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SDM COLLEGE OF ENGINEERING AND TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES MBA
REPORT ON
"WAGES & SALARY SURVEY ON HOME APPLIANCES"
SUBMITTED BY
SURAJ PATIL
RAHUL V GULAGANJI
SUBMITTED TO
Mrs.SHILPA ARAKERI
(Lecturer MBA Department,SDMCET)
INDUSTRYOVERVIEW:
Home appliances are electrical & mechanical machines which accomplish
some household functions, such as cooking or cleaning. Home appliances can be classified into:
 Major appliances, or white goods
 Small appliances,
 Consumer electronics, or brown goods
This division is also noticeable in the maintenance and repair of these kinds of products. Brown
goods usually require high technical knowledge and skills (which get more complex with time,
such as going from a soldering iron to a hot-air soldering station), while white goods may need
more practical skills and "brute force" to manipulate the devices and heavy tools required to
repair them.
DEFNITION:
Given a broad usage, the domestic application attached to "home appliance" is tied to the
definition of appliance as "an instrument or device designed for a particular use or
function". More specifically, Collins dictionary defines "home appliance" as: "devices or
machines, usually electrical, that are in your home and which you use to do jobs such as cleaning
or cooking." The broad usage, afforded to the definition allows for nearly any device intended
for domestic use to be a home appliance, including electronics as well as stoves,
refrigerators, toasters and air conditioners to light bulbs and water well pumps.
HISTORY:
While many appliances have existed for centuries, the self-contained electric or gas powered
appliances are a uniquely American innovation that emerged in the twentieth century. The
development of these appliances is tied the disappearance of full-time domestic servants and the
desire to reduce the time consuming activities in pursuit of more recreational time. In the early
1900s, electric and gas appliances included washing machines, water
heaters, refrigerators and sewing machines. The invention of Earl Richardson's small
electric clothes iron in 1903 gave a small initial boost to the home appliance industry. In
the Post–World War II economic expansion, the domestic use of dishwashers, and clothes
dryers were part of a shift for convenience. Increasing discretionary income was reflected by a
rise in miscellaneous home appliances.
In America during the 1980s, the industry shipped $1.5 billion worth of goods each year and
employed over 14,000 workers, with revenues doubling between 1982 and 1990 to $3.3 billion.
Throughout this period companies merged and acquired one another to reduce research and
production costs and eliminate competitors, resulting in anti-trust legislation.
The United States Department of Energy reviews compliance with the National Appliance
Energy Conservation Act of 1987, which required manufacturers to reduce the energy
consumption of the appliances by 25% every five years.
In the 1990s, the appliance industry was very consolidated, with over 90% of the products being
sold by just five companies. For example, in 1991, dishwasher manufacturing market share was
split between General Electric with 40% market share, Whirlpool with 31% market
share, Electrolux with 20% market share, Maytag with 7% market share and Thermion with just
2% of market share.
Majorappliances:
Major appliances, also known as white goods, comprise major household appliances and may
include: air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators,
kitchen stoves, water heaters, washing machines, trash compactors, microwave ovens
and induction cookers. White goods were typically painted or enameled white, and many of them
still are.
Small appliances:
Small appliances are typically small household electrical machines, easily carried and installed.
Some are classified with white goods, and relate to heating and cooling such as: fans and
window mounted air conditioners, and heaters such as space heaters, ceramic heaters, heaters,
kerosene, and fan heaters. Yet another category is used in the kitchen, including: juicers, electric
mixers, meat grinders, coffee grinders, deep fryers, herb grinders, food processors, electric
kettles, waffle irons, coffee makers, blenders and dough blenders, rice cookers,
toasters and exhaust hoods.
List of Top 5 ElectricalHome Appliance Companies in India:
Every home these days is full of modern appliances that are available in the market. With every
day that passes by, technology is getting evolved and so are the home appliances. Hence in the
present age of technology it is extremely crucial that a home has most of the necessary
appliances of the modern day. These appliances have made our life a lot easier and comfortable.
More importantly the lives of the people at the present are very much fast paced. Thus at times
like this the advanced home appliances help us to save time as well as energy. The common
appliances that we use in our everyday lives are juicer, mixer, micro wave ovens, grinders,
washing machines, refrigerators, air conditioners, TVs etc.The Indian market is growing at the
fastest pace in the world right now with the growing middle class spending rapidly in acquiring
these appliances. Some Companies like LG and Samsung have made massive inroads into the
Indian market winning huge marketshare.Japanese and US electrical appliance companies
have been slow to get off the blocks giving the first mover advantage to the Koreans. Domestic
Indian companies like Godrej,Onida and others have also lost out in the market share despite
giving a good fight in the initial stages. However the massive size of the Indian market has made
it imperative for every global electrical appliance company to invest in India. However sales and
distribution remains the most important thing to penetrate the Indian electrical appliance market.
1)SAMSUNG
2)LG
3)GODREJ
4)HAVELLS
5)SONY
1) Samsung :
With over 70 years in business, Samsung is engaged in providing a diverse service range to its
customers right from semiconductors, skyscrapers, petrochemicals, to fashion, medicine, finance,
hotels and more. Headquartered in New Delhi, Samsung India has widespread network of sales
offices all over the country. Samsung Electronics leads the global market in high tech electronics
manufacturing & digital media. The product range is wide & varied from mobile phones, LCD
TVs, cameras, home appliances like washing machines, refrigerators, ACs to laptop, notebooks
& computer peripherals. Samsung’s businesses harness the power of the digital revolution to
create ground-breaking products and services that take consumers and businesses beyond
imagination.
We continuously develop and expand strategic products in our Consumer Electronics division.
Since we first won top global market share in 2006, exceptional technology and innovative
design have strengthened our unrivaled leadership in flat-panel TVs and monitors.
In the Digital Appliances business, we achieved remarkable growth by debuting inventive new
products and differentiated design in the premium market.
Visual Display Business
Our astute strategy for the evolutionary Smart TV and premium large size TVs solidified our No.
1 status as global leader for eight consecutive years.
Digital Appliance Business
Primed for home innovation, with premium lifestyle technology and harmonious design.
5 Important Jobs At Samsung Home Appliances Showroom
1)Store Manager:
Plans and directs the day-to-day operations of a retail store. Develops strategies to improve
customer service, drive store sales, and increase profitability. Ensures customer needs are met,
complaints are resolved, and service is quick and efficient. Ensures all products and displays are
merchandised effectively to maximize sales and profitability
Salary: 4,20,000/Year
Benefits: Employee benefits typically refers to health life insurance, Benefits are increasingly
expensive for businesses to provide to employees, so the range and options of benefits are
changing rapidly to include,.
benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the
organization and the market for the expertise required to conduct that role. Variable pay is based
on the performance of the person in that role, for example, for how well that person achieved his
or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay.
(Some people might consider bonuses as a benefit, rather than a form of compensation.) Some
programs include a base pay and a variable pay.
