Mark Brill is a mobile strategy and innovation expert with 20 years experience in digital and 9 years in mobile. He discusses how mobile has evolved from convergent devices to impacting commerce, content creation, and data-driven brands. Location-based services are important for search, deals, and social media. The future will include more gamification, content co-creation, responsive advertising, and frictionless connections between devices and brands. New forms of interacting and screens will emerge, making the future seem uncertain but already present.