The document provides an overview of trends in marketing, storytelling and digital culture from August and September 2015 issues of The Trends Report. Key trends discussed include:
1) Advancements in virtual reality and decentralization of work/learning spaces. Holography is being tested for virtual classrooms.
2) Use of virtual technology in advertising to provide interactive brand experiences. Examples of digital car showrooms and conceptual window displays are mentioned.
3) Emerging mobile health innovations and tools that make healthcare more accessible and affordable. Examples include an x-ray pill and Alzheimer's app.
4) Convergence of industries like fashion and medicine creating new products. Examples include a sweat-sensitive textile
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare MarketerOgilvy Health
Observations and inspirations from the Ogilvy CommonHealth Worldwide (OCHWW) team that attended the South by Southwest (SXSW) Interactive 2016 festival. From virtual and augmented reality to geofencing and gaming in healthcare, our team saw it all. Here are the most impactful topics on display at this year's event.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare MarketerOgilvy Health
Observations and inspirations from the Ogilvy CommonHealth Worldwide (OCHWW) team that attended the South by Southwest (SXSW) Interactive 2016 festival. From virtual and augmented reality to geofencing and gaming in healthcare, our team saw it all. Here are the most impactful topics on display at this year's event.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
We’ve highlighted five platforms for working towards Augmented Humanity in 2020. In each chapter we’ll cover evolving trends, key action points for businesses and brands and showcase best-in-class examples of these trends in action. The first four subsections within each theme are key action points, the fifth subsection is a nascent or emerging one-to-watch trend to explore in the coming years.
INNOVFEST UNBOUND is the anchor event of Smart Nation Innovations; a week-long series of events that showcases Asia’s most innovative developments in the media-tech sphere.
It is the place where brands connect with disruptive technologies and explore Asian opportunities.
INNOVFEST UNBOUND is a melting pot for start-ups, investors, brands, corporates and media who get the opportunity to connect with government agencies and leading researchers and forge new relationships, share knowledge and create business opportunities in Asia.
It attracted 6,300 attendees and more than 340+ innovation and startup exhibits.
signmesh snapshot - tech of tomorrow (that’s already here) signmesh
Explore the best of technology. See what kind of new tech advancements are already up and running in industries such as: beauty, fashion, entertainment, food & nutrition, automotive, health and cities & living.
Technology & Media Trends; Mobile World Congress 2015Rori DuBoff
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Social Media Marketing's Future Trends | Tutors IndiaTutors India
Graduates can effectively understand the standard about Master thesis writing services at Tutors India. Our experts guide you to gain more knowledge about social media marketing in a beneficial way.
For More information:
Tutors India Blog:
https://www.tutorsindia.com/blog/future-trends-of-social-media-in-marketing/
Similar to NATIVE VML Trends Report August 2015 (20)
Antonio Petra (Head of Strategy & Insight) teamed up with Angus Robinson (Director of Mobility) to bring you 6 South African trends that will influence tech usage in 2014 in YourBusinessMag.
The latest news about innovations and trends in the mobile and social media space.
As Africa’s mobile penetration hits 80%, MTN revealed their ultra-low cost Android Smartphone, Steppa. While this move is celebrated, the December Mobile Report also brings opinions about the biggest technological disappointments of 2013. On the Social Media front, Twitter has rolled out its Cookie based ad targeting feature, Facebook launched video ads and find out what the top YouTube Videos were in South Africa in 2013.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
4. Advancements in technology have altered the
way people think about what constitutes a place
of work and learning. Virtual reality is ensuring
that consumers are connected and therefore
effective from anywhere; work and learning are
being decentralised for increased productivity.
Decentralizing space.
5. The NewAge Classroom.
Holography is a future teaching tool that allows
teachers to provide instructions through an electronic
multimedia device, and still give students a life-like
classroom experience from the comfort of their
homes. UNISA is already testing out the technology
among part-time students who have classes in the
evenings and on weekends.
READ MORE
Source: Timeslive
6. Virtual technology is being utilised by advertisers
to introduce new ways to market products, and
in so doing, display life-like experiences that
allow consumers to interact with brands from a
different angle.
Virtually enhanced
retail experiences.
7. Digitising stock
TheAudi City has a digital car showroom that uses state-of-the-art technology to digitise stock from the entireAudi line.
