We decided to use elements from the music video within the magazine advertisement to create a sense of distorted reality and tie into the themes of fantasy and obsession. These elements included using the girl from within a poster in the video as the focal image, as well as references to the wall and urban setting. We also included the album title and track names to promote the full album and draw attention from fans already familiar with other songs. The girl in the advertisement is the same one featured prominently in the video to create intertextuality between the two pieces.