2)Cashier:
Handle cash transactions with customers, Scan goods and collect payments Issue receipts,
refunds, change or tickets, Redeem stamps and coupons, Make sales referrals, cross-sell products
and introduce new ones, Resolve customer complaints, guide them and provide relevant
information, Greet customers when entering or leaving establishments, Keep reports of
transactions
Salary:18000/Month
Benefits: Benefits is usually provided as base pay and/or variable pay. Base pay is based on the
role in the organization and the market for the expertise required to conduct that role. Variable
pay is based on the performance of the person in that role, for example, for how well that person
achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of
variable pay.
3)Sales Manager:
A sales manager is responsible for meeting the sales targets of the organization through effective
planning and budgeting., a sales manager can’t work alone. He needs the support of his sales
team where each one contributes in his best possible way and works towards the goals and
objectives of the organization. He is the one who sets the targets for the sales executives and
other sales representatives. A sales manager must ensure the targets are realistic and achievable.
Salary: 33000/Month
Benefits: sales managers are usually supervisory employees, paid time off, employer-paid
insurance, retirement plans and other common benefits are frequently part of a compensation
package. Sales managers also may receive access to a company car or automobile allowance or
to a company-provided mobile phone. As with other industries, benefits can vary relative to
compensation, with companies that offer lower compensation sometimes making up the gap with
benefits.
4)Customer Service: Manage large amounts of incoming calls, Generate sales leads, Identify
and assess customers’ needs to achieve satisfaction, Build sustainable relationships of trust
through open and interactive communication, Provide accurate, valid and complete information
by using the right methods/tools, Meet personal/customer service team sales targets and call
handling quotas, Handle complaints, provide appropriate solutions and alternatives within the
time limits; follow up to ensure resolution, Keep records of customer interactions, process
customer accounts and file documents, Follow communication procedures, guidelines and
policies, Take the extra mile to engage customers.
Salary: 21000/Month
Benefits: Some customer service representatives have the opportunity to make additional income
on top of their base wages. For instance, companies may train their representatives in the process
of up selling, which involves selling additional products or services to customers when they call
in with a question or problem. By paying commissions or bonuses based on the ability to up sell,
companies can motivate their representatives to resolve customer issues in a friendly and helpful
manner.
5)Department Manager:
Managing staff, Merchandising , Hitting targets and implementing strategies to improve sales,
Stock control , Hitting sales targets, Account analysis, Forecasting future sales, Taking care of
customer service including handling queries and complaints, Recruiting and training new staff
Salary: 31000/month
Benefits: benefits is usually provided as base pay and/or variable pay. Base pay is based on
the role in the organization and the market for the expertise required to conduct that role.
Variable pay is based on the performance of the person in that role, for example, for how well
that person achieved his or her goals for the year. Incentive plans, for example, bonus plans.
2) LG:
Founded in 1958 as Gold star, the company is today known for bringing advanced digital
products and applied technologies to its customers. LG Electronics is on its way to becoming a
worldwide leader in digital world, ensuring customer satisfaction through innovative products
and superior service. The company controls 114 local subsidiaries worldwide, with roughly
82,000 executives and employees. LED, LCD TVs, washing machines, microwave ovens, AC,
mobile phones, music systems are the products offered by the company. From the kitchen, to
the laundry room and every space in between, create a functional, stylish, energy-efficient
home with our collection of innovative LG appliances designed for the busiest spaces in the
house:
Kitchen: From one of the largest, most innovative collections of refrigerators, to elegant,
high-performing ranges, ovens, cook tops, microwaves, dishwashers and more -- LG
appliances have the heart of the home covered.
Laundry room: Explore our collection of award-winning, high-efficiency washers and high-
performance dryers, as well as combo units that offer twice the performance in half the space.
Home climate control: Keep your home comfortable with our wide range of cooling products
like casement, low profile, portable, thru-the-wall, and window air conditioners. You’ll also
find dehumidifiers that make air easier to breathe, while helping reduce excess moisture and
mold growth.
Accessories and lighting: From refrigerator filters, to laundry pedestals, hoses, warming
drawers, LED lighting and more, we have the accessories you need to complement your LG
appliances.
LG appliances can help you create an efficient, beautiful and functional home -- freeing up
more time to focus on the bigger picture. From elegant kitchen appliances with all the bells
and whistles, to innovative laundry solutions that give you the performance and energy
efficiency you need, our award-winning products are setting new standards. We’re even
helping you create a healthier, more comfortable home with our range of air conditioners.
Browse all of our appliances and accessories and create the home you’ve always wanted. See
how LG is making life good.
5 Important Jobs At LG Home Appliances Showroom
1)Store Manager:
Develops strategies to improve customer service, drive store sales, and increase profitability.
Ensures customer needs are met, complaints are resolved, and service is quick and efficient.
Ensures a Plans and directs the day-to-day operations of a retail store ll products and displays are
merchandised effectively to maximize sales and profitability.
Salary: 4,80,000/Year
Benefits: Benefits is usually provided as base pay and/or variable pay. Base pay is based on
the role in the organization and the market for the expertise required to conduct that role.
Variable pay is based on the performance of the person in that role, for example, for how well
that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are
a form of variable pay. (Some people might consider bonuses as a benefit, rather than a form of
compensation.) Some programs include a base pay and a variable pay. Employee benefits
typically refers to health life insurance, Benefits are increasingly expensive for businesses to
provide to employees, so the range and options of benefits are changing rapidly to include.
2)Cashier:
Handle cash transactions with customers, Scan goods and collect payments Issue receipts,
refunds, change or tickets, Redeem stamps and coupons, Make sales referrals, cross-sell products
and introduce new ones, Resolve customer complaints, guide them and provide relevant
information, Greet customers when entering or leaving establishments, Keep reports of
transactions
Salary:17000/Month
Benefits:. Base pay is based on the role in the organization and the market for the expertise
required to conduct that role. Variable pay is based on the performance of the person in that role,
for example, for how well that person achieved his or her goals for the year. Incentive plans, for
example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or
variable pay.
3)Sales Manager:
He needs the support of his sales team where each one contributes in his best possible way and
works towards the goals and objectives of the organization. He is the one who sets the targets for
the sales executives and other sales representatives. A sales manager must ensure the targets are
realistic and achievable. a sales manager is responsible for meeting the sales targets of the
organization through effective planning and budgeting., a sales manager can’t work alone.
Salary: 36000/Month
Benefits: commonbenefits are frequentlypart of a compensationpackage. Sales managers
also may receive access to acompany car or automobile allowance or to a company-provided
mobile phone. As with other industries, benefits canvary relative to compensation, with
companies that offer lower compensationsometimes makingup the gap with benefits sales
managers are usually supervisoryemployees, paidtime off, employer-paidinsurance,
retirement plans and other
4)Customer Service:
Meet personal/customer service team sales targets and call handling quotas, Handle complaints,
provide appropriate solutions and alternatives within the time limits; follow up to ensure
resolution, Keep records of customer interactions, process customer accounts and file documents,
Follow communication procedures, guidelines and policies, Take the extra mile to engage
customers. : Manage large amounts of incoming calls, Generate sales leads, Identify and assess
customers’ needs to achieve satisfaction, Build sustainable relationships of trust through open
and interactive communication, Provide accurate, valid and complete information by using the
right methods/tools.
