The Internetome is the manifestation of Internet of Things in our lives, our society, our environment.
Marketing and PR are defined by 20th Century media. This is the 21st Century and the Internetome changes the relationship between BigCo and consumer, between Government and citizen, between all organisations and their stakeholders.
Presented at Internetome, London, November 10th 2010.
Collective Intelligence
- Introduction
- Collective Intelligence
- Creative Research Practices
- Why you should take the course
- Assignment 1
- Feedback
Digital Exclusion: Implications for Human Services Practitioners SUE WATLING ...Sue Watling
Digital Exclusion: Implications for Human Services Practitioners (2010) SUE WATLING and KARIN CRAWFORD Journal of Technology in Human Services, 28:205–216,
Collective Intelligence
- Introduction
- Collective Intelligence
- Creative Research Practices
- Why you should take the course
- Assignment 1
- Feedback
Digital Exclusion: Implications for Human Services Practitioners SUE WATLING ...Sue Watling
Digital Exclusion: Implications for Human Services Practitioners (2010) SUE WATLING and KARIN CRAWFORD Journal of Technology in Human Services, 28:205–216,
In this report, we analyze a sample of settings in Facebook, Google and Windows 10, and show how default settings and dark patterns, techniques and features of interface design meant to manipulate users, are used to nudge users towards privacy intrusive options. The findings include privacy intrusive default settings, misleading wording, giving users an illusion of control, hiding away privacy-friendly choices, take-it-or-leave-it choices, and choice architectures where choosing the privacy friendly option requires more effort for the users.
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Twitter for Events - amiando Social Media StudyXING EVENTS
With the knowledge of more than 100,000 events worldwide that use amiando.com for online event registration, ticketing and Social Media marketing we thought it was about time to dig deeper into how social media is being used around events. The following study focuses on the actual use of Twitter and gives recommendations on how you can apply the findings to make your event a success.
A global Digital Magna Carta that lays the foundation for everyone’s access to internet is beneficial for trade and social exchange. Since internet is very accessible to all, privacy concerns for people and companies is important to protect. However, there will be exemptions to privacy concerns when technology increases the user experience and make it easier to use internet. Other cases of exemptions will be when it greatly benefit the functioning of society and such examples includes the health sector and the rescue services.
Presentation on mobile phone-only social networks, photo sharing apps and consumer data for "Law of the Smartphone" Symposium, Whittier Law School, October 2011
Anonos FTC Comment Letter Big Data: A Tool for Inclusion or ExclusionTed Myerson
FTC Comment Letter Big Data: A Tool for Inclusion or Exclusion. Filed on August 21, 2014.
Anonos has been working for over two years on technology that transforms data at the data element level enabling de-identification and functional obscurity that preserves the value of underlying data. Specifically, Anonos de-identification and functional obscurity risk management tools help to enable data subjects to share information in a controlled manner, enabling them to receive information and offerings truly personalized for them, while protecting misuse of their data; and to facilitate improved healthcare, medical research and personalized medicine by enabling aggregation of patient level data without revealing the identity of patients.
Noggin - World's first marketplace for Personal DataNoggin Asia
Direct marketing is expensive; and customer details are usually unknown. Customer on other hand is worried about personal data. Noggin is a marketplace to connect these two. Discover us at www.nogginasia.com. Consumers can earn by sharing personal data
2014 Managing Cloud: A New Multidisciplinary Paradigm for Policymakersaccacloud
The core problems around cloud, telco and other providers who need to transfer data across borders are how to ensure compliance with an alphabet soup of general and sector-specific laws and regulations, and codes of practice, and legal judgements, and legal and procedural uncertainties, that differ in their details across so many jurisdictions.
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
In this report, we analyze a sample of settings in Facebook, Google and Windows 10, and show how default settings and dark patterns, techniques and features of interface design meant to manipulate users, are used to nudge users towards privacy intrusive options. The findings include privacy intrusive default settings, misleading wording, giving users an illusion of control, hiding away privacy-friendly choices, take-it-or-leave-it choices, and choice architectures where choosing the privacy friendly option requires more effort for the users.
