This document provides an overview of Contagion Agency and how it approaches social media and storytelling. It discusses key trends like the on-demand economy, social messaging, and the importance of video and mobile content. It also outlines Contagion's services like amplification partnerships, influencer marketing through people, experiential campaigns, and producing timely brand stories. The overall message is that Contagion helps clients evolve by building their brands for the modern social world.

1. WELCOMEPAGEEVOLUTIONOFSOCIAL/

3. THANKSTOOURSPONSORSANDPARTNERS/

4. CHALLENGETODAYTOOWNTOMORROW/

5. BUILDINGBRANDSFORAMODERNWORLD/

6. WE’VEBEENONAMISSION/
Ensuring we stay inspired
with Storytelling for
the next generation.
Looking forward at
how technology will
revolutionise our culture.
Building partnerships!
with the the leading
social platforms

7. WITHYOURHELPWE’VEALWAYSSETOUTTODOWHATOTHERSWON’T/
Media
Social
Digital
Client
Brand
/WE’VEHIREDHYBRIDS
WHOUNDERSTANDSOCIAL
!
/ OURMODELISSETUP
FORSOCIALATTHEHEART
!
/SOCIALISNOTANADDON
TRADITIONALAGENCYSETUP/

8. WEAREEVOLVINGTOHELPPROGRESSIVECLIENTSLIKEYOU
CHALLENGETHISWORLDWELIVEIN/
Media
Planning and Buying
Content
Ideas, creative and
production
Insights
The data, analytics and
reporting
Technology
The tools and platforms
ANEWSROOMMODEL
BUILTFORYOU/

9. Digital &
Data
Cultural Truths
(Sociology)
Creativity &
Storytelling
HOWWEAPPROACHSOCIAL /

10. AGLIMPSEATTHEKEYTRENDS
FROMSXSW2016/

12. THELASTFEWYEARS…THEKEYTRENDS/
MILLENNIALS
WEARABLETECH
3DPRINTING BIGDATA
DIGITALDISRUPTION
NATIVEADVERTISING
CONTENT
MARKETING
THEINTERNETOFTHINGS
PERISCOPE
SNAPCHAT
SOCIALGOOD

13. MACROTREND:
‘ONDEMAND’…EVERYTHING

14. THE‘ONDEMANDECONOMY’
EVERYINDUSTRYISINSILICONVALLEY’SSITES/
CRYPTO
CROWDFUND
MONEYLENDWORKSPA
PLACE TO
TRANSPORTAT
LOANER
PROFESSION
PERSONAL
SHARED
FOOD
SHARED
PRE-OWNED
LOANERBESPOKE

15. THE‘UBEROFEVERYTHING’HASARRIVED…/
AMAZON
ONE
TOUCH
ORDERS UBER
EATS

16. WHATDOPEOPLEWANTINTHE‘ONDEMAND’ECONOMY?/
TRANSPARENCY CONTROL CONVENIENCE VALUE
BEYOND
PRICE
LEARNING/
DON’TCOMPAREAGAINSTYOURCATEGORY,COMPAREAGAINSTTHEBESTEXPERIENCESYOUARECOMPETINGWITH

17. EXPERIENCETHENEXTEVOLUTION:TESLA/
LEARNING/
PEOPLEAREGETTINGUSEDTOSEAMLESSEXPERIENCESONTHEIRTERMS.THESEPRINCIPLESREALLYMATTER.
EXPERIENCE:TESLA/
SILICONVALLEY’S
CHALLENGETOTHECARINDUSTRY
!

18. COMMUNICATIONSTREND:
STORYTELLINGMOVESTOA
BRAVENEWWORLD/

19. ANDYOUCAN’TESCAPEIT/
LEARNING /
BEWEARYOFBEINGJUSTATECHFIRSTIDEA.THEREHASTOBECLEARIDEAINIT.

20. TECHTREND:
SOCIALMESSAGINGISTHE
NEW…SOCIAL/

21. YOUKNOWWENOWLIVEINASOCIAL,CONNECTEDWORLD.
THEFUTUREISNOW /
Facebook reaches !
more Kiwis everyday!
than any other channel !
2.7 Million Kiwis
80% active every day.
Snapchat is serving
10B video a day.!
Engagement rates
are 25-40%
Messaging has far!
out grown SMS and
passed social for use.!
Messenger has 900m!
mobile daily users.!
This is the new frontier
for social customer
service and CRM
People are sharing
more, and moving
away from ads.

