The digipak features intertextual references to the music video and magazine advert through the image of a young girl on the front. It also references the music video and advert through the use of red font. The back features the track list alone without images, suggesting the importance of the music over the band's branding, in line with typical indie genre aesthetics. Inside, a taped photo references an element of obsession from the music video.

1. On the front of the digi-pack we are shown a young girl, which is a reference to the magazine advert and the music video as she appears in both highlighting the intertexuailty of the three products. This is done once more in regards to the red font, as red was a motif within the video as well as the wall, which was used, in the magazine advert, which references the title of the album. As this is front of the digi-pack it entices the audiences into buying it as it states the name of the band and the album the back of the digi-pack we are shown the track list. This is placed separately without the use of any images. This suggests the importance of the music as it stands alone without any distraction, this relates to the indie genre / audience and their beliefs that music holds the most importance instead of the brand of the band. The track list is written as though it was done by scruffy hand, once again reflecting the typical indie genre of everything being untidy and scruffy. Under the track list we have put the Maccabees website and record as this is typical of most digi-pack as it allows to gain more information about the band. . On the middle try we once again have the background of the wall and a picture. This picture is a reference to the music video. It highlights the element of the obsession within the video as the picture look as though it has been taped in. This once again shows a reference to the video where the girl sticks pictures of herself and the doll onto the wall. -685800-914400