Salary: 25000/Month
Benefits: It involves selling additional products or services to customers when they call in with a
question or problem. By paying commissions or bonuses based on the ability to up sell,
companies can motivate their representatives to resolve customer issues in a friendly and helpful
manner. Some customer service representatives have the opportunity to make additional income
on top of their base wages. For instance, companies may train their representatives in the process
of up selling.
5)Department Manager:
Taking care of customer service including handling queries and complaints, Recruiting and
training new staff, Managing staff, Merchandising , Hitting targets and implementing strategies
to improve sales, Stock control , Hitting sales targets, Account analysis, Forecasting future sales.
Salary: 34000/month
Benefits: Variable pay is based on the performance of the person in that role, for example, for
how well that person achieved his or her goals for the year. Incentive plans, for example, bonus
plans. benefits is usually provided as base pay and/or variable pay. Base pay is based on the role
in the organization and the market for the expertise required to conduct that role.
3) Godrej:
Voted the Most Trusted Brand, Gold award (Reader’s Digest consumer survey) 4 years in a row
by its consumers has continued to be a Super brand. In 1958, Godrej Appliances made the very
first refrigerator in India. It is a very old name associated with the Indian kitchen & household.
The PUF (polyurethane foam) technology was launched way back in the 80s. It created 100%
CFC free fridges much before the green revolution stepped in. Godrej appliances is known for
not just Refrigerators but Washing Machines, Air Conditioners, Microwave Ovens, DVD Players
and Television. Eon range of refrigerators was introduced by Godrej.
1958. The summer heat gets easier. Godrej Appliances makes the very first refrigerator in India.
Fast forward to today. Godrej Eon is bringing you cool new features to meet today’s needs. Our
addiction to innovation is an old story. We brought refrigerators to India, launched PUF
(polyurethane foam) technology way back in the 80s… fashioned future-ready air conditioners,
shaped advanced washing machines and developed cooking technologies relevant to Indian
homes. But beyond that, we have always kept our ear to the ground hearing all that was being
said. So when the deteriorating environment became an issue of concern we were ready with
help. Godrej Appliances became the first and only company in India to manufacture 100% CFC-
HCFC- and HFC- free refrigerators and simultaneously launched several other Green initiatives.
Today, not surprisingly, as a part of a 118-year-old group, we continue to move forward as a
power house of ideas – each germane to today’s world.
5 Important Jobs At Godrej Home Appliances Showroom
1)Store Manager:
complaints are resolved, and service is quick and efficient. Ensures a Plans and directs the day-
to-day operations of a store products and displays are merchandised effectively to maximize
sales and profitability. Develops strategies to improve customer service, drive store sales, and
increase profitability. Ensures customer needs are met.
Salary: 4,44,000/Year
Benefits: Variable pay is based on the performance of the person in that role, for example, for
how well that person achieved his or her goals for the year. Incentive plans, for example, bonus
plans, are a form of variable pay. (Some people might consider bonuses as a benefit, rather than a
form of compensation.) Some programs include a base pay and a variable pay. Employee
benefits typically refers to health life insurance, Benefits are increasingly expensive for
businesses to provide to employees, so the range and options of benefits are changing rapidly to
include. Benefits is usually provided as base pay and/or variable pay. Base pay is based on the
role in the organization and the market for the expertise required to conduct that role.
2)Cashier:
Resolve customer complaints, guide them and provide relevant information, Greet customers
when entering or leaving establishments, Keep reports of transactions, Handle cash transactions
with customers, Scan goods and collect payments Issue receipts, refunds, change or tickets,
Redeem stamps and coupons, Make sales referrals, cross-sell products and introduce new ones,
Salary:15000/Month
Benefits:. For how well that person achieved his or her goals for the year. Incentive plans, for
example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or
variable pay, Base pay is based on the role in the organization and the market for the expertise
required to conduct that role. Variable pay is based on the performance of the person in that role,
for example.
3)Sales Manager:
He is the one who sets the targets for the sales executives and other sales representatives. A sales
manager must ensure the targets are realistic and achievable. a sales manager is responsible
for meeting the sales targets of the organization through effective planning and budgeting., a
sales manager can’t work alone. He needs the support of his sales team where each one
contributes in his best possible way and works towards the goals and objectives of the
organization.
Salary: 32000/Month
Benefits: As with other industries, benefits canvary relative to compensation, with
companies that offer lower compensationsometimes makingup the gap with benefits sales
managers are usually supervisoryemployees, paidtime off, employer-paidinsurance,
retirement plans and other, commonbenefits are frequentlypart of a compensationpackage.
Sales managers also may receive access to acompany car or automobile allowance or to a
company-provided mobile phone.
4)Customer Service:
Keep records of customer interactions, process customer accounts and file documents, Follow
communication procedures, guidelines and policies, Take the extra mile to engage customers. :
Manage large amounts of incoming calls, Generate sales leads, Identify and assess customers’
needs to achieve satisfaction, Build sustainable relationships of trust through open and
interactive communication, Provide accurate, valid and complete information by using the right
methods/tools, Meet personal/customer service team sales targets and call handling quotas,
Handle complaints, provide appropriate solutions and alternatives within the time limits; follow
up to ensure resolution,
Salary: 27000/Month
Benefits: Some customer service representatives have the opportunity to make additional income
on top of their base wages. For instance, companies may train their representatives in the process
of up selling. It involves selling additional products or services to customers when they call in
with a question or problem. By paying commissions or bonuses based on the ability to up sell,
companies can motivate their representatives to resolve customer issues in a friendly and helpful
manner.
5)Department Manager:
Hitting targets and implementing strategies to improve sales, Stock control , Hitting sales targets,
Account analysis, Forecasting future sales. Taking care of customer service including handling
queries and complaints, Recruiting and training new staff, Managing staff, Merchandising ,
Salary: 32000/month
Benefits: person achieved his or her goals for the year. Incentive plans, for example, bonus
plans. benefits is usually provided as base pay and/or variable pay. Base pay is based on the role
in the organization and the market for the expertise required to conduct that role, Variable pay is
based on the performance of the person in that role, for example, for how well that
4)HAVELLS:
Havells India Limited is a Fast Moving Electrical Goods (FMEG) Company with an extremely
strong global presence, thanks to our philosophy of Make in India, extensive distribution
network and world class quality.
Havells India Limited is the country’s leading Fast Moving Electrical Goods (FMEG)
manufacturer, producing a wide range of world class industrial and consumer electrical products.
The Company works in step with the Make in India initiative and has an extensive production
and distribution network across India and the world. Havells manufacturers 90% all its products
in house. The Company has an extremely strong global presence across 50 countries with
manufacturing units in China, Europe, Africa and Latin America apart from 7 manufacturing
locations in India. Our domestic manufacturing plants are located in Delhi NCR, Alwar, Baddi,
Faridabad, Haridwar, Neemrana and Sahibabad.
