This document discusses interview as a method for research. It defines interviews and describes three main types: structured, unstructured, and semi-structured. It outlines advantages like feedback and probing answers, and disadvantages like costs and lack of anonymity. Characteristics of interviewing covered include preparation, sampling techniques, structuring questions, and controlling the interview process. Qualities of a good interviewer and ensuring reliability and validity are also discussed. The document concludes with considerations for recording interviews like equipment and transcription, as well as record keeping.
An interview is generally a qualitative research technique which involves asking open-ended questions to converse with respondents and collect elicit data about a subject. ...
Structured interviews are excessively used in survey research with the intention of maintaining uniformity throughout all the interview sessions.
Interview Method for Qualitative ResearchPun Yanut
Interview is the verbal conversation between two people with the objective of collecting relevant information for the purpose of research.
Interviewing, a method for conducting research, is a technique used to understand the experiences of others.
McNamra (1999), the interviewer can pursue in-depth information around the topic.
Interview may be useful as follow-up to certain respondent
An interview is generally a qualitative research technique which involves asking open-ended questions to converse with respondents and collect elicit data about a subject. ...
Structured interviews are excessively used in survey research with the intention of maintaining uniformity throughout all the interview sessions.
Interview Method for Qualitative ResearchPun Yanut
Interview is the verbal conversation between two people with the objective of collecting relevant information for the purpose of research.
Interviewing, a method for conducting research, is a technique used to understand the experiences of others.
McNamra (1999), the interviewer can pursue in-depth information around the topic.
Interview may be useful as follow-up to certain respondent
Questionnaire as a tool for data collectionNeha Deo
A researcher has to use different tools for data collection. Questionnaire is one of the most widely used tool for surveys The details of a questionnaire is given in this presentation. .
This slide will guide other researchers that wants to collect data using Interview method. It teaches how to analyse the data as well. This was a presentation that was carried out in our research method class by our group.
Questionnaire as a tool for data collectionNeha Deo
A researcher has to use different tools for data collection. Questionnaire is one of the most widely used tool for surveys The details of a questionnaire is given in this presentation. .
This slide will guide other researchers that wants to collect data using Interview method. It teaches how to analyse the data as well. This was a presentation that was carried out in our research method class by our group.
Questionnaire, interview, observation and rating scale zunaira rafiq
In writing about your research when you have completed the project you need an explanation of your methodology so that others can understand the significance of what you have done and make sense of how it all worked. The methodology piece says why you did what you did. It also enables you to write about what you did not do and why, and about the weaknesses or limitations of your project as well as its strengths. Every research has a limitation of some sort and it is perfectly acceptable to identify the weaknesses of your own study.
Training of library staff is not an easy task. This presentation tells us about how to train library staff? what are their types & procedures? what type of factors influence the training?
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. SEERAT SHARIF CHISHTI 04
SHEHARBANO 03
MARIA NAZIR 19
MARIA RIAZ 06
ZAINAB AZAM 11
AIMAN KAMRAN 23
SHANZA ASGHAR 26
Presented by
3. Contents
Definitions
Types
Advantages & Disadvantages
Characteristics
The Interview process
Qualities of Interviewer
Reliability & Validity
Recording interview data
4. Definitions
Interview is the verbal conversation between two
people with the objective of collecting relevant
information for the purpose of research.
A verbal technique for obtaining data direct from
the primary source.
Interviews are particularly useful for getting the
story behind a participant’s experiences.
(McNamara, 1999)
5. T H R E E T Y P E S O F I N T E R V I E W S
Types of interviews
6. Types of Interviews
From the strict structural point of view we can
identify three types of interview:
A. Structured Interview
B. Unstructured Interview
C. Semi-structured interviews
7. Structured Interview
The use of a set of pre-determined questions.
Highly standardized techniques of recording.
The use of fixed, alternative questions.
The use of close ended questions.
Mostly used in quantitative research.
9. Cont..
Non-standardize interviewing.
Do not follow a list of pre-determined question.
Freedom to talk on whatever events.
Provide their own definition of the social situation.
It is very complex process.
Use open ended questionnaire.
It is only used in qualitative research.
10. Semi-structured interviews
It contains the components of both, structured and
unstructured interviews.
In semi-structured interviews, interviewer prepares a
set of same questions to be answered by all
interviewees.
At the same time, additional questions might be
asked during interviews to clarify and/or further
expand certain issues.
11. Other types of interviews
Standardized interviews
Closed interviews
Informal conversational interviews
Interview guide
13. Advantages of interviewing
Opportunity for Feedback – Interviewer can provide
direct feedback to the respondent, give clarifications.
Probing Complex Answers – Interviewers can
investigate if the respondent’s answer is too brief or
unclear. This gives interviewers some flexibility in
dealing with unstructured questions is especially suited
for handling complex questions.
Length of Interview – If the questionnaire is very
lengthy, the personal interview is the best technique for
getting respondents to cooperate, without overtaxing
their patience
14. Cont..
Complete Questionnaires – Respondent will answer
all questions asked, unlike in telephone interview where
the respondent may hang up or in mail questionnaire
where some questions may go unanswered.
Props & Visual Aids – Interviewers have the
opportunity of showing respondents items such as
sample products, graphs ands sketches, which can aid in
their answers. Respondents can show the encyclopedia,
periodical while asking questions on them.
High indexing Participation – Interviewing
respondents personally can increase the likelihood of
their participation, many people participate directly.
