I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
South by South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world.
We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to marketeers and consumers in the coming months.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
South by South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world.
We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to marketeers and consumers in the coming months.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Short listed as the only in-house entry to make the top 10 finalist list.
M-Health is a unique opportunity for organisations and causes if the technological barriers are understood and overcome. We have pushed this campaign to go beyond a data heavy or wearable response to a globally comprehensive campaign. We present a new advantage to mobile previously undiscovered. Taxonomy of mobile. The battery symbol represents a universal icon that close to 9 billion device holders on the planet understand. They know, that as time passes, energy, functionality and battery fades. We are using this iconic image to enforce a time critical action that like mobiles, young children need play. In line with the brief, we expand this natively mobile idea to include an emoji equation. The emoji’s break-through language and literacy barriers and provide ‘one-glance’ understanding of the need for multi sensorial play. We encourage participants of the campaign to engage with the emoji on their own social posts and photo uploads. This way early and natural adopter’s act as brand carriers for the UNICEF message to a wider audience. We offer a non-technical solution designed to provide access across all bandwidths. Designing a bold photographic print, user-interactive digital campaign and fully immersive 360 video to ensure the longest possible duration of views. We take this time to thank UNICEF and Cannes Health Lions for the opportunity to work on this brief. UNICEF. CHARGING CHILDHOOD DEVELOPMENT.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Short listed as the only in-house entry to make the top 10 finalist list.
M-Health is a unique opportunity for organisations and causes if the technological barriers are understood and overcome. We have pushed this campaign to go beyond a data heavy or wearable response to a globally comprehensive campaign. We present a new advantage to mobile previously undiscovered. Taxonomy of mobile. The battery symbol represents a universal icon that close to 9 billion device holders on the planet understand. They know, that as time passes, energy, functionality and battery fades. We are using this iconic image to enforce a time critical action that like mobiles, young children need play. In line with the brief, we expand this natively mobile idea to include an emoji equation. The emoji’s break-through language and literacy barriers and provide ‘one-glance’ understanding of the need for multi sensorial play. We encourage participants of the campaign to engage with the emoji on their own social posts and photo uploads. This way early and natural adopter’s act as brand carriers for the UNICEF message to a wider audience. We offer a non-technical solution designed to provide access across all bandwidths. Designing a bold photographic print, user-interactive digital campaign and fully immersive 360 video to ensure the longest possible duration of views. We take this time to thank UNICEF and Cannes Health Lions for the opportunity to work on this brief. UNICEF. CHARGING CHILDHOOD DEVELOPMENT.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
4 Trends Shaping the Future of Social Mediaplusaziz
I worked with the Advertising Educational Foundation & Xavier University to develop a presentation for students and academics in marketing | Presentation took place on October 9th, 2014 (a day before my 31st birthday)
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
For more details visit our official site .https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=pdf&utm_medium=slidesharevijay
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
For more details visit our official site .https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=ppt&utm_medium=slideshavijay
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
2014 reality check: digital is no longer novel or experimental. It's everywhere! And it is slowly being integrated across different industries, and for different purposes. In this presentation I lay out trends in how brands are creating seamless digital experiences to enhance users' lives.
The last presentation that I created during my time at w.illi.am/.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
Similar to 2014 Trends Digest Deck for Digital Leaders (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. 2014 TRENDS DIGEST FOR DIGITAL LEADERS
MARKETING FOR A
CONNECTED WORLD
Ian Crocombe – 15th January 2014
2. EXEC SUMMARY: 2014 OPPORTUNITY FOR DIGITAL LEADERS
MARKETING FOR A
CONNECTED WORLD!
BY UNDERSTANDING HOW
CONNECTED BUSINESSES
CAN HARNESS THE NEW
ECONOMIC DISRUPTORS,
PRIVACY GOING
MAINSTREAM AND VIRTUAL
CURRENCIES LIKE BITCOIN.
BY CREATING
CONNECTED PRODUCTS
THAT PUT MOBILE AT THE
CENTRE OF EXPERIENCES,
USING SENSORS AND DATA
TO ENTER THE AGE OF
CONTEXT.
BY COMMUNICATING AS
CONNECTED BRANDS
WITH A PURPOSE THAT
SHOWS SOCIAL IMPACT,
USING THE SOCIAL WEB
BEYOND FACEBOOK AND
GETTING NATIVE WITH THE
NEW MEDIA NETWORKS.
2!
3. CONNECTED BUSINESS
BY UNDERSTANDING HOW CONNECTED BUSINESSES CAN HARNESS THE NEW ECONOMIC
DISRUPTORS, PRIVACY GOING MAINSTREAM AND VIRTUAL CURRENCIES LIKE BITCOIN.
