The document discusses focus groups as a method of qualitative research. It provides guidance on planning and conducting focus groups, including identifying objectives, developing questions, scheduling, setting ground rules, and collecting useful information. Advice is given on participant behaviors, such as expressing ideas clearly and listening to others. Potential benefits of focus groups are listed, like stimulating dialogue and identifying new ideas, but also limitations such as groups varying in talkativeness and difficulty generalizing findings. Finally, examples of using focus groups for planning programs and testing interventions are mentioned.

2.  Very effective method of health communication.
 Exchange knowledge, ideas and opinions.
 not less than 6 and not more than 12.

3.  Identify the major objective of the meeting.
 Carefully develop five to six questions.
 Plan your session.
 Call potential members to invite them to the meeting.

4.  Scheduling.
 Setting and Refreshments .
 Ground Rules.
 Membership .
 Plan to record the session with either an audio or audio-
video recorder.
 Collect useful information to meet goal of meeting.

5.  Express ideas clearly & concisely.
 Listen to what others say.
 Do not interrupt when others are speaking.
 Make only relevant remarks.
 Accept criticism gracefully.
 Help to reach conclusions.

6.  A focus group is a form of qualitative research.
 Group discussion, conducted several times until
similar trends and patterns in perception,
attitudes, ideas are shown.
 Focus groups rely on interaction within the
group based on topics that are supplied by the
researcher.

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8.  Easy to set up.
 Fast and relatively inexpensive.
 Stimulates dialogue and new ideas
( )
 opportunity for disclosure among similar .
 Generates ideas for evaluation questions to be
included in other survey methods.
 Very flexible.
 Socially oriented “synergism”.
 “Snowballing” of ideas.

9. • Focus groups vary (talkative, quiet, dull).
• Deviates from the subject.
• Shy.
• Some may dominate.
• Can’t generalize to the target population.
• Discussion must be in an environment conducive to
conversation.
• observer dependency
• Difficult to assemble.
• Capturing major issues can be difficult

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11.  Planning program design.
 Generate information for questionnaires.
 Pilot programs.
 Testing programs currently used.
 Follow-up of a mail survey.
 Changing attitudes & health behaviour of people.