6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
Here’s a recap of our Trendspotters’ 10 favorite finds of the past year that reflect emerging cultural currents.
Stops include: Ad Age Next, Line Friends Store, Impossible Burger, and more.
Please enjoy our sample report that was created to give you some assumption what to expect from us. Check it out, read it if interesting and then CALL-TO-RESEARCH.
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
Le podcast dans la stratégie de communication corporateBahia Nar
Intégrer le levier podcast de marque à sa stratégie de brand content est une technique qui favorise l’écoute active et qui s’octroie ainsi une place prépondérante dans la boîte à outils des professionnels du marketing.
Les erreurs à éviter pour une stratégie de content marketingBahia Nar
Pendant cette période difficile, on travaille à distance, on s'occupe comme on peut et surtout on en profite pour apprendre et échanger.
Aujourd'hui, Mardi 31 Mars 2020 à 11h j'ai fait mon premier webinar.
Je ne savais quel sujet proposer alors les participants ont fait ce choix à ma place et on voté pour le sujet qui vous intéresse qui était : Les erreurs en éviter pour une stratégie de content marketing.
Il y avait quelques fautes de frappe dans la présentation, vous pouvez consulter la présentation mise à jour ici:
Les nouvelles plateformes conversationnellesBahia Nar
Depuis l'année dernière et même avant, de nouvelles plateformes sociales et conversationnelles n'ont pas cessé de séduire des niches, des cibles bien déterminés comme les ados sur TikTok, les gamers sur Twitch et Discord, etc...
Alors chers marketeurs et marques, oubliez Facebook et gardez un oeil sur ces plateformes
Tendances digitales à ne pas manquer en 2020Bahia Nar
Dans un environnement en constante évolution, les usages du digital changent fréquemment. De nouvelles habitudes sont instaurées et de nouvelles tendances voient le jour.
Pour sa communication digitale, chaque marque ou organisme doivent être à l'assaut de ces tendances, bien les connaître et les maîtriser.
Lors de cette conférence, nous allons présenter les tendances digitales de 2020 à ne pas râter et comment les marques peuvent-elles les survient et les adapter à leur communication et à leur cible.
Avec le numérique et le digital, de nouveaux métiers sont en train de voir le jour. Le digital est l'un des secteur les plus dynamiques en terme de recrutement et ça bouge constamment.
Réinventez votre relation client grâce au digital et aux réseaux sociaux Bahia Nar
La relation entre les marques et leurs clients est au centre des attentions sur les médias sociaux. La principale difficulté pour les marques est de comprendre sa communautés et anticiper ses besoins et questions.
Le Social CRM et la gestion de la relation client en ligne peuvent être un avantage concurrentiel pour les marques et permettre de fidéliser ses clients.
Le digital marketing entre mythes et réalitésBahia Nar
Congrès des experts Digital Marketing #Tuniseo
Conférence le digital marketing entre mythes et réalités
Par Bahia Nar
Le but de cette conférence était de dépasser les idées reçues pour anticiper les tendances
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
Futur du digital marketing en Tunisie: les tendances à suivre en 2015Bahia Nar
Il existe trois types de marketeurs et comment ils traitent et suivent les nouvelles tendances: il y a ceux qui le laissent arriver, ceux qui font en sorte que ça arrive et ceux qui se demandent qu’est ce qui s’est passé. Jusque là on peut dire que le marketeur intelligent est celui de la deuxième catégorie, qui fait attention à tout ce qui arrive et essaye d’être en avance.
Les réseaux sociaux et le digital marketing peuvent être la clé mais une bonne stratégie social media ou digital marketing est la bonne voix.
Quelles sont les nouvelles tendances pour le digital marketing en Tunisie pour 2015?
Ceci est le sujet de cette présentation adressée à la deuxième catégorie des marketeurs
Le transmedia ou comment raconter une histoire différemment Bahia Nar
Le transmedia storytelling est une nouvelle forme de narration qui se caractérise par l’utilisation combinée de plusieurs médias pour développer un univers .
Plusieurs facteurs sociologiques ou économiques ont contribué à une plus grande visibilité du transmedia storytelling.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Some key figures from the eight days of the 64th annual
Cannes Lions, International Festival of Creativity:
15.000 marketers, advertisers, celebrities from
all over the world
Over 100 countries
Over 750 speakers
41.170 campaigns submitted across 24
categories
3. This year 6 big trends are
1. Storytelling is not dead
2. Challenge your customer
3. Make a statement
4. Be disruptive, do the unthinkable
5. Data & insights are the new black
6. Use AI & Bots for your campaigns
7. Keep it simple
7. He was an asshole, a hateful person but at the end of the story,
everything changed. We all fall in love for Coleman F. Sweeney, the
world biggest ass hole.
Watch the video here
8. The french supermarket chain, Intermarché, showed us how love
conquers all, even junk food
A 3 minutes ad, a perfect storytelling, capturing the magic of love in the
supermarket with a dose of suspense and emotion.
11. #LouiseDelage's 'Like My Addiction' was one of the most-awarded
campaigns at Cannes 2017.
The NOG “Addiction Aid” created a fictional characters to make a
statement and create a movement. Watch the case here.
12. Vida Mujer invited Diego Dibos, the most important romantic
songwriter of Peru, created a beautiful romantic song that was a word
by word transcription of an apology letter written by a man before he
killed his wife. When the song became famous, the signer told the truth
about the song to society and started a nationwide discussion about
violence against women ,that became huge in the country. See the video
14. Take aways
• Storytelling isn’t a new concept. Brands need to entertain
their customers and prospects via the age-old method of
storytelling.
