SlideShare a Scribd company logo
PREDICTIONS 
MARKETING, TECH, POP CULTURE & EVERYTHING IN-BETWEEN 
2015 TREND
PREDICTIONS/TRENDS/LOLS 
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
FIRST, HOW’D WE DO LAST YEAR? 
2014 Prediction 
Correct 
Kinda 
Nope 
Smart crap 
X 
Vintigital 
X 
Can of bitcoins 
X 
TL/DR 
X 
Tech in fashion 
X 
Rift me! 
X 
3D printed madness 
X 
2014 Prediction 
Correct 
Kinda 
Nope 
Batkid 2 
X 
Drone ate my homework 
X 
Consumerism porn 
X 
Dancing for candy 
X 
Now streaming 
X 
Brand acts like franchises 
X 
Microtransactions 
X
HOT OR NOT 
Igloo Australia 
NFC payments 
Twitter feuds 
Electric cars 
Twitch 
Illegal drone racing 
Gun control 
3D printing 
Programmatic Buying boring 
Machine learning 
●#Hipsters 
●Google Glass 
●3D TVs 
●Racist cops 
●Beards 
●Charging your watch daily 
●Actually owning stuff 
●New social networks 
●ISIS 
●Dedicated servers
RISE OF THE SOCIAL SUPER-AGENT. 
Social celebs, vloggers and Instagram stars are becoming more influential than Hollywood. 
Follower counts will continue to rise as will their fees as they realise their power to shift product for brands. 
The Ari Golds of the future won't make-it-in- Hollywood. They'll be behind the scenes in teenager’s bedrooms across the world.
#PEAKHASHTAG. 
2015 will mark a period of peak hashtag use, with 83% of all campaigns featuring nothing more than a prominent hashtag. 
Expect to see several babies born in 2015 with a hashtag in their name
NATIVE ADVERTISING GOES ALL OUT. 
A new Pulitzer Lion is introduced as the Cannes Lions and Pulitzer Prize unite to celebrate 'Native Advertising'. 
Unlike the other categories which are based on merit, this award goes to the highest bidder. 
Participants are clearly informed of this discrepancy via fine print on the bottom of the trophy.
INSTAGRAM’S ICONIC MOMENT. 
National Geographic photographed the Afghan Girl in 1985. 
CNN broadcasted Tianamen Square's Tank Man in 1989. 
The world saw the horror of 9/11 in 2001 via the Internet. 
Drone’s replaced embedded reporters, making online broadcasting a new theatre of war in the late 2000’s. 
In 2015 Instagram will have its iconic moment - a visual so powerful it cements the platform’s place in cultural and media history.
NARCISSISM RUINS HOLIDAYS. 
Travel. Concerts. Sunsets… These unique personal experiences now mean nothing unless they’re narcissistically broadcast to jealous friends. 
‘Being in the moment’ has been replaced by 
‘being captured being in the moment’. 
Sadly, ‘stop and smell the roses’ will just be a new start-up that delivers smells via your smartphone.
A MAN SHOWED THIS PREDICTION ABOUT EXAGGERATED, BUZZFEED STYLE HEADLINES TAKING OVER ALL FORMS OF JOURNALISM TO HIS WIFE. YOU WON’T BELIEVE HER REACTION. IT’LL RESTORE YOUR FAITH IN HUMANITY.
COST PER LOL. 
With benchmarks like impressions, dwell time and click-throughs becoming less relevant, expect publishers to invent new metrics like cost per laugh, smile-to-frown ratio and the all important ‘stopped looking at their phone to look at TV’ metric.
SWEENS. 
A new term is invented to describe the biggest consumers of pop music, reality TV shows, in-game purchases and online media: SWEENS (single-digit aged tweens). 
Expecting parents will race to secure the ‘digital property’ for their soon-to-be-Sween. With available social media handles, personal domain names and unique emails now just as important as a baby’s actual (hashtagged) name.
BATTERIES ARE THE NEW BATTLEFIELD. 
Forget oil. With products like the Apple Watch, the Tesla electric car and Google Nest, the new battleground is in building longer, more powerful and smaller battery technology. 
Buy your shares in Energizer (NYSE:ENR) now.
SPORTS STARS GO IPO. 
With athletes getting younger and younger and their income coming from more and more places, expect rising talents to incorporate themselves and go public as a way of kickstarting their careers. 
And it won’t stop there… to help overcome rising student debt, expect investing in a university student to become more commonplace.
VR PHARMACEUTICALS. 
With Facebook spending $2 billion on acquiring Oculus, Samsung throwing their weight behind Gear VR and Sony launching a VR headset, 2015 is looking like the year VR goes mainstream. 
This allows GSK to invent a new drug that helps people wear a VR headset for more than 20 minutes without getting sick.
E INK TAKES OVER FASHION. 
‘Fast Fashion’ gets even faster as garments that use E Ink open a new frontier in personalisation and digital retailing. 
We’re entering the era of subscription-based fashion, where the latest look is transferred directly onto your garment. 
Magazines will be able to offer ‘try before you buy’ by simply tapping ads on pages. 
Kanye will be an pioneer with his range of E Ink sneakers featuring his face. They will sell out in hours.
THE TINDERIZATION OF EVERYTHING. 
Expect to see less original ideas and more trying to replicate successful social start-ups. 
Try it for yourself… 
The [start-up] of [industry] 
Here’s a few we prepared earlier... 
●The Airbnb of pets 
●The Tinder of restaurants 
●The Uber of child care
FOOD SCIENCE TAKES OFF. 
Think your Nespresso machine is fancy? 
Soon you’ll be able to design your own cat food, print Michelin starred cuisine on demand or simply stay alive without needing food at all. 
If only Willy Wonka were alive today.
As brands run out of new markets to expand into they’ll invest more in mobile gaming to drive a new wave of revenue growth and capture part of the $85+ billion games market. 
Why try and sell a real candy bar for $1 when you can sell a virtual one for $1.99. 
Meanwhile, in an effort to keep investors happy, expect to see King’s Candy Crush Soda on shelves soon. 
BRANDS LEVEL UP.
MORE FROM SOAP 
soapcreative.com 
slideshare.net/soapcreative 
Facebook.com/soapcreative 
Twitter.com/soapcreative 
Instagram.com/soaperheroes