22. BURGERKINGDEMO/

23. IFYOUWANTTOGIVEITATRY?/
‘LIKE’
CNN
ON
FACEBOOK
MESSAGE
CNN
LIKE
YOU
WOULD
TO
A
FRIEND

25. COMINGSOON:
SNAPCHATGEO-FILTERSAREPERFECTFORBRANDADVOCACY/
Business
/
Retail EventsFes1vals
/
Conferences Des1na1ons

26. CAPTUREUSERGENERATEDCONTENTWITHEASE/
OT
Snapchat
approved
Content
!
Snapchat
Captured
Consumer
Entries

27. REAL-TIME/CAPTURINGCONTENTANDSHARING
UGC
Shared
with
us
!
Aggrega1on
and
Modera1on
Brand
Snap
Story
Shared

28. SNAPCHAT /ENGAGEMENT
!
FACEBOOKAVERAGES1-5%.
30.2%
AVERAGE
ENGAGEMENT

29. The Sex-Posè of the century
Snapsutra

30. ADDUSONSNAPCHAT:CONTAGIONAGENCY/

31. The
Newsroom
People
Publishing &
Partnerships
Social
Influence
Experiences
Timely, relevant
Storytelling!
for your brands
key messages
Creating authentic social &
real world experiences!
that are worth talking about
Ensuring your brand stories
are seen at the
right time, right place by !
the right people
A team of influencers
and brand advocates
for credible messaging.
CONTAGION’SSOCIALINFLUENCEPRODUCTS/

32. The
Newsroom
People
Publishing &
Partnerships
Social
Influence
Experiences
Timely, relevant
Storytelling!
for your brands
key messages
Creating authentic
real world experiences!
that are worth talking about
Ensuring your brand stories
are seen at the
right time, right place by !
the right people
A team of
and
for credible messaging.
INTRODUCINGOURSTUDIO:ANEVOLUTIONOFOURNEWSROOM /

33. THEWORLD
ISCHANGING
EVERYDAY/

34. Status’s! Images!
Video & !
Rich Content!
VIDEOISNOWTHEPREFERREDFORMOFCONTENTFORGLOBAL
BRANDS,BUTMOSTIMPORTANTLYOURAUDIENCES/

35. SOCIALSTORYTELLINGFORAMODERNAGE /
80%+OFSOCIAL
ISHAPPENINGON
MOBILE
TEARSFOR
SHARES/CONTENTISKING/
!
!
BUTDISTRIBUTIONISQUEEN
ANDSHEWEARSTHEPANTS
MOBILEFIRST/
FOCUSONTHE
EMOTION,NOT
JUSTTHEMESSAGE

36. ONLINEVIDEOHASANEWSETOFRULES/
80%+OFSOCIAL
ISHAPPENING
ONMOBILE
BENATIVETO
THEENVIRONMENT.
MAKEITFEELATHOME.
3SECONDSTO
STOPTHETHUMB/
!
!
GETTHEMESSAGE
ORTHECONTENTSOF
VIDEOACROSSEARLY
ASSUMETHE
SOUNDISOFF
EVERYTIME/
ENHANCE,
DON’TINTERRUPT/

37. TOGETHERWITHYOU
INTHISROOM
WE’VEINSPIREDMILLIONS
WITHOURSTORIES/

38. VIDEO1 /

39. ANDNOW,LET’SAGAIN
CHALLENGETODAY
TOOWNTOMORROW/

40. VIDEO2 /

41. NOW,THISISALLMOREACCESSIBLETOYOU/
AWARD
WINNING
CREATIVE
!
ONETEAMWITH
SOCIALATOURHEART
BESPOKE
VIDEO
!
!
FORALL
OCCASIONS
IN-HOUSE
EDITING
!
!
WITHINYOUR
RETAINER

43. The
Newsroom
People
Social
Influence
Experiences
Timely, relevant
Storytelling!
for your brands
key messages
Creating authentic
real world experiences!
that are worth talking about
Ensuring your brand stories
are seen at the
right time, right place by !
the right people
A team of
and
for credible messaging.
Amplification &
Partnerships
AMPLIFICATIONANDPARTNERSHIPS /

44. AMPLIFICATION:DON’TOVERESTIMATEORGANICREACH/
Sophisticatedtargeting/
Costefficientreach/
!
Measurable,realtimeoptimisations/
!
Insightrich/
VIRALCAMPAIGNSDON’TGOVIRALWITHOUTAKICK-START

45. The
Newsroom
People
Publishing &
Partnerships
Social
Influence
Experiences
Timely, relevant
Storytelling!
for your brands
key messages
Creating authentic
real world experiences!
that are worth talking about
Ensuring your brand stories
are seen at the
right time, right place by !
the right people
A team of influencers
and brand advocates
for credible messaging.
PEOPLE /

46. YOURKEYMESSAGESTOLDBYOURINFLUENCERNETWORK/

47. The
Newsroom
People
Publishing &
Partnerships
Social
Influence
Experiences
Timely, relevant
Storytelling!
for your brands
key messages
Creating authentic
real world experiences!
that are worth talking about
Ensuring your brand stories
are seen at the
right time, right place by !
the right people
A team of influencers
and brand advocates
for credible messaging.
EXPERIENCES /

48. We are no longer in the
business of selling just
products.
“We are selling
experiences”
78% of Millennials!
prefer experiences!
to products

49. AUTHENTICITYISTHECURRENCYOFTHEEXPERIENCEECONOMY/
Social
Sampling Experien1al
Showcase
Events
Stunts
Trade
Ac1va1ons Conference
Hos1ng
&
Speaking

50. QUESTIONS/

51. CHEERS/
THANKSTO…

52. ENJOYYOUREVENING/