The document discusses digipaks, which are cardboard packaging for CDs and DVDs that promote artists and their albums. It then analyzes the digipaks of three albums - Rihanna's "Loud", Drake's "Take Care", and Beyoncé's "I Am... Sasha Fierce". The analyses examine how the designs portray the artists and reinforce stereotypes through images and colors. Common themes across the digipaks include romantic themes, emphasis on the artists, and sexually suggestive photos of the artists.

2. DIGIPAK
A digipak is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic
holder for one or more discs. Though people can simply download music online in today’s era, a digipack is to
promote the artist’s album, to list the songs in the content of the album, allows the artist to share more
about their self and behind scene of the album.
Lastly from my research I found out how the use of a digipak has evolved to appeal its audience by sending a
message through the art of the digipak, offering additional and exclusive gifts in the digipak such as a
poster.

3. RIHANNA LOUD DIGIPAK ANAYLYIS
FRONT COVER & CD
The album name almost takes up a third of
the page to catch the attention of the
viewers the soft and delicate font suggest
the album will be romantic. In addition to
this the creamy colour adds the romantic
theme. Moving the name of the album ‘LOUD’
almost pronounces how well-known Rihanna
is in the music industry.
The font cover of
Rihanna Loud’s digipak
shows the name of
artist. Comparing the
font size of the name of
the album and the artist
name, we see the album
name is bigger than the
artist name, emphasising
the artist does not need
a big statement to stand
out and that she is
well-recognised by her
star image.
The main image is features Rihanna. The image
covers the whole front cover emphasising the
importance of the main artist. The physical
appearance of Rihanna is very sexy as this
shown in her red lipstick and her sassy red
hair. The ideology of her red hair is to
portray her confident and fearless, which
challenges the stereotype of R&B females
being portray as vulnerable and sexually.
Rihanna’s is also portrayed as serious as we
see some of her teethes.
The dominant colour of
the alum cover is red.
The colour red connotes
energetic and fiery.

4. RIHANNA LOUD DIGIPAK ANAYLYIS
INSIDE SECTION AND BACK SECTION
Inside the Loud Rihanna digipak holds a
3 section jointed image of Rihanna
leaning on a bush of flower. The red
flowers emphasises the romantic and
fierce theme in the album.
The way Rihanna is portrayed in this
section inside the digipak is in a sex
appeal manner and vulnerable as her dress
shows off her cleavages and she is shot a
sight high angle. This reinforces the
stereotype of R&B females being portrayed
in a sexual manner and vulnerable. The red roses
connotes affection,
passion and
romance.

5. RIHANNA LOUD DIGIPAK ANALYSIS
BACK SECTION
The back section holds a
barcode so the digipak can
be scanned at the till and
bought by customers. the
barcode is positioned at
the top which is usual,
this almost express her
distinctiveness.
Back section of Drake
digipack holds a list of
tracks involved in the LOUD
album. The back section is
very effective as the white
font complements with the
dark background.
The sex appeal theme
runs from the first
section of the digipak
to the back as Rihanna
’costume shows off her
arms, waist and legs.
Rihanna has a direct
mode address on this
shot to almost make
her fans feel
connected with her and
personal.
The CD connotes the album’s main audience are females as
the CD image is of a pink rose which is very feminine.
The colour pink also adds to the romantic theme
throughout the digipak. The CD looks designed and styled
very effective with the darker pink font allows the text
to stand out from the light pink background.

6. CORRELATION BETWEEN ANY OF THE VIDEOS AND THE DIGIPAK?
The digipak links with Rihanna’s music
videos, as shown in the music video below
the romantic theme in the Only Girl music
video and California Key Bed music video
continues.

7. DRAKE TAKE CARE DIGIPAK ANAYLYIS
FRONT COVER
Album name
Main artist image
The album name font style is very dedicated and
scripted in such a romantic style, this may
connotes the album songs are emotional.
The name of the artist is a convention in a
digipak font cover though this is invisible on
Drake digipak font cover . This may connote that
the artist is so well-known that he does not
need a big statement for people to know who he
is and that his star image is distinguished as
his image covers the whole album cover.
The main image is of the artist and has been shot at a
medium shot. This may connote the artist is secretive as he
is not showing his full identity and makes the artist rouse
to want to find out more about Drake. Adding to this the
shot is almost shot at a high angle which portrays him as
vulnerable.
In addition to this, Drake’ costume is of dark shirt which
shows off his chest and masculine appearance. The idea of
black connotes power and authority. This reinforces the
stereotype of male rappers, as they tend to be represented
as confident.
Drake’s body language and pose is quite emotional as he
presented with his arms crossed and facing down towards the
table with his eyes closed. The idea of portraying Drake in
weak and emotional manner challenges the stereotype of male
rappers, as they tend to be represented as confident.