3!
4. NEW ECONOMIC DISRUPTORS
As internet technologies become cheaper and more
pervasive, business model disruption is moving across
new industries. This creates new opportunities and
threats for established companies.
UNBUNDLING
“It used to be expensive to package up & deliver
things to market so products got bundled; tech is
changing that” @FredWilson via Launch.co
LeWeb Interview www.youtube.com/watch?v=R43OKYmGbhU!!
UBERFICATION OF SERVICES
2014 will see UBER’s “on-demand” model extend
across other personal services, from home
maintenance to dog walking. @frogdesign
http://t.co/t2yxARZNCD
CROWD COMPANIES DEC 2013
“What role do corporations play when people get
what they need from each other?” @jowyang launches
“Crowd Companies” http://crowdcompanies.com/
4!
5. PRIVACY GOES MAINSTREAM
In 2013 the news was dominated by NSA surveillance,
hacked data from retailers and concerns about privacy
from social networks. This has forced mainstream
consumers to start changing their behavior to maintain
some degree of digital privacy.
Anonymous search tool DuckDuckGo answered 1bn
queries in 2013. When the Guardian broke the NSA Prism
allegations, the search engine’s traffic increased from
1.3m to 3m daily queries within 2 weeks.
http://buff.ly/1iT1lkM
“if the industrial revolution created pollution, the
information revolution created data” @FredWilson
“The age of indiscriminate sharing on social networks is
rapidly changing… In 2014 we’ll see an influx of platforms
catering to a digital experience grounded in anonymity.”
@Frogdesign
“Millenials… don’t want the selfies of today messing up
the job interviews of tomorrow.” @Whatleydude
5!
6. BITCOIN : FINDING THE KILLER OPPORTUNITY
Bitcoin is a virtual currency that’s been in the headlines
for it’s wildly volatile valuations and association with
online black markets like Silk Road.
Beyond the currency speculation, it’s believed that
digital currencies like Bitcoin could be the infrastructure
behind IoT based “pay as you go” charging models and
online identities.
“I’m particularly interested in seeing applications that
simply use bitcoin rails to move value.” @GeoPeabody
http://paymentsviews.com/2014/01/08/bitcoin-in-2014/
“I’m bullish on the technology and the direction it going
is driving costs down” @howardlindzon
Good Introduction: The Bitcoin Show (TWiST)
http://www.youtube.com/watch?v=6mEjPW27ZFE
6!
7. CONNECTED PRODUCTS
BY CREATING CONNECTED PRODUCTS THAT PUT MOBILE AT THE CENTRE OF EXPERIENCES,
USING SENSORS AND DATA TO ENTER THE AGE OF CONTEXT.
7!
8. MOBILE AT THE CENTRE OF THE ECOSYTEM
Accepted wisdom was that as more tablets and phones
were being sold than personal computers, mobile needed
to be at the center of our future facing strategies. For
2014, mobile web is trumping unused apps, touch is the
dominant interface, while retailers are using Wi-Fi and
your device mac address as a UID for in-store analytics.
"The trend has been that mobile was winning. It's now
won” Eric Schmidt's 2014 Predictions
http://buff.ly/L0TV3B
Shifts in the devices people use to access the internet
should come as no surprise, but the pace of change
might. @tomskitomski GDS http://buff.ly/1d08SIx
“we are now all personally a node on the network
because of the smartphone; 80% of the audience
chooses having a smartphone over a desktop”
@FredWilson
8!
9. CONNECTED EXPERIENCES
2014 at CES looked to be the year that connected products
will form into the “Internet of Things” to create a
mainstream ecosystem.
CONNECTED PEOPLE
At CES there were more wearable products launched than
there were people to buy them. These products fall broadly
into categories we’ve seen before: fitness monitors,
connected glasses and Smartwatches.
CONNECTED HOME
At CES home automation start-up Smart Things rigged a
house full of connected devices, other home ware included
smart lighting systems, Skype-connected baby monitors, a
Bluetooth enabled meat thermometer and intels charging
bowl. On January 13th, Google acquired smart-thermostatmaker Nest for $3.2bn
CONNECTED CAR
The advent of 4G means that connected cars can make
better use of realtime traffic, video and telematic data. Audi
was the standout manufacturer demonstrating all digital
smart dashboards running on Android OS.
9!
10. THE AGE OF CONTEXT
Since 2010 we’ve been living in the social age. Authors
Scoble and Israel, believe that from 2015 the next
dominant age of the internet will be the “Age of
context”.