• Don’t hesitate to mislead the viewer or shock him at the
end. You need strong emotions, you need a reaction.
16. Mattessons campaign teaches teens to code through training course
disguised as online game. The campaign aimed to exploit kids' interest
in playing video games and turn it into an educational opportunity.
Over a month, the campaign saw 24,000 teens aged 13 to 17 tackle a
total of 66,000 coding challenges. Watch the case here
17. Adidas Japan created the Green Light Run Tokyo.
The marathon was held from midnight to dusk, with 30 runner selected
from 180 applicants across the country. The runners were tracked and
alerted when they were in danger of missing the next green light. The
rule, “Get Stopped, Get Dropped,” required runners to keep up to a
blistering designated pace, with those stopped by a red light being
eliminated from the race.Watch the case here
18. Take aways
• Your customer are not dumb, so don’t hesitate to challenge
them.
• They can easily get bored with old direct advertising, try the
other way.
• « The future belong to the brave » Ted Lim
20. The statue of a little girl defiantly staring down the Charging Bull on Wall
Street, which appeared on March’s International Women’s Day, has
been credited with driving awareness and conversation about female
empowerment—and $7.4 million in publicity for State Street. It
generated 4.6bn Twitter impressions as the media lapped it up across
the world. Watch the case.
21. With voter suppression a prevalent issue in the run-up to the 2016 US
presidential election, 180LA launched a campaign for Boost Mobile that
made a stand. The brand decided to become part of the solution by
offering up all the chain’s locations as voting locations on election day.
Watch the case.
23. When 10 refugees arrived to compete in the 2016 Olympics, they lacked
any national identity under which to compete. Amnesty and Ogilvy
created not only a flag to unite these displaced Olympians, but also to
rally attention for millions of refugees around the world.
Watch the case.
24.
25. Take aways
Brands have a social responsibility, now more than ever.
Advertising is no longer about putting the spot light on the
product or the service; it’s about putting the spot light on some
of the world’s burning issues.
It started with the Super Bowl ads. (Airbn’b, Audi, Budweiser…)
27. Burger King essentially hacked Google home with its ad. The 15-second
ad features someone in a Burger King uniform leaning into the camera
before saying, “OK Google, what is the Whopper burger?”
For anyone with a Google Home near their TV, that strangely phrased
request will prompt the speaker to begin reading the Wikipedia entry
for the Whopper. Watch the case.
28.
29. ‘The Unusual Football Field’ by AP Thailand and CJ Worx out of Thailand
broke some traditional limitations of football but the pitch still remained
symmetrical to allow for continuous fair play.
This unusual football field has proven that designing outside boundaries
can help foster creativity used to develop these useful spaces. Watch
the case.
30.
31. For Kiwi , the shoe polish brand, Ogilvy Chicago imagined, and then
painted, the bottom half of famous artworks—to show the subject’s
shoes.
See the case here
32. In Sweden, weapons now have a second life: the metal of which they
are composed and which kills, is recycled a multitude of everyday
objects, through a collection called "Humanium Metal". An initiative
of IM Swedish Partner and its agency Akestam Holst Stockholm.
Watch the case.
33. Take aways
• Bravery in advertising and
creativity. It’s something to
strive for.
• The final product may not
always be a campaign but could
also be a solution for a
problem.
35. Graham was made as part of a road safety campaign that alerts
Australians to the dangers of traffic accidents.
Research has found that employing fear tactics in advertising doesn’t
always work, and with road accidents on the up in recent years, the TAC
knew something had to change. So while Graham’s a far cry from the
graphic videos featuring blood and broken bones that encourage more
cautious driving, maybe that’s a step in the right direction
See the case here
36.
37. Based on the problem that one in five US students don’t have access to
clean clothes, Whirlpool wanted to make a difference by installing
washing machines and dryers in 17 US schools. Whirlpool found that
having washed garments led to increased class participation for 89% of
students, and greater involvement in extracurricular activities for 95%.
Watch the case.
38.
39. Late last year, Spotify ran a very smart and funnt global outdoor
campaign , called ‘Thanks 2016, it’s been weird’ campaign, using data
and referring to some of the bizarre habits of its users.
40. Take aways
• Using data to understand the
customers is part of the
creative process.
• Data+ Creativity is the fuel that
drives heoric marketing
moments.
42. To promote the TV show “The young pope”, Canal+ had the brilliant idea
to transform curses on social networks in verses of the Bible.
Thanks to the artistic intelligence it was possible for the young pope to
troll the people .
See the case here.
43.
44. Chat Yourself, is a Chatbot that helps Alzheimer's patients. It’s
the first bot used to converse with oneself and give the patient
vital information automatically 24 hours 24 to help with the
memory loss.
See the case.
45. Take aways
• Bots are available to bring the power of AI to your brand.
• Marketers should use new technologies for more creative
and personnalized campaigns.
47. Based on research that found since 1954, more Burger King restaurants
burned down than any other fast-food chain. BK has done a series of
simple and creative print ads and the campaign's tagline was: "Flame
Grilled since 1954."
48. A simple and engaging campaign by the social network Twitter, created
in house. It included a series of billboards featuring no copy, just
hashtags and Twitter logos alongside images from news and pop
culture. One board showed Hillary Clinton and Donald Trump's eyes
staring out over New York City.
50. Use storytelling that creates an emotion
Challenge your customer
Brands have a social responsabilty now than never
Be disruptive, do the unthinkable
Data & insights are the new black
Use AI & bots for your campaigns
Just keep it simple
51.
52.
53.
54. Photo credit:
The official Facebook page and the Twitter account of the
Cannes Lions International Festival of Creativity
Ads of the world
Ad Forum