Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
Next Generation Retail explores the topic of Net Returns: How the web through e-commerce, social networks, smartphones — has changed the retail landscape forever.
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
Next Generation Retail explores the topic of Net Returns: How the web through e-commerce, social networks, smartphones — has changed the retail landscape forever.
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
Mobile devices are with us all the time so it's natural that they have an impact on our behaviors. Hugh Jedwill uses his marketing background from P&G to provide an understanding of the depth of this impact. He also provides guidance on how to design given these mobile behaviors.
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Next Generation Retail explores the topic of Net Returns: How the web through e-commerce, social networks, smartphones — has changed the retail landscape forever.
The True Experience Of One: Personalizing The Mobile Shopping ExperienceG3 Communications
More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience.
Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Mobile devices are with us all the time so it's natural that they have an impact on our behaviors. Hugh Jedwill uses his marketing background from P&G to provide an understanding of the depth of this impact. He also provides guidance on how to design given these mobile behaviors.
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Next Generation Retail explores the topic of Net Returns: How the web through e-commerce, social networks, smartphones — has changed the retail landscape forever.
The True Experience Of One: Personalizing The Mobile Shopping ExperienceG3 Communications
More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience.
Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
CASE STUDY
Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example
Lynette Hundermark, head of product strategy, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover:
-Considerations in taking your brand into the mobile space, and how to do it extremely well.
-Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do?
-Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
-The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Innovative Product Recommendations from L2's Personalization ReportMonetate
L2 took a deep dive into website personalization in retail ecommerce today. They "mystery shopped" 100+ brands including Target, Maybelline, Express, and Sephora. Then they analyzed the types of personalization they received from these big brands.
This section of the report
Frank Underwood's Lessons For Digital MarketersMonetate
Despite being perhaps the most Machiavellian of all pop culture characters this century has seen, Frank Underwood ( Kevin Spacey’s House of Cards character) can be a guiding voice for digital marketers.
And in celebration of tonight's Emmy Awards, here are five lessons—straight from Frank's mouth to your screen.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Create Conversion-Friendly Mobile Landing Pages (Webinar)
1. Create Conversion-Friendly
Mobile Landing Pages
Audio: Use your microphone and speakers or call in
May 2, 2012 • 2 pm ET using your telephone.
Phone Number: (415) 363-0075
Webinar ID: 368-616-680
Follow @monetate on #mobilelpo
2. Create Conversion-Friendly Mobile Landing Pages
Tips for Webinar Attendees
• Audio problems? Click the Problem Dialing In link or
switch to the webinar phone bridge and make sure your
phone is muted.
• Use the Question box within GoToWebinar to ask a
question or use the webinar hashtag #mobilelpo.
• A recording of the webinar with the slide deck will be
available at monetate.com/webinars within 1 or 2
business days.
#mobilelpo
3. Create Conversion-Friendly Mobile Landing Pages
Jon Stookey
Senior Strategist
Designkitchen
Bruce Ernst
VP, Product Management
Monetate
Michael Ahearn
VP, Customer Development & Marketing
iLoop Mobile
#mobilelpo
6. Create Conversion-Friendly Mobile Landing Pages
A TECHNOLOGY
ENABLED
REVOLUTION,
OF THE PEOPLE,
BY THE PEOPLE,
FOR THE PEOPLE.
The dispersion of digital devices
has made the availability of social
technology, media and
communication almost
ubiquitous.
This has made an astonishing
impact on consumer culture and
behavior.
The possibilities this has created
are transforming the world as we
know it.
!
#mobilelpo
7. Create Conversion-Friendly Mobile Landing Pages
AND THAT MEANS
YOU TOO
And its not just teens.
39% of Smartphone owners
use their device in the
bathroom.
90% of cell phone users (18 –
29) have slept with their phone
#mobilelpo
8. Create Conversion-Friendly Mobile Landing Pages
MARKETERS
NEED TO ADJUST
TO THIS NEW
CONNECTED WORLD
Digital networks are
increasing the fluidity of
all media.
This permanent flow of
connections brings new
business possibilities
and the human impact
potential of elevating
our relationships.
