Advert Analysis The 1975
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The advertisement is for the 1975 album by the band The 1975. It uses a simple black and white color scheme with an ominous glow and old school font to give off a mysterious yet authentic indie pop feel. Featuring only the band and album name against a backdrop of a dirty warehouse floor, the minimalist design intrigues viewers and draws attention to the name in order to make the band a household name.
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- Inside the Digipak, the plastic case holds the disc and there can be additional artwork, lyrics, or information about the artist.
- Digipaks come in various styles with different numbers of panels and folding designs. Two examples are analyzed to demonstrate different designs.
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Ben Howard's album "I Forget Where We Are" features a black and white, difficult-to-identify image of Ben that shows he already has recognition, appealing to his existing fan base. The layered, distorted floral image relates to his chilled out musical style but also implies an element of uncertainty,
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Digipak Analysis The 1975
The 1975's digipak album features a simplistic black and white color scheme that gives it a mysterious, gloomy feel. The back cover lyrics are displayed on a board with light behind it, while the CD itself is completely black with only a small white circle and darker black font. Extra details like a hanging wire further enhance the authentic, indie pop genre-inspired aesthetic.
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David fincher
David Fincher is an American film director and producer known for his signature directing style which features single frames flashing on screen in the middle of scenes. Fincher got his start directing successful music videos for artists like Madonna and Rick Springfield in the late 1980s and early 1990s, winning several MTV Video Music Awards and Grammys for his work. He was born in 1962 in Denver, Colorado and began his career in the film industry as a production assistant and visual effects producer before focusing on directing music videos, which led to opportunities to direct major feature films.
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The digipak design for Foster The People's album "Torches" uses a simplistic design typical of the indie pop genre, with a plain white background highlighting the band's name in bold black text and their trademark graphic. It employs a minimal color scheme of white, orange, and black, and catches attention through its bright colors while clearly displaying the band name and song information. The graphic and color scheme create synergy across the band's products and tie into the album title through images of torches on the cover.
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The 1975 analysis completed
The album cover uses a greyscale color scheme with black and white contrast to represent the band's dark musical themes. The prominent black suggests their music covers topics like lost love and childhood upset. The lit-up band name draws attention as their debut, suggesting they are breaking through the music scene.
The band's name is centered on the cover to make the album recognizable. They also cleverly named the album after themselves to make it easier for audiences to identify.
By not including pictures of themselves, the cover represents the band's message that audiences should judge them based on their music rather than their image. This simplicity also introduces audiences to the style of their hidden and interpretive lyrics.
The 1975 digipak analysis
This digipak album cover uses a simple black and white color scheme throughout to appeal to indie music fans. The front cover stands out with the band's name lit up, while maintaining a vintage font. Inside, legal information and track listings continue the theme. On the back, a different font is used for readability. Folding out the inside reveals a casual black and white band photo, matching their laidback style. Overall, the consistent minimalist design portrays the band and genre in an eye-catching yet familiar way.
Analysis Of Magazine Posters and Digipaks
The 1975 and Lana Del Rey both maintain consistent black and white imagery across their album packaging to reinforce their artistic brands. They use simple, repetitive visuals that focus on the artist and force audiences to judge based on the music rather than flashy images. Both artists also name their debut albums after themselves to more easily identify the project with their band/name. This consistency of visual style across different marketing materials effectively builds recognition with their audiences over time.
Analysis Of Magazine Posters And Digipaks
The 1975 and Lana Del Rey both maintain consistent black and white imagery across their album packaging to reinforce their artistic brands. They use simple, repetitive designs that let the music speak for itself rather than distracting packaging. Both artists also name their debut albums after their band/stage name to clearly identify the source of the music for audiences. Lana Del Rey cultivates a vintage aesthetic through her retro styling and cars that appeals to fans of indie music, while The 1975 emphasizes consistency through their rectangular logo.
Digipaks
Digipaks are commonly used CD packaging made of paperboard with plastic trays holding the disc. They became popular after being created by MeadWestvaco under the trademark "Digi-Pak". The front cover aims to represent the artist's genre and brand through themes and imagery. This helps promote the artist and encourage fans to listen to and purchase their music. The design aims to give audiences a sense of the artist's style and message.
Digipak
Paramore released their second album "Riot" in 2007 featuring hit songs like "Misery Business" and "CrushCrushCrush". The album cover depicts the band in a cartoon-like, black-and-white style from above, reflecting the album's punk theme. Text on the cover including the album title is in a bold, capitalized handwritten font to emphasize the idea of a riot. The CD and back cover continue this theme through repetition of the word "riot" and a similar black-and-white aesthetic.
1975 digipak analysis final
The document analyzes the 1975's self-titled album deluxe digipak. It discusses the grayscale color scheme and simple design that establishes the band's indie image. Key aspects like the illuminated logo and typography create a recognizable brand identity across all promotional materials. The track listing highlights that it is a deluxe edition. Inner panels maintain the consistent style while photos portray a natural, everyday look to represent the indie genre in contrast to mainstream photoshoot styles.