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Twitter for Events - amiando Social Media StudyXING EVENTS
With the knowledge of more than 100,000 events worldwide that use amiando.com for online event registration, ticketing and Social Media marketing we thought it was about time to dig deeper into how social media is being used around events. The following study focuses on the actual use of Twitter and gives recommendations on how you can apply the findings to make your event a success.
A global Digital Magna Carta that lays the foundation for everyone’s access to internet is beneficial for trade and social exchange. Since internet is very accessible to all, privacy concerns for people and companies is important to protect. However, there will be exemptions to privacy concerns when technology increases the user experience and make it easier to use internet. Other cases of exemptions will be when it greatly benefit the functioning of society and such examples includes the health sector and the rescue services.
Presentation on mobile phone-only social networks, photo sharing apps and consumer data for "Law of the Smartphone" Symposium, Whittier Law School, October 2011
Anonos FTC Comment Letter Big Data: A Tool for Inclusion or ExclusionTed Myerson
FTC Comment Letter Big Data: A Tool for Inclusion or Exclusion. Filed on August 21, 2014.
Anonos has been working for over two years on technology that transforms data at the data element level enabling de-identification and functional obscurity that preserves the value of underlying data. Specifically, Anonos de-identification and functional obscurity risk management tools help to enable data subjects to share information in a controlled manner, enabling them to receive information and offerings truly personalized for them, while protecting misuse of their data; and to facilitate improved healthcare, medical research and personalized medicine by enabling aggregation of patient level data without revealing the identity of patients.
Noggin - World's first marketplace for Personal DataNoggin Asia
Direct marketing is expensive; and customer details are usually unknown. Customer on other hand is worried about personal data. Noggin is a marketplace to connect these two. Discover us at www.nogginasia.com. Consumers can earn by sharing personal data
2014 Managing Cloud: A New Multidisciplinary Paradigm for Policymakersaccacloud
The core problems around cloud, telco and other providers who need to transfer data across borders are how to ensure compliance with an alphabet soup of general and sector-specific laws and regulations, and codes of practice, and legal judgements, and legal and procedural uncertainties, that differ in their details across so many jurisdictions.
SSI Meetup – interpersonal data, identity and collective mindsPhilip Sheldrake
Grappling with identity will never be easy — those who consider it “solvable” represent a danger to society. The identity community is entangled in code (the technologically possible), law (the legally available), and norms (the socially acceptable). There is no separation of these societal concerns. No reductionism. Life is complex and will remain so.
And yet such understanding provides, I think, the perfect foundation to create something wonderful together.
Discussing the Global Commision on Internet Governance statement, Toward a So...Philip Sheldrake
The Global Commission on Internet Governance (ourinternet.org) published a statement 15th April 2015 for the Global Conference on Cyberspace meeting in The Hague. It calls on the global community to build a new social compact between citizens and their elected representatives, the judiciary, law enforcement and intelligence agencies, business, civil society and the Internet technical community, with the goal of restoring trust and enhancing confidence in the Internet.
This stack frames my contribution to a discussion of the statement at the Web Science Institute event 8th June 2015.
A contribution to AMEC Measurement Week (the Association for the Measurement and Evaluation of Communication). Lifting a dominant focus on measuring media to one focused on measuring business performance in the communications context.
Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
A presentation to kick off #SCRM13, London, 9th July 2013. Explores the potential for social business – more than simply using social media to do what the organization has always done.
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
This document advocates a new model for viewing content – for understanding why it's created.
It seeks to be more useful than the 'paid, owned, earned media' categorisation.
