The document analyzes and summarizes the design of a London Grammar album digipak. It notes that the digipak reflects the band's indie/pop genre through its use of warm colors and nighttime cityscape imagery without people. This creates a chilled and laid-back atmosphere that distinguishes the band as more indie than pop. Key design elements that are effective include the central fold that holds the disc and maintains the color scheme, images of the artists on the back with song information, and a pull-out poster with a unique transparent image of the band over the cityscape.

1. I chose to analyse this digipak as London Grammar’s music falls under the
indie/pop genre. As this is the genre I am thinking about doing for my music
video I thought it would be useful to look at the layout and images that have been
used to see if the digipak reflects the bands genre of music. As I owned this
digipak I could look at it closely and take photos of everything I thought looked
effective and see what I would include in my own digipak when it came to me
creating it.
The first image that I took of the digipak was of the inside. The central fold held
the disc and all the colours stayed within the colour scheme. The image of the
city with all the lights creates a nightlife atmosphere. However, the lack of
images of people creates a chilled laid-back feel, as there is no implied party or
gathering that is usually associated with the pop genre. This also shows us that
London grammar is more indie than pop, as they do not seem to show
stereotypical conventions of the pop genre.
The colours used are warm colours and creates a warm summer chilled feel. This
reflects the artists’ music and shows they are different, as this digipak has stayed
away from any stereotypical conventions. The white text stands out from the
background, as it is the lightest colour used. This makes the name of the artists
stand out and allows the audience to read whom they are.
The second image is of the outside of the digipak. This has two images of the
artists and the middle panel has a list of the names of the each track. I think this

2. is a great way to advertise the artist’s music as it allows the audience to look at
the back of the album and read the song list and see how many tracks are on the
album. The images of the artists allow the audience to see the artists and it helps
the advertising focus on the artist to help them attract the target audience to buy
their music.
I love the lighter rays of light reflecting on the artists as it makes it look as
though they are in the suns spotlight. However, they still stay blended into the
colour scheme and don’t stand out as much as the text.
In this particular digipak there is a pull out of a poster and on the back are the
lyrics to each song on the album. The poster has such an amazing effect that
makes the artists look as though they are looking out over the city. I love the way
they look slightly transparent and we can see the sky through their hair and the
city through their bodies but we can still see their outline. I think this is such a
creative and unique effect and I would love to try to include an effect that is
similar to this on my digipak.