "I know that half of my advertising doesn't work... the problem is, I don't know which half.” The incumbent knows precisely the state of all Six Influence Flows at any point in time. She is sensitised to her organisation's environment in a way that makes most CMOs today look like they work in little bubbles. http://www.marcomprofessional.com/posts/philip.sheldrake/how-the-influence-scorecard-radically-transforms-marketing-and-pr The Chief Influence Officer 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales 33
34. If you like this, you might like the CIPR Social Summer, the first CIPR workshop series developed by members for members, on a wiki. Thursdays from 3rd June. http://ciprsm.wikispaces.com/Social+Summer CIPR Social Summer 34
35. Digital. Everything and nothing has changed.Questions? 35 24th May 2010 / Influence Crowd LLP / Creative Commons Attribution Share Alike License 2.0 England and Wales