Bespoke games for brands, also known as Advergaming is a powerful way to connect with consumers. Unlike traditional advertising which is passive and one way, a well-executed Advergame engages the consumer deeply. A sound strategy, great creative and an experienced mobile app developer are essential ingredients though.
What is Gamification? How is it different from Gaming? How can brands & marketers leverage aspects of gamification? These and other questions answered by Robosoft - a premier mobile solutions partner with in-depth experience in creating world-class entertainment products for the mobile world.
How do we translate good ideas into great mobile apps? We follow a seven step process. From idea to engineering our process results in mobile solutions that delight the consumer. Emotion Engineering & Design at play.
This is a presentation I gave at the IAB Luxury Forum. It puts forward the case that luxury brands cannot ignore social media and provides key strategic considerations to maximise campaign effectiveness. Includes 2 social media case studies from Infiniti Europe.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
What is Gamification? How is it different from Gaming? How can brands & marketers leverage aspects of gamification? These and other questions answered by Robosoft - a premier mobile solutions partner with in-depth experience in creating world-class entertainment products for the mobile world.
How do we translate good ideas into great mobile apps? We follow a seven step process. From idea to engineering our process results in mobile solutions that delight the consumer. Emotion Engineering & Design at play.
This is a presentation I gave at the IAB Luxury Forum. It puts forward the case that luxury brands cannot ignore social media and provides key strategic considerations to maximise campaign effectiveness. Includes 2 social media case studies from Infiniti Europe.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
Dyno London is a digital production company converting creative insights and messages into designs, emails, websites, rich media as well as social and mobile applications. Our team of one hundred developers and fifty UX, UI and design creatives has extensive experience in building digital marketing products. We have executed vision for brands such as CocaCola, MTV or Volvo in partnership with world class creative agencies such as McCann or Havas.
A full fledge digital agency that cares about your ROI. Codigo marries form and function in every app we create! Come to us for your iOS, Android, Windows Phone, Facebook digital needs.
www.codigo.sg
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
PHD utilised findings from its research project with UCL and Newsworks, on the power of touch in advertising, to drive unprecedented levels of engagement and Christmas sales for Canon.
How to make your product a shareable experienceRick Mans
How to turn your product in a sharable experience with social media? Get your inspiration via the SMILE model for Social Media. It is easier than you might have thought, it is not copying what your competitor does, it is about what others outside your market are doing.
When many start exploring mobile marketing, it’s not uncommon for them to believe they need an app. Curt Prins will walk you through what to consider before you invest in what may turn out only to be a vanity app.
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
Aegis Reinvention Team: Year One ReviewJason Newport
Summarizes year one of Reinvention Team that grew to more than 300 members under my stewardship. Amazing, willing, young talent doing their thing because they had a stage to do it, and encouragement to bring their personal passions into the workplace and learn to apply them to any scenario -- all about lateral thinking.
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
Dyno London is a digital production company converting creative insights and messages into designs, emails, websites, rich media as well as social and mobile applications. Our team of one hundred developers and fifty UX, UI and design creatives has extensive experience in building digital marketing products. We have executed vision for brands such as CocaCola, MTV or Volvo in partnership with world class creative agencies such as McCann or Havas.
A full fledge digital agency that cares about your ROI. Codigo marries form and function in every app we create! Come to us for your iOS, Android, Windows Phone, Facebook digital needs.
www.codigo.sg
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
PHD utilised findings from its research project with UCL and Newsworks, on the power of touch in advertising, to drive unprecedented levels of engagement and Christmas sales for Canon.
How to make your product a shareable experienceRick Mans
How to turn your product in a sharable experience with social media? Get your inspiration via the SMILE model for Social Media. It is easier than you might have thought, it is not copying what your competitor does, it is about what others outside your market are doing.
When many start exploring mobile marketing, it’s not uncommon for them to believe they need an app. Curt Prins will walk you through what to consider before you invest in what may turn out only to be a vanity app.
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
Aegis Reinvention Team: Year One ReviewJason Newport
Summarizes year one of Reinvention Team that grew to more than 300 members under my stewardship. Amazing, willing, young talent doing their thing because they had a stage to do it, and encouragement to bring their personal passions into the workplace and learn to apply them to any scenario -- all about lateral thinking.
+info: joseluis@naselcomunicacion.es
La coyuntura actual marcada por elevadas tasas de desempleo y temporalidad de los contratos laborales hace que cada vez más, el autoempleo se configure como una salida hacia la consecución de un puesto de trabajo.