More Related Content

What's hot

Cannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trendsCannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trends
Natalia Hatalska
 
2016 Travel Trends
2016 Travel Trends 2016 Travel Trends
2016 Travel Trends
Creative Lodging Solutions
 
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
J. Walter Thompson Intelligence
 
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsCannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
M S
 
Exploring VR
 Exploring VR Exploring VR
Exploring VR
FITC
 
Cannes Lions 2016 Trends
Cannes Lions 2016 TrendsCannes Lions 2016 Trends
Cannes Lions 2016 Trends
Havas Media
 
2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...
Soap Creative
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
Jeremy Masselis
 
100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012
Jesse Desjardins - @jessedee
 
NATIVE VML October Trends Report
NATIVE VML October Trends ReportNATIVE VML October Trends Report
NATIVE VML October Trends Report
VML South Africa
 
Cannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsCannes Lions 2015 Highlights
Cannes Lions 2015 Highlights
Ilker Ergen
 
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Ogilvy
 
Cannes Lions 2016 Recap - Nikhil Parsad
Cannes Lions 2016 Recap - Nikhil ParsadCannes Lions 2016 Recap - Nikhil Parsad
Cannes Lions 2016 Recap - Nikhil Parsad
MKTG_Global
 
NATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportNATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends Report
VML South Africa
 
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannesDay 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
Ogilvy
 
NATIVE VML Trends Report December 2015
NATIVE VML Trends Report December 2015NATIVE VML Trends Report December 2015
NATIVE VML Trends Report December 2015
VML South Africa
 