Research into digipaks
The document discusses and analyzes the digipak album covers of several indie/alternative bands, including Bastille, The 1975, and Arctic Monkeys. It notes common design elements across the covers like the use of dark, moody imagery and color schemes; simplistic yet distinctive graphics that represent the bands' styles; and photos that convey a sense of realism or mystery. The analysis concludes that successful indie digipaks emphasize themes of surrealism and rebellion through their visuals while maintaining a simple, cohesive aesthetic.
Digipak Analysis
The digipak for Mumford and Sons' album "Sign No More" follows a simple, understated design that matches the band's indie music style. The front cover features a photo of the band members posing in a shop window to portray themselves as being "on display" for the public. The interior panels continue this casual, realistic aesthetic with solo shots of each band member in a window. The minimalist design and color scheme create continuity throughout the digipak.
Digipak Analysis
The document analyzes the album covers of three different albums:
1) Mumford and Sons' "Sign No More" uses a simple design that matches the band's folk music style. The cover features the band members in a shop window to portray them as being "on display".
2) The 1975's self-titled album has a minimalist black and white design with the band name in neon lights, conveying an urban artistic influence.
3) Lana Del Rey's "Born to Die" shows a close-up of her face, allowing the focus to be on her vintage style and beauty. It uses a softening filter and nature backdrop to reflect her music.
Digipak analysis - Mumford and Sons
In this presentation i have seperated each part of the digipak and indepndantly analysed what they feature it potentially convey about the album.
The 1975 cd advert analysis
The album advert uses the same design as the album to help audiences recognize it. It is a plain and simple design that gets the message across while leaving some questions unanswered to encourage buying the album. The black and white color scheme and lack of images of the band signify that the music is more important than their image and complies with typical indie/alternative genre ads that don't give too much away.
Digipaks
Digipaks typically consist of a paper or cardboard outer binding with one or more plastic trays inside to hold a CD or DVD. They are commonly used for CD singles or special editions of albums. The tall DVD Digipak is used as a premium package for DVDs and DVD sets.
Digi pak
The 1975 album cover has a simplistic yet stylish and edgy black and white design. The white writing stands out against the dark background, grabbing attention. Likewise, the "spotlight" effect on the band name makes it the focal point. This minimalist style suits their punk genre. The back cover similarly uses black and white colors and centered white text to clearly list the song titles. In contrast, Green Day's cover has a graffiti-style drawn band name and title, using colors that signal their pop-punk music to buyers. Exaggerated punk elements like a dangerous cross in the title reflect their rebellious theme.
Digipaks
The document discusses album artwork and advertisements for albums by Harry Styles, Rihanna, and Adele. It analyzes elements like the cover images, color schemes, fonts, and symbolism used. For Harry Styles' self-titled album, the nude cover image represents vulnerability and honesty. Rihanna's "Loud" album cover shows her in a way that could be seen as sexually arousing. Adele's "25" album cover draws viewers in with her direct eye contact on a simple black and white design.
The world won't listen analysis
The Smiths - The World Won't Listen Digipack cover uses iconic images that relate to the band's style. The front cover features an unknown man from a 1950s fairground scene, creating a narrative mystery. Similarly, the back cover shows four women dressed in 1950s attire that could represent the band members. Throughout the digipack, a simple font and pink and green color scheme are consistently used to match the band's aesthetic. The obscure characters and setting portrayed in the images establish an enigmatic narrative left intentionally unclear.
Digipak research
The document discusses the design of two different album digipaks:
1) The digipak for the album "Channel Orange" by Frank Ocean uses an orange color scheme and features the album title written in a bold, capitalized font to resemble an online print. It has a parental advisory logo and lists popular tracks. The back has producer information. Interior panels include photos relating to the R&B genre.
2) The digipak for the album containing the song "Girls" by the band 1975 uses a black and white color scheme to portray an indie/alternative image. The band name is illuminated to stand out against the background. Song titles are listed consistently to attract attention. The design aims to blend
Digi-packs
This Digi-pack promotes Rihanna's album through imagery of the artist appearing lonely and vulnerable while also being a strong, independent woman. The front cover uses a soft pink color suggesting Rihanna's soft interior side, while the back has a sexualized image of her promoting her as an object to be looked at. Song titles and the record label logo also promote both the artist and label.
Digi pack analysis
This Digi-pack promotes Rihanna's album through imagery of the artist appearing lonely and vulnerable while also being a strong, independent woman. The front cover uses a soft pink color suggesting Rihanna's softer side inside contrasts with her fierce exterior. The back has a sexualized image of Rihanna promoting her to male audiences. Song titles and the record label logo also promote the album and artist.
Digipak Analysis
This digipak analysis document discusses different styles of digipak packaging used to promote music albums and singles. It provides examples of conventional digipaks that feature a central image of the artist on the front cover along with their name and album title. Indie artist digipaks are described as unconventional, using art instead of photos to represent their alternative style. Specific digipaks are then analyzed in more detail, including ones by Lana Del Rey, Rihanna, and Public Service Broadcast, noting design elements like color schemes, layouts, and images used that relate to each artist's identity and music.