The influence professional must understand the influences that lead to the creation of content, and the influence the author seeks to have in its creation.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Marketing and Communications Opportunities and Challenges in the Internetome. @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ The Internetome – the manifestations of the Internet of Things. Philip Sheldrake Founding Principal of Meanwhile Main Board Director of Intellect Director of 6UK @sheldrake www.philipsheldrake.com
2. What is marketing? @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Principles of Marketing (5th European ed.), Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, 2008, Pearson Education, ISBN 978-0273711568
3. What is communications / PR? @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ The focus on two-way communication and fostering of mutually beneficial relationships between an organization and its publics. Excellent public relations and effective organizations: A Study of Communication Management in Three Countries, Routledge, ISBN-13: 978-0805818185
4. Typical customer flows @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Information exchange Products / Services Money Paid, earned and owned media. Face-to-face, email, phone, website. Explicit and tacit. CRM. Etc.
5. Data exchange @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Information exchange Products / Services Money Data exchange From devices, sensors and other agents. Typical for today’s digital services, less common otherwise.
7. Influence @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ You have been influenced when you think in a way your wouldn’t otherwise have thought or do something you wouldn’t otherwise have done.
8. The Six Influence Flows @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Us Stakeholders Competitors Our influence with our stakeholders Our stakeholders’ influence with each other in respect to us Our stakeholders’ influence with us Our competitors’ influence with our stakeholders Our stakeholders’ influence with each other in respect to our competitors Our stakeholders’ influence with our competition
9. Traditional emphases @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Marketing and PR have focused predominantly on the 1st flow to date. 3rd flows include marketing research, feedback via customer service, circulation of newspaper clips, Tesco Clubcard and similar ‘loyalty’ schemes.
10. PR 2.0 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Social media / networking has enabled the 2nd influence flow to flourish. We have witnessed a disintermediation in the past decade. The ‘public’ has been put back into ‘public relations’, and organisations can converse directly with stakeholders.
11. Abstracting the flows – what are they? @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Analogue – information exchange processed by human minds. Digital – data moving between things on the network that are easily processed and archived for indexing, searching and statistical analysis – may ultimately form information also processed by human minds.
12. Emergence and the new stakeholder @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ “Internet-mediated” communication isn’t just a new media form – it has unprecedented emergent behaviour. We have an individual who did not know herself that she was a stakeholder until… there, look, she just shared that link. Added a little comment too. Atoms of influence.
13. Emergence and the new stakeholder /2 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ She is the modern manifestation of the netizen – different to your “online publics”. The netizen is a most complex being whose responses boil down to a synaptic-like mouse click, or not.
14. Emergence and another new ‘stakeholder’ @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ The Internetome exerts influence. Things at the edge detect, communicate and effect ‘real world’ variables. If emergent behaviours stem from 2 billion humans, we can expect similar from the ‘real world’ interacting with 100 billion+ things.
15. Ownership @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ I consider data and information I create directly or indirectly through my use of products and services to be private and mine by default. I may choose to make any part of it accessible to specified others and maintain my ownership, or relinquish some ownership rights, or all rights.
16. Ownership /2 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Should a contract entail some variation to this default, perhaps simply because delivery of the product or service is meaningless without such variation, the nature of this variation must be made explicitly clear to me in plain language, and it is then my choice whether or not to agree to those terms.
17. Ownership /3 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ This is not currently the default. If anything, the opposite is. http://on.wsj.com/itsmydata http://blogs.wsj.com/wtk
18. This isn’t ‘Clubcard but bigger’ @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Linearly extrapolating from today to tomorrow falls so far short of the reality we’re considering here that it is not only useless but entirely misleading. I believe a future where so much data is collected about me and owned by others to be nothing short of dystopian.
19. Authenticity @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ What will marketers do with this digital detritus? Will organisations / brands be authentic? Authenticity – the quality of an emotionally appropriate, significant, purposive, and responsible mode of human life. Where might we start…
20. A potential privacy framework for the influence professional /1 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Four levels of data treatment: 1. Delete – delete at source without data collection where possible. If the data must be shared to enable service provision, I retain full ownership rights and I want you to delete the data permanently at the soonest opportunity permissible under data retention laws.
