Digital marketing has risen dramatically over the past 10-15 years as traditional marketing methods like print, radio, and TV have declined. New digital avenues like social media platforms allow companies to reach anyone anywhere at any time, changing how they market and how consumers respond. The original social media giants of Instagram, Twitter, YouTube, and especially Facebook opened new ways for companies to engage consumers, though ads on these platforms are now an expected cost. The internet has created virtual experiences for shopping and travel that were not possible before, putting customers directly in the scenarios companies aim to market. However, digital marketing must balance being memorable without becoming annoying to consumers.

1. MARKETING IN THE
DIGITAL ERA
The Double Edged Sword

2. The Rise of Digital Marketing
IN THE PAST 10 TO 15 YEARS TRADITIONAL SOURCES
OF MARKETING PRINT, RADIO,TV, HAVE BEEN ON A
STEEP DECLINE.
NEWER MARKETING AVENUES HAVE RISEN TO TAKE
IT PLACE
FOCUSING ON THE ABILITY TO REACH ANYONE
ANYWHERE ANYTIME, IT HAS CHANGED THE WAY
COMPANIES' MARKET AND HOW CONSUMERS
RESPOND.

3. The Networks
Creating Experiences The Original Four
◦ Instagram, Twitter, YouTube and especially
Facebook opened new avenues for companies
into the consumers life. What was in the
beginning thought of a a nuisance has since
become an acceptable cost of using these
platforms. Instagram and Youtube have
generated value through the personalities on
their sites giving rise to the “influencer”

4. Remember that
scene in “The
Net”
◦ .
It wasn’t that long ago that the
connectivity and ease of our current
internet structure was a thing of
fiction. Much like the flying car in the
World of Tomorrow in the 5os, we
watched as movies in the ‘90s showed
people, talking, playing chess, booking
vacations and even, to me and my
friends, miraculously building and
ordering pizza. It was a simpler time
then with a far smaller user base that
companies were only beginning to
understand.
The History
The term Digital Marketing was first used in the 1990s. The digital age
took off with the coming of the internet and the development of the
Web 1.0 platform. The Web 1.0 platform allowed users to find the
information they wanted but did not allow them to share this
information over the web. Up until then, marketers worldwide were
still unsure of the digital platform. They were not sure if their
strategies would work since the internet had not yet seen widespread
deployment
In 1993, the first clickable banner went live, after which Hotwired
purchased a few banner ads for their advertising. This marked the
beginning of the transition to the digital era of marketing. Because of
this gradual shift, the year 1994 saw new technologies enter the digital
marketplace. The very same year, Yahoo was launched.” The History and
Evolution of Digital Marketing

5. The Internet of
Experiences
The internet has created new
opportunities for marketing
where none previously existed.
Shopping can be a virtual
experience, flat travel brochutes
have now become vibrant
videos, some going so far as to
use virtual reality to place the
customer IN the desired
scenario.

6. The Downside of Digital
◦ Marketing to me has had to walk that fine line
between quirky, funny, and annoying.
◦ Every year for the )