This document provides a summary of creative advertising campaigns from around the world in May 2014. It highlights campaigns for Coca-Cola, Mömax, DVR, Pepsico, Optic Square, and various agencies. Coca-Cola launched a recycling arcade machine in Dhaka, Mömax created an "ad-blocker" promoting their online store, DVR did a radio stunt about dangers of phone use while driving, Pepsico used a soccer-themed vending machine, and Optic Square used elevators with changing posters for glasses. The document analyzes 150,000 creative works and 1,000 new ads monthly from global brands and sectors like beverages, retail, health and agencies.

1. (Creative above or below the line marketing operations)

2. ABOUT
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Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
of our site
Approximately 1.000 of the latest and greatest ads added
each month from around the globe
Analyze creative trends, view and monitor the competition,
get inspired
Creative library with 150.000 pieces of creative work (all
media types)
MAY 2014

3. Brands
Coca-Cola Optic Store
Mömax
DVR
Pepsico
Business Sectors
Beverages
Furniture Store
NGOs, Institution
Eyes
CSR
Media/Channels
Outdoor
Digital
Radio
Experiential
This month, discover the following…
Agencies
Grey, Dhaka
DM&B, Vienna
JvM/Elbe, Hamburg
Rooster
BBDO Proximity, Bangkok
MAY 2014

4. How to combine happiness and pleasure with a global issue?
Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)
Dhaka is one of the most polluted capital in the
world. Coca-Cola has decided to unite its
sustainable engagement with its happiness theory
in creating a special recycling machine: an arcade
machine that runs on empty Coca-Cola bottles.
Placed in different locations around the city, you
play a "special" Pong game with a friend for a
single empty bottle of Coke…
MAY 2014
BEVERAGES

5. Click on image to watch the
complete case
BEVERAGES
MAY 2014
How to combine happiness and pleasure with a global issue?
Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)

6. Mömax the Austrian & German Furniture retail
chain wanted to promote its new online store
through an online traditional campaign. The
target group was not easily reachable with
banner ads, so the agency created a special ad-
blocker that would instead promote Mömax.
The newly created “Bannercurtain” app was
created and spread via email and social
networks…
Mömax gets rid of the annoying online banners
An online campaign that hijacks others
RETAIL
MAY 2014

7. Click on image to watch the
complete case
MAY 2014
Mömax gets rid of the annoying online banners
An online campaign that hijacks others
RETAIL

8. NGOs, INSTITUTIONS
Whether it’s texting, taking a phone call, or
sending emails, cell phone use is associated
with higher rates of dangerous driving and
fatal car crashes. In Germany, the use of a
mobile phone is forbidden if the vehicle is
moving, but still around 10% of all car
accidents are linked to the use of mobile
phones. The German Road Safety Authority
(DVR) with agency Jung von Matt helped
with this radio stunt…
Radio Live Car Accident
Radio stunt to impact listeners
MAY 2014

9. Click on image to watch the
complete case
NGOs, INSTITUTIONS
MAY 2014
Radio Live Car Accident
Radio stunt to impact listeners

10. Show your soccer style and be rewarded
Creative Technology with vending machine
A few weeks before the start of the World
Cup, Pepsi uses its “superstar 2014 football
squad” – including Leo Messi, Sergio Ramos or
Robin van Persie - to challenge fans all around
the world with a limited-edition vending
machine. To get their cans for free, people
have to juggle a virtual soccer ball in front of
an innovative machine equipped with an
interactive screen powered by XBOX Kinect
motion-sensor gaming technology…
PERSONAL HYGIENE
MAY 2014
BEVERAGES

11. SEE THE COMPLETE CASE
BEVERAGES
MAY 2014
Show your soccer style and be rewarded
Creative Technology with vending machine

12. Changing Posters to promote changing glasses.
Light Adaptive Communication
Optic Square is a Thai Opticians chain which
has requested the support of BBDO &
Proximity to promote its new Light Adaptive
Lenses range. It’s always difficult to stand out
in this classical area of communication, thus
the agency has created a traditional posters
with real demos of the product. Placed in glass
elevators, the posters show portraits of
people wearing glasses…
EYES
MAY 2014

13. SEE THE COMPLETE CASE
MAY 2014
Changing Posters to promote changing glasses.
Light Adaptive Communication
EYES

14. Last month showcase
(To see last month’s selection, click HERE) MAY 2014

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MAY 2014