The document discusses the design choices for the cover of a CD and poster for an album. Key elements include using imagery from the artist's music video to create recognition. The front cover will feature the artist's name prominently. The back cover will show the forest setting without the artist. The CD cover and poster interior will continue the forest theme symbolically with poison ivy to represent the artist's emotions. Font and positioning choices are meant to highlight the artist and song title effectively.

2. The front cover is inspired by Lana Del Rey's album
Born to die, as it is simple yet the image and the
position relates to her 'dark' indie songs. The layout of
the cover is simple yet bold. Her name is at the top of
the cover yet Lana Del Rey stands out. We chose to
use the same location for our CD and poster from our
video as the audience will recognise Florence and the
Machine through our video.

3. Our back cover will be an image
of our forest location however it
won't be of our artist as we want
to show the open space to the
forest so it shows the audience
the artist point of view of the
forest. The song's same will be
centred in the middle.

4. The left side of the digipack will be
a close up image of the artist, the
image will be of her 'hunting' which
relates to our theme and the song's
name as we are comparing the artist
to a wolf.

5. The CD will have an image of
poison ivy, this relates to the
forest theme and the artist
emotion, as in the video she
is confused, therefore the
poison ivy will represent her
confusion and her emotions.

6. The centre of the image will be
the same as the CD, however
this time it will have Florence's
name and the song's name. As
a result when someone takes
out the CD they will see the
recurring theme plus the
artist.

7. For the poster we went with
the same structure as the
digipack so the audience will
know what the digipack will
look like. The information
will be beneath the song's
name.

8. Florence's name will be in capitals so
the audience can notice her name
and the album. The rest of the name
will be written in a script font, this
will relate to the audience as it will
seem as Florence wrote it her self.
The positioning of her name will be
at the top behind the image as we
want the artist to stand out more
than her name.
The song's name will be in front of
the image but at the bottom. This
will show the audience what the song
is called, this is also in capitals.