The document discusses several brands that took brave steps in their marketing campaigns. Doritos launched a campaign called "Bold 50" that allows customers to set or break world records to engage consumers. Maytag created a character called "The Maytag Man" to humanize the brand on social media. American Greetings brought paper crafts to a digital conference to show analog experiences are still appreciated. Ford highlighted everyday heroes to communicate its values and commitment to social good. Casper engages customers personally on social media and with gifts to truly know its audience. These brands demonstrate how taking risks and being authentic can increase engagement.
Julie Roehm | The next generation of storytellersJulieRoehm
In this presentation given to the first class of students at BTech in Queens, NY, the history of storytelling is outlined and it's importance to brands in digital age made clear. Presented by Julie Roehm in 2014. Videos and other rich media have been removed to make for a smaller file size.
Social Media Pioneer challenges CEOs to transform their company's marketing culture by listening to prospects online and moving beyond "branding."
AS FOR SEO - We have attained unrivaled success utilizing Slideshare decks for the primary purpose of SEO ranking for highly relevant long-tail search terms. While not an example of our sexiest work, enter either of the following into Google search and note where our "World's Strongest/Cheapest Home Building System" deck ranks for these exceptionally broad queries: STRONGEST BUILDING SYSTEM or CHEAPEST BUILDING SYSTEM (#1 of 72M for the latter query). To view a sexier deck of our creation with a #1 search ranking via a much more narrow keyword query, Google: GROUP CRUISE HQ. For yet another example, see our deck at #1 for the query: SOTHEBY'S LAUDERDALE BEACH
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Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Julie Roehm | The next generation of storytellersJulieRoehm
In this presentation given to the first class of students at BTech in Queens, NY, the history of storytelling is outlined and it's importance to brands in digital age made clear. Presented by Julie Roehm in 2014. Videos and other rich media have been removed to make for a smaller file size.
Social Media Pioneer challenges CEOs to transform their company's marketing culture by listening to prospects online and moving beyond "branding."
AS FOR SEO - We have attained unrivaled success utilizing Slideshare decks for the primary purpose of SEO ranking for highly relevant long-tail search terms. While not an example of our sexiest work, enter either of the following into Google search and note where our "World's Strongest/Cheapest Home Building System" deck ranks for these exceptionally broad queries: STRONGEST BUILDING SYSTEM or CHEAPEST BUILDING SYSTEM (#1 of 72M for the latter query). To view a sexier deck of our creation with a #1 search ranking via a much more narrow keyword query, Google: GROUP CRUISE HQ. For yet another example, see our deck at #1 for the query: SOTHEBY'S LAUDERDALE BEACH
If you're tired of not being found organically via Google search, and find the cost-per-click model unprofitable, drop us a line and let's start a dialogue about how we can script, produce and promote (via our 30,000 Twitter followers) a Slideshare deck packed full of highly-relevant keywords that will cause search engines to stand up and take notice - fast. Tom@NewVentureStrategies.com
Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
A roadmap and checklist for creating a Social Brand. A how-to guid for brands and companies interested in tapping social marketing and media. Published by Media Post.
LFPR's Expertise in the Beauty IndustryShana Starr
At LFPR, we know how to position and promote products to key influencers. We know how to harness the power of PR and create meaningful engagement via social media to establish the third-party credibility brands and consumers rely on. We know how to craft engaging and relevant narratives that take brands beyond “once upon a time.”
Do you have a powerful brand story to tell?
LET US HELP YOU SHARE IT.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
A roadmap and checklist for creating a Social Brand. A how-to guid for brands and companies interested in tapping social marketing and media. Published by Media Post.
LFPR's Expertise in the Beauty IndustryShana Starr
At LFPR, we know how to position and promote products to key influencers. We know how to harness the power of PR and create meaningful engagement via social media to establish the third-party credibility brands and consumers rely on. We know how to craft engaging and relevant narratives that take brands beyond “once upon a time.”
Do you have a powerful brand story to tell?
LET US HELP YOU SHARE IT.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Social Media Trends: How Brands Can Tap Into CultureThe Social Lights
Culture. It’s trend. It’s lifestyle. It’s values. It encompasses everything from the way we speak to the music we enjoy, the clothes we wear, and the traditions we practice. The waves that ripple through culture provide an opportunity for brands to join the conversation and create movements.
