This digipak for the band You Me At Six's live album from their show at Wembley Arena utilizes several design elements to effectively promote the band and the live performance. The tracklist is from the actual show to make it feel more authentic to fans. Images from the empty arena on the outside and full arena on the inside highlight that they are a live band. Throughout the digipak, the band members are not pictured and fans are featured instead to emphasize that the music is most important. The limited, signed copies of the digipak encouraged fans to purchase the physical release over downloading it.

1. Existing Digipak Analysis
You Me At Six – The Final Night of
Sin at Wembley Arena

2. Outside Cover
The track list is a set
list from the actual
show. It has pen
marks on it where it
has been edited. The
choice to use this
instead of the usual
list makes the
overall digipak more
personal to the fans.
The parental advisory sign is
on the front to warn the
audiences of mature content,
but it also appeals to the
bands target audience.
The lexis ‘Wembley’ and ‘arena’
act as buzz words on this
digipak as this will appeal to all
music fans. The word ‘sin’
makes a more direct targeting
to the audience of the rock
genre. Also ‘final’ is appealing
as it is seen as the last chance
and has connotations of being
the best performance as “save
the best till last”.
Three out of four of the
outside cover panels
show the stadium empty
before the show. It
illustrates and promotes
that they are a live band
who go to venues and
bring them to life by
playing their music. The
band decoration is very
limited which is a
convention of the rock
genre.
The bands name
is at the top in
bold lettering. The
font is also used
as their logo. This
makes the
product and their
brand easily
recognisable.
The barcode is placed
strategically on the back to
avoid ruining the aesthetics
of the front. However, it is
large enough to be found
easily when being
purchased and is
surrounded by black, this
causes it to stand out.
The roman numeral ‘VI’ is
central in the stage and is used as
a sign of power. The romans were
extremely powerful and the band
is referencing this through using
it. Also, the photo on the front is
a live shot and it clearly
illustrates that they did in fact
headline at Wembley arena . This
gives the product authenticity.
The spine of this digipak has
the band’s name on it in their
typical typography making it
easily recognisable. This is a
popular convention for all
music genres. This is practical
for when the albums are
stacked on a shelf, the owner
can easily identify which
album it is.
The band are not present
on the front cover and
this is an example of them
being authentic and their
beliefs of the band being
‘all about the music’.
The band signed all of the
digipak copies as they were
limited in number. This is
appreciated by the fans and
this encouraged them to buy
the physical instead of
downloading them. The
band are well known for
promoting physical media
products, they did this for
the album Sinners Never
Sleep, also.
The lighting on this digipak front
cover is central to the stage. This is
because the band are the main
attraction to the audience and
consumers of this product.

3. Inside Cover
The inside of the digipak has quite a
big contrast to the outside. The
inside features an establishing shot
of the arena full of fans as they have
started to play as the outside the
band aren’t present either. This
reiterates that they are a live band
and it is ‘all about the music’.
There is no plastic tray for the
disks to be placed securely.
Instead all three disks are slotted
into three separate compartments
of the cardboard case. This is a
cheaper design to manufacture
and also, it allows the whole of
the inside to act as a panoramic
shot of the stadium.
As well as having two CD’s in this
digipak there is also a DVD of the
whole performance. This is appealing
to fans as they can watch it again if
they attended and those who did not
can watch it also. The DVD is a way of
the band opening up to a wider
audience whilst simultaneously
making themselves more accessible.
There is evidence of them rejecting
Andrew Goodwin’s theory of having
the lead signer’s as the main person in
the band and using their image to
promote them. Even though his theory
was for music videos, it can be applied
here. Throughout the entire digipak
there are no images of any of the band
members, and instead the fans.
This live shot from the performance
of the night appeals to the bands fans
as they are now a physical piece of the
bands history. It is a demonstration
of the band’s appreciation for the fans
as they have involved them rather
than using a photo of themselves.
The colour scheme of
this digipak is mainly
dark colours like black
and a variety of
browns. Monochrome
edits are a key
convention of the rock
genre.
The only picture of a band member is of
the lead singer on the front of a magazine
held up by a fan. This is evidence of them
being mainstream and following the
typical conventions of a brand instead a
band which they believe and attempt to
portray throughout all of their albums.
The band is known for not featuring
themselves on their album covers,
however they are always present in their
music videos.