Day 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannesDay 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannes
Ogilvy
 
NATIVE VML June 2016 Trends Report
NATIVE VML June 2016 Trends ReportNATIVE VML June 2016 Trends Report
NATIVE VML June 2016 Trends Report
VML South Africa
 
signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018 signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018
signmesh
 

What's hot (19)

Cannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trendsCannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trends
 
2016 Travel Trends
2016 Travel Trends 2016 Travel Trends
2016 Travel Trends
 
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
 
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsCannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
 
Exploring VR
 Exploring VR Exploring VR
Exploring VR
 
Cannes Lions 2016 Trends
Cannes Lions 2016 TrendsCannes Lions 2016 Trends
Cannes Lions 2016 Trends
 
2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
 
100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012
 
NATIVE VML October Trends Report
NATIVE VML October Trends ReportNATIVE VML October Trends Report
NATIVE VML October Trends Report
 
Cannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsCannes Lions 2015 Highlights
Cannes Lions 2015 Highlights
 
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
 
Cannes Lions 2016 Recap - Nikhil Parsad
Cannes Lions 2016 Recap - Nikhil ParsadCannes Lions 2016 Recap - Nikhil Parsad
Cannes Lions 2016 Recap - Nikhil Parsad
 
NATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportNATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends Report
 
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannesDay 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
 
NATIVE VML Trends Report December 2015
NATIVE VML Trends Report December 2015NATIVE VML Trends Report December 2015
NATIVE VML Trends Report December 2015
 
Day 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannesDay 3 Recap at #CannesLions 2013 / #OgilvyCannes
Day 3 Recap at #CannesLions 2013 / #OgilvyCannes
 
NATIVE VML June 2016 Trends Report
NATIVE VML June 2016 Trends ReportNATIVE VML June 2016 Trends Report
NATIVE VML June 2016 Trends Report
 
signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018 signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018
 

Viewers also liked

The SoDA Report (Volume 1, 2015)
The SoDA Report (Volume 1, 2015)The SoDA Report (Volume 1, 2015)
The SoDA Report (Volume 1, 2015)
Society of Digital Agencies
 
Be Afraid Of The Marketing Gospel
Be Afraid Of The Marketing GospelBe Afraid Of The Marketing Gospel
Be Afraid Of The Marketing Gospel
Nigel Rahimpour
 
The SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow ManagementThe SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow Management
Society of Digital Agencies
 
The SoDA Report (Volume 2, 2014)
The SoDA Report (Volume 2, 2014)The SoDA Report (Volume 2, 2014)
The SoDA Report (Volume 2, 2014)
Society of Digital Agencies
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
We Are Social Singapore
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
We Are Social Singapore
 
100+ Beautiful Slides from #CannesLions 2016
100+ Beautiful Slides from #CannesLions 2016100+ Beautiful Slides from #CannesLions 2016
100+ Beautiful Slides from #CannesLions 2016
Jesse Desjardins - @jessedee
 
SXSW 2016 - Top Trends
SXSW 2016 - Top TrendsSXSW 2016 - Top Trends
SXSW 2016 - Top Trends
Matteo Sarzana
 
The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast
Society of Digital Agencies
 
Reactive Perspectives 2014
Reactive Perspectives 2014Reactive Perspectives 2014
Reactive Perspectives 2014
Reactive, part of Accenture Interactive
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
 
We Are Social presents Social Brands: The eBook
We Are Social presents Social Brands: The eBookWe Are Social presents Social Brands: The eBook
We Are Social presents Social Brands: The eBook
We Are Social Singapore
 
We Are Social - Future Factors 2014
We Are Social - Future Factors 2014We Are Social - Future Factors 2014
We Are Social - Future Factors 2014
We Are Social Singapore
 