In this issue of Trend Tap, we break down culture, from its elements to ways brands can tap into and leverage culture to stay relevant.
Inside The Culture Issue:
-The four elements of culture and ways they come to life
-How to tap into culture by finding the right partner
-Best practices for engaging in cultural moments, including best-in-class examples
-How to uncover micro communities that already exist within your brand's fanbase
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
Another year has passed, and that means another look back at our own predictions on the trends that shaped our industry. Take a look at our 2014 report card and our thoughts on what's to come this year in the areas of shopping, media, technology, and consumer trends.
White Paper_leadsandfeeds - Influencer Marketing.pdfLeadsandFeeds .
In today's digital world, influencers hold immense sway over consumer behavior, making them powerful allies for brands seeking to expand their reach and impact.
Leads & Feeds’ debut research paper, "Influencer Marketing: Decoding The Ultimate Growth Strategy of Modern Times" reveals the game-changing potential of collaborating with social media influencers.
Through real-life examples and straightforward insights, this study decodes the process of influencer marketing, showing how it can drive tangible results for businesses of all sizes.
Whether you're a seasoned marketer or just starting out, this research paper will equip you with the knowledge and tools needed to harness the full potential of influencer collaborations.
Ready to revolutionize your marketing strategy? Click here to check out the research paper today!
https://leadsandfeeds.com/influencer-marketing/
Losing a Generation - A guide to understanding and developing a customer-cent...Laura Wood
There is so much more brands can learn about moving beyond a ‘one-size fits all’ marketing campaign.
Discover how a customer insight marketing strategy will change your game forever.
You’ll discover:
- The myths and realities of key demographic groups
- How to capture your customers’ voice from the crowd
- How to create personalised experiences that will grow your brand
DME Branding Inc Connects Celebrities and Corporations in Partnerships, bridging the communication between them an finding revenue opportunities to develop and market their brands, products and media content to the masses. An overview of benefits and services offered.
Students learn the basics of design and brand strategy but somewhere along the line we need to teach passion.
Digital Strategy is art, not science
Humans love stories. Selfies are better than Facebook status updates and they disappear that is why they are better
'FMCG: social media and the consumer' looks at the challenges faced by fast-moving consumer goods (FMCG) brands and how social media can be used to connect with customers and drive sales.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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3. 3
Doritos
In March Frito-Lay officially kicked off
Bold 50, a marketing campaign that
challenges consumers to break or set
any of 50 world records. All of the
records include Doritos chips.
By using user-generated content,
Doritos is giving the spotlight to
consumers in a new way and allowing
the consumer to be the star, instead
of the brand.
4. 4
Doritos
Bold 50 will allow customers to "put
their personal stamp on the brand,"
which also happens to be turning 50
this year.
"We see consumer engagement as an
ongoing dialogue with our fans,”
- Frito-Lay marketing VP Jeannie Cho
5. 5 Click to read more
The year-long campaign has announced
4 world records thus far, with the others
announced throughout the year.
Doritos took a step as a Brave Brand by
basing their campaign on user-generated
content. This meant that they had to bet
on their fans mimicking their crazy and
adventurous brand voice in order to pull
off their campaign.
Online and offline conversations about
Doritos are likely to increase significantly
as a result of this campaign, and more
brands should try to engage their
audiences in a way that is fun and allows
the audience to be the star.
7. 7
Maytag
Maytag launched the Maytag Man
campaign in order to give the brand a
new face, voice, and personality on
social media.
The goal Maytag set out to accomplish
was to be more relevant, increase social
reach, generate engagement, and use
social media platforms as a tool to
improve brand metrics.
8. 8
Maytag
Maytag received a finalist nomination in the
Multi-Platform Campaign category for the
2015 Shorty Awards.
They did their homework. Capitalizing on
the behaviors of their audience on each
platform, they made their mark.
9. 9
Maytag
For example, on Instagram Maytag used
user- generated content to repost photos of
kitchens with the Maytag Man hiding in
appliance openings. They also used popular
social media formats of media such as GIFs
and memes.
Maytag Man was also the first brand
character to take part in Movember, the
popular men’s health awareness campaign
also known as “No-Shave November.”
10. 10
Brands looking to reinvent, or create, their
social media presence should consider
being a Brave Brand like Maytag in
creating a personality like Maytag Man,
to engage people in an authentic way.