#mobilelpo
9. Create Conversion-Friendly Mobile Landing Pages
MOBILE IS THE
BRIDGE THAT
CONNECTS US TO
EVERYTHING
Mobile brings digital into
the real world.
Connects offline brand
experiences to online
experiences and vice
versa.
Mobile is the
convergence hub.
#mobilelpo
10. Create Conversion-Friendly Mobile Landing Pages
WELCOME TO THE
POST PC ERA
By the start of 2011,
Smartphones/tablets
outsold PCs + laptops.
#mobilelpo
11. Create Conversion-Friendly Mobile Landing Pages
MORE TIME SPENT
WITH DEVICES
Mobile is fastest
growing major media.
Consumers spending
increasing amounts of
time on mobile devices.
#mobilelpo
12. Create Conversion-Friendly Mobile Landing Pages
Android
and
iOS
con'nue
to
take
the
lion's
share
of
the
market
–
with
Blackberry
con'nuing
to
slide
into
obsolescence.
However,
recent
launches
on
Windows
Phone
by
Nokia
and
significant
buzz
around
the
launch
of
Windows
Phone
8
by
Microso:
indicates
a
strong
third-‐
place
contender.
#mobilelpo
13. Create Conversion-Friendly Mobile Landing Pages
IT’S ALREADY DRIVING
REAL REVENUE
ebay is projecting
$4 BILLION
In sales via mobile
by the of 2011.
By 2015, mobile commerce expected to reach
$28.7 billion in the US alone (from $2.9b in 2010)
Source: Mobile Marketer, 2011
#mobilelpo
15. Create Conversion-Friendly Mobile Landing Pages
THE IMPORTANT SHIFT
IS AVAILABILITY.
NOW, OUR BEHAVIOR
HAS CHANGED
A revolution doesn t
happen when society
adopts new tools it
happens when society
adopts new behaviors.
- Clay Shirky
#mobilelpo
16. Create Conversion-Friendly Mobile Landing Pages
MOBILE AFFECTS BEHAVIOR
ACROSS THE ENTIRE
CONSUMER JOURNEY
The traditional funnel is
dead.
New
aware/
consider
Social and mobile allows Customers!
consumers to engage with
bond evaluate
the brand in new ways pre
and post purchase.
Existing
advocate Customers!
enjoy
purchase
#mobilelpo
17. Create Conversion-Friendly Mobile Landing Pages
OPPORTUNITY:
LOYALTY
design
35% of respondents interested in a
mobile loyalty program from a
trusted brand.
Hipcricket, “2010 Mobile Response Survey”
Just 9% were already participating
in such a program.
Membership in U.S. loyalty rewards
programs has reached 1.3 billion,
almost four times the national
population.
#mobilelpo
27. Create Conversion-Friendly Mobile Landing Pages
Mobile...
‣ plus ça change, plus c'est la
même chose
‣ Une page d'atterrissage générique qui
ne tient pas compte de ses utilisateurs et
de leur contexte sera toujours inutile,
même après que vous le rendre utilisable.
#mobilelpo
28. Create Conversion-Friendly Mobile Landing Pages
The Mobile Lens
‣ Who is Searching?
‣ Why are they searching?
‣ Have you answered their question?
‣ Can you do more?
#mobilelpo
29. Create Conversion-Friendly Mobile Landing Pages
Why
are they searching?
‣ because they are in a store?
‣ because they are on the train?
‣ because they are killing time?
‣ their date is late and they don’t
want to look awkward
#mobilelpo
30. Create Conversion-Friendly Mobile Landing Pages
New vs.
Returning
GMHECA
‣ Fundamentally different
‣ Do returning visitors have a
purpose?
‣ Are they less likely to be just
killing time?
‣ Is this an acquisition opportunity
or are you playing defense?