Havells extensive network of distributors works to its advantage in reaching the far corners of
the country and the world. Within India alone the Company has a presence in over 1 lac retail
outlets that are serviced by an extensive distribution network. The Company also has a chain of
exclusive brand showrooms called Havells Galaxy that caters to both industrial and consumer
products. We are also the first FMEG Company every to offer 24X7 customer service that allows
every product owner to avail of services in their own language. Our customer service team works
with 9 different languages and caters to customers in over 400 districts.
5 Important Jobs At Havells Galaxy Showroom
1)Store Manager:
Develops strategies to improve customer service, drive store sales, and increase profitability.
Ensures customer needs are met, complaints are resolved, and service is quick and efficient.
Ensures a Plans and directs the day-to-day operations of a store products and displays are
merchandised effectively to maximize sales and profitability.
Salary: 5,00,000/Year
Benefits: Some programs include a base pay and a variable pay. Employee benefits typically
refers to health life insurance, Benefits are increasingly expensive for businesses to provide to
employees, so the range and options of benefits are changing rapidly to include. Benefits is
usually provided as base pay and/or variable pay. Base pay is based on the role in the
organization and the market for the expertise required to conduct that role. Variable pay is based
on the performance of the person in that role, for example, for how well that person achieved his
or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay.
(Some people might consider bonuses as a benefit, rather than a form of compensation.)
2)Cashier:
Keep reports of transactions, Handle cash transactions with customers, Scan goods and collect
payments Issue receipts, refunds, change or tickets, Redeem stamps and coupons, Make sales
referrals, cross-sell products and introduce new ones, Resolve customer complaints, guide them
and provide relevant information, Greet customers when entering or leaving establishments.
Salary:17500/Month
Benefits:. Base pay is based on the role in the organization and the market for the expertise
required to conduct that role. Variable pay is based on the performance of the person in that role,
for example. For how well that person achieved his or her goals for the year. Incentive plans, for
example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or
variable pay.
3)Sales Manager:
He needs the support of his sales team where each one contributes in his best possible way and
works towards the goals and objectives of the organization, He is the one who sets the targets for
the sales executives and other sales representatives. A sales manager must ensure the targets are
realistic and achievable. a sales manager is responsible for meeting the sales targets of the
organization through effective planning and budgeting., a sales manager can’t work alone.
Salary: 37000/Month
Benefits: commonbenefits are frequentlypart of a compensation package. Sales managers
also may receive access to acompany car or automobile allowance or to a company-provided
mobile phone. As with other industries, benefits canvary relative to compensation, with
companies that offer lower compensationsometimes makingup the gap with benefits sales
managers are usually supervisoryemployees, paidtime off, employer-paidinsurance,
retirement plans and other,
4)Customer Service:
Build sustainable relationships of trust through open and interactive communication, Provide
accurate, valid and complete information by using the right methods/tools, Meet
personal/customer service team sales targets and call handling quotas, Handle complaints,
provide appropriate solutions and alternatives within the time limits; follow up to ensure
resolution, Keep records of customer interactions, process customer accounts and file documents,
Follow communication procedures, guidelines and policies, Take the extra mile to engage
customers. : Manage large amounts of incoming calls, Generate sales leads, Identify and assess
customers’ needs to achieve satisfaction.
Salary: 26000/Month
Benefits: By paying commissions or bonuses based on the ability to up sell, companies can
motivate their representatives to resolve customer issues in a friendly and helpful manner. Some
customer service representatives have the opportunity to make additional income on top of their
base wages. For instance, companies may train their representatives in the process of up selling.
It involves selling additional products or services to customers when they call in with a question
or problem.
5)Department Manager:
Forecasting future sales. Taking care of customer service including handling queries and
complaints, Recruiting and training new staff, Managing staff, Merchandising , Hitting targets
and implementing strategies to improve sales, Stock control , Hitting sales targets, Account
analysis.
Salary: 35000/month
Benefits: He has double advantages he will get bonus from company as well as franchiser,
person achieved his or her goals for the year. Incentive plans, for example, bonus plans. benefits
is usually provided as base pay and/or variable pay. Base pay is based on the role in the
organization and the market for the expertise required to conduct that role, Variable pay is based
on the performance of the person in that role, for example.
5) Sony:
It is a well known brand in providing excellent audio & picture quality & hence its products like
mobile phones, music systems, TVs, video cameras & laptops have a superior make. Started in
Japan in 1946, Sony is one of the world’s leading manufacturers for consumer electronics and
broadcast & professional products. One of the most recognized brand names in the world today,
Sony Corporation, Japan, established its India operations in November 1994, focusing on the
sales and marketing of Sony products in the country. In a span of 15 years Sony India has
become the country’s foremost consumer electronics brand. With brands names such as
BRAVIA, BRAVIA Theatre, Cyber-shot‚ Handy cam, VAIO, Walkman, Explode, Memory
Stick‚ PlayStation, Sony has established itself as a value leader across its various product
categories of audio/visual entertainment products, information and communications‚ recording
media, business and professional products. In India, Sony has its presence across all major towns
and cities through a distribution network comprising of over 5000 dealers and distributors, 240
exclusive Sony outlets and 19 direct branch locations. Sony India also has a strong service
presence across the country with 20 company owned and 190 authorized service centers and 16
exclusive demonstration centers.
Sony India is one of the most recognized consumer electronics brand in the country, with a
reputation for new age technology, digital concepts and excellent after sales service. In India,
Sony has its footprint across all major towns and cities in the country through a distribution
network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony
outlets and 25 branch locations. Sony India also has a strong service presence across the country
with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s
exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India.
A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides
the kind of attentive and sensitive service that is rare today.
5 Important Jobs At Sony Home Appliances Showroom
1)Store Manager:
Ensures a Plans and directs the day-to-day operations of a store products and displays are
merchandised effectively to maximize sales and profitability, Develops strategies to improve
customer service, drive store sales, and increase profitability. Ensures customer needs are met,
complaints are resolved, and service is quick and efficient.
Salary: 4,60,000/Year
Benefits: The range and options of benefits are changing rapidly to include. Benefits is usually
provided as base pay and/or variable pay. Base pay is based on the role in the organization and
the market for the expertise required to conduct that role. Variable pay is based on the
performance of the person in that role, for example, for how well that person achieved his or her
goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. Some
programs include a base pay and a variable pay. Employee benefits typically refers to health life
insurance, Benefits are increasingly expensive for businesses to provide to employees, (Some
people might consider bonuses as a benefit, rather than a form of compensation.)
2)Cashier:
Redeem stamps and coupons, Make sales referrals, cross-sell products and introduce new ones,
Resolve customer complaints, guide them and provide relevant information, Greet customers
when entering or leaving establishments, Keep reports of transactions, Handle cash transactions
with customers, Scan goods and collect payments Issue receipts, refunds, change or tickets.
Salary:16000/Month
Benefits:. For how well that person achieved his or her goals for the year. Incentive plans, for
example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or
variable pay,
Base pay is based on the role in the organization and the market for the expertise required to
conduct that role. Variable pay is based on the performance of the person in that role, for
example.
