David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!AMASanDiego
MORNING KEYNOTE
9:00 – 9:50am
Title: Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Keynote Speaker: MAXWELL LUTHY, Director of Trends & Insights, TrendWatching.com
Today’s professionals operate in an economy of ever-accelerating customer expectations, applied ruthlessly to every purchasing decision, experience and moment of attention. Marketers must harness insights from trends to make sure their innovations don’t fall short.
In his keynote discussion, Maxwell Luthy will present a selection of the most exciting and urgent trends for 2016 and beyond. Each trend will feature examples from across consumer-facing industries, gathered from a 3,000+ member spotter network that sends TrendWatching local innovations from Boston to Beijing.
Attendees will learn the importance of tracking consumer trends, as they are participants in a highly competitive Expectation Economy. After each trend, the audience will be asked to consider the implications and opportunities for their own business. Examples of best practices from around the U.S. and beyond will leave marketers feeling fired up to delight their own customers in 2016!
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!AMASanDiego
MORNING KEYNOTE
9:00 – 9:50am
Title: Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Keynote Speaker: MAXWELL LUTHY, Director of Trends & Insights, TrendWatching.com
Today’s professionals operate in an economy of ever-accelerating customer expectations, applied ruthlessly to every purchasing decision, experience and moment of attention. Marketers must harness insights from trends to make sure their innovations don’t fall short.
In his keynote discussion, Maxwell Luthy will present a selection of the most exciting and urgent trends for 2016 and beyond. Each trend will feature examples from across consumer-facing industries, gathered from a 3,000+ member spotter network that sends TrendWatching local innovations from Boston to Beijing.
Attendees will learn the importance of tracking consumer trends, as they are participants in a highly competitive Expectation Economy. After each trend, the audience will be asked to consider the implications and opportunities for their own business. Examples of best practices from around the U.S. and beyond will leave marketers feeling fired up to delight their own customers in 2016!
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
What is trendwatching and why is it relevant for my business?Wonderland
Wonderland: Helping organisations with design-led business transformation in a digital context. By inspiring the vision of an organisation, equip leaders with the necessary knowledge, skills to lead change and collaborate in the innovation process in an increasingly digital environment.
App day 2014 - App drivers, The changing shape of advertising within the app...Fjord
Daniel Freeman, Service Design Director at Fjord Stockholm, presented at App Day 2014 in Copenhagen in January, on how the shape of advertising is changing within the app world.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
What is trendwatching and why is it relevant for my business?Wonderland
Wonderland: Helping organisations with design-led business transformation in a digital context. By inspiring the vision of an organisation, equip leaders with the necessary knowledge, skills to lead change and collaborate in the innovation process in an increasingly digital environment.
App day 2014 - App drivers, The changing shape of advertising within the app...Fjord
Daniel Freeman, Service Design Director at Fjord Stockholm, presented at App Day 2014 in Copenhagen in January, on how the shape of advertising is changing within the app world.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
Market Research meets Programmatic Media. Using the convergence between Marketing and Tech to develop new methodologies. Presented at Esomar Latin America Conference in Sao Paulo, April 2015.
Get close to youth at ESOMAR Qualitative 2014, presented by Joeri Van den Bergh (InSites Consulting) and Simone Reitbauer (VIACOM Insights) on Tuesday November 18 2014 in Venice (IT)
A look at what the world's biggest film franchise can teach us about better insight storytelling practices. By rejecting scientific narrative and copying from creative disciplines
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
The game of context: How mobile context-based measurement impacts the future of survey research.
Context is a key influencer of consumer behavior, yet we keep on conducting (survey) research without taking into account these context elements. Demonstrating how a context based survey design gives a more realistic measure of the potential of product concepts. Bringing insights into how in-context measurement leads to better and more predictable data based on an interesting project done in cooperation with DE Master Blenders 1753.
Presented at the MRMW Europe Conference on Sep 16, 2015 in London by Frans Van Bommel, Market Research Manager at Jacobs DouweEgberts (JDE) and Katia Pallini, Research Innovation Manager at InSites Consulting
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Join Nate Denton and Jessica DeJong as they share the trends that are exciting them in 2017 (a bit of a digital show and tell, if you will). They touch on the trends that are here to stay, the ones you can leave behind, and even the ones you should be looking forward to in the future.