#mobilelpo
31. Create Conversion-Friendly Mobile Landing Pages
Copy
‣ Take the time to make it short
‣ Grab attention quickly
‣ Short & Sweet
‣ Think tweet
‣ Headlines really matter
‣ Use urgency and emotion
#mobilelpo
33. Create Conversion-Friendly Mobile Landing Pages
The Right Technographics
‣ Real estate
‣ Use it if you have it
‣ Think about speed
‣ Android vs iPhone - not so big
a deal
‣ WiFi vs. 3G/Edge - a bigger
deal
#mobilelpo
34. Create Conversion-Friendly Mobile Landing Pages
Don’t Stop at the Landing Page
‣ If you don’t convert on the
landing page…
‣ Watch your links
‣ Keep your offers consistent
#mobilelpo
37. Create Conversion-Friendly Mobile Landing Pages
Test, Test, and Test
‣ Nobody really has the definitive answers
‣ We don t yet fully understand the effect of
the mobile lens
‣ Use a tool
designed for the
purpose
‣ Don’t be afraid
to be daring
#mobilelpo
38. Create Conversion-Friendly Mobile Landing Pages
To Sum up...
‣ Make it usable
‣ Make it useful
‣ Make it relevant
‣ Don t stop at the landing
page
‣ Test, test, test
#mobilelpo
40. Create Conversion-Friendly
Mobile Landing Pages
Michael Ahearn
VP, Customer Development & Marketing
@iloopmobile
#mobilelpo
41. Create Conversion-Friendly Mobile Landing Pages
Let’s Get Real About Mobile
Mobile Sites Are No Longer Optional
By 2013 more people will access the Internet on their phones than on their PCs, more than half of
mobile users in the US will have smart phones1
• 95% of smart phone users have searched for local information.2
Consumers think search, not download (apps).
• 61% have called the business after searching, and 59% visit the store location2
• 90% act within 24 hours2
It’s Not About Apps!
Apps are the maraschino cherry on the dessert. If you’re not a bank, hotel, airline or in healthcare, apps
are probably your last priority. Messaging & mobile web are the protein and water of mobile marketing.
• 81% of users prefer mobile sites to apps for researching prices3
• 79% prefer mobile sites for product reviews3
• 63% prefer sites for mobile purchases3
1) Gartner 2011 2) Google/Ipsos “The Mobile Movement, Understanding Smart Phone Users 2011
3) Adobe Systems, Adobe Mobile Experience Survey 2011; eMarketer 2011
#mobilelpo
42. Create Conversion-Friendly Mobile Landing Pages
Shoppers: Who’s Doing It and How Much?
2009 Holiday Retail Season (Nov. 25-Dec.20)
51% of consumers 18-65 used mobile phones for
in-store activities.
• comparison shopping
• product info
• coupons
• peer feedback
64% Generation Y shoppers ages 18-34
To be clear, this was 2 years ago.
Motorola 2009 Retail Holiday Season Shopper Study, Nov.25-Dec.20, 2009. 4,534 shoppers ages 18-65, 11 countries including
2,098 North American shoppers.
#mobilelpo
43. Create Conversion-Friendly Mobile Landing Pages
The Web is not the Web
A PC Site is NOT a Mobile Site…!
Lexus Mobile Site
• Broken formatting Designed for Mobile!
• Broken navigation
• Missing images & elements
• Flash inoperative and invisible
• No size recognition
#mobilelpo
44. Create Conversion-Friendly Mobile Landing Pages
Why is This Important? Customer Expectations.
The Impatient, Brutal Customer
• 71% expect it to load as fast as a
desktop (3 sec or less)
• Consumers will try a mobile site 2
times or less if it doesn’t load initially
• 57% would not recommend a
business with a bad mobile site
• 40% have turned to a competitor’s
site after a bad mobile experience
The Good News!2
• 70% of smart phone users compared product prices on their phones
• 65% have read product reviews on their phones
• 50% of mobile searches lead to purchase
1) Compuware “What Users Want from Mobile 2011 2) Lightspeed Research 2010; Google/Ipsos “The Mobile Movement, Understanding Smart Phone Users 2011
#mobilelpo
45. Create Conversion-Friendly Mobile Landing Pages
Evolution of Lexus Mobile Web
Standard “PC” HTML! 1st Mobile Design/Optimization! 2nd Generation Mobile UI!