Doing so can humanize their brand and
build more personal relationships with
their fans.
Click to read more
12. American Greetings
12
American Greetings stepped out of their
traditional marketing mold with an
activation campaign at South by Southwest
Interactive (SXSW). In March 2016, they
took over a block in Austin to launch a 3-
day experience titled, #Analog.
13. American Greetings
13
#Analog served as a place for individuals to
make cards, learn lettering techniques,
have a selfie of themselves stitched with
thread, and more.
“All of this was meant to remind SXSW
Interactive attendees of the fun they can
have with paper.”
- Kristina Monllos, AdWeek
14. American Greetings
14
The sentiment behind #Analog was to
motivate festivalgoers to take a break
from the digital world and appreciate
those in-person experiences that are
often unappreciated.
The greeting card company stepped out
as a Brave Brand to make their presence
known at a conference geared toward the
digital world, and in doing so they made it
known that the analog format is not a role
of the past.
15. American Greetings
15
This was not a large surprise from the
company known to make waves, such as
with their Effie- Award winning ad , “World’s
Toughest Job’’ last Mother’s Day.
16. 16
American Greetings
Brands should not be afraid to engage in
unfamiliar territory in a way that is true and
authentic to their brand.
Just because it is not your organic audience
or stomping grounds, doesn’t mean you
can’t be as brave as American Greetings, as
they showed the digital world that paper
isn’t going anywhere!
Click to read more
18. 18
To make the brand more personable, Ford
created an online video series, “Everyday
Hero Stories,” that illustrates how Ford
employees, owners, and dealers “Go
Further” every day to make the world a
better place.
The series expresses the shared values
of the brand, highlights the people whose
good deeds make the world better,
and illustrates Ford’s commitment
to humanitarianism.
Ford
19. 19
Aside from being a finalist in the “Social
Good Campaign” category of the Shorty
Awards, Ford’s brave campaign
generated some dynamic metrics.
Ford
20. 20
“To date, these Everyday Hero stories
have generated over 8 million
impressions and over 13 million video
views, changing the perception of Ford
by causing 1.4 million consumers to
think more favorably of the brand, four
times our original goal. Additionally, we
have increased the association between
Ford and our brand promise of Go
Further by 165%, three times our goal.
And more than doubled our 3% goal of
influencing consumers to actively seek
out additional Ford content with a 7%
rate of influence.”
- Team Detroit, Ford Motor Company
Ford
21. 21 Click to read more
More brands should follow suit and create
campaigns that showcase their commitment
to improving humanity on a deeper level, as
well as communicate their brand promise
in a way that uplifts the communities that
use their products.
Brands should consider expressing their
values and authentically adding a sense of
humanity and greater meaning to their
campaign when they strive to increase
brand relevance.
Ford
23. Casper
23
Have you ever been up late at night, scrolling
through social media, unable to sleep, but
bored out of your mind?
Even if you haven’t, enough people have that
the mattress company, Casper, decided to
capitalize on this niche group of consumers with
their Twitter campaign.
Prior to that, however, Casper was no stranger
to being brave. Having made their first $20
million dollars in 10 months through word of
mouth, innovation was their calling card.
24. Casper
24
The brand is known for doing things such as
sending bottles of champagne to fans on
Valentine’s Day and engaging in real- time
conversations when one of their mattresses
was shown on MTV’s “The Real World”.
25. Casper
25
What makes Casper a Brave Brand is they
personalize like no other, taking the extra
step to really know their audience.
26. Casper
26
“After our customers purchase their mattress,
we make sure to follow up on social [media]
by asking how they're sleeping. We give
them real advice (even when it means a
return) and keep them entertained when
they're falling asleep at their desks. When
someone tweets a problem with their order,
we look into their public social posts to find
out what [they] love. If they have a dog, we
send them a Barkbox. If they love to cook, we
send them a fondue kit.”
- Lindsay Kaplan, VP of Communications at
Casper
27. Casper
27
This is the norm for them, from delivering
breakfasts to fans complaining about being at
work with a hangover to sending handwritten
cards to devoted fans.
They often make it a habit to reply with
popular GIFs.
28. Casper
28
Click to read more
The biggest lesson brands can learn
from Casper?
Know your audience.
And then take it a step further.