Este curso tiene como fin facilitar el acceso a los recursos necesarios para lograr poner un proyecto en marcha de la forma más eficiente y eficaz posible.
¿Quieres tener más visibilidad y aumentar tu mercado?
Descubre cómo basado en los tres pilares de venta te podemos ayudar a:
- Aumentar tu audiencia.
- Encantar clientes
- Regalar experiencia.
Visítanos en
http://zenmedia.cl
o Contáctanos directamente en:
contacto@zenmedia.cl
Y habla el mismo leguaje que tu mercado!
Gamification in customer engagement 10 compelling case studies - Manu Melw...manumelwin
SeatPG Connection Game
Air Miles Reward Miles
All eyes on S4
Autodesk - Undiscovered Territory
The Apocalypse Trigger
ClubPsyche
Cocacola Shake It
Disney Movie Rewards
Dropbox
Hash Tag Killer
Gamification in customer engagement - 20 compelling case studies - Manu Me...manumelwin
SeatPG Connection Game
Air Miles Reward Miles
All eyes on S4
Autodesk - Undiscovered Territory
The Apocalypse Trigger
ClubPsyche
Cocacola Shake It
Disney Movie Rewards
Dropbox
Hash Tag Killer
Heineken’s Star Player Game
Home Shopping Network
Ionopolis
Magnus Pleasure Hunt
McDonald’s Casestudy
Mileage Plus
Monopoly Game
My Starbucks Rewards
NBC Universal Case Study
Pocari Sweet Case Study
GKIM is a full service digital agency with a soup to nuts offering in apps, websites, games and digital solutions for consumer marketing and entrepreneurs.
We partner on product management, development and marketing or can simply provide reliable tech outsourcing.
All our customers are assured of the same levels of professional service, accountability and transparent billing.
Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
Mobile Commerce in China: 3 Brand StoriesCHINA CONNECT
3 brand stories from China Connect 2015 edition.
Discover how automotive brand DS, Chinese pure player Yihaodian and FMCG KFC China, Successfully leverage mobile in 2014.
http://www.chinaconnect.fr/
9. Red Bull’s space diving project
involving Austrian skydiver Felix
Baumgartner brought alive brand
promise of ‘extreme energy’.
10. P&G went beyond a television ad in the
‘Thank You, Mom’ campaign.
Provided a ‘home away from home’ for
moms of US athletes at the Olympics.
*Source
11. Creating an advergame is all
about a brand
• Taking Action
• Creating a brand experience
• Involving its consumers
12. “If you do build a great experience,
customers tell each other about
that. Word of mouth is very
powerful.”
~ Jeff Bezos
Image
16. Gumulon for Stride
• Game controls through chewing action - an immediate
‘head turner’; gets a ‘wow!’ reaction
• In line with the category
• Tight brand integration and link to product
• Used mobile phone hardware features well (front-facing
camera)
Source
17. A mobile game which amplified a unique
element from a TV ad
Source: Waterslide Extreme
19. Waterslide Extreme for Barclays
• Barclays UK released an ad in 2008 dramatising
contactless payment technology
• The ad, ‘Waterslide’ went viral and hugely popular
• Barclays created the Waterslide Extreme game app
on the iPhone, re-creating the water slide
movements on a mobile device
Source: Waterslide Extreme
20. A mobile game which brought alive the ethos of a
brand
Source
22. The Scarecrow app for
Chipotlé
• Chipotlé wanted to convey that it ‘cares’
to promote natural food and is fighting
against the ‘evil’ of processed food
• Unique Hollywood-like production values
became a talking point
Source
23. Learnings
Bring alive the brand story to suit the mobile app platform
Create a unique talking point around the game - through game
features or the tech
Ensure great production values as the advergame has to compete
for attention with the best of mobile apps
24. How do brands benefit?
A win-win situation for both consumer & brand: Brand’s
values, message or key communication elements presented
in a manner that is native, natural and immersive
Active, involved consumer; not a passive consumption of
marketing message
25. Advergame: 4 things to
consider
• Build the advergame concept on a property unique to the
brand: ad theme or baseline, brand promise
• Think of it as long term investment: takes time & effort to
build a great game
• Done well, it is a moat between you and your competition
• Choose a partner with experience in gaming, app
development & mobile technology