How Google Works
How Google WorksHow Google Works
How Google Works
Eric Schmidt
 
What Makes A Great Brand?
What Makes A Great Brand?What Makes A Great Brand?
What Makes A Great Brand?
We Are Social Singapore
 
The SoDA Report (Volume 1, 2014)
The SoDA Report (Volume 1, 2014)The SoDA Report (Volume 1, 2014)
The SoDA Report (Volume 1, 2014)
Society of Digital Agencies
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
 
Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends
Content Marketing in Australia: 2014 Benchmarks, Budgets & TrendsContent Marketing in Australia: 2014 Benchmarks, Budgets & Trends
Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends
Content Marketing Institute
 
Cross-Screen Transplants
Cross-Screen TransplantsCross-Screen Transplants
Cross-Screen Transplants
Celtra Inc
 
Livre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMedia
Livre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMediaLivre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMedia
Livre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMedia
Alban Jarry
 

Viewers also liked (20)

The SoDA Report (Volume 1, 2015)
The SoDA Report (Volume 1, 2015)The SoDA Report (Volume 1, 2015)
The SoDA Report (Volume 1, 2015)
 
Be Afraid Of The Marketing Gospel
Be Afraid Of The Marketing GospelBe Afraid Of The Marketing Gospel
Be Afraid Of The Marketing Gospel
 
The SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow ManagementThe SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow Management
 
The SoDA Report (Volume 2, 2014)
The SoDA Report (Volume 2, 2014)The SoDA Report (Volume 2, 2014)
The SoDA Report (Volume 2, 2014)
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
100+ Beautiful Slides from #CannesLions 2016
100+ Beautiful Slides from #CannesLions 2016100+ Beautiful Slides from #CannesLions 2016
100+ Beautiful Slides from #CannesLions 2016
 
SXSW 2016 - Top Trends
SXSW 2016 - Top TrendsSXSW 2016 - Top Trends
SXSW 2016 - Top Trends
 
The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast
 
Reactive Perspectives 2014
Reactive Perspectives 2014Reactive Perspectives 2014
Reactive Perspectives 2014
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
 
We Are Social presents Social Brands: The eBook
We Are Social presents Social Brands: The eBookWe Are Social presents Social Brands: The eBook
We Are Social presents Social Brands: The eBook
 
We Are Social - Future Factors 2014
We Are Social - Future Factors 2014We Are Social - Future Factors 2014
We Are Social - Future Factors 2014
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
What Makes A Great Brand?
What Makes A Great Brand?What Makes A Great Brand?
What Makes A Great Brand?
 
The SoDA Report (Volume 1, 2014)
The SoDA Report (Volume 1, 2014)The SoDA Report (Volume 1, 2014)
The SoDA Report (Volume 1, 2014)
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
 
Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends
Content Marketing in Australia: 2014 Benchmarks, Budgets & TrendsContent Marketing in Australia: 2014 Benchmarks, Budgets & Trends
Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends
 
Cross-Screen Transplants
Cross-Screen TransplantsCross-Screen Transplants
Cross-Screen Transplants
 
Livre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMedia
Livre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMediaLivre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMedia
Livre Blanc "735 utilisateurs aimantés par Linkedin" #SocialMedia
 

Similar to Digital advertising social marketing and tech trends predictions in 2015

BR N SBRE AK T HR U2 1764fortune.com jan..docx
BR   N   SBRE AK T HR   U2   1764fortune.com  jan..docxBR   N   SBRE AK T HR   U2   1764fortune.com  jan..docx
BR N SBRE AK T HR U2 1764fortune.com jan..docx
jackiewalcutt
 
We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5
We Are Social
 
Yuu Interactive
Yuu InteractiveYuu Interactive
Yuu Interactive
brunogavino
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015
Leo Burnett
 
20 Must See Social Media Trends 2015
20 Must See Social Media Trends 201520 Must See Social Media Trends 2015
20 Must See Social Media Trends 2015
Orbital Global
 
