This document provides details on the design choices made for the mock-up cover of a clubbing magazine. Key elements include using bold fonts and italics to draw attention to important headlines and articles. The title and main article kicker are the largest fonts to stand out on shelves. Consistent yet varied fonts and sizes create an organized, eye-catching design to appeal to the target audience and entice readers to learn more inside.

1. Front cover in depth
mock up

2. B R I T A N ’ S H O T T E S T C L U B B I N G M A G A Z I N E
T R A N C EDATE AND ISSUE #
TOP 10!
Party ideas to
make your party
memorable
How-To!
Get your own gigs as
a teen
Plus!
Andy C,
Calvin Harris,
Martin
Garrix and
more
DJ AMZZ on his
inspiring journey.
(free cd)
FREE CD
INCLUDED!
Exclusively mixed
by DJ AMZZ

3. This is the first mock up I did for my
magazine and as you can see some
things have changed slightly. For
example, I’m only having one strapline
above the kicker instead of two. This is
because when I placed both of the
straplines here it looked very
squashed and so I thought it would be
best to move the second cover line
else where.
I moved this so that it is next to the
kicker rather than above. This is
because with the free CD below and
the puff above, there wasn’t much
space to place it and so I thought it
would be appropriate to place it there.
Also, as it is by the kicker, my target
audience would read that as well and
draw attention to it. They would read
it and want to then buy the magazine
to read the article as many of them
produce their own music and so would
want to know how to get a gig to
show off their music.

4. Here, you can see that next to
the free CD I originally
planned to have the 3rd and
4th strapline opposite it.
However, after placing I
realised that it didn’t look
very organised as there was
too much going on in one
place. When I showed some
of my target audience they
said that they wouldn’t find it
appealing if they saw it in the
supermarkets as it would give
the impression that the
magazine doesn’t have
organised and professional
content. As a result, I
removed the 4th strapline
leaving the 3rd cover line as it

5. Techniques
• Firstly, I have used a superlative in the skyline “…hottest…” This
makes the magazine seem as though it is number one and
everyone who is part of the EDM lifestyle buys that magazine. It
creates the illusion that the magazine has very exciting and
interesting content and so would make the reader want to buy
the magazine seeing that it is the nations ‘hottest’.
•
• I have also used exclamations such as “top 10!” and “how-to!” This
exaggerates the sentence and makes it look exciting and it also
adds emphasis that these articles are interesting and that the
readers should read them.
•
• In addition, I have used adjectives such as “…inspiring journey”. I
have done this so that the article seems more intriguing to
readers. It makes it seem as though the artists’ journey is
something you should look up to and follow if you want to be
successful and adds more interest into his journey to fame as it
seems different to everyone else’s; it’s inspiring.
•

6. Fonts
For the first strap line “Top 10! Party ideas to make your party memorable”
I’m going to have ‘Top 10!’ in bold in AR essence. This is because the letters
are a little more curvy which contrasts the title and makes it look more
interesting. However, I will have it in bold so that it links to the title as well
as I want the page to tie together. By having just ‘top 10’ bold you can see
the strapline clearly and it makes it look important .
I will have ‘party ideas…’ in Gulim as by having a thinner font would make it
look more stylish and creative which would attract my target audience. As
well as this, I will have it in italics as this also makes it look more interesting
and it makes the reader think the article is important to read as we use
italics to highlight certain words and the fact that the whole sentence is in
italics makes it seem necessary to read.
TOP 10!
Party ideas to make your party memorable
•
AR ESSENCE
Gulim

7. • For the kicker I am going to use Impact as this is a very bold
font and it goes with the bold theme for the page. Also, the
kicker is the most appealing article on the page and so this
should be the most noticeable thing and so using a very
bold font would help to achieve this. In addition, the letters
are close together which contrasts the spacing in the title
which makes it even more noticeable.
• At first I put this in italics so that it would stand out more but
when I asked my target audience they said that I should
leave it as the strapline above would be in italics (‘party
ideas…’) and so it wouldn’t look very good and “It should
be different than strap lines around it so that the attention
comes to that kicker.”
•
•
•
•
•

8. • For the puff I’m going to have the ‘Free CD Included’ in
impact. This is because it’s bold and so you would be able
to see it straight away and this is important as this feature
would help to sell the magazine and makes it different
from other magazines. I will then have ‘exclusively mixed
by DJ AMZZ’ in Gulim as this piece of information isn’t as
important as the ‘Free CD…’ It also adds more interest to
the puff rather than having it all in bold and one font.

9. • For the third strap line I’m going to use AR Essence for ‘How-
to!’ as this would create consistency between the
straplines as the ‘Top 10!’ is in the same font. Also, having
only those two words in bold makes readers who are
scanning the front cover know exactly what the article’s
theme is –here it is an informative piece.
For the part underneath this I’m going to have that in
Gulim as again it creates consistency and also it creates
variation which my target audience will appreciate as
they’re very creative and so would want to see creativity in
the magazines they read.

10. • Finally, I will have the first word of the last strapline in Impact as –
again- it is bold and would tie in with the rest of the strap lines. In
addition, I want it to stand out as it would look like the magazine
has lots of content in it which would attract people to buy my
magazine.
• I will have the list of artists names underneath in Gulim and italics
as it adds to the consistency of the page and the design element.
As well as this, I will have it underlined as it makes them stand
out even more and this is important as I want the readers to see
this piece of information so they can see which kinds of artists
are included in the magazine and if they like them they would
then buy the magazine. It also finishes off the text on the page by
having something different on it which would attract my target
audience as they like to see variation.

11. Sizes
• I’m going to have these
three strap lines in the
same size (16) as
they’re equally as
important and it
creates consistency
between the three. As
well as this, they will
be the medium size on
the page and so
readers will see this
second which I want
them to after the
kicker.

12. • I’m going to have the kicker in 40
which makes it the biggest
strapline on the page and this is
essential as this is what I want to
stand out the most out of all of
them as this is the most
attractive article on the page
and it’s the main feature for that
issue.
I’m going to have the title of the magazine in 60 as this is
the first thing that the audience will see. Also, having it
this large would make it stand out when it’s next to
other magazines on the shelves and so readers would
want to pick up the magazine and if the articles interests
them they would buy it.
By having the sky line in a smaller font would make you
notice it more due to the contrast in sizes and I want this
to happen so that readers can see that this magazine is
the nations hottest and that loads of people have got
the magazine and like it. The large number would make
readers believe that my magazine has the best content
and so would want to buy the issue.

13. • I’m going to have the date and issue number in 11 as then this
would be the smallest font on the page. I want this as I don’t
want this to be that noticeable and so only those that are
interested can read it. I haven’t done it smaller as I feel as though
those who would want to know wouldn’t be able to see it quickly
and would have to properly search the page which would put my
target audience off. This is because they like to do things quickly
and so having the date noticeable would make it easier for them.
•
• The puff would be in 12 as I don’t want this to be too big as it
already has a star around it which would attract attention by
itself. Having a bigger font would make people focus on that
more rather than what I want them to (such as the title and
kicker).