Similar to Advert Analysis The 1975 (20)
More from Saeed Moulai
Codes And Conventions Of Indie Pop Music Videos
Indie pop music videos typically feature the following elements: casual clothing in dull colors worn by characters; low-budget, natural settings like urban areas and parks; a slight sepia filter and added filters; a combination of live musical performance and narrative elements; handheld camerawork that makes the viewer feel uneasy along with close-ups and wide shots; transitions between takes and slow motion effects; and themes of rebelling against societal norms, unity, and love of music.
Katy Perry Music Video Analysis
The music video tells the story of a woman who catches her boyfriend cheating. She breaks up with him and cuts her hair short. She then joins the marines and undergoes training. Flashbacks show moments from her previous relationship. The target audience is women aged 16-35, as the video portrays the strength and independence of overcoming a breakup without needing a man. Through techniques like costuming, editing, and cinematography, the video aims to promote confidence in women.
The Killers Music Video Analysis
The music video for "Mr. Brightside" by The Killers shows the band performing live for a small audience. The lead singer, Brandon Flowers, sings the lyrics while vying for the attention of a woman in the crowd between him and another man. The video uses shots that directly connect to the lyrics of jealousy and watching the woman with another man. While a live performance, the video also tells a narrative story through the interactions between the three main characters.
Coldplay Music Video Analysis
The song "Up & Up" by Coldplay is about having determination and willpower to achieve future plans. The conceptual music video, directed by Vania Heymann, features giant-sized versions of the band members around the world without a clear plot, but aims to create a mood of uplift and positivity. The target audience is likely those aged 30+ as the mellow, calming music is upbeat and happy. The video focuses solely on Coldplay and aims to put the audience in a positive, carefree mood.
The Smiths - How Soon Is Now
This music video for "How Soon Is Now" by The Smiths contains elements of a performance video as it shows clips of the band singing and playing instruments. It also has some conceptual elements with random imagery not connected to the lyrics. While there is no obvious connection between the lyrics and visuals, the struggling woman may link to lyrics about relationship troubles. The video aims to convey the frustration of finding the right partner through its mysterious and sad tone conveyed by techniques like close-ups, shaky camerawork, and filters that match conventions of indie pop music videos.
Spike Jonze
Spike Jonze is an American film director and music video director born in 1969. He is known for directing influential and alternative music videos for major artists like Bjork, Daft Punk, and Kanye West. Jonze also directed notable films like Being John Malkovich and Adaptation. He is considered an auteur director because he brings a unique personal style of off-beat storytelling and mixing of mediums to all his creative works.
Michel Gondry
Michel Gondry is a French film director known for his innovative music videos and films. His career began with forming a rock band and directing their music videos, which caught the attention of Bjork who asked him to direct her music video for "Human Behaviour", launching his rise to fame. Gondry is renowned for his surreal, dream-like visual styles and unconventional techniques in both his music videos and films, working with many top artists. His unique directorial approach draws inspiration from childhood memories and has been recognized through numerous award nominations.
Fitz and The Tantrums - The Walker
The music video for "The Walker" by Fitz and The Tantrums tells the narrative story of a man suffering from flashbacks as he waits in line at the DMV on a hot day. Throughout the video, the temperature seems to increase whenever the singer's lyrics are heard. The man eventually bursts into dance to match the music. The band members later join in, singing and dancing along. The video concludes with the sweaty man leading a large dance group through the urban streets. Overall, the video uses narrative and performance elements to connect the song's lyrics to visuals and convey a message of celebrating individuality and rebellion.
Intertextuality
Intertextuality refers to how one media text references another. Music videos often use intertextuality to be humorous or increase popularity by appealing to fans of the referenced text. An example is Robbie Williams' "You Know Me" video, which references Alice in Wonderland by dressing Robbie as the White Rabbit and including backup dancers as the Queen of Hearts in the same settings from the film. Other music video examples that use intertextuality include Iggy Azalea's "Fancy" referencing Clueless, Taylor Swift's "Love Story" referencing Romeo and Juliet, and Eminem's "Just Lose It" referencing MC Hammer's "Can't Touch This".
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Advert Analysis The 1975
- 1. The 1975 – Advert Analysis Saeed Moulai
- 3. The name of the band is clear and in the biggest font. This makes the audience know that it is a 1975 album 100% Ominous glow indicates a mysterious feel Old school font in simple colours. Fits in with the indie pop genre It is the same picture as the one on the front of the digipak, this indicates synergy between products Looks like a dirty warehouse floor, links with the authenticity of the indie pop genre. Very basic, low budget settings. Also a wire hanging out adds to this. There us little information on the digipak, which causes the viewer to feel intrigued and could lead them into researching more about the band. They have intelligently named their first album after the name of the band in order to get more attention and make it a household name It is a simple black and white colour scheme with hints of grey, very simplistic and fits well with the indie pop genre With nothing else in the picture, it makes the band name/album stand out very boldly