21. A potential privacy framework for the influence professional /2 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Four levels of data treatment: 2. Sustain – I retain full ownership rights. Delete data as soon as possible whilst sustaining (ie, without deleteriously effecting) product or service performance and in compliance with data retention laws.
22. A potential privacy framework for the influence professional /3 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Four levels of data treatment: 3. Stats – I retain full ownership rights. Delete data as soon as possible whilst sustaining product or service performance and in compliance with data retention laws, maintaining only summary statistical records thereafter. (eg, average daily mileage travelled by car in August rather than the day by day mileage)
23. A potential privacy framework for the influence professional /4 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Four levels of data treatment: 4. Archive – I retain full ownership rights. Keep the data in its most granular format for the longer of five years or that period required by data retention laws after which time I accept that you might delete the data on economic grounds on condition that summary statistic records are maintained.
24. Three privacy questions for the consumer / citizen @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Which level? Delete / Sustain / Stats / Archive How might this data be shared? No sharing / Anonymously / Named Do you have a streams bank?
25. Streams bank @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ The service with the primary purpose of collecting all your digital detritus, all your so-called life streams of data, in one place on your behalf and giving you the power to analyse and visualise it all.
26. Streams bank /2 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Customers empowered to debunk false claims made by marketers, and test adherence to service level agreements. The broker of your attention should the so-called attention economy emerge in full. Potential altruistic function.
27. The privacy framework @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ There are 8 options each of which may be banked: delete, sustain, stats-none, archive-none, stats-anon, archive-anon, stats-named, archive-named.
28. The Internetome Dial @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ One can now envisage every single or group of products and services having a (virtual) selector dial with 8 positions dictating how the customer wishes to treat the associated data.
29. The Internetome Dial – example @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ A dial for a service that needs access to data to function so the 1st position is ‘greyed out’. Summary information about the costs and benefits are listed next to each dial position. Richard’s graphic Dial design by Richard Wood (http://www.richard-wood.co.uk)
30. Buyer marketing @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Streams banks give rise to buyer marketing – or what the VRM* initiative refers to as a personal RFP*. This marks the point at which individuals can market their needs or desires, either directly or anonymously via a streams bank or other broker, to organisations interested in meeting that need or desire. * VRM – vendor relationship management RFP – request for proposal
31. Buyer marketing /2 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ With confidence in my ability to pull customised ‘tenders’ to me on demand for anything and everything I can imagine… And given I chose the conversations I want to have… Can’t I just block out all other marketing communications?
32. Buyer marketing /3 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Buyer marketing reverses the normal marketing mechanism, but one thing does not necessarily get flipped – identity.
33. Buyer marketing /4 @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ I earn credit from selling access to my streams, and invest credits in journalism, independent researchers and writers, to keep me informed and entertained, and to test tenders and brand claims. ‘Media’ is reinvigorated by fresh revenues, and the revenue source and audience are once again the one and the same.
34. Authentic leadership @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ Will your organisation take the lead in the Internetome? Will your organisation empower its customers and other stakeholders? Or will you follow your competitor’s lead? Or wait for legislation?
35. What is marketing? What is PR? @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ They are terms describing approaches to particular aspects of influence flows defined from the historical perspective of 20th Century media.
36. Where does the Internetome take us? @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ There is influence in everything an organisation does, and in every ‘thing’ consumers and citizens interact with. The ease with which we can manage and learn from influence flows is integral to the process by which consumers and citizens interact with organisations and governments to broker mutually valuable relationships.
37. Marketing and Communications Opportunities and Challenges in the Internetome. @sheldrake – 10th November 2010 – http://creativecommons.org/licenses/by/3.0/ My book, as yet untitled, will be published by Wiley, Spring 2011. Philip Sheldrake Founding Principal of Meanwhile Main Board Director of Intellect Director of 6UK @sheldrake www.philipsheldrake.com