3)Sales Manager:
A sales manager must ensure the targets are realistic and achievable. a sales manager is
responsible for meeting the sales targets of the organization through effective planning and
budgeting., a sales manager can’t work alone, He needs the support of his sales team where each
one contributes in his best possible way and works towards the goals and objectives of the
organization, He is the one who sets the targets for the sales executives and other sales
representatives.
Salary: 35000/Month
Benefits: sometimes making up the gap with benefits sales managers are usually supervisory
employees, paid time off, employer-paid insurance, retirement plans and other, common benefits
are frequently part of a compensation package. Sales managers also may receive access to a
company car or automobile allowance or to a company-provided mobile phone. As with other
industries, benefits can vary relative to compensation, with companies that offer lower
compensation.
4)Customer Service:
Keep records of customer interactions, process customer accounts and file documents, Follow
communication procedures, guidelines and policies, Take the extra mile to engage customers. :
Manage large amounts of incoming calls, Generate sales leads, Identify and assess customers’
needs to achieve satisfaction, Build sustainable relationships of trust through open and
interactive communication, Provide accurate, valid and complete information by using the right
methods/tools, Meet personal/customer service team sales targets and call handling quotas,
Handle complaints, provide appropriate solutions and alternatives within the time limits; follow
up to ensure resolution.
Salary: 24000/Month
Benefits: For instance, companies may train their representatives in the process of up selling. It
involves selling additional products or services to customers when they call in with a question or
problem, By paying commissions or bonuses based on the ability to up sell, companies can
motivate their representatives to resolve customer issues in a friendly and helpful manner. Some
customer service representatives have the opportunity to make additional income on top of their
base wages.
5)Department Manager:
Recruiting and training new staff, Managing staff, Merchandising , Hitting targets and
implementing strategies to improve sales, Stock control , Hitting sales targets, Account analysis.
Forecasting future sales. Taking care of customer service including handling queries and
complaints.
Salary: 32000/month
Benefits: Benefits is usually provided as base pay and/or variable pay. Base pay is based on the
role in the organization and the market for the expertise required to conduct that role, Variable
pay is based on the performance of the person in that role, for example. He has double
advantages he will get bonus from company as well as franchiser, person achieved his or her
goals for the year. Incentive plans, for example, bonus plans.
Wage & Salary Survey Report On Home Aplliances

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Wage & Salary Survey Report On Home Aplliances

  • 1. SDM COLLEGE OF ENGINEERING AND TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES MBA REPORT ON "WAGES & SALARY SURVEY ON HOME APPLIANCES" SUBMITTED BY SURAJ PATIL RAHUL V GULAGANJI SUBMITTED TO Mrs.SHILPA ARAKERI (Lecturer MBA Department,SDMCET)
  • 2. INDUSTRYOVERVIEW: Home appliances are electrical & mechanical machines which accomplish some household functions, such as cooking or cleaning. Home appliances can be classified into:  Major appliances, or white goods  Small appliances,  Consumer electronics, or brown goods This division is also noticeable in the maintenance and repair of these kinds of products. Brown goods usually require high technical knowledge and skills (which get more complex with time, such as going from a soldering iron to a hot-air soldering station), while white goods may need more practical skills and "brute force" to manipulate the devices and heavy tools required to repair them. DEFNITION: Given a broad usage, the domestic application attached to "home appliance" is tied to the definition of appliance as "an instrument or device designed for a particular use or function". More specifically, Collins dictionary defines "home appliance" as: "devices or machines, usually electrical, that are in your home and which you use to do jobs such as cleaning or cooking." The broad usage, afforded to the definition allows for nearly any device intended for domestic use to be a home appliance, including electronics as well as stoves, refrigerators, toasters and air conditioners to light bulbs and water well pumps.
  • 3. HISTORY: While many appliances have existed for centuries, the self-contained electric or gas powered appliances are a uniquely American innovation that emerged in the twentieth century. The development of these appliances is tied the disappearance of full-time domestic servants and the desire to reduce the time consuming activities in pursuit of more recreational time. In the early 1900s, electric and gas appliances included washing machines, water heaters, refrigerators and sewing machines. The invention of Earl Richardson's small electric clothes iron in 1903 gave a small initial boost to the home appliance industry. In the Post–World War II economic expansion, the domestic use of dishwashers, and clothes dryers were part of a shift for convenience. Increasing discretionary income was reflected by a rise in miscellaneous home appliances. In America during the 1980s, the industry shipped $1.5 billion worth of goods each year and employed over 14,000 workers, with revenues doubling between 1982 and 1990 to $3.3 billion. Throughout this period companies merged and acquired one another to reduce research and production costs and eliminate competitors, resulting in anti-trust legislation. The United States Department of Energy reviews compliance with the National Appliance Energy Conservation Act of 1987, which required manufacturers to reduce the energy consumption of the appliances by 25% every five years. In the 1990s, the appliance industry was very consolidated, with over 90% of the products being sold by just five companies. For example, in 1991, dishwasher manufacturing market share was split between General Electric with 40% market share, Whirlpool with 31% market share, Electrolux with 20% market share, Maytag with 7% market share and Thermion with just 2% of market share. Majorappliances: Major appliances, also known as white goods, comprise major household appliances and may include: air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators, kitchen stoves, water heaters, washing machines, trash compactors, microwave ovens and induction cookers. White goods were typically painted or enameled white, and many of them still are. Small appliances: Small appliances are typically small household electrical machines, easily carried and installed. Some are classified with white goods, and relate to heating and cooling such as: fans and window mounted air conditioners, and heaters such as space heaters, ceramic heaters, heaters, kerosene, and fan heaters. Yet another category is used in the kitchen, including: juicers, electric mixers, meat grinders, coffee grinders, deep fryers, herb grinders, food processors, electric kettles, waffle irons, coffee makers, blenders and dough blenders, rice cookers, toasters and exhaust hoods.