Driven by connected experiences, the “Age of
Context” refers to technologies starting to
“understand” things about you and your environment.
By using a range of data points – things like your
schedule, your location, and your heart rate, the
internet will become more contextual.
The shift is that rather than a one to many social
broadcast, the age of context delivers personalized
data and services back to the individual.
“20 years from now it will be bizarre if you walk into a
store and the store doesn’t know who you are.”
Robert Scoble
Robert Scoble on "Age of Context" at LeWeb 2013
http://www.youtube.com/watch?v=yNDIBFlYlMM
10!
11. CONNECTED BRANDS
BY COMMUNICATING AS CONNECTED BRANDS WITH A PURPOSE THAT SHOWS SOCIAL IMPACT, USING
THE SOCIAL WEB BEYOND FACEBOOK AND GETTING NATIVE WITH THE NEW MEDIA NETWORKS.
11!
12. BRANDS WITH A PURPOSE
Millward Brown refers to a brand’s “purpose” as one of
the ways of making it meaningfully different for
consumers. Contagious magazine highlighted “Social
Impact” as a higher form of purpose that helps brands
create a deeper connection with consumers.
Unilever is on a journey to embed social impact into its
brands, hoping to replicate the success of Dove’s
“Campaign for Real Beauty”.
“A brand is a lot like a person – if it doesn’t have a point
of view, it’s not very interesting.” Marc Mathieu,
Unilever’s SvP of marketing
http://www.slideshare.net/contagiousmag/mostcontagious-2013
“Meals per Hour”
Toyota teamed up with the Food Bank of New York to
deliver hundreds of thousands of meals to hungry people
affected by the storm, using the “Lean” TPS to optimize
the deliveries.
http://www.youtube.com/watch?v=EedMmMedj3M
12!
13. SOCIAL WEB BEYOND FACEBOOK
When Facebook changed it’s newsfeed algorithm late in
2013, many brands saw a dramatic drop off in organic
reach. For 2014, brands have had to adapt their approach
to Facebook as a paid platform, the free ride is over.
Social marketers have been creating more visual content
and ensuring that there was a slick end to end
experience for mobile users. Smarter brands have already
been working on a more diversified social strategy that
used nuanced content in more niche networks and gave
them direct connections to fans.
“The breakout place for progressive audiences to spend
their time are OTT (Over The Top) messaging solutions
like Snapchat, WeChat, WhatsApp and Line … In 2014,
expect lots of experimentation and trials from marketers
trying to infiltrate these more closed communities.”
@clive_baker
“Focus on proprietary audience development… While
audiences cannot be owned, they can be proprietary in
that you, and you alone, have the ability to communicate
with them.” @jkrohrs
13!
14. GETTING NATIVE WITH THE NETWORKS
2103 was the year that media networks like VICE,
Buzzfeed and even National Geographic made a heavy
impact on the branded communication landscape.
For 2014 their access to creative talent, production
capabilities and reach (wrapped up as a native
advertising package) will see them continue to
challenge traditional agency and media offerings.
YouTube’s focus on content creators and channels is
being rewarded as progressive brands place it at the
center of their digital eco-systems. As most people
watch YouTube in full screen, tight content integration
is required for maximum impact.
The sweet spot for 2014 seems to be mixing native
content creation with influence & reach. This even
extends to NPD with L'Oreal creating a brand called
EM around YouTube cosmetics creator Michelle Phan.
14!
15. TRENDS SUMMARY: FOR CONSUMER FACING BRANDS IN 2014
MARKETING FOR A
CONNECTED WORLD!
15!
16. SUMMARY 2014 OPPORTUNITY FOR DIGITAL LEADERS
MARKETING FOR A
CONNECTED WORLD!
BY UNDERSTANDING HOW
CONNECTED BUSINESSES
CAN HARNESS THE NEW
ECONOMIC DISRUPTORS,
PRIVACY GOING
MAINSTREAM AND VIRTUAL
CURRENCIES LIKE BITCOIN.
BY CREATING
CONNECTED PRODUCTS
THAT PUT MOBILE AT THE
CENTRE OF EXPERIENCES,
USING SENSORS AND DATA
TO ENTER THE AGE OF
CONTEXT.
BY COMMUNICATING AS
CONNECTED BRANDS
WITH A PURPOSE THAT
SHOWS SOCIAL IMPACT,
USING THE SOCIAL WEB
BEYOND FACEBOOK AND
GETTING NATIVE WITH THE
NEW MEDIA NETWORKS.
16!