Boxstar offers over 100 years of combined experience in the experiential marketing industry. What further sets us apart is our passion, drive, and constant pursuit of the perfect execution. From our award winning creative team, to the proven skills and knowledge of our first-rate production and account management teams; Boxstar understands exactly what goes into telling your brand’s story in a truly memorable way.

1. © 2015 Boxstar LLC

2. © 2015 Boxstar LLC
At ComicCon
“There’s nothing better than telling a story, doing something
different, creating a unique culture around a brand.”
— Rainy McGrew, Boxstar VP Integrated Media Strategies & Solutions

3. © 2015 Boxstar LLC
Making Our Mark
Southwest Airlines
3D Projection Mapping – Dallas, TX
Digi-BC
Immersive Dome – Vancouver, BC
The Sleeping Prince
3D Projection Mapping – New York, NY
Boxstar offers over 100 years of combined experience in the experiential marketing industry. What
further sets us apart is our passion, drive, and constant pursuit of the perfect execution.
In partnership with the creative geniuses at GO2 Productions—winners of 16 Telly awards—Boxstar’s
first-rate production and account management teams have the proven skills and knowledge to tell your
brand’s story in a truly memorable way.
Telemundo
Street Level Activation – Los Angeles, CA
TELUS
Touchscreen Activation – Vancouver, BC
NHL Canucks
3D Arena Projection– Vancouver, BC

4. © 2015 Boxstar LLC
Turn virtually any building, vehicle or playing surface into a dynamic, 3-dimensional video display!
Boxstar uses specialized software that warps projected images to perfectly fit any structure and
surrounding environment. The result?—a new reality and branding experience utilizing 3D illusions
and images with endless possibilities!
This visually stunning technology is ideal for any brand seeking a unique way to physically present
their product or service while amplifying the event via social media.
3D Projection Mapping & Spectaculars
Click Image For Video Click Image For Video

5. © 2015 Boxstar LLC
3D Projection: NOT just on buildings anymore!

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Click Image For Video
Arena Projection Mapping
Whether it’s basketball or hockey, Arena Projection Mapping creates the largest digital
display area within a sports venue. But more importantly, it is the only display surface that
people can physically enter and become integrated with the content.
Beyond the obvious fantastic viewing experience, the system can become interactive
through various technologies (ex. augmented reality) and even support live entertainment.

7. © 2015 Boxstar LLC
Break Free From Traditional Showroom Displays!
You can only experience the WOW Factor of Vehicle 3D Projection Mapping by actually being there. Bring
your vehicle to life with movement sounds and images while standing still!
This visually stunning technology is a new and unique way to physically present your brand while
amplifying the event via social media.
3D Vehicle Projection Mapping
Engage the audience
 Use video, light and sound to tell a story
 Social media support expands reach far beyond onsite viewers
 Additional interactivity can include Kinect, motion sensor and augmented reality systems

8. © 2015 Boxstar LLC
Take It To The Street — with Streetcast
New Boxstar Tactic: The power of projections to go!
Teams of two, equipped with small but powerful hand-held projectors, will cast your brand’s image, video
or logo in opportunistic places where your brand can shine!
Nightlife areas & entertainment districts, public events, concerts, trade shows…anywhere there are
crowds, a captive audience, or a line of people, our Streetcast teams will show you off in a large, bright,
and very surprising way.
Structures, walls, buildings, truck sides, ceilings, sidewalks, cars…even people!—almost anything is now
a blank canvas for your message. Live web video display, interactivity, and social media integration allow
for unlimited viral possibilities!
To See Streetcast Projection In ActionClick Here

9. © 2015 Boxstar LLC
A fresh take on the traditional billboard, repurposed shipping containers can be made into a massive
wall, guaranteed to turn heads wherever it is, including locations where other media may not exist.
A container wall is mobile, can be built in a matter of days, and features large-scale, high quality
imagery, making an unforgettable impression for your brand.
These Wallscapes can include a static image by day and 3D Projection by night!
Spectacular Wallscapes

10. © 2015 Boxstar LLC
Shipping containers are also great for transforming into live, engaging, interactive events that
truly engulfs the audience in your brand.
Shipping containers, geodesic domes and other structures can be designed to pop up as a
retail/sampling storefront, a mini-gym/yoga studio, a bar, a man-cave viewing party
experience, a relaxing lounge in the middle of the city…just a few ideas, but really, anything
you can imagine.
These pop up venues will create an immediate impact on your target audience!
Repurpose Pop-Ups = Unexpected
to check out our Telemundo Cube at Plaza MexicoClick Here

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Just a few unique ideas to consider…

12. © 2015 Boxstar LLC
New Mall & Event Activation Capability
Trend Vend with Twitter Vending Machines!
A new sampling/swag technology, Twitter vending
machines are your new, high-tech Brand Ambassadors
offering unexpected engagement while collecting true
social media data and in real time—it’s 100% effective!
They are the perfect solution as a stand-alone activation,
or as an extension to any other event or OOH initiative
you may be planning.
Great for product launches, re-branding initiatives, unique
swag, or as a super-cool trade show activation—talk
about a Booth Babe!
Tweet for a treat…a dream…an escape…a surprise.
Available in four different sizes, several different STYLES
and holding up to 500 units, it’s a 100% turnkey solution
from creative concept to activation. Refrigerated
machines, too!
Each machine is built on contract, completely customized
to your objectives.
Stay tuned, as Instagram machines are coming soon!

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New Mall & Event Activation Capability

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Viewers will have the opportunity to interact with your brand and have the capability to
instantly share video, images and live feeds directly to social media, creating a 360-degree
experience unmatched locally. Quit looking for WALLS – we build them for you!
Augmenting Reality
Mobile & Goal Post LED Video Wall Examples

15. © 2015 Boxstar LLC
Hologram Touchscreen Interface
The Holographic Cube Experience is a truly inspired user experience display, merging the virtual
with the physical. Once a user chooses an item or character they wish to learn more about, the
Cube transforms into a ultra high-tech digital interface.
The life-size display is entertaining while educating the user on anything they wish to know within
the context of the display. The large touchscreen interface can, for instance, show products,
services, fighters, heroes, and other characters in various stances. Users can then touch areas
selected on the screen, triggering different animation sequences, stats, data, information, etc.
Voice over and music will accompany every experience, giving the users the feeling they are
accessing data from actual data banks.
Example: Touch Screen

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Exciting Engagements We Are Perfecting

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Targeted Locations & Events
Boxstar nurtures and manages the relationships between and among targeted markets, venues,
events and our partners. We effectively evaluate ALL of your needs and options across multiple
venues and opportunities to ensure your program is optimized. Below is just a small example of the
more than 10,000 venues and events with whom we may execute your brand experience.
Staples Center - Los Angeles
LA Convention Center - Los AngelesAmerican Airlines Arena – Miami
American Airlines Center - Dallas
And Many More…….

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Site/Microsite
The Event
Amplify Your Event!
Experiential Social
Media Activation
Boxstar can help, with expertise in social media and integration

19. © 2015 Boxstar LLC
Rainy McGrew
VP, Integrated Media Strategies & Solutions
San Francisco Studio / West
M # +1 510-435-4310
E: rainy@boxstar.com
THANK YOU!