  • 4. List of Top 5 ElectricalHome Appliance Companies in India: Every home these days is full of modern appliances that are available in the market. With every day that passes by, technology is getting evolved and so are the home appliances. Hence in the present age of technology it is extremely crucial that a home has most of the necessary appliances of the modern day. These appliances have made our life a lot easier and comfortable. More importantly the lives of the people at the present are very much fast paced. Thus at times like this the advanced home appliances help us to save time as well as energy. The common appliances that we use in our everyday lives are juicer, mixer, micro wave ovens, grinders, washing machines, refrigerators, air conditioners, TVs etc.The Indian market is growing at the fastest pace in the world right now with the growing middle class spending rapidly in acquiring these appliances. Some Companies like LG and Samsung have made massive inroads into the Indian market winning huge marketshare.Japanese and US electrical appliance companies have been slow to get off the blocks giving the first mover advantage to the Koreans. Domestic Indian companies like Godrej,Onida and others have also lost out in the market share despite giving a good fight in the initial stages. However the massive size of the Indian market has made it imperative for every global electrical appliance company to invest in India. However sales and distribution remains the most important thing to penetrate the Indian electrical appliance market. 1)SAMSUNG 2)LG 3)GODREJ 4)HAVELLS 5)SONY
  • 5. 1) Samsung : With over 70 years in business, Samsung is engaged in providing a diverse service range to its customers right from semiconductors, skyscrapers, petrochemicals, to fashion, medicine, finance, hotels and more. Headquartered in New Delhi, Samsung India has widespread network of sales offices all over the country. Samsung Electronics leads the global market in high tech electronics manufacturing & digital media. The product range is wide & varied from mobile phones, LCD TVs, cameras, home appliances like washing machines, refrigerators, ACs to laptop, notebooks & computer peripherals. Samsung’s businesses harness the power of the digital revolution to create ground-breaking products and services that take consumers and businesses beyond imagination. We continuously develop and expand strategic products in our Consumer Electronics division. Since we first won top global market share in 2006, exceptional technology and innovative design have strengthened our unrivaled leadership in flat-panel TVs and monitors. In the Digital Appliances business, we achieved remarkable growth by debuting inventive new products and differentiated design in the premium market. Visual Display Business Our astute strategy for the evolutionary Smart TV and premium large size TVs solidified our No. 1 status as global leader for eight consecutive years. Digital Appliance Business Primed for home innovation, with premium lifestyle technology and harmonious design.
  • 6. 5 Important Jobs At Samsung Home Appliances Showroom 1)Store Manager: Plans and directs the day-to-day operations of a retail store. Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Ensures all products and displays are merchandised effectively to maximize sales and profitability Salary: 4,20,000/Year Benefits: Employee benefits typically refers to health life insurance, Benefits are increasingly expensive for businesses to provide to employees, so the range and options of benefits are changing rapidly to include,. benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. (Some people might consider bonuses as a benefit, rather than a form of compensation.) Some programs include a base pay and a variable pay. 2)Cashier: Handle cash transactions with customers, Scan goods and collect payments Issue receipts, refunds, change or tickets, Redeem stamps and coupons, Make sales referrals, cross-sell products and introduce new ones, Resolve customer complaints, guide them and provide relevant information, Greet customers when entering or leaving establishments, Keep reports of transactions Salary:18000/Month Benefits: Benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay.
  • 7. 3)Sales Manager: A sales manager is responsible for meeting the sales targets of the organization through effective planning and budgeting., a sales manager can’t work alone. He needs the support of his sales team where each one contributes in his best possible way and works towards the goals and objectives of the organization. He is the one who sets the targets for the sales executives and other sales representatives. A sales manager must ensure the targets are realistic and achievable. Salary: 33000/Month Benefits: sales managers are usually supervisory employees, paid time off, employer-paid insurance, retirement plans and other common benefits are frequently part of a compensation package. Sales managers also may receive access to a company car or automobile allowance or to a company-provided mobile phone. As with other industries, benefits can vary relative to compensation, with companies that offer lower compensation sometimes making up the gap with benefits. 4)Customer Service: Manage large amounts of incoming calls, Generate sales leads, Identify and assess customers’ needs to achieve satisfaction, Build sustainable relationships of trust through open and interactive communication, Provide accurate, valid and complete information by using the right methods/tools, Meet personal/customer service team sales targets and call handling quotas, Handle complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution, Keep records of customer interactions, process customer accounts and file documents, Follow communication procedures, guidelines and policies, Take the extra mile to engage customers. Salary: 21000/Month Benefits: Some customer service representatives have the opportunity to make additional income on top of their base wages. For instance, companies may train their representatives in the process of up selling, which involves selling additional products or services to customers when they call in with a question or problem. By paying commissions or bonuses based on the ability to up sell, companies can motivate their representatives to resolve customer issues in a friendly and helpful manner. 5)Department Manager: Managing staff, Merchandising , Hitting targets and implementing strategies to improve sales, Stock control , Hitting sales targets, Account analysis, Forecasting future sales, Taking care of customer service including handling queries and complaints, Recruiting and training new staff Salary: 31000/month Benefits: benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans.
  • 8. 2) LG: Founded in 1958 as Gold star, the company is today known for bringing advanced digital products and applied technologies to its customers. LG Electronics is on its way to becoming a worldwide leader in digital world, ensuring customer satisfaction through innovative products and superior service. The company controls 114 local subsidiaries worldwide, with roughly 82,000 executives and employees. LED, LCD TVs, washing machines, microwave ovens, AC, mobile phones, music systems are the products offered by the company. From the kitchen, to the laundry room and every space in between, create a functional, stylish, energy-efficient home with our collection of innovative LG appliances designed for the busiest spaces in the house: Kitchen: From one of the largest, most innovative collections of refrigerators, to elegant, high-performing ranges, ovens, cook tops, microwaves, dishwashers and more -- LG appliances have the heart of the home covered. Laundry room: Explore our collection of award-winning, high-efficiency washers and high- performance dryers, as well as combo units that offer twice the performance in half the space. Home climate control: Keep your home comfortable with our wide range of cooling products like casement, low profile, portable, thru-the-wall, and window air conditioners. You’ll also find dehumidifiers that make air easier to breathe, while helping reduce excess moisture and mold growth. Accessories and lighting: From refrigerator filters, to laundry pedestals, hoses, warming drawers, LED lighting and more, we have the accessories you need to complement your LG appliances. LG appliances can help you create an efficient, beautiful and functional home -- freeing up more time to focus on the bigger picture. From elegant kitchen appliances with all the bells and whistles, to innovative laundry solutions that give you the performance and energy efficiency you need, our award-winning products are setting new standards. We’re even helping you create a healthier, more comfortable home with our range of air conditioners. Browse all of our appliances and accessories and create the home you’ve always wanted. See how LG is making life good.
  • 9. 5 Important Jobs At LG Home Appliances Showroom 1)Store Manager: Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Ensures a Plans and directs the day-to-day operations of a retail store ll products and displays are merchandised effectively to maximize sales and profitability. Salary: 4,80,000/Year Benefits: Benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. (Some people might consider bonuses as a benefit, rather than a form of compensation.) Some programs include a base pay and a variable pay. Employee benefits typically refers to health life insurance, Benefits are increasingly expensive for businesses to provide to employees, so the range and options of benefits are changing rapidly to include. 2)Cashier: Handle cash transactions with customers, Scan goods and collect payments Issue receipts, refunds, change or tickets, Redeem stamps and coupons, Make sales referrals, cross-sell products and introduce new ones, Resolve customer complaints, guide them and provide relevant information, Greet customers when entering or leaving establishments, Keep reports of transactions Salary:17000/Month Benefits:. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or variable pay. 3)Sales Manager: He needs the support of his sales team where each one contributes in his best possible way and works towards the goals and objectives of the organization. He is the one who sets the targets for the sales executives and other sales representatives. A sales manager must ensure the targets are realistic and achievable. a sales manager is responsible for meeting the sales targets of the organization through effective planning and budgeting., a sales manager can’t work alone.
