This document summarizes five major shifts in consumer behavior: 1) From offline to online consumption, with over 1.5 billion people participating in virtual worlds annually and online revenues exceeding $1 billion. 2) From a digital dichotomy to connected experiences across devices with technologies like augmented reality and Google Glass. 3) From self to community, with the rise of social aspects of shopping and digitization reducing the importance of physical possessions. 4) From consumer to producer, with collaborative consumption models and user-generated content giving consumers more control. 5) From distinct categories like work and play to integration across many aspects of life.