Watch the full webinar here: https://youtu.be/u0hSguJf-u0?list=PLWURA0SaLh3EFzzqUFjHlmculFG4nQUev
Ericsson ConsumerLab представляет шестой выпуск своего ежегодного отчета, посвященного 10 основным потребительским трендам. На этот раз исследование, озаглавленное The 10 Hot Consumer Trends for 2017 and beyond, описывает тенденции, которые будут актуальными, начиная с 2017 года. Важной темой уходящего года стал искусственный интеллект: роль ИИ растет в общественной жизни и работе. Кроме того, многие пользователи хотят скорейшего распространения технологий виртуальной и дополненной реальности.
Food and Beverage Company Growth Strategies (CAGNY 2015 Recap)Hamutal Schieber
Consumer and market trends in the food & beverage industry, as reflected by the CAGNY 2015 presentations. This presentation follows the CAGNY 2014 analysis by Schieber Research, available on SlideShare.
*Follow us for FMCG trends & innovations presentations, we would love to keep in touch!
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Redefining Customer Expectations: 5 Trends for 2017SGK
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Brian Solis
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Consumer Trends & Innovation in a Mobile Driven EconomyBLOCK71 Jakarta
BLOCK71 Jakarta, in partnership with TrendWatching, presents "Consumer Trends and Innovation in a Mobile Driven Economy".
This session unpacks 5 consumer trends that are relevant in an economy driven by mobile devices - and how you can stay ahead of the competition.
1) Alerting - Consumers expect actionable, useful information alerts from a range of sources – both digital and physical.
2) Benchmarked Life - With new tools, consumers can now track, monitor & manage every aspect of their lives
3) Mentor-to-Protege - Consumers will embrace new ways to connect with mentors. That means professionals and peers with the knowledge, skills, and experience they thirst after.
4) Mass Mingling - How technology is driving people to connect in the ‘real world’
5) Crowd-Express - How brands can harness the wisdom of the connected crowd.
About TrendWatching
Powered by a network of 3,000+ trend spotters globally and an in-house team of expert trend analysts on five continents, TrendWatching has been delivering unrivalled, cross-industry insight into the key shifts in consumer behavior since 2002. Over 96% of Interbrand’s top 100 most valuable global brands rely on TrendWatching to uncover profitable innovation opportunities in their work.
About the speaker
Nathania Christy is the Insight & Community Lead for TrendWatching’s Asia Pacific office. Having lived, studied, and worked in Indonesia, Germany, and South Africa, Nathania is a published author and an experienced speaker. Now, based in Singapore, she spearheads TrendWatching’s community-building and partnership efforts across Asia - connecting brands, institutions, and creative entrepreneurs.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
The future powered by start-ups - Unilever Foundryad:tech London
Head of Unilever Foundry Jeremy Basset on how the FMCG is accelerating transformation by working with start-ups and plans for The Next Big Thing 2016 - a $50k pilot pitch competition in partnership with ad:tech London.
4 from The Foundry: Under the bonnet of Unilever’s start-up success storiesad:tech London
Unilever Global Marketing Strategy & New Ventures Director Jeremy Basset explains how and why the FMCG firm is delivering success from its investments in tech start-ups.
Seven present 5 mini case studies on how brands are driving marketing value from content production as part of ad:tech London's briefing for Unilever staff.
Optimising your rtb infrastructure sammy austin - follow upad:tech London
Sammy Austin, Performance Media Manager, moneysupermarket.com ad:tech London 2013 Real Time Summit presentation on optimising RTB in a brand environment.
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...ad:tech London
Andrew Girdwood, Media Innovations Director, digitasLBi ad:tech London 2013 presentation on consolidating search, social and content marketing strategies
Search investment decision making: Sophie Relf, Marketing Director, evenbasead:tech London
Sophie Relf, evenbase and jobsite's Marketing Director presentation on getting maximum value from search marketing investments made at ad:tech London in September 2013.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
20. A c q u i t y G r o u p ,
A u g u s t 2 0 1 4
of consumers cite ‘lack of
perceived value’ as the
main barrier to purchase
for in-home IoT devices.