  • 10. Salary: 36000/Month Benefits: commonbenefits are frequentlypart of a compensationpackage. Sales managers also may receive access to acompany car or automobile allowance or to a company-provided mobile phone. As with other industries, benefits canvary relative to compensation, with companies that offer lower compensationsometimes makingup the gap with benefits sales managers are usually supervisoryemployees, paidtime off, employer-paidinsurance, retirement plans and other 4)Customer Service: Meet personal/customer service team sales targets and call handling quotas, Handle complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution, Keep records of customer interactions, process customer accounts and file documents, Follow communication procedures, guidelines and policies, Take the extra mile to engage customers. : Manage large amounts of incoming calls, Generate sales leads, Identify and assess customers’ needs to achieve satisfaction, Build sustainable relationships of trust through open and interactive communication, Provide accurate, valid and complete information by using the right methods/tools. Salary: 25000/Month Benefits: It involves selling additional products or services to customers when they call in with a question or problem. By paying commissions or bonuses based on the ability to up sell, companies can motivate their representatives to resolve customer issues in a friendly and helpful manner. Some customer service representatives have the opportunity to make additional income on top of their base wages. For instance, companies may train their representatives in the process of up selling. 5)Department Manager: Taking care of customer service including handling queries and complaints, Recruiting and training new staff, Managing staff, Merchandising , Hitting targets and implementing strategies to improve sales, Stock control , Hitting sales targets, Account analysis, Forecasting future sales. Salary: 34000/month Benefits: Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans. benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role.
  • 11. 3) Godrej: Voted the Most Trusted Brand, Gold award (Reader’s Digest consumer survey) 4 years in a row by its consumers has continued to be a Super brand. In 1958, Godrej Appliances made the very first refrigerator in India. It is a very old name associated with the Indian kitchen & household. The PUF (polyurethane foam) technology was launched way back in the 80s. It created 100% CFC free fridges much before the green revolution stepped in. Godrej appliances is known for not just Refrigerators but Washing Machines, Air Conditioners, Microwave Ovens, DVD Players and Television. Eon range of refrigerators was introduced by Godrej. 1958. The summer heat gets easier. Godrej Appliances makes the very first refrigerator in India. Fast forward to today. Godrej Eon is bringing you cool new features to meet today’s needs. Our addiction to innovation is an old story. We brought refrigerators to India, launched PUF (polyurethane foam) technology way back in the 80s… fashioned future-ready air conditioners, shaped advanced washing machines and developed cooking technologies relevant to Indian homes. But beyond that, we have always kept our ear to the ground hearing all that was being said. So when the deteriorating environment became an issue of concern we were ready with help. Godrej Appliances became the first and only company in India to manufacture 100% CFC- HCFC- and HFC- free refrigerators and simultaneously launched several other Green initiatives. Today, not surprisingly, as a part of a 118-year-old group, we continue to move forward as a power house of ideas – each germane to today’s world. 5 Important Jobs At Godrej Home Appliances Showroom 1)Store Manager: complaints are resolved, and service is quick and efficient. Ensures a Plans and directs the day- to-day operations of a store products and displays are merchandised effectively to maximize sales and profitability. Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met. Salary: 4,44,000/Year Benefits: Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. (Some people might consider bonuses as a benefit, rather than a form of compensation.) Some programs include a base pay and a variable pay. Employee benefits typically refers to health life insurance, Benefits are increasingly expensive for businesses to provide to employees, so the range and options of benefits are changing rapidly to include. Benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role.
  • 12. 2)Cashier: Resolve customer complaints, guide them and provide relevant information, Greet customers when entering or leaving establishments, Keep reports of transactions, Handle cash transactions with customers, Scan goods and collect payments Issue receipts, refunds, change or tickets, Redeem stamps and coupons, Make sales referrals, cross-sell products and introduce new ones, Salary:15000/Month Benefits:. For how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or variable pay, Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example. 3)Sales Manager: He is the one who sets the targets for the sales executives and other sales representatives. A sales manager must ensure the targets are realistic and achievable. a sales manager is responsible for meeting the sales targets of the organization through effective planning and budgeting., a sales manager can’t work alone. He needs the support of his sales team where each one contributes in his best possible way and works towards the goals and objectives of the organization. Salary: 32000/Month Benefits: As with other industries, benefits canvary relative to compensation, with companies that offer lower compensationsometimes makingup the gap with benefits sales managers are usually supervisoryemployees, paidtime off, employer-paidinsurance, retirement plans and other, commonbenefits are frequentlypart of a compensationpackage. Sales managers also may receive access to acompany car or automobile allowance or to a company-provided mobile phone.
  • 13. 4)Customer Service: Keep records of customer interactions, process customer accounts and file documents, Follow communication procedures, guidelines and policies, Take the extra mile to engage customers. : Manage large amounts of incoming calls, Generate sales leads, Identify and assess customers’ needs to achieve satisfaction, Build sustainable relationships of trust through open and interactive communication, Provide accurate, valid and complete information by using the right methods/tools, Meet personal/customer service team sales targets and call handling quotas, Handle complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution, Salary: 27000/Month Benefits: Some customer service representatives have the opportunity to make additional income on top of their base wages. For instance, companies may train their representatives in the process of up selling. It involves selling additional products or services to customers when they call in with a question or problem. By paying commissions or bonuses based on the ability to up sell, companies can motivate their representatives to resolve customer issues in a friendly and helpful manner. 5)Department Manager: Hitting targets and implementing strategies to improve sales, Stock control , Hitting sales targets, Account analysis, Forecasting future sales. Taking care of customer service including handling queries and complaints, Recruiting and training new staff, Managing staff, Merchandising , Salary: 32000/month Benefits: person achieved his or her goals for the year. Incentive plans, for example, bonus plans. benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role, Variable pay is based on the performance of the person in that role, for example, for how well that
  • 14. 4)HAVELLS: Havells India Limited is a Fast Moving Electrical Goods (FMEG) Company with an extremely strong global presence, thanks to our philosophy of Make in India, extensive distribution network and world class quality. Havells India Limited is the country’s leading Fast Moving Electrical Goods (FMEG) manufacturer, producing a wide range of world class industrial and consumer electrical products. The Company works in step with the Make in India initiative and has an extensive production and distribution network across India and the world. Havells manufacturers 90% all its products in house. The Company has an extremely strong global presence across 50 countries with manufacturing units in China, Europe, Africa and Latin America apart from 7 manufacturing locations in India. Our domestic manufacturing plants are located in Delhi NCR, Alwar, Baddi, Faridabad, Haridwar, Neemrana and Sahibabad. Havells extensive network of distributors works to its advantage in reaching the far corners of the country and the world. Within India alone the Company has a presence in over 1 lac retail outlets that are serviced by an extensive distribution network. The Company also has a chain of exclusive brand showrooms called Havells Galaxy that caters to both industrial and consumer products. We are also the first FMEG Company every to offer 24X7 customer service that allows every product owner to avail of services in their own language. Our customer service team works with 9 different languages and caters to customers in over 400 districts.