8. DRAKE TAKE CARE DIGIPAK ANAYLYIS
INSIDES SECTION
The CD is produced by Drake, this
appeals to the audience because he
such a well-known artist. The colour
scheme runs on the CD as well. On the
CD the artist name and album is only
revealed as the artist image is shown
already on the front cover. Adding to
this this may almost denote that his
name is so recognised, that he does
not need a big statement. The black
background allows the yellow font to
stand out as it complements well
together.
The first section inside Drake
Take Care digipack is of a
picture of Drake. The image
reinforces the stereotype of
males rappers and genre of Rap
with the gold theme connoting
power and cigarettes connoting
fearlessness.
The second section inside Drake Take Care
digipak gives a short summary of the
individuals behind the making of the
album. The gold colour theme continues on
this section, this constant them is
almost emphasising the essential of a
composure star image when you are a well-
known singer in the music business.
Name of artist
Album name

9. DRAKE TAKE CARE DIGIPAK ANAYLYIS
BACK SECTION
The back section holds a
barcode so the digipak can
be scanned at the till and
bought by customers.
The back holds the record
labels to increase public
awareness of the record
company.
Back section of Drake digipack
holds a list of tracks involved in
his album. The font continues the
colour black and gold scheme
which makes the digipack
consistent. The ideology of the
gold font reinforces the idea of
power and the rap genre.
At the back of the digipak
says special praises to
people behind the
production of the album.

10. CORRELATION BETWEEN ANY OF THE VIDEOS AND THE DIGIPAK?
The digipak links with Drake’s music
videos, as shown in the music video below
the ancient theme follows in the Headlines
music video and HYFR music video
continues.

11. BEYONCÉ – I AM SASHA FIERCE
FRONT SECTION
The name of the artist is highlighted
in a pink font to emphasises the
importance of the artist as stands out
from the other texts. The pink font
emphasises Beyoncé's feminine side and
appeals to girls.
The main image reinforces the
stereotype of R&B females artists,
wearing minimal clothing. Beyoncé is
portrayed this way to attract the
opposite sex.
Adding to this the image reinforces
the stereotype R&B females artists,
being ‘sexy’ and ‘flawless’ as shown
in the image she has a bit of her
lips slightly open, her hair curled
with big hoops to almost give her a
sassy look, and her makeup is done
so perfect as if it has been
airbrushed.
The artist is shot at a mid
angle shot, as the image does
not reveal the whole image gives
her a mysterious image. This is
also reinforce through her
facial expression as her face
looks serious looking directly
at the viewers. Adding this
Beyoncé's direct mode address
almost is to connect with her
audience.
The dominant colour of the
album is in a black and white
effect which makes the album
cover effective as it allows
the name of artist and name
of the album to stand out as
the colour font complements
well against the background.

12. BEYONCÉ – I AM SASHA FIERCE
INSIDE SECTION DIGIPAK
On the first section
inside the digipak she is
dressed in minimal
clothing that shows off
her chest and arms.
Beyoncé is reinforces the
stereotype of R&B females
artist being portrayed in
minimal clothing.
The digipak inside
contains two CDs. This
denotes there is two
parts in the album.
On the second section
inside the digipak she
is dressed in silk
clothing. Silk connotes
wealth. This empathises
Beyoncé's wealth.
The digipak inside
continues the
consistent font style.
This is to emphasises
it is the the
essential to have a
consistent star image
when you are a
recognised singer in
the music business.

13. BEYONCÉ – I AM SASHA FIERCE
FRONT SECTION DIGIPAK
On the back section of the
digipak, it holds the
track list of album in
gold font. The gold font
allows the texts to catch
the attention of the
viewers as it stands out
from the black background.
Looking closer at the
back of the digipak, we
see secondary images of
Beyoncé's pervious
albums. This may suggest
contains some tracks
from her pervious album
and can appeal to fans
as they are familiar.
On the back section of the
digipak, the use sex appeal
continues, as shown Beyoncé is
dressed in a body-hugging dress
that shows off her curves. This
is to attract the opposite sex to
purchase the album.
The back holds the record
labels to increase public
awareness of the record
company.

14. CORRELATION BETWEEN ANY OF THE VIDEOS AND THE DIGIPAK?
The digipak links with Beyoncé’s music videos,
as shown in the music video below the black and
white theme follows in the Diva, If I Were A
Boy, and Broken-Hearted Girl music videos.