This document outlines 10 social marketing trends to watch for in 2010, including brands adopting new ways to reach consumers online through social media, discovering their unique social personality, focusing on moments rather than being momentous, using Twitter to develop consumer relationships, recognizing future social media will be about people not platforms, encouraging conversations through emotion not sales, measuring success through social engagement not conversions, assessing brand sociability, integrating digital into core marketing, and converging traditional and social marketing strategies.

1. Social Marketing 2010: 10 trends to watch out for

2. #1.brands adopting the new www & reaching out to consumers whatever, whenever, wherever they are.

3. #2.brands discovering their Unique Social Personality (usP) and making it the basis of consumer interactions.

4. #3. creating brand momentum by focusing on the moments, instead of trying to be momentous.

5. #4.Brand Tweetology – the art of creating consumer-brand chemistry 140 characters at a time.

6. #5.recognition that the social media of the future is people. Not websites, applications or widgets.

7. #6.encouraging conversations through emotional appeal, not chasing conversions through sales spiel.

8. #7.Opportunity to socialize (OTS) & return on Involvement (ROI) becoming the new measures of success.

9. #8.Sociability Quotient becoming the new marketing currency of brands.

10. #9.Digital moving from peripheral to central in marketing planning.

11. #10.convergence of traditional marketing wisdom with social marketing smarts.

12. Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla