The document proposes a magazine called "Trance" that will focus on the electronic dance music (EDM) genre. It will target 16-18 year olds and feature articles on popular artists, festivals, DJ tips, fashion, and clubs. The front cover ideas show a model with lights to represent parties. The contents page will list sections like "beats" and "outfit perfect." A double page spread will profile a new EDM artist and include images of them producing music alongside smaller computer images.

1. proposal

2. title of magazine
I have chosen to call my magazine Trance as this is another word for being
hypnotised. Trance would be suitable as many EDM listeners listen to a lot of
electronic music and it’s very easy to get carried away and end up listening to
many songs for a long period of time. It’s almost as if you’re in a trance which is
why I decided to use this title.Also, according to my survey, the most voted title
was Trance. The survey was conducted on 16-18 year olds which is my target
audience and for this reason it makes the title even more appropriate. It’s also a
different name on the market as other magazines of an EDM nature are called
“mixmag”, “DJ mag” or “Clublife”. They all have two words put together and so i
wanted to create a different name which would stand out more on the shelves of
shops.

3. As you can see, the majority of people
who answered my survey voted for
trance which makes it more suitable.
One person however voted for rave and
this could be an alternative for trance as
you ‘rave’ to dance music.

4. Choice of genre
My choice of genre is EDM which stands for
Electronic Dance Music. I chose this genre as it’s a
very ‘irregular’ genre. Not many people are aware of
it and listen to it which is why I wish to bring this
genre out more and put it on the forefront along with
pop. I am going to do this through my magazine as I
am going to include informative articles which would
attract those who would like to try out this genre.
Also, EDM has sub genres within it such as Trap,
deep house, techno etc. This means that I have a
wide range of articles and artists that I could use
which would in turn attract more audience.

5. Target audience
My magazine will be aimed at 16-18 year olds as many magazines of alternative
music aren’t aimed at this age range and so it would be something different for
them. In addition, this is the age where you are still experimenting with new music
and new lifestyles and as this is a new release for this age group they would be
more likely to buy the magazine. They are very sociable and the loud ones within
their friendship groups. As well as this, they will be very up to date with latest
trends in music and would enjoy producing their own music as well.

6. Content of whole magazine
Within my magazine I am going to put information on some well known artists within the genre as this
would attract those who aren’t very familiar with the EDM genre. This is because some EDM is played on
popular chart radios such as Capital so some may know a few of the popular artists. This would ensure a
large amount of people would buy the magazine. Also, i’m going to include interviews, new album
releases and upcoming festivals and gigs. There would also be information on how to have your own party
and tips and tricks from experts on starting off as a DJ. I am also going to include some articles on fashion
and makeup for festivals and events for those that are younger. For the older readers i’m going to include
a directory so they can find out about the latest clubs they could visit. These are the types of articles that
would interest my target audience as they would be wanting to start off with the lifestyle and would want to
know more information about it. The wide range of articles would cater for everyone’s needs so they would
have at least one article they would want to read.

7. Initial ideas for front cover
On the cover I would either get a model in front of a wall with several lights on
them or the model to be lying on the grass outside with paint splattered on them. I
would get the model in front of a wall with lights as this would resemble someone
having a houseparty which is suitable for my age range of 16-18 year olds. Also,
since the music is played at things such as clubs and parties it would highlight the
genre more and immediately tell the audience that this magazine is about EDM.
the model will be wearing sunglasses as this creates a more edgy look and I will
have lights either behind the model or wrapped around them to bring emphasis on
them. I would get a model on the grass as it shows them being outside and my
target audience enjoy the outdoors and being outside. In addition, EDM festivals
are held outside which would link to the genre. The paint is an accent to the image
and makes the image look more colourful. Also, since my target audience love to
do creative subjects such as Art, it would link to the target audience as well and
appeal to them.

8. images similar to my ideas

9. I will have a bold masthead at the top with a skyline and the date and issue
number underneath the masthead on the left hand side. I will have the articles on
either side of the page with the kicker going across the artist on the cover as this
would be the best way to attract audiences attention. I will have bright colours on
the front and may go ahead with the colour scheme of black, blue and white. This
is because the black would represent the darkness in parties (as the lights aren’t
on) and the blue and white are very contrasting colours which would represent the
bright lights in parties.

10. Initial ideas for contents page
I will have “contents” written at the top of the page along with the month and year.
I will also have a little image of the front cover on there as throughout my research
process I have found a lot of contents pages have the front cover on the contents
page. There will be a large image on the right side of the page with columns of
articles on the left. The image itself would be of a model wearing bright make-up
and it would be a close up of them. An alternative would be the model wearing
headphones and looking as though they are dancing to the song. The columns will
have sections such as ‘beats’, ‘outfit perfect’, ‘try a DIY’ and ‘directory’. These
would all be underlined with the titles of the articles under these headings in bold.

11. images similar to my ideas

12. initial ideas for double page spread
My first page would be an article about a new artist who has been recently making EDM. It would talk
about their new albums and how they’re enjoying their new job. The image would be placed on the second
page and the model will be looking at the camera and sitting down with a laptop and other gadgets in front
of them. This would make it look like they are producing their own music and that they enjoy doing so
which would make the reader be engaged. I will also have smaller images next to the article of the model
working on a computer as most EDM is computer and electronics based. This would break up the page as
you won’t just have one image on the whole thing. To pull the article together I will have the same lights
used on the front cover going at the top and bottom of the page in stripes. This would link the front cover
and double page spread together and make it look more appealing and professional. The article will start
off with a large drop cap and there will be a quote on the image relating to the artist and the article. This
would draw audiences attention into the article and make them want to read it.

13. Images similar to my ideas
All the model will be wearing casual clothes as those who
listen to EDM are very laid back and chilled out. The lights
in the images reflect the lights in clubs and this relates to
my magazine as the models will be in houses. Some of my
target audience aren’t old enough to go clubbing so this
would be used as an alternative and would attract more
people. Those who just want party ideas could also pick up
the magazine as it would help them and they may like
other articles within the magazine.