Customers can assemble their dream car with an elegant and intuitive touchscreen interface and finished models are
‘swiped’ to a wall where full-scale digital representations can be explored in a 360-degree digital environment.
Source:designit
READ MORE
8. A conceptual window display
The Window that Never Sleeps offers a 360 degree visualisation of a holographic suit at one of the busiest places in
London. It can be operated even after hours when the store—in this case, a conceptual Paul Smith facade—is
closed. Source:Vimeo
READ MORE
10. There are new mobile innovations in Science
and Technology that are making it possible for
ordinary consumers to remotely access and
monitor their health, and this comes at a much
lower cost for people who cannot afford quality
healthcare.
Making healthcare
accessible.
11. X-Ray Pill
Cap Check is in the process of testing a new
capsule endoscope pill that gives doctors a less
invasive way of screening their patients for colon
cancer. It has a built-in camera able to scan the
interior of the organ and subsequently transmit
this data to a high-tech dermal patch once the
patient swallows it.
READ MORE
Source: Good Magazine
12. The Memory Keeping App
Samsung and dementia specialists at the
Praram9 Hospital developed a Memory
Recaller app that will help Alzheimer patients
with memory loss. It uses face recognition
technology to help jog their memories and
eliminate unnecessary repetition to vastly
improve the quality of patient’s lives.
Source: Engadget
READ MORE
13. Technology has made it easier and cheaper for
consumers to get the things they want and need
in one offering. The digital convergence trend is
making it possible for distinct industries like
fashion and medicine to merge and create
innovative products consumers can utilise in
their everyday lives. This is resulting in the
emergence of new industries that are proving to
be more effective in the long run.
The emergence of new
industries.
14. Designer Health
Design researcher Paulien Routs has developed
SOAK, a sweat-sensitive textile coating that
provides a warning of dehydration. When applied
to sportswear it changes colour while the wearer is
working out. The different colours provide a visual
cue, showing the composition of their sweat and
the condition of their internal health.
Source: Materia
15. .
Traditional marketing publishers are staying
current by innovating the platforms they use to
engage with their consumers, they are now
employing interactive measures to make users
feel more involved.
Innovating traditional
spaces.
16. Creating Active Consumers
Brazilian magazine Caras’ interactive ad to sell makeup removal allows consumers to wipe make-up off the face
on the cover. The experience not only proves the effectiveness of the product but connects consumers in an
unexpected and interactive way. Source: The Stable
READ MORE
17. Smart Posters
M&C Saatchi in the UK applied artificial intelligence
to create a self-regenerating smart poster series with
built-in Microsoft Kinect cameras. The cameras
gauge a person's mood and interest in the
advertisement as they walk by. The billboard is able
to use algorithms to re-create new layouts, copy,
fonts and images in the hopes of making a more
pleasing arrangement that will catch the attention of
someone walking by.
READ MORE
Source: Trends Hunter
19. Artificially intelligent systems and robots are now
being programmed with intuitive abilities that
allow them to think like-and-for humans, they are
equipped with automated responses that ensure
that they can fully engage in personalised
interactions with humans.
Automated love
interests.
20. Intuitive Conditional lover
Microsoft introduced a Tinder-bot with the
ability to learn through mathematical
expressions into the Chinese market. It takes
cues from input data to find matches for users
based on extracted profile images and
suggested preferences.
A suspended camera connected to a
Smartphone evaluates the person in the
profile and cross-references the findings to
measure compatibility.
READ MORE
Source: Saurabh Datta
21. Automated Intimacy
Xiaoice is an artificially intelligent messaging
program with a personality that was
introduced in China for use on Smartphones.
It mimics the human brain through its ability to
store detailed ‘memories’ from exchanges with
users. It collects data on intimate details from
individuals to be more interactive and
engaging with users.
READ MORE
Source: Digital Trends
22. The kind of technology that gathers, sorts and
analyses data at a faster pace in order to
process and act on the insights, is now on trend.
The findings can be used in real-time by experts
to solve social issues in order to change and
make people’s lives easier and manageable.
Context identifying
technology.
23. Addressing the World
Many people across the world still live in
unaddressed remote areas, but the
What3words app automatically assigns a
three-word address to any 3m x 3m square,
on a grid of 57 trillion squares across
the globe to people without addresses.