36
29. E n d e a v o u r
P a r t n e r s ,
J a n u a r y 2 0 1 4
of people who buy a
wearable device for
self-tracking give up on
the device within six
months.
33
34. P W C ,
O c t o b e r 2 0 1 4
of Millennials would be strongly
motivated to use a wearable
device if it ‘rewarded those who
frequently use it with loyalty
points’.
37
We have nothing to do with what’s fashionable!
We don’t mind ugly things as long as they are innovative.
Not about what is ‘trending’ online
Remember our definition of a trend, and the model that underpins it.
The creators of Airbnb didn’t INVENT the HUMAN DESIRE FOR CONVENIENCE, AFFORDABILITY, MEET NEW PEOPLE, etc.
What they DID is realize that external change – in this case, the rise of the digital space – had unlocked a new way of serving those age-old wants: by connecting ordinary people to their peers to rent accommodation to one another.
The last element of our model is innovations. This is the idea that we can see new trends emerging when we look at niche and game-changing innovations from startups and big brands.
The EXPECTATION ECONOMY is an economy inhabited by experienced, well-informed consumers who have a long list of high expectations that they apply to each and every good, service and experience on offer. And these expectations are set by the best in class, NOT the best in your industry.
So today we’ll run through ten trends and lots of innovations. Your job is to strip out the underlying lessons for you. What do these examples mean for the evolution of customer expectations? What do they mean for YOU?
Look for that lightbulb moment where you see an example that you have to take back to your team, share, and innovate around!
I have five key thoughts. Under each key thought there are two trends. Here is the first key thought.
It’s easy to become obessesed with technological change. But we should never forget that human beings are motivated by basic human needs and wants that don’t change. When we look at technology through that lens, we ground our tech innovation in things that people actually want.
Another tech trend that needs no introduction: the internet of things.
We all know what typical coverage of the Internet of Things looks like. Indeed we know what innovation around it looks like, too. Usually looks something like this: a $4,000 smart fridge with a touchscreen, all very high-tech, very shiny, but nobody quite knows why it is useful.
For my second trend, I want to start with a trend that DOES have a clear human need at its heart. The Sharing Economy is all about making better use of resources, and we all want to get our hands on more stuff and leverage the value of the stuff we have.
The trouble with the Sharing Economy so far is that the mechanics have been unworkable or incovenient. How in practical terms can I share my car or my bike with others? How do I arrange that?
Now, the internet of things is unlocking new ways for the sharing economy to operate. This is unlocking the promise of the Sharing Economy: a truly revolutionised relationship with the physical resources around us.
This is the INTERNET OF SHARED THINGS.
Announced in October 2014, Audi Unite enables customers in Sweden to share a car in a private network of up to five people (friends, colleagues or neighbors). Via the app, users can view the location and availability of the car, and can access the vehicle using a smart key fob. Depending on the agreement, drivers are charged either a usage-based or fixed monthly fee.
Link: https://www.audiunite.com/se/service/en_unite.html
Launched in Montreal and New York during Q4 2013, Breather allows people to find urban spaces to rent for short periods of time. After downloading the free mobile app, users can view nearby properties which can be booked for time periods from 30 minutes up to a whole day. After paying, users' cellphones are granted temporary access to unlock the property via the NFC keyless entry system. All rooms are equipped with wifi, heating and a telephone line, as well as furniture to accommodate anything from taking a nap or holding a meeting, to practicing yoga. Breather's rental prices start from around USD 20.
Link: http://breather.com/
Reaching its Kickstarter funding target during November 2013, the BitLock is a US-designed device which allows cyclists to use a cellphone to lock their bike. Via an accompanying app and a Bluetooth connection, the BitLock bike lock verifies their identity when they are nearby; by pressing a button on the bike lock, the bicycle is then automatically unlocked. As well as tracking statistics (such as distance and CO2 emissions saved), the BitLock app enables users to view the location of their bike and unlock it for others. The system costs USD 119.
