media evaluation question 2

1. EVALUATION
QUESTIONTWO
HOW EFFECTIVE ISTHE COMBINATIONOFYOUR
MUSICVIDEOAND ANCILLARYTEXTS?

2. ■ Synergy is important when making a brand as it allows continuity and consistency
throughout all media products linked to your main product.When creating our music
video, poster and digipak we certainly kept in mind how crucial synergy was to ensure
all three looked professional and consistent with one another. Considering colour
schemes, font, images and target audience we were able to work well and create both
a music video and ancillary texts that would be successful in terms of linking them to
our chosen genre.

4. ■ Overall we have been able to achieve synergy and consistency throughout our video and
ancillary texts and have been able to create an effective theme that runs successfully
through all of them ensuring a professional look..
■ Our genre was hip hop/pop and we therefore decided to use a bright theme as this was
conventional in girl groups.We used the same costume as in our music video which was
purposely done to link the ancillary texts directly to the video as promotional material. It
also meant our brand was recognisable and stood out to our target audience. It is also
conventional to show the artists on the covers, especially within girl groups as the audience
are attracted to the appearance style and fashion of the girls on the cover, treating them as
inspiration. Keeping the girls on the cover and digipak In the same formation gave our
brand identity and also would raise awareness of the group.
■ We chose to incorporate part of our location on the back of the digipak and I edited the
image so the contrast was lower.This faded the image slightly.As I put a chrome effect
over the top it made the yellow in the stairs pop, meaning it linked with our other images
where they were bright and eye catching.The staircase also linked directly with the single
we reconstructed- dance on my own and therefore again shows how we created successful
ancillary texts that promoted the main media product as the audience is able to recognise
and link with the video, making it more effective.

5. ■ As we wanted to effectively promote the girl group and song we used two images of
the group within our digipak.This meant that there was more opportunity for the
group to be recognised and promote their brand successfully.Again we used an image
of the group on our advert repeated 3 times so it was unique and eye catching for the
audience allowing further recognition for the brand.
■ Using us as the main image on the magazine advert allowed the audience to identify
the brand as the theme remains the same.The colour scheme and costume remain the
same and as there is ‘selfie taking’ in our music video, the fact that the advert consists
of the photo of the selfie shows a direct link to the main media product (the music
video) creating continuity and synergy.

7. ■ The colour and font of the brand remains the same across all media texts. It is bright
white so the name stands out to the audience on the colourful background, acting as a
contrast.We concluded that white had connotations of young trendy girl groups as our
research had concluded this was a popular colour in existing media texts such as little
mix’ M.O’s and Fifth Harmony’s. we wanted a simple font and colour to entice the
audience and draw them in. Alongside the direct mode of address where we all look
directly at the camera (therefore towards the audience) it makes the texts more
exciting and draws in a wider audience.
■ The font id also bold and in capitals which is important to mention as this again makes
the name of the group stand out on both media texts, exemplifying how we have
considered aspects of this task that help draw more attention to the brand.

8. ■ The photos used on both the digipak and magazine advert/poster were taken in the same denim costumes, linking directly
to our music video as a promotional tactic.The brand therefore becomes more recognisable and synergy continues.
■ With our colour scheme I believe we attracted the right target audience ad the bright colours contrasted with the muted
tones (lower contrast) create that grungy feel which also incorporates branding for the fact the video contains hip hop rap.
■ On both texts we have added real conventions of what you would find on the existing ancillary texts. Our poster includes
branding of applications where you can find the music as an alternative to buying the hard copy digipak.This is suitable for
our brand as our audience will be young adult/teens and therefore will have a wider technological presence on the internet
and social media-hence why we included the twitter link.
■ To ensure our texts looked sophisticated I also incorporated the copyright information onto the digipak to make it look
professional and similar to practically every digipak created!
■ Both our music video and ancillary texts are clean cut and tidy which means we have created a professional vibe suitable to
the chosen genre and target audience 14-19 (majority female.) the brand is recognisable, due to consisted thought about
costume, location, colour scheme and font choice.