Context Identification
READ MORE
Source: What 3 Words
24. Using mobile for safety
Forsman & Bodenfors have created a safety
mobile app that switches to a child’s voice near
schools, day care centres and any areas where
children are likely to be present. The satellite
connected app warns drivers to slow down and
be on the lookout for kids crossing or walking-by.
READ MORE
Source: Adweek
26. Brands are now playing with the idea of hijacking
competitor’s ideas without stealing or
plagiarising their concepts. It’s a creative
technique being explored by global brands to
market and reach consumers.
Interceptive marketing
techniques.
27. Humanised Campaign
During the Superbowl in the USA Volvo and
their agency GREY decided to reach out to
consumers on Twitter, instead of doing a
commercial. To stand a chance to win a new
Volvo, people had to use the Volvo handle to
hash-tag the name of the person they would
give the car to, whenever a competitor’s
commercial was on TV. While other car
companies were showing consumers what
matters to their brand, Volvo wanted to know
who inspired, moved and mattered most to the
consumers.
READ MORE
Source: eYeka
28. .
Fast food places are now having to compete for
customers with restaurants that offer healthier
options, since more people are changing their
eating habits. The heavy competition forces fast
food providers to find new ways to lure
customers to their establishment. They have to
offer consumers an experience that goes beyond
eating, just for something extra. Gorilla
marketing lets them retain some market share in
a competitive industry.
Innovative marketing
for fast foods.
29. Layered dining experience
Pizza Hut has a new cardboard blockbuster
pizza box that turns into a working movie
projector for your Smartphone. It comes with a
lens which can be inserted into the side of the
box after you punch out the perforated hole.
The consumers buy pizza but instead get an
entire movie experience which will now be
associated with Pizza Hut.
.
Source: Business insider
30. Immersive musical experience
The “KFC Sound Bite” is a campaign that saw
the installation of digital audio tables inside
their stores. Local artists created the branded
digital touch tables where the customers could
play songs and initiate distribution of their
music through social sharing without
interrupting other customers.
READ MORE
Source: Best ads on TV
32. Just simply creating video content to market a
brand is not enough to attract and captivate
consumers anymore. Video has taken on a new
life that taps into virtual reality and 3d tools.
Content creators have been pioneering and
experimenting with digital techniques that
enhance how they share their stories without
jeopardising their message.
Virtual musical
experience.
33. Experimentalist Video Content
Björk released a mind-bending 360-degree
video for her song, “Stonemilker”. The
technique used in the video allows users to
view the Icelandic art-pop experimentalist
from different angles whilst she sings on a
wind-swept beach outside of Reykjavik. With
the appropriate browser technology fans can
navigate the visuals by pulling the screen with
their mouse.
READ MORE
Source: Stereogum
34. In Motion
Standard Bank created an engaging and beautifully crafted TV ad that used visual effects to suspend action in
time. Through a seamless combination of frozen moments and in motion, it took the viewer through three bustling
working environments to explore what a bank should be to its customers.
Source: Between 10 and 5
Automated Love
Interests.
READ MORE
35. Brands have been moved into a unique space
that allows them to produce purpose-driven work
that rewards consumers for their loyalty, and still
get to ensure brand awareness to attract new
followers. Marketers are now sourcing for deeper
insights to create branded products that attempt
to speak to basic human truths, and in so doing,
establish brands with a greater purpose that
speaks to people’s needs.
Greater brand purpose.
36. Exploring unique stories
Nokia partnered with an agency to create a
campaign that targets Filipino workers living in
the UAE, and don’t often get to see their
families. They invited them to tell their unique
stories of homesickness in front of cameras,
and five of the most touching were put into Tek
cards (a popular storytelling medium the target
audience grew up using). Nokia made them
feel closer to home and offered a return flight
back to the Philippines to visit their families.
Source: Gulf Marketing Review
37. Consumers relate to brands that inspire them
and stand for something that goes beyond a
product or service. When the message carries
some psychological insights into the mind of the
consumer it increases the chances of success.
Brands that are conscious of their customer’s
needs seem more empathetic, and therefore, are
able to establish emotional connections.
Customer-conscious
storytelling.
38. Redefine strength
Nike took a deeper look into what it takes
(physical strength aside) to train and compete
among the world’s greatest via their Inner
Strength campaign. They tell a unique story that
redefines athleticisms from the perspective of a
disabled Olympian, with the brand now being
associated with the strong role it plays in
athletics, fitness and changing perceptions.
READ MORE
Source: psfk.com