The digital artwork features the prestigious Royal Albert Hall to symbolize how far the band has come from their beginnings in America to now playing at such an important venue. The cacti and palm trees contrast with the hall and represent where the band originated from in Las Vegas and Los Angeles, showing how they stay true to themselves. The formal font for the album title contrasts with the band's more relaxed style, positioning them as breaking conventions in the rock genre.

1. The use of the Albert Hall is the main focal point of the advert .The Royal Hall is a a prestigious venue suggesting that The Killers are important enough to play at such a venue. This notion of importance is re-enforced by the fact that the band do not appear on the digi-pack but have the Royal Albert Hall instead which symbolize the band. However the Royal Albert Hall is a stark contrast to the catii and other plant life . This suggests the digi-pack shows a journey of the band from where they were in the beginning in America and the fame they now have presented by the Royal Albert hall The use of the cactus plants is representative of where the Killers come from (Las Vegas) . As the cacti are positioned right next to the Albert Hall it shows the idea that The Killers will not conform to what people want and that they bring their own ideas and identity with them . .The use of the palm trees are often give conatations of wealth and places such as L.A which reinforces the idea of the Killers being a glamorous band . However this challenges the normal codes and conventions of a rock genre which is usually based upon being scruffy , unkempt and unclean . This digi-pack would suggest that this is not the image the Killers are trying to promote of themselves The use of text in this digi-pack is contrasting . The style in which ‘The Killers’ is normally used as the bands logo . This would suggest that the band are trying to sell themselves and that people will recognize them as an established band . The font used to for the title of the digi-pack is much more formal as it is much sharper. This would suggest that the Killers are relaxed and quite unformal band who break away from the establishment 3200400457200The background of the digi-pack is not in focus as it is made up of tiny little circles meaning that the images represented are slightly blurred and out of focus . This could suggest that the band themselves are slightly out of focus which would follow the normal conventions of the rock genre of being out of touch with reality and being in a different world The use of the colour purple has connotations of royalty , importance and glamour . This directly links to the Killers as their band image is directly linked to being glamorous and looking good . As purple denotes royalty it could also suggest that the Killers are a band of importance which would then in turn make the audience feel important as they are listening to their music . The use of the white dots amongst the purple could be representative of stars in the sky . This would highlight the importance of the Killers as they consider themselves to be stars .