We Are Social: Curiosity Stop #2
We Are Social: Curiosity Stop #2We Are Social: Curiosity Stop #2
We Are Social: Curiosity Stop #2
We Are Social
 
Learnings from cannes lions 2013
Learnings from cannes lions 2013Learnings from cannes lions 2013
Learnings from cannes lions 2013
Esther Chao
 
Infectious // September // 2010
Infectious // September // 2010Infectious // September // 2010
Infectious // September // 2010
mindshareinfectious
 
Experiential Marketing Predictions for 2022
Experiential Marketing Predictions for 2022Experiential Marketing Predictions for 2022
Experiential Marketing Predictions for 2022
Patrick West
 
Ignition five 17.01.11
Ignition five 17.01.11Ignition five 17.01.11
Ignition five 17.01.11
Omd Ireland Ignition Department
 
SXSW15 Brain food
SXSW15 Brain food SXSW15 Brain food
SXSW15 Brain food
Sarah May
 
Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011
BFG Communications
 
NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016
VML South Africa
 
signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018 signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018
signmesh
 
We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1
We Are Social
 
CultureLab's 10 Trends to Watch in 2014
CultureLab's 10 Trends to Watch in 2014CultureLab's 10 Trends to Watch in 2014
CultureLab's 10 Trends to Watch in 2014
Kevin Walker
 
Cannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought LeadershipCannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought Leadership
Digitas North America
 
We Are Social: Curiosity Stop #10
We Are Social: Curiosity Stop #10We Are Social: Curiosity Stop #10
We Are Social: Curiosity Stop #10
We Are Social
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
VML South Africa
 
Carat's 10 Trends for 2019
Carat's 10 Trends for 2019Carat's 10 Trends for 2019
Carat's 10 Trends for 2019
dentsu
 

Similar to Digital advertising social marketing and tech trends predictions in 2015 (20)

BR N SBRE AK T HR U2 1764fortune.com jan..docx
BR   N   SBRE AK T HR   U2   1764fortune.com  jan..docxBR   N   SBRE AK T HR   U2   1764fortune.com  jan..docx
BR N SBRE AK T HR U2 1764fortune.com jan..docx
 
We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5
 
Yuu Interactive
Yuu InteractiveYuu Interactive
Yuu Interactive
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015
 
20 Must See Social Media Trends 2015
20 Must See Social Media Trends 201520 Must See Social Media Trends 2015
20 Must See Social Media Trends 2015
 
We Are Social: Curiosity Stop #2
We Are Social: Curiosity Stop #2We Are Social: Curiosity Stop #2
We Are Social: Curiosity Stop #2
 
Learnings from cannes lions 2013
Learnings from cannes lions 2013Learnings from cannes lions 2013
Learnings from cannes lions 2013
 
Infectious // September // 2010
Infectious // September // 2010Infectious // September // 2010
Infectious // September // 2010
 
Experiential Marketing Predictions for 2022
Experiential Marketing Predictions for 2022Experiential Marketing Predictions for 2022
Experiential Marketing Predictions for 2022
 
Ignition five 17.01.11
Ignition five 17.01.11Ignition five 17.01.11
Ignition five 17.01.11
 
SXSW15 Brain food
SXSW15 Brain food SXSW15 Brain food
SXSW15 Brain food
 
Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011
 
NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016
 
signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018 signmesh snapshot - top 10 of January 2018
signmesh snapshot - top 10 of January 2018
 
We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1
 
CultureLab's 10 Trends to Watch in 2014
CultureLab's 10 Trends to Watch in 2014CultureLab's 10 Trends to Watch in 2014
CultureLab's 10 Trends to Watch in 2014
 
Cannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought LeadershipCannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought Leadership
 
We Are Social: Curiosity Stop #10
We Are Social: Curiosity Stop #10We Are Social: Curiosity Stop #10
We Are Social: Curiosity Stop #10
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
 
Carat's 10 Trends for 2019
Carat's 10 Trends for 2019Carat's 10 Trends for 2019
Carat's 10 Trends for 2019
 

