This is a ppt having porter 5 forces model on Tata Nano.

2. Threat of new entrants is influenced by Overall Rating: LOW Factors Tata NANO Advantages Threat of new entrants Entry Deterring Price Yes, The Price is Rs 130,000. Low Retaliation by TATA in case of competition Yes, because of large resources. Low High Entry Costs Yes,TATA spent Rs 17oo* crore as initial investment + 4 years on research Medium because of reverse engineering process and availability of resources. Experience HIGH because of its parent experience(TATA Motor) Low Other Cost advantages Yes** Low

4. Bargaining Power of Suppliers is influenced by Overall Rating: LOW Factors Supplier Power Concentration High Low Switching Costs Low Low Organization/cartel No Low Diversification of supplier products No Low

5. Threat of Substitute product is influenced by Overall Rating Low Factors Threat of substitute Availability Same category -NO low Other Category substitutes Yes, but, minimal extent e,g. High end bikes and other car models like Reva,Alto Medium Time Lag in availability of same category product High Low Quality of substitute Quality influences the customer. Low in short term

6. Rivalry among Existing competitors is influenced by Overall Rating Medium Factors Rivalry among existing competitors Brand Image Brand equity influences the customer Low among same category No.of Competitos Negligible in short term low Size of payoff Depends on Volume Low Switching costs Medium as customers can switch to other products Medium Origin of competitors Diverse High