The document discusses opportunities for premium brands in a changing global economy. Rapid technological changes are disrupting industries and enabling new business models like platforming, which allows greater access to previously expensive goods and services. Brands must understand cultural trends at a micro level and leverage tools like blockchain to build trust and directly connect with consumers. To succeed, brands should create premium experiences and journeys that appeal to basic human needs through inspiring, thoughtful products and interactions. The future requires thinking beyond current models to the opportunities of a trust-based sharing economy.