Link:
http://bitlock.co/
Hong Kong-based group Umbrella Here created a USD 28 donut-shaped Bluetooth device that fixes onto the top of umbrellas. When it rains, owners can use the companion app to signal (via color LEDs) to nearby strangers they are willing to share. Users who meet this way and share a journey can log their walk online via the Umbrella Here site. When kept at home, the gadget blinks to warn if it is a rainy day. The device ships in January 2015.
Link: http://www.umbrellahere.com/
By the way, if you want to coin your own trend right now, simply insert a key human need or want into the INTERNET OF THINGS.
In September 2014, Baidu unveiled a set of smart chopsticks which can detect food contamination. The Chinese online service company's prototype electronic chopsticks measure the freshness of cooking oil as well as pH levels, temperature and calories. Data is then relayed to a connected mobile app in real-time.
Link: https://www.youtube.com/watch?v=BChk6WOBjsA
If you’re talking Internet of Things, remember to also be talking basic human needs! The same goes for all discussions of tech!
August 2014 saw Chinese online media brand Tencent team up with gaming hardware company Razer in a deal designed to incentivize healthy behavior. The collaboration allows fans of Tencent's popular Timi Run Everyday game to purchase in-game rewards using exercise data recorded by Razer's activity-tracking smartband.
Link: http://www.tencent.com/
In June 2014, Russian bank Alfa-Bank introduced a savings account that rewards customers for taking physical exercise. To take advantage, users sync their Jawbone, RunKeeper or Fitbit fitness tracker to the bank. They then use its Activity software to decide how much their exercise is worth. For every step they take, the bank will transfer between 1 and 50 Russian kopeks from their existing account into the high interest savings account not otherwise available.
Link: http://activity.alfabank.ru/Activity/
Launched at California State and Penn State universities during Q4 2014, Pocket Points is a free mobile app rewarding students when they avoid using their cellphone in class. When a class begins, students open the app, lock their cellphone and set it to one side, automatically amassing points for every 20 minutes that it remains untouched. The app is location-aware, and more students using the app in a specific class or school results in everyone running Pocket Points earning more points. Any points awarded can be spent with participating local businesses on products such as food or apparel.
Link: https://pocketpoints.com/
37% of Millennials would be strongly motivated to use a wearable device if it ‘rewarded those who frequently use it with loyalty points’; a figure that rises to 52% if the rewards were monetary (PWC, October 2014)
Link: http://www.pwc.com/es_MX/mx/industrias/archivo/2014-11-pwc-the-wearable-future.pdf
In February 2015 the makers of the activity tracker Fitbit partnered with hunger-relief charity Feeding America to launch the FitforFood campaign. Any user of a Fitbit device can opt in to the programme, which will see every calorie they burn go towards a goal of 1 billion calories burned by all participants. If the target is hit, the 1 billion calories will buy 1.5 million meals for US citizens in need. Participants have until 3 March to hit the goal.
Available to download from Q4 2014, iCukoo is a free mobile alarm clock helping people to support charities. Once users have downloaded the app, they can set an alarm and choose which UK charity they wish to support, before selecting how much each 'snooze' is worth. When users press snooze, the app takes note – and once a threshold of GBP 1 has been reached, an SMS is sent asking if they wish to donate to their chosen cause.
Link: http://icukoo.com/
If you’re talking Internet of Things, remember to also be talking basic human needs! The same goes for all discussions of tech!
What mean by that?
It’s easy for tech geeks – and I count myself as one – to become obsessed with the technology itself. We start to see the world through the lens of technoloical progress: by 2015 bandwidth will be this much, or 5G will be this fast.
So this is a final chance to hammer that key message. Step away from the tech futurism. Step away from seeing all this through the lens of ever more complex, more capable technology, and instead see it through the lens of deep human needs/wants/desires.
If we do that, the INTERNET OF THINGS looks very different.
But my key message comes back to the definition of a consumer trend that we just talked about. Human beings have this set of fundamentally unchanging needs and wants – security, connection, wellbeing, information – and trends emerge ONLY when external change unlocks new ways of serving those needs.
So to really see what’s next for consumers when it comes to tech, we need to step back and look at the scene through the lens of these human needs. Ask ourselves: what, at heart, do consumers want? How can new technologies give it to them in new ways? When we do that, we’ll ground our innovations in consumers needs and wants, and they will be more successful.