  • 15. 5 Important Jobs At Havells Galaxy Showroom 1)Store Manager: Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Ensures a Plans and directs the day-to-day operations of a store products and displays are merchandised effectively to maximize sales and profitability. Salary: 5,00,000/Year Benefits: Some programs include a base pay and a variable pay. Employee benefits typically refers to health life insurance, Benefits are increasingly expensive for businesses to provide to employees, so the range and options of benefits are changing rapidly to include. Benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. (Some people might consider bonuses as a benefit, rather than a form of compensation.) 2)Cashier: Keep reports of transactions, Handle cash transactions with customers, Scan goods and collect payments Issue receipts, refunds, change or tickets, Redeem stamps and coupons, Make sales referrals, cross-sell products and introduce new ones, Resolve customer complaints, guide them and provide relevant information, Greet customers when entering or leaving establishments. Salary:17500/Month Benefits:. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example. For how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or variable pay. 3)Sales Manager: He needs the support of his sales team where each one contributes in his best possible way and works towards the goals and objectives of the organization, He is the one who sets the targets for the sales executives and other sales representatives. A sales manager must ensure the targets are realistic and achievable. a sales manager is responsible for meeting the sales targets of the organization through effective planning and budgeting., a sales manager can’t work alone.
  • 16. Salary: 37000/Month Benefits: commonbenefits are frequentlypart of a compensation package. Sales managers also may receive access to acompany car or automobile allowance or to a company-provided mobile phone. As with other industries, benefits canvary relative to compensation, with companies that offer lower compensationsometimes makingup the gap with benefits sales managers are usually supervisoryemployees, paidtime off, employer-paidinsurance, retirement plans and other, 4)Customer Service: Build sustainable relationships of trust through open and interactive communication, Provide accurate, valid and complete information by using the right methods/tools, Meet personal/customer service team sales targets and call handling quotas, Handle complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution, Keep records of customer interactions, process customer accounts and file documents, Follow communication procedures, guidelines and policies, Take the extra mile to engage customers. : Manage large amounts of incoming calls, Generate sales leads, Identify and assess customers’ needs to achieve satisfaction. Salary: 26000/Month Benefits: By paying commissions or bonuses based on the ability to up sell, companies can motivate their representatives to resolve customer issues in a friendly and helpful manner. Some customer service representatives have the opportunity to make additional income on top of their base wages. For instance, companies may train their representatives in the process of up selling. It involves selling additional products or services to customers when they call in with a question or problem. 5)Department Manager: Forecasting future sales. Taking care of customer service including handling queries and complaints, Recruiting and training new staff, Managing staff, Merchandising , Hitting targets and implementing strategies to improve sales, Stock control , Hitting sales targets, Account analysis. Salary: 35000/month Benefits: He has double advantages he will get bonus from company as well as franchiser, person achieved his or her goals for the year. Incentive plans, for example, bonus plans. benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role, Variable pay is based on the performance of the person in that role, for example.
  • 17. 5) Sony: It is a well known brand in providing excellent audio & picture quality & hence its products like mobile phones, music systems, TVs, video cameras & laptops have a superior make. Started in Japan in 1946, Sony is one of the world’s leading manufacturers for consumer electronics and broadcast & professional products. One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 15 years Sony India has become the country’s foremost consumer electronics brand. With brands names such as BRAVIA, BRAVIA Theatre, Cyber-shot‚ Handy cam, VAIO, Walkman, Explode, Memory Stick‚ PlayStation, Sony has established itself as a value leader across its various product categories of audio/visual entertainment products, information and communications‚ recording media, business and professional products. In India, Sony has its presence across all major towns and cities through a distribution network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations. Sony India also has a strong service presence across the country with 20 company owned and 190 authorized service centers and 16 exclusive demonstration centers. Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.
  • 18. 5 Important Jobs At Sony Home Appliances Showroom 1)Store Manager: Ensures a Plans and directs the day-to-day operations of a store products and displays are merchandised effectively to maximize sales and profitability, Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Salary: 4,60,000/Year Benefits: The range and options of benefits are changing rapidly to include. Benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example, for how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. Some programs include a base pay and a variable pay. Employee benefits typically refers to health life insurance, Benefits are increasingly expensive for businesses to provide to employees, (Some people might consider bonuses as a benefit, rather than a form of compensation.) 2)Cashier: Redeem stamps and coupons, Make sales referrals, cross-sell products and introduce new ones, Resolve customer complaints, guide them and provide relevant information, Greet customers when entering or leaving establishments, Keep reports of transactions, Handle cash transactions with customers, Scan goods and collect payments Issue receipts, refunds, change or tickets. Salary:16000/Month Benefits:. For how well that person achieved his or her goals for the year. Incentive plans, for example, bonus plans, are a form of variable pay. Benefits is usually provided as base pay and/or variable pay, Base pay is based on the role in the organization and the market for the expertise required to conduct that role. Variable pay is based on the performance of the person in that role, for example. 3)Sales Manager: A sales manager must ensure the targets are realistic and achievable. a sales manager is responsible for meeting the sales targets of the organization through effective planning and budgeting., a sales manager can’t work alone, He needs the support of his sales team where each one contributes in his best possible way and works towards the goals and objectives of the organization, He is the one who sets the targets for the sales executives and other sales representatives. Salary: 35000/Month
  • 19. Benefits: sometimes making up the gap with benefits sales managers are usually supervisory employees, paid time off, employer-paid insurance, retirement plans and other, common benefits are frequently part of a compensation package. Sales managers also may receive access to a company car or automobile allowance or to a company-provided mobile phone. As with other industries, benefits can vary relative to compensation, with companies that offer lower compensation. 4)Customer Service: Keep records of customer interactions, process customer accounts and file documents, Follow communication procedures, guidelines and policies, Take the extra mile to engage customers. : Manage large amounts of incoming calls, Generate sales leads, Identify and assess customers’ needs to achieve satisfaction, Build sustainable relationships of trust through open and interactive communication, Provide accurate, valid and complete information by using the right methods/tools, Meet personal/customer service team sales targets and call handling quotas, Handle complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution. Salary: 24000/Month Benefits: For instance, companies may train their representatives in the process of up selling. It involves selling additional products or services to customers when they call in with a question or problem, By paying commissions or bonuses based on the ability to up sell, companies can motivate their representatives to resolve customer issues in a friendly and helpful manner. Some customer service representatives have the opportunity to make additional income on top of their base wages. 5)Department Manager: Recruiting and training new staff, Managing staff, Merchandising , Hitting targets and implementing strategies to improve sales, Stock control , Hitting sales targets, Account analysis. Forecasting future sales. Taking care of customer service including handling queries and complaints. Salary: 32000/month Benefits: Benefits is usually provided as base pay and/or variable pay. Base pay is based on the role in the organization and the market for the expertise required to conduct that role, Variable pay is based on the performance of the person in that role, for example. He has double advantages he will get bonus from company as well as franchiser, person achieved his or her goals for the year. Incentive plans, for example, bonus plans.