This magazine covers electronic dance music (EDM). Its target audience is late teenagers and early twenties interested in clubs, DJs, and artists like Swedish House Mafia. The magazine attracts its audience through featuring well-known artists on the cover and including a free CD. The primary image uses bright colors and depicts Swedish House Mafia, signaling that the content will focus on upbeat, party-oriented EDM.

2. WHAT IS THE MUSIC GENRE?
The music genre is electronic dance
and you can tell as it says on the
skyline “biggest dance music…”It also
has articles on “how to become a DJ”
which would attract an EDM
audience.
In addition, there is a very well known
DJ group on the front cover called
Swedish House Mafia which would
tell readers straight away that the
genre is EDM. The bright colours also
represent electronic dance music as
well as the locations mentioned such
as ‘Ibiza’.

3. WHO IS THE TARGET AUDIENCE?
The target audience for this
magazine is late teenagers and
early twenties and you can tell
this as the articles are things to
do with clubs which would
appeal to older people. In
addition, there is a reference to
Ibiza 2010 which is a club
concert that happened and
people who attended that were
around the age of 20-24

4. HOW IS THE AUDIENCE ATTRACTED TO THE
MAGAZINE?
The audience would be attracted by this as the
name is very well known and is quite big with
the members of Swedish house mafia on the
front cover. Fans of them would see it and
would want to read the magazine. Also, there
is a free CD with the issue which would entice
more people into buying the copy.

5. THE IMAGE The main image is of Swedish House
Mafia and the image relates to the
genre as they are a well known DJ
group with many famous releases
such as “don’t you worry child”. The
image is put in the centre with writing
on top of it and some writing on the
side of them. The main focus is then
put on their face and you can see that
they’re happy which makes us think
that the article about them is light
hearted which makes us want to read
it more.

6. MISE EN SCENE
This man is wearing a
casual outfit which
gives the effect that
their music is fun and
easy to listen to.
However, this
man is
wearing a
more
professional
type of outfit
which gives
the
impression
that their
music is fun
but also
contains a lot
of meaning.
Both of them combined
would make people who
are into light hearted and
meaningful music want to
read their article and
perhaps listen to their
music.

7. PROPS
This man is holding a
wine glass which
implies that they’re
having fun with their
music and adds a
mature accent to the
magazine. It also relates
to the target audience
as listeners would be
partying and drinking
alcohol.

8. SETTING
You can see in the background that
there is a big house and it looks sort
of like a party house. This gives the
effect that their music is very upbeat
and that the articles will be related to
parties. It also relates to the
magazine company as Mixmag is a
dance music magazine.

9. COLOURS
The colour scheme used
here is pink, white and black.
Pink is a common colour
used in EDM concerts and
videos as it’s a light and fun
colour to use. Also, white is a
fairly bright colour which
relates to EDM as in concerts
the lights are very bright and
so is the makeup that people
wear to the concerts. The
colours enlighten the mood
of the image as they make
the magazine brighter and
more fun.

10. TITLE OF THE MAGAZINE
The title is called ‘Mixmag’ and this reflects the content of the magazine
as the word ‘Mix’ is a shortened version of mixtape which is an
accumulation of different songs from different artists. The magazine itself
gives information of different artists and songs, almost like a mixtape.
This reflects the target audience as they would be listening to various
artists and different songs as most DJ’s do songs together.

11. TYPEFACES
Within the title of the magazine, the I has two dots inside it which looks
similar to a turn table. It enforces the idea of dance music and makes it
look different than a regular I. This reflects the target audience as they
look different than ‘regular people’ due to their bright makeup and
music tastes.
Turn table

12. LANGUAGE
There is a superlative in the skyline which reads “the world’s biggest…”
This makes it seem as though “Mixmag” is the most popular magazine
and that everyone reads it. The fact that everyone reads it would give
the impression that it contains a lot of useful information about
upcoming gigs and events and other new artists. This in turn would
want to make someone in the shops want to buy the magazine.
There is also use of listing as well when it tells you about other artists. This
tells the reader that there are lots of artists included in the magazine
and this would want to make someone buy the magazine. This is
because if they’re fans of that particular artist then they would want to
find out what’s new about them and their music. However, if someone is
unfamiliar about the artist then they would want to buy the magazine to
find out more.