This document outlines Abigail Downes' pitch for a new indie band called "The Trio". The band will have two male members and one female member. Their music will have upbeat but meaningful lyrics. Their debut album "Everyday" will have a black and white cover photo depicting the band playing live. The music video will tell the story of each band member struggling in different ways but finding happiness through music. A magazine ad for the album will feature the intriguing black and white cover art along with release details to pique audience curiosity.

1. My Pitch
Abigail Downes

2. The Song
 ‘Superheroes’ by The Script.
 This song is inspirational and very popular
 Has a good narrative so it would be easy to create a
relationship between the lyrics and visuals to go along with
conventions.

3. The Band…
 My Band is going to be a Trio. Two guys and one girl.
 They will be of the Indie genre having songs which are
upbeat but convey a deeper meaning relating to a wide
audience.
 They will be relatable, stylish and very down to earth,
representing real people not a ‘pop star’.
 They will all play their own instruments, write their own
songs and do their own album art.

4. Digipack- Everyday -
FRONTCOVER
 My Digipack will be mysterious and interesting
capturing the audiences attention.
 It will include a photo of the band but not as the
main image because the music is more
important than the image.
 It will be in black and white with some vibrant
colours mixed in to represent the dark songs
which are upbeat.
INSIDECOVER
 The Indie cover will be a wide shot of the
band playing live.
 Continuing the theme of black and White
 Shows the band playing their instruments
reflecting how talented they are.

5. BACKCOVER
 Continues theme of black and white
 Uses vibrant colours for the song titles
 Includes barcode and record label for legal
reasons
Digipack- Everyday -
CD
 Will be a black CD with vibrant colours as
fireworks and stars in the shape of Instruments
represents the bands passion for music and how
it makes their lives better.
 Will not include an image of the band or the title
of the album

6. The Music Video
 There will be 3 different storylines where the three different band members are currently struggling with their lives –
this will be shown through parallel editing and split screens.
 The trio will then come together and rehearse. Being happy and laughing showing how music is the happiness in their
lives.
 After the first chorus the trio will be sorting out their lives and overcoming their difficulties.
 This will be demonstrated through a variety of scenes including; college, town (day & night), a home environment
and a band rehearsal setting.
 The aim for the music video is for it to be relatable to the audience so they feel a connection to the artists.

7. Magazine Advert
 The main feature of this advert will be the album because this is what the audience will be buying, therefore
through it being the main image, audiences are more likely to remember it.
 My CD cover will be interesting and intriguing enough that there will be no need to include any other images.
Not including an image of the band is also a key feature of the Indie genre therefore audiences will recognise
the genre of music.
 My advert will use the same colour scheme as the album to make the album look professional and aesthetically
pleasing to the audience.
 Included on the advert will be a review of the album, where it is purchasable from and the release date.
Through keeping it simple and mysterious, my audience will be intrigued and buy it through curiosity.