This document discusses conventions in indie rock album covers and promotional posters. It notes that black and white colors are typically used to give an urban feel. Posters usually contain the band name and release date to promote albums. Album covers often directly reference the image used in promotional posters to link the two. Unconventional color schemes and simplistic, unique images are used to make covers stand out while keeping them simple. The document concludes that these techniques help indie rock bands effectively promote their music and albums.

1. Promotional poster.
The use of nothing but black and white colours for
both the poster and album gives out that urban feel
and simple style most indie rock bands follow. This
being a typical convention.
Arctic Monkeys.
This promotional poster is very
simple, but contains all the info
you need as you can easily tell
that’s its from the band arctic
monkeys due to it having their
name on the front. Also it tells you
when the new album is due out,
which is placed over the image
they are using for their upcoming
album.
However I think doing this gives the band
that carefree convention as it comes
across as them not being to bothered
about reaching the specific criteria of an
album cover.

2. Babyshambles.
This indie rock band goes against
the typical convention of using
dark/ matt urban colours and goes
all out on splashing out the bright
colours, this is still effective within
the genre as its a mess and nothing
is neat and tidy, giving out that
rebellious feel.
This is another band that
uses the same image from
their promotional poster on
their album cover, this
allows once a direct link
from the poster to the album
shown. The band have
included an album name on
their front cover which.

3. Foals
This poster is used to
promote a tour the
band are going on and
includes the dates of
each location, however
you can see that it does
use the same image
from their album
‘Antidotes’, also in the
left hand bottom corner
you can see that the
poster also promotes
the album.
Both colour schemes are light, with
little use of the typical dark urban
colours apart from the text is black
but this makes it stand out from the
background. The other colours used
is the multi-colouring mouth which is
just a mess of colours placed inside
the drawings mouth.
The cover of this
album is very simple
as it just looks like
some school kid has
drawn a man on the
front of some paper,
you can see this
because the drawing
is a tad out of place.
The images also
comes across as quite
creepy due to its
mouth being filled with
loads of colours
instead of teeth.

4. During my research of indie rock album covers and posters I have found
just like their logos indie rock bands try their best to make their album
covers and posters unique and stand out from the rest but still managing to
keep it simple. They do this through their random image choices and the
colouring choices they use. Another thing is that nearly always the poster
and the actual album have some sort of link to one another, this is usually
done by using the same image on the poster that is used for the album
cover.
All these techniques makes the digi pack either effective in promoting
something or just make the band successful in selling their albums or
items.