The combination of the artist's main music video product and ancillary materials like the magazine advertisement and digipak is effective because they are carefully linked and connected in several ways. The advertisement and digipak use the same font and image to create a recognizable identity. The video, advertisement and digipak also share a common autumnal woodland theme. Specific shots from the video are replicated in the digipak to strengthen the connection. These visual and thematic links between the different media allow recognition and fluidity between the pieces, attracting attention and prompting consumers to explore the artist's profile and purchase the materials. The links are meant to create a memorable bond between the audience and the artist's various