More from Soap Creative

12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)
Soap Creative
 
Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012
Soap Creative
 
In Real Life (IRL)
In Real Life (IRL)In Real Life (IRL)
In Real Life (IRL)
Soap Creative
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital Predictions
Soap Creative
 
Brand opportunities in social games
Brand opportunities in social gamesBrand opportunities in social games
Brand opportunities in social games
Soap Creative
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For Dummies
Soap Creative
 
2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions
Soap Creative
 
Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010
Soap Creative
 
ADMA August 2010
ADMA August 2010ADMA August 2010
ADMA August 2010
Soap Creative
 
Stephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneyStephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in Sydney
Soap Creative
 
AdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeAdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital Creative
Soap Creative
 

More from Soap Creative (12)

12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)
 
Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012
 
In Real Life (IRL)
In Real Life (IRL)In Real Life (IRL)
In Real Life (IRL)
 
NFC B&T Article
NFC B&T ArticleNFC B&T Article
NFC B&T Article
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital Predictions
 
Brand opportunities in social games
Brand opportunities in social gamesBrand opportunities in social games
Brand opportunities in social games
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For Dummies
 
2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions
 
Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010
 
ADMA August 2010
ADMA August 2010ADMA August 2010
ADMA August 2010
 
Stephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneyStephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in Sydney
 
AdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeAdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital Creative
 

Recently uploaded

TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
Social Samosa
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
pradmin
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
satyasafi79812
 
Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!
Toptal Tech
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
williambond23
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram LikesIncrease Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
InstBlast Marketing
 

Recently uploaded (20)

TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
 
Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram LikesIncrease Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
 

