Introduction To Social Media Roi

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This document provides a quick introduction to calculating return on investment (ROI) for social media marketing. It explains that ROI is a business metric, not a media metric, and evaluates the impact on key metrics like loyalty, transactions, customers and revenue. The ROI equation is defined as (income - spend) * 100 / spend. The document recommends tracking metrics before and after social media activities to identify changes and figure out the ROI by applying the equation to factor in cost savings and new business generated.

Business Technology

A quick intro. to ROI 9th December 2009 @andrewgerrard andrew@d-marketing.co.uk With thanks to Olivier Blanchard - @thebrandbuilder

Enough of this Social Media goodness crap – Show me the money!

Loyalty Transactions Customers Yes! We can do those too Revenue

THE R.O.I. EQUATION (INCOME - SPEND) * 100 ROI = SPEND

BUT... ROI is a business metric, NOT a media metric ROI is agnostic Just measuring media is NOT the answer

So, you decide to do some Social Media ...

Where are the changes? Before After And what did we do here , here & here ?

...apply the ROI equation With the cost savings and the business generated To give you...

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