The document discusses the effectiveness of combining a band's main product (music video) with ancillary texts (digipak and magazine advert). Live performance footage is used extensively across all three products to create continuity and establish the band's identity. The same live performance images from a concert appear in the video, digipak, and magazine advert. Fonts, color schemes, and cover images are also kept consistent between the ancillary texts to clearly link them together. While the products share common elements, some variety is included to avoid them becoming too similar. The use of a cohesive storyline in the video also aims to make the overall package more engaging.

1. EvaluationQ2. How effective is the combinationof your main product and
your ancillary texts?
Whencreatingour promotional package,we knew thatitwaspivotal
whencreatingthe brandidentitybehindthe bandtobuildlinks
betweenourthree productstocreate a sense of continuityand
consistencywithinaspectsof bothourvideoandancillarytextsto
allowthe bandto identifywithcertainaspectsof eachproductby
whichtheywill become recognisedbyaviewerorconsumer.This was
an interestingtaskforus because asour band wasindependentand
not signedtoa record label we hadmore freedom when
creatingsomethingthattheywouldidentifybydue tothem
beinglesswell knownandushavinglesstolookat intermsof
theirpreviousdigipaksorartworkwhenresearching.
There are a large numberof clearlinksandconnections
betweenthe textsasthiswassomethingwe haddecidedasa
groupwas keyinmakingsure our three productswould
complementeachotherlike we hadimaginedfromthe beginningof the
project.Arguablythe mostimportantwayinwhichhe didthiswas
throughour use of live performanceacrossourtexts.We recognisedthe
extensive use of live performance footage asacommonconventionof
videosandtextsunderthe indie orindie rockgenre andouraudience
researchfurtherconfirmedthiswhenwe askedwhatpeople wouldlike
to see withinthe package asa whole. We allowedlive performance
to become a massive partof everythingwe didwiththe footage and
photographythatwe producedfromthe live concertof the band
featuringregularlyacrossall three products. There are regularcross
cuts betweenthe narrative inthe videoandthe live performance of
the band whichiscommon to the musicvideosof the genre and
conformsto whatthe audience expectorwantto see.Aswell asthe
live performance inthe video,the same self-capturedcontent
featuresacrossthe digipakandmagazine advertthroughthe imageswe tookwhenfilmingourlive
performance footage.We chose todothisas opposedtousingstudiocreatedimagesasit wasmore
real and wouldhelptobringthe productstogether. The imageswere editedtoallow themtodiffer
fromone anotherenoughsothat the repetitionof the bestimages
became unnoticeable andsothattheystill lookedgoodwhenplaced
togetheronthe netof our digipak.Ifeel likethislinkbetweenall three
of the products isextremelyeffective asitimmediately
establishesablatantanddeliberate use of similarcontentforthe
band’sbrandidentitytobecome associatedwith.
We alsomade the digipakandmagazine advertcoverimagesthe
same so that theywouldrelate directlytoeachother.The use of the image a numberof timeswill
helptomake it more memorable toa potential audience whowouldmake thatlinkbetweenthe
twofor themselves. Aswellasthe use of live performance,we alsodidresearchintothe fontsthat
the band usedandwe followedanothercommonconventionparticularlyacrossourmagazine
advertand digipakbyusingthe same twofontsthroughoutandhaving themappearregularlyon
both,largelyandwithvibrancytostand outand to attract the attentionof the consumer.The two

2. fontsare usedonboth of our ancillarytextsbutobviouslynotinthe
videoasthere wasno textused.The fontusedformastheadof our
magazine advertwasalsousedon bothdiscswithinoutdigipakacross
the top where itreadsthe band’sname at the topand similarlythe
fontusedfor the albumname inthe middle of the magazine advert,
‘notso sad’ isusedon bothdiscsof the digipakonthe bottomhalf.
The colour scheme withinourmagazine advertanddigipak isanotherthingwe workedcloselyon
and keptitfairlywell to the use of blacks,redsand yellowswhichmeantwe createdarelationship
betweenthe textandimagesonbothancillarytexts.
Our mainproductwas made slightlybrighterin comparison toour ancillarytextsbutstill sharesthe
live performance talkedaboutearlier.Thisinmyopinionhelpstoopenthe promotional package up
to a broaderaudience assome wouldsee the appeal of some productsmore thanothershowever
thiswouldleadtothemviewingthe remainingtexts.We feltthe benefitmassivelyfromhavingour
narrative runningalongsidethe liveperformance withinthe videoasthismade sure we didnot limit
our potential reach,we noticedinoursurveyswe conductedduringthe researchandplanning
stagesthat justas popularas the use of live performancewasalsothe inclusionof acohesive
storyline toadda separate dimensiontoourcontentand make the overall productmore involving
and captivatingforouraudience.I thinkthatin conclusionourmainproductand ancillarytexts
complementeachotherwell andare in
the most case veryeffective togetherand
I feel asthoughwe have createdthe
brand identityforthe bandthatwe had
aimedtofrom the momentwe began
workingonthis.In a largelyconsistent
seriesof productswe alsohave small
sectionsof varietyparticularlywithour
videoandsome of the other pageswithin
the digipakaswe realisedthatitcouldbe
easyto have our productsbecome toosimilar
whichwassomethingwe wantedtoavoid.Our
productionof these synergistictextshasbeena
successinour opinionand we feel thatwithour
workit isobviousthatthese textssurroundthe
same albumfor the same artistwho isnow known
arounda certaincolourscheme andimage type.