Digital advertising social marketing and tech trends predictions in 2015

  • 1. PREDICTIONS MARKETING, TECH, POP CULTURE & EVERYTHING IN-BETWEEN 2015 TREND
  • 2. PREDICTIONS/TRENDS/LOLS We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
  • 3. FIRST, HOW’D WE DO LAST YEAR? 2014 Prediction Correct Kinda Nope Smart crap X Vintigital X Can of bitcoins X TL/DR X Tech in fashion X Rift me! X 3D printed madness X 2014 Prediction Correct Kinda Nope Batkid 2 X Drone ate my homework X Consumerism porn X Dancing for candy X Now streaming X Brand acts like franchises X Microtransactions X
  • 4. HOT OR NOT Igloo Australia NFC payments Twitter feuds Electric cars Twitch Illegal drone racing Gun control 3D printing Programmatic Buying boring Machine learning ●#Hipsters ●Google Glass ●3D TVs ●Racist cops ●Beards ●Charging your watch daily ●Actually owning stuff ●New social networks ●ISIS ●Dedicated servers
  • 5. RISE OF THE SOCIAL SUPER-AGENT. Social celebs, vloggers and Instagram stars are becoming more influential than Hollywood. Follower counts will continue to rise as will their fees as they realise their power to shift product for brands. The Ari Golds of the future won't make-it-in- Hollywood. They'll be behind the scenes in teenager’s bedrooms across the world.
  • 6. #PEAKHASHTAG. 2015 will mark a period of peak hashtag use, with 83% of all campaigns featuring nothing more than a prominent hashtag. Expect to see several babies born in 2015 with a hashtag in their name
  • 7. NATIVE ADVERTISING GOES ALL OUT. A new Pulitzer Lion is introduced as the Cannes Lions and Pulitzer Prize unite to celebrate 'Native Advertising'. Unlike the other categories which are based on merit, this award goes to the highest bidder. Participants are clearly informed of this discrepancy via fine print on the bottom of the trophy.
  • 8. INSTAGRAM’S ICONIC MOMENT. National Geographic photographed the Afghan Girl in 1985. CNN broadcasted Tianamen Square's Tank Man in 1989. The world saw the horror of 9/11 in 2001 via the Internet. Drone’s replaced embedded reporters, making online broadcasting a new theatre of war in the late 2000’s. In 2015 Instagram will have its iconic moment - a visual so powerful it cements the platform’s place in cultural and media history.
  • 9. NARCISSISM RUINS HOLIDAYS. Travel. Concerts. Sunsets… These unique personal experiences now mean nothing unless they’re narcissistically broadcast to jealous friends. ‘Being in the moment’ has been replaced by ‘being captured being in the moment’. Sadly, ‘stop and smell the roses’ will just be a new start-up that delivers smells via your smartphone.
  • 10. A MAN SHOWED THIS PREDICTION ABOUT EXAGGERATED, BUZZFEED STYLE HEADLINES TAKING OVER ALL FORMS OF JOURNALISM TO HIS WIFE. YOU WON’T BELIEVE HER REACTION. IT’LL RESTORE YOUR FAITH IN HUMANITY.
  • 11. COST PER LOL. With benchmarks like impressions, dwell time and click-throughs becoming less relevant, expect publishers to invent new metrics like cost per laugh, smile-to-frown ratio and the all important ‘stopped looking at their phone to look at TV’ metric.
  • 12. SWEENS. A new term is invented to describe the biggest consumers of pop music, reality TV shows, in-game purchases and online media: SWEENS (single-digit aged tweens). Expecting parents will race to secure the ‘digital property’ for their soon-to-be-Sween. With available social media handles, personal domain names and unique emails now just as important as a baby’s actual (hashtagged) name.
  • 13. BATTERIES ARE THE NEW BATTLEFIELD. Forget oil. With products like the Apple Watch, the Tesla electric car and Google Nest, the new battleground is in building longer, more powerful and smaller battery technology. Buy your shares in Energizer (NYSE:ENR) now.
  • 14. SPORTS STARS GO IPO. With athletes getting younger and younger and their income coming from more and more places, expect rising talents to incorporate themselves and go public as a way of kickstarting their careers. And it won’t stop there… to help overcome rising student debt, expect investing in a university student to become more commonplace.
  • 15. VR PHARMACEUTICALS. With Facebook spending $2 billion on acquiring Oculus, Samsung throwing their weight behind Gear VR and Sony launching a VR headset, 2015 is looking like the year VR goes mainstream. This allows GSK to invent a new drug that helps people wear a VR headset for more than 20 minutes without getting sick.
  • 16. E INK TAKES OVER FASHION. ‘Fast Fashion’ gets even faster as garments that use E Ink open a new frontier in personalisation and digital retailing. We’re entering the era of subscription-based fashion, where the latest look is transferred directly onto your garment. Magazines will be able to offer ‘try before you buy’ by simply tapping ads on pages. Kanye will be an pioneer with his range of E Ink sneakers featuring his face. They will sell out in hours.
  • 17. THE TINDERIZATION OF EVERYTHING. Expect to see less original ideas and more trying to replicate successful social start-ups. Try it for yourself… The [start-up] of [industry] Here’s a few we prepared earlier... ●The Airbnb of pets ●The Tinder of restaurants ●The Uber of child care
  • 18. FOOD SCIENCE TAKES OFF. Think your Nespresso machine is fancy? Soon you’ll be able to design your own cat food, print Michelin starred cuisine on demand or simply stay alive without needing food at all. If only Willy Wonka were alive today.
  • 19. As brands run out of new markets to expand into they’ll invest more in mobile gaming to drive a new wave of revenue growth and capture part of the $85+ billion games market. Why try and sell a real candy bar for $1 when you can sell a virtual one for $1.99. Meanwhile, in an effort to keep investors happy, expect to see King’s Candy Crush Soda on shelves soon. BRANDS LEVEL UP.
  • 20. MORE FROM SOAP soapcreative.com slideshare.net/soapcreative Facebook.com/soapcreative Twitter.com/soapcreative Instagram.com/soaperheroes