#mobilelpo
46. Create Conversion-Friendly Mobile Landing Pages
Mobile Site vs. Mobile Landing Page
Mobile Site
• Objective 1: Brand awareness & rich content
• Objective 2: mCommerce
• Option for promotional marketing
Mobile Landing Page
• Objective 1: Primarily direct marketing & promos
• SME first presence “flag in the ground”
• Needs push messaging (SMS/MMS) or display ads
• Key option to a landing page: MMS
#mobilelpo
47. Create Conversion-Friendly Mobile Landing Pages
The Web Today: Mobile ≥ Online
Well strategized and designed
mobile web can in fact deliver more
than online web because it’s
Internet on a device that’s mobile,
that can make a voice call.!
• Site localized for the user by zip
code query–system then delivers
local dealer’s site built from
standardized brand template
• Individual dealer sites feature
content and information specific to
that dealership (used car
inventory etc.) but in national
brand design environment
• Content includes new model info,
pre-owned inventory, directions
with map, specials, and service &
parts info
• Videos of Lexus models
• Click-to-call triggers call to
dealership
• Viral “tell-a-friend” site forwarding
#mobilelpo
48. Create Conversion-Friendly Mobile Landing Pages
Comprehensive mCommerce Site
Steve Madden Mobile Site
• Full mCommerce environment for
shoe purchases
• Uses familiar Web design and
interface for mobile site
• Not an app, this has the full reach of
mobile Internet (mobile Web
browsing has nearly 30% use
penetration across all mobile users)
• Include “You Might Like” engine to
make buying experience even
better
Results*
• 10.5% of total Web traffic for Steve
Madden is coming from mobile
• 250% increase in traffic from 5/10-10/10
• Percentage of total Web traffic that is
mobile is trending upwards fast: April 2010
4.4%, May 7.9%, June 8.6%, July 9.5%,
October 10.5%
• 880,000 visits in 6 months totaling 6.25
million minutes
• Average time on site 7 minutes
• In 6 months 7,856 products sold on
mobile site for $520,866 in revenue with
average order at $83.70
*Source: Mobile Marketer 10/27/10
#mobilelpo
49. Create Conversion-Friendly Mobile Landing Pages
Making mCommerce Social
Steve Madden Mobile Site Evolution
• Social marketing enablement added
to mCommerce functionality
• Uses Facebook “Like” functionality
that is pasted to users Facebook wall
• Enables viral product marketing
tactics
• Includes “You Might Like” engine to
make buying experience even better
• The addition of the social elements
Increased traffic 30% in 24 hours
• Using Metrics: shoes that get the
most “likes” get special promotions
focusing marketing on higher
performing products to increase
revenue
• To drive people to use “Like” in
mobile site, Steve Madden promotes
functionality in their own Facebook
page
#mobilelpo
50. Create Conversion-Friendly Mobile Landing Pages
Strategic Takeaways
• Develop a master (gorgeous) brand master template that is
brand consistent with the rest of your marketing. Don’t skimp.
• However, the template must respond to and create device
specific requirements and experiences.
• In the US, the traffic is on smart phones. Focus there.
Worldwide, it’s another story.
• Understand penetration, use, and evolving capabilities of
different handset platforms and OS and optimize for them—
you’ll need a partner for this.
• Use a centralized CMS to feed the site template.
• Always deliver a high performance experience.
#mobilelpo
51. Create Conversion-Friendly Mobile Landing Pages
Tactical Takeaways
Sites and Landing Pages
• Remember it is a mobile site, not a web site—do not think PC
when you’re mobile, it’s like thinking radio when you’re TV
• Find out why your customers are visiting your brand on a
mobile device and what they are looking to do
• Don’t let the sophisticated get in the way of the effective: click
to call, directions, store hours etc. are key
• You must promote the existence of your mobile presence,
otherwise don’t bother
mCommerce
• It is all about the 60 second transaction!
• Create the right-sized product catalog for mobile
• If you have large catalogs use groups and categories
• Combine with mobile coupons or promos
• Keep the UI simple with “one-click to buy”
#mobilelpo