15. Cont..
Immediacy
Mutual exploration
Investigation of causation
Personal contact
Speed
Helpful for illiterate
16. Disadvantages
Cost – Personal interviews are usually more expensive
than mail, telephone and internet surveys. Factors
influencing the cost of the interview include the
respondents’ geographic proximity, the length and
complexity of the questionnaire, and the number of non-
respondents.
Lack of Anonymity – Respondents are not anonymous
in a personal (face-to-face) interview and may be
unwilling to disclose certain information to the
interviewer.
Necessity for Callbacks – When a person selected for
interview cannot be reached the first time, a callback has
to be scheduled which result in extra cost and time spent.
17. Cont..
Dishonesty – Interviewers cheat to make their life
easier and save time and effort.
Global Considerations – Cultural aspects may
influence peoples’ willingness to participate in an
interview (e.g. Brutal Middle Eastern cultures
discourage females from being questioned by male
interviewers).
Personal style, Style techniques, – The
interviewers approach and individual questioning
demeanor may influence the respondents’ answers.
19. Preparation for interviewing
Preparation for interviewing a researcher will need
to consider following points:
Who should be interviewed?
What questions should be asked?
Where the interviews should take place?
20. Who should be Interviewed? Or Sampling
Following sampling techniques should be considered
while selecting that who should be interviewed.
1. Purposive Sampling – Every member of a population has an
exactly equal chance to being selected. A sampling technique in
which researcher relies on his or her own judgment when
choosing members of population to participate in the study.
2. Stratified Sampling – Selection of representatives from
within the population who have a range of characteristics
relevant to the research project.
21. Cont ..
3. Convenience Sampling - A specific type
of non-probability sampling method that relies
on data collection from population members
who are conveniently available to participate in
study. Facebook polls or questions can be
mentioned as a popular example for
convenience sampling. Convenience sampling
is a type of sampling where the first available
primary data source will be used for the
research without additional requirements.
22. What questions should be asked?
It depends on how much the research topic is being
investigated.
Many of the researchers come up with over long and
unclear interview questions.
There are two ways of refining these.
1. Ask yourself the following questions; ‘Does everyone of these
questions relate directly to something I need to know?’ then
ask ‘Have I asked about everything I need to know?’
2. Look for pilot interviewees. Carry out a couple of pilot
interviews.
23. Where the interviews should take place?
Choosing a place with least distraction.
A place suitable for everyone.
25. The Interview process
The interview process involves following steps:
I. Setting up the interviews
II. Structuring interviews
III. Controlling interviews
26. Setting up the interviews
Once you have decided who you wish to interview
you will need to setup appointments.
Allow sufficient time for each interviewee for
example for juniors half an hour is sufficient and ask
for an hour from senior staff.
Finding an appropriate venue for interviews
Try to avoid telephonic interviews.
27. Structuring the interviews
Interviewer should have some interviewing
guidelines.
As the interview goes through extensive stages, it
becomes difficult for the beginners to remember all
of them therefore it is always recommended to have
guidelines.
For job interviews, interviewer should be careful for
the body language as well furniture of the office.
28. Controlling interviews
Some of the following points should be
considered for controlling interviews:
Give your interviewee some space
Ensure understanding
Keep it relevant
29. Qualities of Interviewer
Knowledgeable - being familiar with the topic.
Structuring - outline the procedure of the interview.
Clear - simple, easy and short questions which are
spoken distinctly and understandably.
Gentle - being tolerant, sensitive and patient to
provocative and unconventional opinions.
Steering - to control the course of the interview to
avoid digressions from the topic.
30. Cont ..
Critical - to test the reliability and validity of what
the interviewee tells.
Remembering - retaining the subject information
from the interviewee.
Interpreting - provide interpretation of what is
said by the interviewee.
32. Reliability & Validity
In interviewing, we have found it useful to practice
what has been termed ‘reflective listening’. In this,
you reflect or repeat back to an interviewee your own
understanding of what has been said, in order to
check that you have understood it correctly and to
address any ambiguities.
It also provide assurance the you have indeed been
listening carefully. Finally, rephrasing the thoughts
yourself serves as an aid to your own subsequent
recollection of what has been learned.
34. Recording interview data
Brenner has pointed out that tape recording removes
a source of potential distraction, and frees the
interviewer to guide the interview, check that
answers are complete and consistent, and plan
future questions.
Although it has is important to record the interviews
but it has several drawbacks that are need to be
considered.
35. Drawbacks of recording interview
It reduces the specific outcome of interviewees
volunteering sensitive or embarrassing material.
Some recorders can be noisy.
Background noise can cause disturbance.
It can take hours to listen to taped interviews.
36. Recording equipment
A recorder has to be small, quiet and generally not
prominent.
Changing tapes is distracting, choose one which will
take long tapes.
Make sure you have spare tapes and spare batteries.
Settings of tapes should not require adjustments.
37. To transcribe or not to transcribe?
Transcribing an interview takes too much and it is
soul destroying task. It is a time taking process.
But if every word in the interview is likely to be
important, or if you are likely to be challenged to
produce your evidence, then you may have no choice.
If you choose not to record , or cannot record, then it
is essential to take notes.
Non-verbal events or emotions of the interviewee
must be recorded or it should be transcribed or
written.
38. Record keeping
Whether you tape record of not, it is good practice to
keep a full record of all the interviews you conduct.
It includes three items of information.
Who? – This includes the names of interviewees, their position
and any fictitious name you choose to give them.
When? – This includes the dates and time taken for each
interview.
Where? – If an interview has been recorded, note the tape
number and counter or time readings for start and end points of
the interview on that tape. If it is then transcribed, make note of a
reference to the transcript. This will enable you to check details.