September 2014 saw Dutch bank ING launch a voice control feature called Inge inside its mobile banking app. Available to Dutch customers, the feature allows users to check their balance, make payments and discover where their nearest ING branch is. ING say future iterations of the app will allow users to log in to the app entirely via voice recognition, dispensing with the need for passwords.
Available to download from March 2015, Snapi is a touch-free selfie app. Created by Israel-based EyeSight Technologies, the free mobile app allows people to take self-portraits using gesture control. Once users have opened the app and set up their image, they then raise an open palm to the camera. Closing their hand into a fist starts a timer, and once this has counted down, Snapi automatically takes the selfie. The app also autofocuses, and includes a sound signal.
Link: https://play.google.com/store/apps/details?id=com.eyesight.app.camera&hl=en
Gaining Indiegogo crowdfunding in January 2015, RideOn are augmented reality goggles designed for skiing and snowboarding. The goggles use Optinvent technology 24° to project AR features onto the transparent screen, and allow users to call and message others, play games or participate in challenges, take videos, and navigate the slopes. Developed in Israel, RideOn goggles are priced at USD 899.
Link: http://www.rideonvision.com/
If you’re talking Internet of Things, remember to also be talking basic human needs! The same goes for all discussions of tech!
Where is the opportunity in all this for you as brands and businesses? We’re seeing brand bringing together and using networks of peers – often their superfan customers – to supercharge customer service. This is PEER ARMIES.
In June 2014, Airbnb announced a beta test of a service allowing travelers to connect to peers at their destination who were happy to host dinners in their homes. Meanwhile, May 2014 saw the platform test an in-app Local Companion service, which allows users to connect to locals at their destination to ask questions and garner local knowledge and tips.
Link: http://www.airbnb.com/
May 2014 saw mayonnaise brand Hellmann’s launch WhatsCook: a free service giving people in Brazil access to culinary advice from professional chefs in real-time using messaging platform WhatsApp. After setting a date via the WhatsCook website, the chef and the participant can chat while the latter cooks a dish. WhatsCook’s cooking team is available from Monday to Friday, between 12 noon and 2pm for lunch and between 7pm and 10pm for dinner.
Link: http://www.hellmanns.com.br/
February 2015 saw UK supermarket chain Tesco launch a service allowing customers to book online video chats with beauty bloggers and experts. People can pick a preferred blogger for their free 15-20 minute consultation and connect with them through a Google Hangout. After the session, they are sent an email from Tesco with links to purchase the products recommended to them during their consultation.
Link: https://www.tescoliving.com/beauty/consultations
In May 2015, HP partnered with Brazilian NGO Mães da Sé to leverage privately owned printers in disseminating information about missing persons. The HP ePrint technology means that home and office printers can print emails sent directly to them. The Print for Help project makes use of this feature by having all private printers signed up to the scheme automatically print missing persons posters after someone goes missing near their location.
Link: https://www.imprimaparaajudar.com.br/
December 2014 saw the launch of Audi Swedish Snow Rescuers: a mobile app designed to help Swedish drivers cope with bad weather conditions by connecting them to Audi 4x4 drivers. The free app is open to drivers of any vehicle, and enables users to locate and connect with nearby volunteer Audi drivers if they are in need of help.
Link: https://itunes.apple.com/us/app/audi-svenska-snoraddare/id938097613?mt=8
The trends I’ve shown you are just the tip of the iceberg. But I hope you’ve drawn out some actionable opportunities for your business.
But beyond these 10 TRENDS I’ve given you a framework for harnessing the innovation onslaught you see around you. Think change, human nature and the way innovations set new customer expectations.
Trends are USELESS if you don’t take the ingishts and and APPLY them to create your own INNOVATIONS.
An easy-to-follow tool that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own.
We were expanding, had to explain what the elements of the trends were so were forced to think through the process – created it as an internal tools so we started to use it for the briefing, train the team – hey useful, let s publish it.
Internal – then clients & ws – open source
Perhaps super fans will notice this is a redesigned version -> during writing the book we rethought and this is the first time we show it in the new version.
Casual story – while I