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2.  Very effective method of health communication.
 Exchange knowledge, ideas and opinions.
 not less than 6 and not more than 12.

3.  Identify the major objective of the meeting.
 Carefully develop five to six questions.
 Plan your session.
 Call potential members to invite them to the meeting.

4.  Scheduling.
 Setting and Refreshments .
 Ground Rules.
 Membership .
 Plan to record the session with either an audio or audio-
video recorder.
 Collect useful information to meet goal of meeting.

5.  Express ideas clearly & concisely.
 Listen to what others say.
 Do not interrupt when others are speaking.
 Make only relevant remarks.
 Accept criticism gracefully.
 Help to reach conclusions.

6.  A focus group is a form of qualitative research.
 Group discussion, conducted several times until
similar trends and patterns in perception,
attitudes, ideas are shown.
 Focus groups rely on interaction within the
group based on topics that are supplied by the
researcher.

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8.  Easy to set up.
 Fast and relatively inexpensive.
 Stimulates dialogue and new ideas
( )
 opportunity for disclosure among similar .
 Generates ideas for evaluation questions to be
included in other survey methods.
 Very flexible.
 Socially oriented “synergism”.
 “Snowballing” of ideas.

9. • Focus groups vary (talkative, quiet, dull).
• Deviates from the subject.
• Shy.
• Some may dominate.
• Can’t generalize to the target population.
• Discussion must be in an environment conducive to
conversation.
• observer dependency
• Difficult to assemble.
• Capturing major issues can be difficult

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11.  Planning program design.
 Generate information for questionnaires.
 Pilot programs.
 Testing programs currently used.
 Follow-up of a mail survey.
 Changing attitudes & health behaviour of people.